Core Insights - Xiaomi has undergone a significant transformation over the past five years, evolving from an "internet company" to a "hardcore technology company" with a focus on core technology investment and innovation [4][13] - The company aims to compete directly with major players like Apple, Samsung, and Huawei, with a commitment to invest 100 billion yuan in core technology research and development over the next five years [4][5] - Xiaomi's recent product launches, including the 3nm flagship SoC and the YU7 SUV, demonstrate its ambition to establish itself in both the smartphone and automotive markets [5][6] Company Transformation - Xiaomi's revenue surpassed 200 billion yuan five years ago, marking its entry into the Fortune Global 500, but the founder expressed ongoing anxiety about competition from industry giants [4] - The company faced skepticism and criticism, which led to internal struggles, prompting a strategic pivot towards technology-driven growth [4][5] - The launch of the 3nm SoC, which positioned Xiaomi among the top four companies globally with such capabilities, reflects its successful shift towards advanced technology [5] Automotive Strategy - Xiaomi's first car, the SU7, was launched with the goal of becoming a top five global automotive brand within 15 to 20 years, showcasing its commitment to the automotive sector [6] - The YU7 SUV achieved significant market traction, with over 240,000 orders within 18 hours of its launch, indicating strong consumer interest [6][7] - The company is focusing on enhancing driving performance and vehicle mechanics, positioning itself as a leader in automotive quality and innovation [10] Competitive Positioning - Xiaomi's new flagship smartphone series, the Xiaomi 17, aims to directly challenge Apple's iPhone 17, with improvements in performance and features at a more competitive price point [8][9] - The Xiaomi 17 series features the latest Snapdragon 8 processor and innovative design elements, indicating a strong push into the high-end smartphone market [8] - The company has rebranded its flagship product to signal its ambition to surpass industry leaders and redefine its market presence [9] Industry Challenges - Xiaomi has faced significant online criticism and negative publicity, particularly regarding its automotive ventures, which the CEO has acknowledged as a challenge for the brand [10] - The company supports recent government initiatives to combat online misinformation and negative campaigns that hinder industry growth [10] - Xiaomi's approach to automotive performance emphasizes the importance of high standards in vehicle development, aligning with global automotive industry practices [10]

新华社北京9月26日电（记者丁雅雯）25日晚，小米集团创始人、董事长兼CEO雷军在京进行年度演 讲，并发布了小米17系列、小米平板8系列等旗舰产品。这场发布会不仅是小米旗舰产品的亮相，更是 其硬核科技实力的集中展示。 与此同时，小米自主研发的3nm旗舰SoC芯片"玄戒O1"成功落地，性能体验跻身全球第一梯队。这一突 破，是我国在高端芯片领域实现自主可控能力建设的重要进展。 更为深远的是，小米成功构建了横跨手机、汽车、智能家居的"人车家全生态"格局。这并非业务的简单 叠加，而是以技术为基石、以生态为平台，对未来智能生活方式的系统性重构，预示着小米的竞争范式 从单一产品竞争升级到生态系统竞争。 "从迷茫到蜕变，有时隔着万水千山，有时只隔了一层窗户纸。只要持续努力、不断成长，每个人、每 个团队，都有机会'逆天改命'。"雷军这番话，道出了我国制造业爬坡过坎的关键密码。 从小米17系列的技术突破，到芯片领域的自主攻坚，再到生态格局的构建，小米的转型之路是我国制造 业实现能级跃升的缩影。 图为小米集团创始人、董事长兼CEO雷军2025年度演讲现场（受访单位供图） "互联网是机会驱动的，而硬核科技公司是实力驱动的。我们意识 ...

25日晚间，2025雷军年度演讲举行。小米创办人、董事长兼CEO雷军发表演讲。 雷军表示，"今年是我们小米创办15周年，在15周年之际，小米在汽车、芯片领域连续两次的重大突 破，让很多人刮目相看。感觉小米好像一夜之间呢，换了一家公司。其实，这些改变都来自于5年前那 次触及灵魂深处的反思。 2020年，小米迎来了自己的十周年，那个时候的我们上市已经两年时间，年收入也突破了两千亿，成功 地跻身了世界500强的行列。在很多人眼里，小米已经非常非常成功了。但是，在我内心却充满了难以 言说的焦虑。 雷军还谈到了小米现在的12位高管："大家可以看到我们今天高管团队的名单，早期还有两位和我在继 续打拼，9位都是新面孔。我们引进外部的顶尖人才。这些同事为过去几年小米的发展做出了巨大的贡 献。也借此机会感谢卢伟冰和这些人才。" . . 4 3 微博视频号 © 微博视频号 林斌 联合国际人 国家a 刘德 慕杰加勒人 南非黑暗 卢伟冰 哈佩人 : #福 留学處 2020年 王晓版 제8884 林世伟 i g I 张剑慧 形 第9 脚 量 固 A A 1 4 i e e last 45." a d - 当时，我们所处的这个行业，苹果 ...

