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中石化易捷与美团闪购达成战略合作 加速布局“一刻钟便民生活圈”
Zhong Guo Jin Rong Xin Xi Wang· 2025-07-08 12:17
▲ 中石化易捷与美团闪购达成战略合作。(摄影:亦可) 近年来,"线上下单,线下30分钟送达"的即时零售,凭借便捷、灵活的特性越来越受到消费者青睐。作 为一种专注线上经营的即时零售供给新模式,商务部研究院发布的《即时零售行业发展报告(2024)》 提出,闪电仓已经成为即时零售的典型业态,将在促进行业繁荣、助力商家创新本地销售渠道、获得新 增长曲线等方面发挥积极作用。 刘志华表示,美团闪购是易捷在即时零售领域的主要合作伙伴,持续向易捷的数字化转型和线上经营提 供支持。易捷看好即时零售的发展前景,希望以此次战略合作为新起点,进一步加快易捷的数字化转 型,加速"易捷速购"的开仓进程。 转自:新华财经 7月8日,中石化易捷(以下简称"易捷")与美团闪购宣布达成战略合作,双方以即时零售为合作重点, 打造"易捷速购"品牌入驻美团闪购,服务消费者"30分钟万物到家"的购物需求。在此基础上,易捷将加 速布局闪电仓新业态。当前,易捷已在美团闪购开出超百家24小时"易捷速购"旗舰店,未来将加速"开 仓"进程。 中国石化销售股份有限公司副总经理、中石化易捷销售有限公司党委书记、董事长刘志华,美团副总 裁、美团闪购事业部负责人肖昆出席 ...
电商巨头们的即时零售野心,从来都不是外卖
3 6 Ke· 2025-07-08 11:30
Core Insights - The Chinese instant retail industry experienced unprecedented growth on July 5, with Meituan's daily order volume surpassing 120 million, while Alibaba's Taobao Flash Sale and Ele.me combined exceeded 80 million orders, indicating a significant increase in market capacity from an average of 100 million daily orders in May to 200 million currently [1][2] Group 1: Market Dynamics - The competition in the instant retail sector reflects broader changes in the Chinese e-commerce landscape, with major players like Alibaba, JD.com, and Pinduoduo actively participating [2][3] - Instant retail has been positioned as a "core battlefield" for Alibaba, highlighting its strategic importance [4] - JD.com has also prioritized its instant retail service, "JD Seconds," and has actively engaged in the food delivery market, further influencing the industry landscape [5][6] Group 2: Marketing and Subsidies - Companies are heavily investing in marketing to capture consumer attention, with Taobao Flash Sale sponsoring sports teams and JD.com utilizing high-profile promotions [7] - Both JD.com and Taobao Flash Sale are engaged in substantial subsidy programs, with JD.com launching a 10 billion yuan subsidy initiative and Taobao Flash Sale spending approximately 8 billion yuan monthly [8][10] - Taobao Flash Sale's 50 billion yuan subsidy is directed at both consumers and merchants, enhancing its competitive edge [9] Group 3: Competitive Landscape - Pinduoduo has entered the instant retail space with its "Duoduo Grocery," testing self-built warehouses and planning to launch instant delivery services [11] - The market is shifting from a dominant player to a multi-strong coexistence model, with all three major e-commerce giants now involved [13] - Instant retail is becoming a strategic area for giants to counteract growth slowdowns and explore future value [24] Group 4: Future Projections - The instant retail