报载：最近，江苏省城市足球联赛（以下简称"苏超"）联赛开赛至今，共吸引逾25万人次现场观赛，在 文旅和消费领域掀起层层涟漪，全省服务业用电量同比增长9.3%，这一数据背后，是"苏超"对整个产业 链的深度激活。国网江苏省电力有限公司通过精准监测用电量数据，洞察"苏超"背后巨大的经济带动效 应，解锁了消费市场的新密码。 省电力有限公司那样，继续发挥数据监测的优势，通过对用电量数据的监测和分析，进一步挖掘自身的 经济潜力，清晰看到"苏超"与消费市场之间的紧密联系，助力消费市场的持续繁荣，只有这样，才能为 经济发展贡献更多的力量。 在经济发展的大舞台上，一场体育赛事往往能成为带动消费的强力引擎，江苏省城市足球联赛（"苏 超"）便是这样一股不可小觑的力量，国网江苏省电力有限公司提供的用电量数据，成为了反映这一赛 事影响力的直观指标。从体育产业本身来看，体育场地设施管理单位用电量同比增长8.9%，体育组织 用电量更是猛增18.5%，这源于场馆的高使用率和密集的赛事组织工作。体育用品制造业用电量同比增 长4.5%，进入6月健身休闲场所用电量同比增长15.8%，这些数据表明"苏超"不仅带动了赛事的火热进 行，还促进了体育相关 ...

Core Insights - The article highlights the successful integration of sports events with local consumption initiatives in Zhenjiang, leveraging the "Su Super" league match to boost local economy and tourism [1][4]. Group 1: Event-Driven Consumption Initiatives - During the "Su Super" league match, Zhenjiang's business bureau organized various consumption promotion activities, transforming event traffic into consumer energy [1]. - The "Welcome Gift" initiative provided free bowls of local specialty "Gua Gai Mian" (pot cover noodles) to visiting fans, enhancing their experience and promoting local cuisine [2]. - The "Main Venue Week" featured an upgraded initiative of distributing "ten thousand bowls of Gua Gai Mian," showcasing Zhenjiang's hospitality and culinary offerings [2]. Group 2: Cultural and Culinary Promotion - Fans received "Zhenjiang South" gift bags containing local specialties, which helped promote Zhenjiang's food culture to visitors [3]. - A cultural event titled "Water Rhythms Jiangsu" showcased local products and culinary innovations, further engaging fans and promoting regional specialties [3]. Group 3: Integrated Consumption Experience - The ticketing system for the "Su Super" league matches acted as a city-wide pass, linking various consumption scenarios and enhancing the overall experience for attendees [4]. - Local businesses collaborated with the event to offer discounts and promotions, creating a chain of consumption opportunities for fans [4]. Group 4: Night Economy and Broader Engagement - The event spurred a vibrant night economy, with major commercial areas broadcasting the match and attracting over 350,000 viewers [5]. - Local businesses reported a 20% increase in foot traffic during the event, indicating a successful engagement strategy that combined sports and local commerce [5].

Group 1 - The 2025 Zhejiang Province Urban Basketball League ("Zhe BA") is the largest grassroots basketball event in Zhejiang, running from July 2025 to February 2026, involving 11 cities and 90 counties [1] - The league consists of two phases: a preliminary round in July to determine 11 champion teams, and a city championship from August 8, 2025, to February 2026, featuring 22 teams [1] - The event aims to boost consumption and integrate sports with cultural and tourism sectors, with local governments actively preparing to leverage the event for economic growth [3][5] Group 2 - Zhejiang media highlights the need for the province to learn from Jiangsu's successful sports events, indicating a potential for transformation in Zhejiang's sports landscape [2] - The "Zhe BA" requires participants to be non-professional players, aiming to engage grassroots talent and enhance community involvement [2] - Local governments are implementing strategies to convert event attendance into economic benefits, including promotional packages and enhancing service consumption [5] Group 3 - The event is seen as a catalyst for increasing retail sales, with Zhejiang's retail sales reaching 1.55 trillion yuan in the first five months of the year, a 5.3% increase [5] - The integration of sports with cultural and tourism initiatives is emphasized as a way to create a festive atmosphere and drive local economies [2][3]