新浪科技讯 9月25日晚间消息，小米集团董事长、CEO雷军在与新浪科技等媒体沟通中透露，小米手机 部的研发部有10000多人，公司其实在硬核技术研发投入上下了很大的功夫，但过去公司对这些部分介 绍的很少。 据雷军介绍，5年前小米就提出了要转型智能制造、转型硬核科技公司，但因为之前这些都在保密状 态，大家没有太多感知，而在小米17把过去几年的东西全部放出来的时候，大家就会觉得产品力炸裂。 来源：新浪网 "大家一下觉得小米怎么这么厉害，其实在我们内部都做了5年10年时间了。"雷军表示，这几年自己对 整个中国的工业越来越有信心了，我们早期都在应用层、场景层创新，但今天越来越多的东西是在材料 级和核心零部件级的创新。 ...

Core Insights - Xiaomi's founder Lei Jun emphasized the theme of "change" during the annual speech, highlighting the stories behind Xiaomi's chip development and automotive ventures, which have garnered significant public attention [2] - The company has faced substantial challenges in its automotive journey over the past four years, with Lei Jun indicating that every step has been driven by immense pressure and the need for transformation since 2020 [2][3] - Xiaomi has identified two new strategic areas: chip manufacturing and automotive production, with a commitment to invest 100 billion RMB initially and a total of 10 billion USD over ten years in the automotive sector [3] Automotive Development - Xiaomi officially announced its entry into the automotive market in March 2021, with plans to develop the SU7 Ultra, aiming to compete with luxury brands like Porsche and Tesla [3] - The SU7 project faced initial setbacks, leading to the temporary cancellation of the Ultra project, but later breakthroughs allowed for its revival [3][4] - The first model, the Xiaomi SU7, was launched in March 2024, priced at 215,900 RMB, followed by the SU7 Ultra in February 2025 and the YU7 in June 2025 [4] Sales Performance - From January to August 2025, Xiaomi's automotive sales reached 224,800 units, achieving approximately 64% of the annual target of 350,000 units [4] - The YU7 model has seen significant success, with over 40,000 units delivered since its launch on July 6, 2025 [4] Challenges and Controversies - Despite the sales success, Xiaomi's automotive venture has faced controversies, including a fatal accident involving its autonomous driving system, which has raised public scrutiny [8] - The company announced a recall of 116,900 units of the SU7 standard version due to safety concerns with the driver assistance system, representing 30% of the total sold units [8] - Previous recalls were also noted, indicating the complexities and challenges inherent in the automotive industry, where opportunities and risks coexist [8]

Core Insights - The past five years have marked a significant transformation for Xiaomi, transitioning from an internet company to a player in smart manufacturing, focusing on a comprehensive ecosystem of "people, vehicles, and homes" [1][4] - Xiaomi's CEO Lei Jun emphasized the importance of core technology investment, committing 100 billion yuan over five years to reshape the company's foundation and ethos [4][5] Product Launch - The Xiaomi 17 series was officially launched, featuring advancements in screen, imaging, and battery life, with prices starting at 4,499 yuan for the standard version and going up to 5,999 yuan for the Pro Max version [3][11] - Pre-sales for the Xiaomi 17 series began on September 25, with special offers including two years of screen protection and a one-year exchange policy [3] Technological Advancements - Xiaomi's investment in R&D has significantly increased, with 100 billion yuan allocated over five years compared to just 7.5 billion yuan in 2019, marking a strategic shift towards becoming a technology-driven company [5] - The company has made notable strides in the automotive sector, with the Xiaomi SU7 series and YU7 series achieving strong sales, and plans to deliver over 30,000 vehicles by August 2025 [5] Competitive Positioning - The Xiaomi 17 series is positioned to compete directly with the iPhone, with features such as a 7,000mAh battery that nearly doubles the iPhone 17's capacity [6][9] - The series boasts advanced display technology, including a resolution of 2656×1220 and a peak brightness of 3,500 nits, along with innovative optical components to enhance imaging quality [10][11] Financial Performance - In the first half of 2025, Xiaomi reported total revenue of 227.2 billion yuan, a year-on-year increase of 38.2%, and a net profit of 22.83 billion yuan, reflecting a substantial growth of 146% [5]

9月25日晚间，小米集团创始人雷军再次站上舞台，开启了他的第六次个人年度演讲。会后，雷军接受 了《每日经济新闻》等媒体的采访。雷军称，踩过坑后，小米已经开启了全面高端化的战略，汽车、手 机，甚至是路由器等电子产品都在向高端化迈进。 每经记者杨卉摄 汽车方面，雷军表示，感激新能源汽车行业所有先行者，并认为目前国产汽车都在进步，大家没必要在 竞争上搞得很难看。虽然小米交付汽车只有一年半的时间，也为国产汽车的高端化做出了贡献。但小米 汽车发布后成为全网被"黑"得最惨的品牌之一，希望汽车产业肃清风气。 手机方面，雷军称市场竞争的复杂度和难度远超过汽车，只能打"持久战"。经过几年摸索，小米形成了 自己的高端化的"方法论"：科技引领、认知引领、审美引领。不过，眼下又遇到了新的问题——定制服 务。"如果5年后我们的定制服务（能被）很多高端客户喜欢的话，就基本做成了，能打平了。我都不想 要挣钱，如果可以不亏钱，就算非常成功了。"雷军称。 以下为经过不影响语义的调整的对话实录： 谈小米手机：通过改名，希望外界能够重新认识小米手机 提问：小米17这款产品，从16改名到17，引发了不少热议。同时您也提到要"全面对标iPhone"。 ...

