Core Viewpoint - The article highlights the success of the Chinese brand Jisu Life in the Southeast Asian market, particularly through the promotion of its handheld fans on TikTok, showcasing a shift from low-cost strategies to high-quality, innovative products that meet consumer demands [1][5][21]. Group 1: Product Features and Market Performance - Jisu Life's handheld fan is praised for its high-speed energy-efficient motor and cooling function, which provides a significant advantage over competitors [1][4]. - The fan weighs only 160 grams and boasts a remarkable 19-hour battery life, contributing to its popularity among Southeast Asian consumers [4]. - Jisu Life's overseas sales are projected to reach 30 million units and generate over 1 billion yuan in revenue by 2024, with Southeast Asia identified as a key growth engine [4][5]. Group 2: Market Strategy and Consumer Insights - The brand's entry into Southeast Asia was marked by a strategic shift from low pricing to emphasizing high-quality products, recognizing the local consumers' desire for premium living standards [5][8]. - Jisu Life's products are priced between $20 and $90, reflecting its commitment to quality and innovation [8]. - The Southeast Asian e-commerce market is rapidly expanding, with a projected growth from $38 billion in 2019 to $159 billion by 2024, indicating significant potential for brands like Jisu Life [5]. Group 3: TikTok as a Marketing Platform - TikTok has played a crucial role in Jisu Life's marketing strategy, with the brand leveraging the platform's influencer ecosystem to reach a wider audience [9][12]. - The hashtag jisulife has generated over 178,000 user-generated videos, showcasing the effectiveness of community engagement in promoting the product [12][19]. - Collaborations with mid-tier influencers have proven successful, as they resonate more with everyday consumers compared to top-tier celebrities [17][19]. Group 4: Industry Implications - The success of Jisu Life exemplifies a broader trend of Chinese small appliances transitioning from low-cost competition to value-driven branding in global markets [21]. - The article emphasizes the importance of innovation and consumer insight in establishing a strong presence in international markets, particularly in the context of Southeast Asia's growing consumer base [21].

Core Insights - The collaboration between "Decisive Peak" and Cai Xukun marks a significant cultural narrative strategy, blending gaming and music on a global stage [1][7] - The song "RIDE OR DIE" embodies the spirit of esports and resonates with the values of the younger generation, particularly Generation Z [4][6] Group 1: Collaboration and Cultural Impact - The partnership aims to create a battle anthem that reflects the competitive nature of esports, coinciding with the Chinese team's participation in the esports World Cup [1][7] - "RIDE OR DIE" serves not only as a theme song but also as a cultural identifier for "Decisive Peak," capturing the essence of players' experiences in overcoming challenges [4][5] Group 2: Market Position and User Engagement - "Decisive Peak" has achieved significant global reach, with over 110 million monthly active users and more than 1.5 billion registered users, particularly popular in Southeast Asia, the Middle East, and Latin America [5] - Cai Xukun's music career is evolving, with a notable international audience, as 35% of his streaming listeners come from the European and American markets [5] Group 3: Emotional Resonance and Global Narrative - The song's lyrics reflect a deep emotional connection to the struggles faced by esports players, emphasizing resilience and determination, which aligns with the broader narrative of youth culture [4][6] - The collaboration signifies a shift in cultural export strategies, focusing on emotional resonance rather than mere content delivery, highlighting the importance of understanding global emotional structures [7]

Group 1: Cultural Industry and International Expansion - The Zhejiang Provincial Secretary Wang Hao emphasized the importance of promoting cultural exports, particularly in online literature, web series, and online games, referred to as the "new three samples" [1] - The market size for online literature exports is projected to exceed 5 billion RMB in 2024, with overseas users reaching over 350 million [1] - The actual sales revenue of independently developed Chinese games in overseas markets is expected to reach 18.557 billion USD in 2024, marking a year-on-year growth of 13.39% [1] Group 2: Policy Support and Initiatives - The Zhejiang provincial government has outlined measures to support the internationalization of the gaming industry, aiming to cultivate high-quality 3A game projects and create an industry cluster for game exports [2] - The Chinese government has called for the orderly opening of the internet and cultural sectors, aiming to enhance international cultural exchanges and cooperation [2] - The Ministry of Commerce has proposed developing a comprehensive industry chain for game exports, from IP creation to overseas operations [3] Group 3: Economic Growth and Cultural Output - The gaming industry is recognized as a new engine for cultural output and economic growth, with various provinces, including Guangdong, implementing policies to enhance the competitiveness of their gaming industries [3] - The cultural "new three samples" are expected to accelerate their international expansion due to collaborative efforts from multiple stakeholders [3]

