前阵子逛商场，看到有人在服装店用手机扫码比价，最后线上下单等即时配送。这场景让人想起马云多年前说的："未来零售不是线上线下竞争，是线上线 下加物流的新零售。"如今传统电商用户增长率首现负增长，新购物模式却涨势迅猛，这是否意味着电商真要被淘汰了？ 传统电商不香了？ 我们先看一组数据，据《2025年中国零售市场趋势报告》，传统电商平台用户增长率同比下降3.7%，而社区团购、直播电商等新模式用户量增长46.8%。 再看GMV（商品交易总额），2025年上半年传统电商GMV增长率仅4.3%，创下近十年新低。以前热闹的"双十一""618"大促，现在增长也明显放缓，2025 年"618"期间，传统电商平台整体成交额同比仅涨5.6%，远低于2020年的26.7%。 更让商家头疼的是利润问题，某电商从业者联盟调研显示，2025年传统电商中小商家平均净利润率从2022年的8.5%降到了4.2%，有近18%的中小商家选择暂 时关闭店铺。 为啥会这样？先是获客成本太高，2025年电商平台获客成本平均320元/人，比2022年涨了87%。有个卖家居用品的商家算过账，以前花500元推广能带来20 个订单，现在花2000元推广，订单量还 ...

◎记者 陈芳 消费是经济增长的"主引擎"，也是民生幸福的"晴雨表"。进入年底消费旺季，商家、店家通过IP联名、 首发首秀、丰富业态等方式加力促消费；财政贴息、以旧换新等政策红利不断释放，进一步激活消费。 近日，上海证券报记者通过实地探访，体验新消费业态，追踪消费市场的新活力和新趋势，感受消 费"主动力"释放的强大动能。 适配性增强 新业态蓬勃发展 在北京东城区的龙潭中湖公园里，市民王先生跑步前，先站在智能健身步道起点处，面向马拉松智能打 卡杆"刷脸"识别，随后运动里程、平均配速等数据实时同步至手机。他感叹道："跑道智慧升级后，更 具'未来感'。" 戴上AI（人工智能）+AR（增强现实）一体式眼镜，演讲时能轻松"脱稿"；登录在线旅游平台，AI导游 可以快速生成目的地旅游攻略；进入酒店，送餐机器人不仅可以远程按电梯，还可以和旅客互动、打招 呼……"人工智能+消费"场景不断扩展。 面向未来，新业态、新模式增长空间巨大。工业和信息化部、商务部等六部门近日联合印发的《关于增 强消费品供需适配性进一步促进消费的实施方案》提出，鼓励开发家庭服务机器人、智能家电和人工智 能手机、电脑、玩具、眼镜、脑机接口等人工智能终端，以智 ...

作者丨周慧 编辑丨巫燕玲 "烧"了多少钱？ 外卖大战从今年4月份京东的加入开局，二季度末，阿里淘宝闪购加入。 到了三季度，以美团、阿里、京东为代表的"外卖三国杀"进入了最疯狂的竞争补贴阶段，行业一度出 现"零元购"的补贴力度。 由于行业竞争进一步加剧，三季度美团核心本地商业经营利润转负，亏损141亿元。 2025年夏天，美团、阿里、京东三家平台，在利润率不高且并不时髦的外卖行业，贡献了一场全民参与 的商战。 从外卖"零元购"，奶茶店挤满等单的外卖骑手，再到监管点名和行业呼吁"反内卷"，三家外卖平台 的"参战"成绩如何？ 从财务数据来看，外卖业务补贴都给平台带来了亏损，公司整体盈利水平下降。三季报显示，仅三季 度，美团、阿里、京东三家平台的销售和市场费用就分别增加了163亿元、111亿元和340亿元，一共多 花了614亿，而增加的原因多与外卖业务有关。 而对于参与的商家而言，外卖大战对堂食产生了不利影响，导致外卖行业利润变薄。事实上，即便一些 以外卖为主的快餐品类订单量大涨，利润也在变薄，有些商家还会出现"订单越多，亏得也越多"的情 况。 平台已在反思。美团CEO王兴在财报电话会上表示，"过去六个月已证明这种竞 ...