Group 1 - The "Su Super" league has gained significant popularity, breaking attendance records and attracting 60,396 spectators, surpassing previous records for amateur football in China [1][4] - Since its launch on May 10, 2023, the number of sponsors for the "Su Super" league has increased from 6 to 29, indicating a growing interest from various sectors including local businesses and listed companies [2][3] - The league has positively impacted local economies, with over 80% of residents reporting a beneficial effect on their daily lives and consumption, and nearly 90% acknowledging its contribution to economic development [2][5] Group 2 - The "Su Super" league is part of a broader strategy by the Jiangsu government to promote sports as a key economic driver, integrating it with urban renewal and rural revitalization initiatives [4][5] - The sports industry in China is projected to reach a total scale of 5 trillion yuan by 2025, with a significant increase in sports-related consumption and employment opportunities [5][6] - The league's success reflects a trend towards grassroots sports events becoming vital for economic stimulation, as seen with previous successful events like the "Village Super" in Guizhou [5]

0:00 一场足球赛能点燃多少经济火花？ 从门票秒空到周边爆单 从深夜食堂到商圈流量 6月28日，人们在泰州市海陵区桃园景区游玩（无人机照片）。 据悉，在江苏省城市足球联赛泰州队主场比赛期间，联赛各场次比赛购票观众和客场球队城市市民，均可享受泰州48家旅游景区免费入园、免 费品尝泰州早茶，以及停车、住宿、购物等多项优惠。新华社发（汤德宏 摄） 南京、苏州等地开设"球迷专列"，方便球迷出行；多地将单一的免景区门票扩展到旅游、餐饮、住宿、演艺领域。据了解，通过推出"苏超观 赛+文化体验"套票，游客人均消费增长近3倍。 去哪儿旅行数据显示，在"苏超"第4轮比赛中，6个主场城市的酒店预订量同比大幅增长。其中，淮安酒店预订量较去年同期增长1.5倍，宿迁 增长67%。"苏超"正在变成整个江苏的推介引流大会。 今年政府工作报告提出，要释放文化、旅游、体育等消费潜力；今年3月印发的《提振消费专项行动方案》提出，要扩大文体旅游消费，创新 多元化消费场景，支持各地增加优质运动项目和特色体育赛事供给。《"十四五"体育发展规划》也明确，到2025年，中国居民体育消费总规模 超过2.8万亿元。 从球场新热力到商圈新活力 体育搭台，文旅 ...

Core Viewpoint - The "Su Super" league has set a new attendance record, indicating a significant rise in popularity and engagement in local football, which is also driving economic activity in the region [1][4]. Attendance Records - The match between Nanjing and Suzhou on July 5 attracted 60,396 spectators, breaking the previous record set just a week earlier for the "Su Super" league [1]. - This attendance figure is approaching the all-time high for the Chinese Super League, which was 65,769 spectators in a match held in October 2012 [4]. Economic Impact - The popularity of the "Su Super" league has led to a surge in tourism, with Jiangsu province's travel orders on Meituan rising by 50% week-on-week, making it the top destination in the country [6]. - Restaurant dining orders in Jiangsu during the league matches saw a year-on-year increase of over 49%, showcasing the league's influence on local food consumption [6]. - A specific event, the "10,000-person crayfish feast" in Huai'an, reported a total attendance of approximately 48,000 over three days, with 103 tons of crayfish consumed, marking a 15% increase compared to the previous year [10]. Sponsorship and Brand Engagement - The excitement surrounding the "Su Super" league has attracted numerous brands as sponsors, with Alibaba's brands quickly securing naming rights for various teams [12][13]. - The official sponsorship price for the entire season has surged to 3 million yuan, indicating high demand for sponsorship opportunities within the league [18].

Core Viewpoint - The "Su Super" football league has gained significant popularity, breaking attendance records and stimulating local economies through increased tourism and food consumption [1][5][6]. Group 1: Attendance and Records - The match between Nanjing and Suzhou on July 5 attracted 60,396 spectators, setting a new attendance record for the "Su Super" league [1]. - This attendance figure is close to the all-time record of 65,769 set during a 2012 match between Jiangsu Shuntian and Guangzhou Evergrande [5]. Group 2: Economic Impact - The popularity of the "Su Super" league has led to a 50% week-on-week increase in tourism orders for Jiangsu Province, making it the top destination in the country during the weekend of June 14-15 [6]. - Food consumption has also surged, with a 49% year-on-year increase in dining orders from non-local consumers during the matches [6]. - A specific event in Huai'an saw a total of 48,000 visitors over three days, consuming 103 tons of crayfish, marking a 15% increase in sales compared to the previous year [9]. Group 3: Sponsorship and Commercial Opportunities - The excitement surrounding the "Su Super" league has attracted numerous brands as sponsors, with the official sponsorship price reaching 3 million yuan [12]. - Major brands from the Alibaba ecosystem, including Taobao and Alipay, have quickly entered the sponsorship arena, indicating a competitive environment among sponsors [10][12]. - The league is redefining the commercial value of football in a more relatable manner, enhancing its visibility and marketability [14].