科技日报记者 崔爽 机械臂运动精度达0.1毫米，已在泌尿外科、普外科等领域完成数千例手术的手术机器人；厚度仅 为纸张的1/6，却能经受住30万次以上弯折考验的柔性钢材；像帽子一样附着在儿童头皮，根据收集的 脑电信息生成脑功能状态评估分析报告的非植入式孤独症辅助诊断系统……在近日举办的第二十届中国 国际中小企业博览会（以下简称"中博会"）上，超过2000家国内外企业亮相，展现创新图景。 加速融入全球产业链 "智元机器人远征A2人形机器人是全球首个同时拥有中、美、欧三个区域认证的人形机器人，也是 国内首个获得CR（中国机器人认证）和CE-MD（机械指令）认证的人形机器人。"智元机器人展台的工 作人员介绍，这是他们第一次参加中博会，希望获得更多国际客户的青睐。 记者从会上了解到，我国已累计培育科技和创新型中小企业超60万家、专精特新中小企业超14万 家、专精特新"小巨人"企业1.46万家。 工业和信息化部部长李乐成在开幕式上表示，我国中小企业快速发展壮大，综合实力、核心竞争力 和保就业惠民生能力不断增强，呈现"量质齐升"的发展态势。 释放强劲创新活力 最新数据显示，今年以来，中小企业运行总体平稳。1至5月，规模以上 ...

杭叉集团是中国最大、全球领先的叉车研发制造企业，坚定不移地推进全球化发展战略。杭叉集团于10年前即正式开始 了布局海外市场的征途，自2016年第一个驻外分公司，杭叉欧洲(德国法兰克福)的建成，时至今日，杭叉集团已拥有18 家驻外分公司，足迹遍及五大洲，传统人工叉车，新能源锂电叉车等产品海外销量也突破10万台，创历史新高。近年 来，杭叉集团完成了战略升级，智慧物流及仓储系统集成业务已成为集团的未来发展方向。杭叉成功打造了以 AGV/FMR/AMR等智能物流设备；AS/RS，输送线，四向穿梭车等智能仓储设备为基础的完整产品阵列，结合自研软件 平台，持续不断为客户带来高品质的物流仓储解决方案，并且在国内市场其叉式AGV的销量已连续三年保持全国首位， 获得良好市场口碑。但在智能化产品的海外拓展方面，杭叉集团还处于初期建设进程中，同时传统人工叉车，新能源锂 电叉车等产品的海外推广也面临着诸多新的挑战。以泰国市场为例，没有当地专业的电商B2B渠道，中国企业靠自己品 牌影响力开拓市场慢且效率低，"进不了客户门，找不到决策人"，还面临回款长等痛点。双方本次在泰国的深度合作， 就是基于杭叉集团在泰国发展的痛点，以数智供应链精准 ...

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in international expansion and explore collaborative transformation paths [1] - The summit was co-hosted by Phoenix Network and the Global Council for Chinese Enterprises Going Global, emphasizing the theme "For an Open World" amidst the deep restructuring of global industrial chains [1] Group 2 - Peter Chen, Executive Director and Head of Greater China at Tikehau Capital, shared insights on how Chinese companies can establish their brands overseas and compete effectively in international markets [3] - Chen emphasized that consumers prioritize user experience and service over the identity of the parent company, suggesting that Chinese brands should not overly emphasize their origin when aiming for global acceptance [3] - He highlighted the success of BYD in Southeast Asia, noting that it is perceived as a "global car" rather than a "Chinese car," indicating a shift in branding strategy for international markets [3]

Core Viewpoint - The human resources service industry in Shanghai is evolving to support Chinese enterprises in their global expansion, transitioning from traditional roles to strategic partners through innovative solutions in cross-border recruitment, global compensation management, and compliance consulting [1][2]. Group 1: Policy and Initiatives - The Shanghai Municipal Human Resources and Social Security Bureau, in collaboration with the Jing'an District Human Resources Bureau, has launched the "2025 Human Resources Service to Assist 'Thousand Sails Set Out to Sea'" initiative, focusing on policy empowerment, platform building, and resource connection [1]. - The initiative aims to support human resources service institutions in innovating and breaking through in areas such as cross-border recruitment and global compensation management [1]. Group 2: Technological Advancements - Shanghai's human resources service institutions are transforming from "movers" to "technology enablers," utilizing digital tools to enhance the efficiency of cross-border compensation management by 60% [1]. - The development of a global compensation management system that supports multi-currency settlements and real-time tax compliance checks has been implemented in 15 countries and regions [1]. Group 3: Strategic Partnerships - Human resources service providers in Shanghai are shifting to become strategic partners, offering comprehensive solutions that include talent services, visa support, compliance employment, and compensation management [2]. - The focus is on creating a global human resources configuration hub, which requires higher standards of professionalism, digitization, and localization in service delivery [2]. Group 4: Compliance and Risk Management - Compliance is identified as the primary hurdle for enterprises going global, with service providers offering packaged solutions that transition companies from reactive compliance to proactive risk prevention [1]. - The emphasis on understanding international regulations while being familiar with local needs is crucial for building a specialized service team [2].