作者丨周慧 编辑丨巫燕玲 平台已在反思。美团CEO王兴在财报电话会上表示，"过去六个月已证明这种竞争无法为行业 创造真实价值，且不可持续"。阿里高管也在财报电话会上表示，四季度在闪购方面的投入"将 显著收缩"。 但据受访商家反馈，四季度的外卖大战仍没停歇，不过补贴力度和补贴策略有些变化。商家呼 吁，希望平台在回归正常的消费场景下，以合理的成本费用服务商家和消费者，否则只会助推 餐饮行业恶性竞争，导致劣币驱逐良币。 2025年夏天，美团、阿里、京东三家平台，在利润率不高且并不时髦的外卖行业，贡献了一场 全民参与的商战。 从外卖"零元购"，奶茶店挤满等单的外卖骑手，再到监管点名和行业呼吁"反内卷"，三家外卖 平台的"参战"成绩如何？ 从财务数据来看，外卖业务补贴都给平台带来了亏损，公司整体盈利水平下降。三季报 显示，仅三季度，美团、阿里、京东三家平台的销售和市场费用就分别增加了163亿 元、111亿元和340亿元，一共多花了614亿，而增加的原因多与外卖业务有关。 而对于参与的商家而言，外卖大战对堂食产生了不利影响，导致外卖行业利润变薄。事实上， 即便一些以外卖为主的快餐品类订单量大涨，利润也在变薄，有些商家还会 ...

Investment Rating - The report maintains an "Outperform" rating for JD Health International [1][2][17]. Core Insights - JD Health International continues to show strong revenue and profit growth, with Q3 2025 revenue reaching RMB 17.12 billion, a year-on-year increase of 28.7%, and net profit of RMB 1.84 billion, up 97.2% year-on-year [3][13][14]. - The company has raised its full-year revenue growth guidance to approximately 22.0% from the previous 20.0%, and adjusted profit target to RMB 6.20 billion from RMB 5.60 billion, reflecting strong Q3 performance [4][15]. - The report highlights the company's effective marketing investments and improved bargaining power in the pharmaceutical category as key drivers of growth [14][16]. Financial Performance Summary - For FY 2025, revenue is projected to be RMB 71.05 billion, representing a 22.1% year-on-year growth, while adjusted profit is expected to be RMB 6.21 billion, a 30% increase [5][16]. - The gross profit margin is expected to improve to 24.6% in FY 2025, with a net profit margin of 7.5% [10][16]. - The company’s DCF valuation predicts an equity value of HKD 227.44 billion, corresponding to a target share price of HKD 71.07, reflecting a 4.3% increase in target price [5][17].

Core Insights - The instant retail market is evolving from "delivery" to "quality delivery," leading to a tiered instant delivery service model [1] - Meituan has upgraded its "1-to-1 urgent delivery" service, while SF Express has partnered with restaurants to enhance delivery options [1] - The "exclusive delivery" service has seen a threefold increase in restaurant orders and significant growth in categories like fresh produce and cakes [1][2] Group 1: Service Upgrades - The "1-to-1 urgent delivery" service is characterized by punctuality, safety, and efficiency, expanding from personal urgent needs to broader consumer applications [1] - SF Express has implemented a full-channel order upgrade to "1-to-1 urgent delivery," enhancing brand image and ensuring consistent customer experience [1] - The average delivery time for "exclusive delivery" is reduced by 6 to 60 minutes compared to regular delivery, improving timeliness and safety [1] Group 2: Market Trends - Over 50% of consumers born after 1995 are willing to pay a premium for faster delivery, indicating speed as a key factor in purchasing decisions [2] - Consumers show a higher willingness to pay for services that offer added value and personalized experiences, making "exclusive delivery" a potential competitive advantage for businesses [2] - The collaboration between SF Express and SF Group provides a comprehensive solution for fresh produce, enhancing supply chain efficiency and market reach [2]

Core Insights - Alibaba's latest financial report indicates significant improvements in the unit economics of its instant retail business, driven by enhanced logistics efficiency, high customer retention rates, and increased average order value since September [1] - The logistics capabilities of Taobao Flash Purchase have become industry-leading in terms of scale, efficiency, and customer experience due to ongoing investments and support for delivery riders [2] Group 1: Logistics and Operational Efficiency - Taobao Flash Purchase has achieved a substantial increase in the number of active delivery riders, with a year-on-year growth exceeding 200% by Q3 2025, creating over a million new jobs [1] - The logistics efficiency has been significantly enhanced through advanced computational capabilities and coordinated logistics solutions, which include pressure regulation, time estimation, and intelligent scheduling [2] - The introduction of the "1-to-1 Urgent Delivery" and "Accelerated Card" products has improved delivery experiences for high-value users, resulting in faster delivery times, with reductions of over 5 minutes in the "1-to-1 Urgent Delivery" scenario [2] Group 2: Rider Support and Incentives - Taobao Flash Purchase has implemented a comprehensive rider incentive and support system, including free uniform updates for a million riders and full coverage of pension and medical insurance [2] - The company has introduced the industry's first AI assistant for riders, providing voice interaction and intelligent responses to assist millions of riders across the country [3] - The rider's route optimization has reached a 90% success rate for combined orders, allowing riders to earn more on the same journey [3] Group 3: Future Plans - Taobao Flash Purchase plans to continue increasing investments in logistics infrastructure and refine operations to meet consumer demands for product diversity and timely delivery [3]