9月25日晚间，小米集团创始人雷军再次站上舞台，开启了他的第六次个人年度演讲。会后，雷军接受 了《每日经济新闻》等媒体的采访。雷军称，踩过坑后，小米已经开启了全面高端化的战略，汽车、手 机，甚至是路由器等电子产品都在向高端化迈进。 汽车方面，雷军表示，感激新能源汽车行业所有先行者，并认为目前国产汽车都在进步，大家没必要在 竞争上搞得很难看。虽然小米交付汽车只有一年半的时间，也为国产汽车的高端化做出了贡献。但小米 汽车发布后成为全网被"黑"得最惨的品牌之一，希望汽车产业肃清风气。 手机方面，雷军称市场竞争的复杂度和难度远超过汽车，只能打"持久战"。经过几年摸索，小米形成了 自己的高端化的"方法论"：科技引领、认知引领、审美引领。不过，眼下又遇到了新的问题——定制服 务。"如果5年后我们的定制服务（能被）很多高端客户喜欢的话，就基本做成了，能打平了。我都不想 要挣钱，如果可以不亏钱，就算非常成功了。"雷军称。 以下为经过不影响语义的调整的对话实录： 谈小米手机：通过改名，希望外界能够重新认识小米手机 提问：小米17这款产品，从16改名到17，引发了不少热议。同时您也提到要"全面对标iPhone"。该如何 理解这句 ...

2025年是小米创业的十五周年，从手机到汽车再到芯片，当下的小米已经在诸多领域实现突破，而这一 系列的改变，都来自五年前的一次大反思。"当时大家很多的批评让自己感到无比的焦虑，内外的压力 下，我们开始重新思考何去何从。"雷军说道。 9月27日，雷军在自己的第六次个人年度演讲中回忆了"逆天改命"的故事，通过分享玄戒芯片及小米汽 车背后的成功，来让外界重新认识小米。站在新的起点，雷军认为，小米已经从一家"互联网公司"走 向"硬核科技公司"。 "互联网公司是机会驱动，硬核科技公司是实力驱动的。所以，我们坚持技术立业。" 图片来自官方 2020年，小米年营收首次突破2000亿，并开始高端化探索，未来五年在核心技术研发上投入1000亿元。 对于当时的小米来说，这是很大一笔钱，要知道2019年小米全年的研发费用才75亿元。 但是，在雷军看来，这是小米高端化转型的必做题，"不管风吹雨打，我们坚定的完成了这笔投资，大 概投了1020~1050亿吧，新五年规划将研发投入提升至2000亿。" 在研发上的不断投入，让小米在高端化上实现了突破。其中，小米自研设计的3nm旗舰SoC芯片玄戒O1 在今年正式发布，成为中国大陆首家、全球第 ...

Core Viewpoint - The central theme for the company in 2023 is "Change," as articulated by Lei Jun, emphasizing the need to confront challenges and criticisms while transitioning from an internet company to a hard-tech company [2][32]. Group 1: Company Strategy and Vision - Lei Jun expressed the determination to face challenges posed by competitors like Apple, Samsung, and Huawei, and to overcome internal struggles by focusing on core technology investments [2][4]. - The company aims to create the world's strongest pure electric performance vehicle, directly competing with Tesla and Porsche [3][4]. - The launch of the YU7 model has garnered significant attention, with over 200,000 pre-orders in just three minutes, showcasing the company's strong market entry [6][8]. Group 2: Product Development and Features - The YU7 project faced immense pressure during its development, with the success of the SU7 model being critical for the company's future in the automotive sector [8]. - The company has developed its own high-performance electric motor, the Xiaomi V8S, to address market gaps [4][6]. - The Xiaomi 17 series smartphones feature advanced specifications, including the fifth-generation Snapdragon 8 processor and a 7000mAh battery, highlighting the company's commitment to high-end technology [12][19]. Group 3: Market Positioning and Competition - The company is positioning itself against established brands like Tesla, with a focus on performance and technology to change perceptions of its capabilities in the automotive industry [10][32]. - Lei Jun acknowledged the competitive landscape and the need for collaboration within the domestic automotive industry to foster growth and innovation [34]. Group 4: Brand Image and Public Perception - The company has faced significant criticism and skepticism regarding its automotive ambitions, which Lei Jun aims to address through transparency and performance [2][34]. - The renaming of the Xiaomi 16 to Xiaomi 17 is part of a strategy to redefine the brand and assert its commitment to challenging leading global brands [33].