在人工智能驱动与全球合作需求下，中国企业出海正经历深刻转型——从"人力输出"跃升为"方案出 海、数字护航"。7月3日举行的2025全球数字经济大会"数字经济出海国际合作论坛"揭示，北京构建的 创新服务基地半年来成效显著，软通动力、中国移动等领军企业在论坛上分享成功实践，新一批上市公 司加速布局，以技术方案和合规运营竞逐全球市场。 "在全球化背景下，数字经济全球一体化不会停止，中国数字经济与世界数字经济融合发展也是大势所 趋。"全球数字经济城市联盟荣誉理事长、国际电信联盟前秘书长赵厚麟表示，中国数字科技和数字经 济出海已经成为中国企业拓展国际市场、实现转型升级的重要战略选择。 中国信息通信研究院院长余晓晖也认为，人工智能是驱动数字经济与实体经济高质量发展的核心引擎和 最大技术变量。全球合作（如开源、技术出海）是缩小鸿沟、实现普惠发展和保持竞争力的必要路径。 把握这一窗口期，领先的上市公司正实践从"人力输出"到"方案出海"的转型升级。 软通动力董事长刘天文介绍称，在出海1.0阶段，公司主要靠人力成本优势做交付。如今2.0阶段，软通 动力聚焦输出中国数字化成熟方案。公司在新加坡设立国际总部，维系过去长期服务的日本市 ...

点击上图▲立即报名 6月19日至6月20日，"生而全球·共融共建"第二届出海全球峰会在新加坡举行。与 会的1300名企业家与20多位来自学界、企业界、海外的嘉宾一起，探讨中国企业出 海的新方向和新路径。 黄兆华老师在论坛上进行了《全球化发展与本地化融合》专题演讲，本文整理了黄兆 华老师演讲的精华部分，分享给大家。 演讲 / 黄兆华 整理 / 巴九灵（微信公众号： 吴晓波频道） 我曾在柳工担任了10年的海外业务负责人，从海外事业部的副总到总经理到上市公司的高管，一直负责海外业务，在一线干了接近10年，而后创 办了北京出海领航。 回看柳工出海的20年历程，从宏观层面，有三点启示：首先，海外市场的机会比我们想象中要大得多。 2006年，我作为一名咨询顾问，带领一个团队，为柳工提供海外业务咨询服务，当时柳工的海外业务收入只有2亿人民币，2024年，这一数字达到 了137亿，接近柳工全部收入的50%，这个数字超远远超出了20年前所有人的想象。 其次，海外之路并不平坦。回望20年的出海之路，没有哪一天是风平浪静的。当你成为一家像柳工一样的全球性经营企业，在100多个国家开展业 务的时候，地球上发生的每个风险事件好像和你都 ...

Core Insights - The public fund industry in China has entered its 17th year of "going global," with the recent approval of a new overseas subsidiary by Xingzheng Global Fund, which has a scale of 650 billion yuan [1] - The industry is focusing on enhancing its capabilities to serve both domestic and international investors, aiming to become a first-class investment institution globally [1] Industry Development - The early stage of the public fund industry primarily focused on "bringing in" foreign investments, but has now shifted towards "going out" to expand overseas operations [1][2] - The first overseas subsidiary was established by Southern Fund in Hong Kong in January 2008, marking the beginning of domestic asset management institutions venturing into international markets [1][2] Regulatory Framework - The regulatory environment for public funds "going global" has been continuously improved, with key policies introduced in 2008, 2018, and 2022 to facilitate overseas operations [3] - As of now, over 20 public fund companies, including Southern Fund and E Fund, have established more than 30 overseas subsidiaries [3] Recent Developments - Xingzheng Global Fund's application to set up a subsidiary in Singapore was recently approved, indicating a continued trend of public funds expanding their international presence [4] - The public fund industry is seen as a crucial participant in promoting high-level financial openness and facilitating the two-way opening of capital markets [4] Product Diversification - The "going global" strategy is becoming essential for public funds, with many institutions forming differentiated strategies, including establishing overseas subsidiaries and expanding QDII (Qualified Domestic Institutional Investor) products [6] - As of June 2025, the total approved QDII quota reached approximately 170.87 billion USD, with 54 public funds having obtained QDII qualifications [6][7] Market Trends - The scale of QDII funds has been steadily increasing, with a total market size of 644.02 billion yuan as of May 2025, reflecting a year-on-year growth rate of 5.35% [7] - The development of QDII products is providing Chinese investors with more diversified investment options and is contributing to the internationalization of China's capital markets [7][8] Future Outlook - Companies are focusing on developing high-quality, low-threshold, and recognizable cross-border products to enhance their global market presence [9] - Xingzheng Global Fund plans to gradually expand its overseas business, including research, investment, and client development in international markets [4][9]