Core Insights - The intense competition in the food delivery sector has led to significant financial losses for major players, with Meituan reporting its largest loss since its IPO in 2018 [2][5][33]. Summary by Company Alibaba - Alibaba's operating profit plummeted 85% year-on-year to 5.4 billion yuan, while net profit fell 53% to 20.6 billion yuan, marking a 51% decline quarter-on-quarter [2][8]. - The decline in profits is attributed to increased investments in instant retail and user experience, with sales and marketing expenses soaring from 32.7 billion yuan in Q2 to 66.5 billion yuan in Q3, a 105% year-on-year increase [11][10]. - Instant retail revenue grew significantly, with Q3 revenue reaching 22.9 billion yuan, a 55% increase from Q2, reflecting the success of the "Taobao Flash Purchase" initiative [13][14]. JD.com - JD.com reported an operating loss of 1.05 billion yuan in Q3, a stark contrast to a profit of 12 billion yuan in the same period last year [2][17]. - The company has adopted a more restrained approach to spending, with marketing expenses at 21.1 billion yuan, a decrease from 27 billion yuan in Q2, although this still represents a 111% year-on-year increase [19][22]. - JD's new business segment, which includes food delivery, generated 15.6 billion yuan in revenue, reflecting a 214% year-on-year increase [22][25]. Meituan - Meituan's operating loss reached 19.8 billion yuan in Q3, with net losses of 18.6 billion yuan, marking a significant downturn from previous profits [2][33]. - The company's core local business, which includes food delivery and instant retail, saw a dramatic decline in operating profit, dropping from a profit of 3.7 billion yuan in Q2 to a loss of 14.1 billion yuan in Q3 [34]. - Despite the losses, Meituan's management indicated that the competitive landscape is beginning to stabilize, with a rebound in market share for higher-value orders [36].

从财务数据来看，外卖业务补贴都给平台带来了亏损，公司整体盈利水平下降。三季报显示，仅三季 度，美团、阿里、京东三家平台的销售和市场费用就分别增加了163亿元、111亿元和340亿元，一共多 花了614亿，而增加的原因多与外卖业务有关。 而对于参与的商家而言，外卖大战对堂食产生了不利影响，导致外卖行业利润变薄。事实上，即便一些 以外卖为主的快餐品类订单量大涨，利润也在变薄，有些商家还会出现"订单越多，亏得也越多"的情 况。 平台已在反思。美团CEO王兴在财报电话会上表示，"过去六个月已证明这种竞争无法为行业创造真实 价值，且不可持续"。阿里高管也在财报电话会上表示，四季度在闪购方面的投入"将显著收缩"。 "反内卷"监管压力叠加巨额亏损，外卖大战停歇了吗？ 2025年夏天，美团、阿里、京东三家平台，在利润率不高且并不时髦的外卖行业，贡献了一场全民参与 的商战。 从外卖"零元购"，奶茶店挤满等单的外卖骑手，再到监管点名和行业呼吁"反内卷"，三家外卖平台 的"参战"成绩如何？ 同样在三季度（截至2025年9月30日止）卷入外卖大战的，还有京东和阿里。 但据受访商家反馈，四季度的外卖大战仍没停歇，不过补贴力度和补贴策略 ...

Core Insights - The launch of HuiJia Times' first online supermarket marks its entry into the instant retail sector, leveraging major platforms like WeChat Mini Programs, Meituan, and Taobao Flash Purchase [1][2] Group 1: Company Strategy - HuiJia Times is focusing on local market penetration by utilizing its core stores to enhance its instant retail model, which aligns with industry trends and competitive market strategies [2][5] - The company has integrated local adaptation into its service radius, with different delivery ranges for various platforms, ensuring efficient service delivery tailored to local consumer needs [3] Group 2: Market Promotion - To attract customers, HuiJia Times has implemented a promotional strategy that includes free delivery for orders over 59 yuan and differentiated discounts for new and existing users, enhancing customer retention [4] - The platform has launched over 3,000 SKUs, focusing on essential consumer goods, ensuring high cost-performance ratios to meet daily household needs [4] Group 3: Multi-Channel Approach - HuiJia Times has adopted a multi-channel strategy by launching its services across three major platforms, which helps in quickly reaching a large user base while also building private traffic through its official mini-program [4] Group 4: Industry Analysis - As competition in instant retail intensifies, regional retail companies like HuiJia Times will need to focus on local supply chain capabilities, fulfillment efficiency, and user engagement to maintain competitiveness [5]