market is projected to reach 1.5 trillion yuan by 2025, with a potential growth rate of 25% annually [18] - The integration of instant retail and traditional e-commerce is expected to enhance overall platform vitality and consumer engagement [20][34] - Companies are focusing on high-frequency instant consumption to drive low-frequency traditional e-commerce sales, indicating a shift in consumer behavior [22][24] Group 5: Operational Strategies - Companies are adopting different operational strategies, with Meituan favoring a light-asset model and JD.com maintaining a heavy-asset approach [30][32] - The emphasis on rapid delivery and service experience is becoming crucial for consumer satisfaction in the instant retail sector [29] - The blurring lines between instant retail and traditional e-commerce highlight the need for effective collaboration and resource allocation among platforms [25][33]
一场「史诗级」外卖撒券大战
3 6 Ke· 2025-07-08 10:34
订单如海啸般涌来,产业链每个环节都迎来一场前所未有的压力测试。 三米长的订单小票、过千的订单号、奶茶店内拥挤的顾客和他们手中的"盲盒奶茶",还有忙到直不起身 的店员……刚刚过去的周末,这样的场景在大街小巷的奶茶店、咖啡餐饮店复制。 如此规模的盛况源于外卖平台的"撒券"补贴。 7月5日,阿里率先吹起冲单号角,撒券范围涵盖商超和餐饮大部分店家。美团在晚间"应战",突然发布 大量"25-20""18-18"高折扣券,甚至有针对性地撒在了高频复购品类——奶茶饮品上。 大量用户收到了奶茶0元喝的补贴券——只要下单,就能去最近的门店免费领奶茶,用券时间截止到7月 6日0点。因此,不少门店直到深夜还人山人海。 至此,这场外卖大战迎来高潮。中国互联网史上最激烈的即时零售对决,也在夏夜高温中爆发出惊人数 字。 3月起,这场竞争从餐饮烧到即时零售,又回到最为常规的品类——奶茶;从京东与美团的争夺,到饿 了么重新加入战局,又演化出全新的竞争格局;消费者们从调侃"加入商战",到戏谑自己"血糖都升高 了"。 这样有活力的、全民参与的消费热潮,似乎很久没有过了。 不过短时间内订单如海啸般涌来,平台数据指数级增长,背后产业链每个环节也迎来 ...
国富期货早间看点:ITS马棕7月前5日出口增31.59%USDA美豆当周优良率为66%符合预期-20250708
Guo Fu Qi Huo· 2025-07-08 10:29
2025/7/8 13:34 【国富期货早间看点】ITS 7 5 31.59% USDA 66% 20250708 01 隔夜行情 | | 收盘价 | 上日涨跌幅(%) | 隔夜涨跌幅(%) | | --- | --- | --- | --- | | 马棕油09(BMD) | 4063.00 | 0. 20 | -0. 17 | | 布伦特09(ICE) | 69. 60 | 1. 59 | 0. 59 | | 美原油08(NYMEX) | 67.92 | 1.10 | 0. 46 | | 美豆11(CBOT) | 1020. 75 | -2. 62 | -0. 15 | | 美豆粕12(CBOT) | 286. 40 | -2.05 | -0. 35 | | 美豆油12(CBOT) | 53. 85 | -1.27 | 0. 45 | | | 最新价 | 涨跌幅(%) 十日涨跌幅 | | --- | --- | --- | | 美元指数 | 97.53 | 0. 57 | | 人民币(CNY/USD) | 7. 1506 | -0. 04 | | 马来林吉特(MYR/USD) | 4. 2134 | -0. ...
美国为何没有“外卖三国杀”
虎嗅APP· 2025-07-08 09:24
以下文章来源于最话 FunTalk ,作者最话团队 最话 FunTalk . 不写平庸的故事 本文来自微信公众号: 最话 FunTalk ,作者: 何伊然,编辑:刘宇翔 过去三个月,互联网行业迎来了久违的热闹。美团、京东、淘宝轰轰烈烈地搞起了外卖 " 三国杀 " 。 在此番大战中,外卖业务所背负的想象空间已经超过了一日三餐,摇身一变成了依托于本地生活的 " 30 分钟即时零售 " 战场,是打通线上和线下的巨大流量入口。 尽管官方下场明确要求各家公司不能用低价倾销扰乱市场秩序,可是这场 " 三国杀 " 不见降温的迹 象, 反倒从 " 闪电战 " 转化为了 " 持久战 " 。 相比之下 ,大洋彼岸的 美国外卖市场波澜不惊, " 美国 版 美团 " DoorDash 日子显得轻松许多,不 仅没有新冒头的竞争对手,继续稳坐美国外卖市场第一名,还在今年以 38.6 亿美元的价格收购了英 国外卖平台 Deliveroo ,进入 12 个欧洲国家。 看似 " 自由竞争 " 的美国反而没那么多 " 商战 " ,各个细分市场无一例外都有一家垄断级的巨头, 占据了绝对市场份额,由此在资本市场上获得极高溢价。 各家巨头为了维持股价 ...