Group 1 - The core viewpoint is that the "Su Super" football events are significantly boosting the local tourism and retail market in Jiangsu province, with a notable increase in leisure consumption [1] - Since the start of the "Su Super" events, Jiangsu province has seen online orders for leisure activities rank first in East China, with a year-on-year growth rate of approximately 40% [1] - The top five cities contributing to leisure consumption from non-local tourists are Suzhou, Nanjing, Wuxi, Yangzhou, and Changzhou [1] Group 2 - As the sixth round of "Su Super" approaches, the Jiangsu consumption market is expected to experience a new wave of activity, with significant increases in hotel bookings and ticket sales [1] - Hotel bookings in main host cities like Nanjing, Xuzhou, Huai'an, Zhenjiang, and Yangzhou have increased by over 59% year-on-year, while scenic spot ticket orders have surged by over 255% [1] - The leisure market is thriving, with a threefold increase in search volume for keywords related to Yangzhou's spa services, and a 40% increase in foot massage and bathing orders during the main event period [1] Group 3 - The "Su Super" organizing committee has adjusted match times to later in the evening to enhance fan experience, which has also stimulated nighttime consumption in cities [2] - Local restaurants and leisure businesses have extended their operating hours and launched "Su Super" themed packages to capitalize on the increased foot traffic [2]

Group 1: Event and Economic Impact - The "Su Chao" events are expected to significantly enhance the city's vitality, with sports events driving economic integration and consumption growth [2][7] - The city has successfully attracted six large concerts last year, leading to increased spending in related sectors such as hotels and restaurants [2] - Upcoming events include four home games and various sports competitions, which are anticipated to further boost local tourism and consumption [2][3] Group 2: Cultural and Tourism Initiatives - The city is implementing a dual approach of online and offline activities to enhance cultural tourism, featuring ten highlighted projects [3] - Events like "Water Rhythms Jiangsu" will showcase local heritage and cuisine, aiming to stimulate consumer spending [3][4] - A QR code system will be introduced to provide comprehensive information on travel, accommodation, and event details, enhancing the visitor experience [4] Group 3: Transportation and Accessibility - Five dedicated bus routes will be established for match days, providing free transportation for ticket holders to the event venue [5][6] - Additional tourist bus routes will operate around key attractions, ensuring easy access for visitors during the events [5] Group 4: Consumer Engagement and Promotions - The city is launching promotional activities that link event tickets with local dining and shopping experiences, aiming to convert event attendance into increased consumer spending [7] - Free local delicacies will be offered to visitors during match weekends, enhancing the overall experience and encouraging repeat visits [7] Group 5: Market Regulation and Consumer Protection - The market regulation bureau will monitor hotel pricing and ensure compliance with fair pricing practices during major events [8] - A rapid response mechanism for consumer complaints related to hotel pricing will be established to maintain a safe and trustworthy environment for visitors [8]

Core Insights - The Jiangsu Urban Football League ("Su Super") has successfully garnered public attention and reputation, evolving from an event to a significant economic driver for the region [1][2] - The league's innovative communication strategies have led to extensive reach, with over 11 billion views on related topics across short video platforms [1] - A significant majority of residents (95.2%) are aware of "Su Super," with a notable portion being non-traditional football fans, indicating a broadening appeal [1] Group 1: Public Engagement - The league has transformed from a mere sporting event to a vibrant representation of Jiangsu's economic potential [1] - The communication matrix includes both official promotion and grassroots content creation, resulting in a "viral" effect [1] - Short video platforms, particularly Douyin, are the primary channels for residents to learn about "Su Super," with 79.6% citing this as their source [1] Group 2: Economic Impact - The league is seen as a new engine for urban consumption, with over 80.4% of residents acknowledging its positive impact on daily life and spending [2] - A majority of residents (58.9%) plan to increase spending on sports-related activities due to "Su Super," while 65.5% anticipate higher cultural tourism expenditures [2] - Nearly 90% of residents recognize the league's contribution to economic growth, particularly in boosting the restaurant and accommodation sectors [2]