“零元购”!外卖大战升级,网友:真吃不动了
Jing Ji Wang· 2025-07-08 08:31
Group 1 - The core point of the article is the intensifying competition among major food delivery platforms, particularly between Meituan and Taobao Flash Purchase, which has led to significant consumer discounts and a surge in order volume [1][9][11] - Starting from July 5, consumers have been receiving large, no-threshold discount coupons, resulting in extremely low prices for food items, with some consumers humorously noting they might "overeat" due to the discounts [1][5] - On July 5, Meituan reported a record-breaking order volume, surpassing 1.2 billion orders for the day, with over 1 billion being food orders, marking a significant increase from the previous year's peak of over 90 million orders [5][11] Group 2 - The surge in orders has led to operational challenges for delivery riders and restaurant staff, with reports of overwhelming order volumes causing some restaurants to temporarily pause operations to manage the influx [6][8] - Taobao Flash Purchase initiated a subsidy plan worth 50 billion yuan to stimulate consumer spending, which is seen as a catalyst for the current competitive landscape in the food delivery market [9][10] - The competition has escalated to a point where major platforms are vying for market share, with Meituan still leading but facing increasing pressure from Taobao Flash Purchase and JD.com, which has also seen significant growth in order volume [11][12]
2025Q2线下零售速报
3 6 Ke· 2025-07-08 08:17
Overall Summary - The offline retail consumption situation for Q2 2025 shows a general decline in sales across major categories such as food, beverages, alcohol, and daily chemicals, although the rate of decline has narrowed compared to previous quarters [2][4][6]. Group 1: Retail Performance Overview - The analysis is based on data from the "Shangma Ying Brand CT," which monitors offline retail across various city levels and includes over 30,000 brands and 14 million product barcodes [2]. - The overall sales revenue for Q2 2025 is down approximately 7% year-on-year, with a better performance in order volume compared to average spending, indicating consumer pressure on budgets and prices [4][6]. - The price index for food, beverages, alcohol, and daily chemicals shows a gradual recovery, but remains under pressure, with most categories below the baseline index of 100 [4][6]. Group 2: Key Category Insights - In the food category, frozen products like frozen sausages have shown significant market share growth, while dairy products are stabilizing after previous declines [13][22]. - The beverage category has seen strong growth in sports and plant-based drinks, with some products exceeding 30% year-on-year growth, although the overall market remains competitive [17][29]. - The snack category is experiencing a decline in market share due to health trends and new retail formats, with significant drops in sales for various subcategories [14][22]. Group 3: Consumer Behavior and Trends - The average spending per order has increased for certain categories like ready-to-drink juices and plant-based beverages, indicating a shift in consumer preferences towards higher-quality products [34][35]. - The average purchase quantity per order has decreased across all selected categories, suggesting a trend towards larger packaging or a focus on value [40]. - The competitive landscape is intensifying, particularly in the frozen food and beverage sectors, with numerous brands vying for market share [46][47].
乘联分会:6月新能源车在国内总体乘用车的零售渗透率53.3%
news flash· 2025-07-08 08:16
Group 1 - The core viewpoint of the article highlights that in June, the retail penetration rate of new energy vehicles (NEVs) in the overall passenger car market in China reached 53.3%, an increase of 4.8 percentage points compared to the same period last year [1] Group 2 - In June, the penetration rate of NEVs among domestic independent brands was 75.4% [1] - The penetration rate of NEVs in the luxury car segment was 30.3% [1] - The penetration rate of NEVs among mainstream joint venture brands was only 5.3% [1]
中国乘联分会:6月新能源车市场零售111.1万辆,同比增29.7%。
news flash· 2025-07-08 08:10
中国乘联分会:6月新能源车市场零售111.1万辆,同比增29.7%。 ...
乘联分会:6月新能源乘用车国内零售销量达111万辆 同比增长29.7%
news flash· 2025-07-08 08:08
Core Insights - In June, the domestic retail sales of new energy passenger vehicles reached 1.111 million units, marking a year-on-year growth of 29.7% [1] Industry Summary - The data indicates a strong upward trend in the sales of new energy passenger vehicles in the domestic market, reflecting increasing consumer demand and market penetration [1] - The growth rate of 29.7% suggests a robust expansion in the new energy vehicle sector, which may be driven by favorable government policies and advancements in technology [1]