Core Viewpoint - The article discusses the cautious yet strategic approach of Haidilao in opening its franchise model, emphasizing the high standards and selective criteria for potential franchisees, particularly targeting the lower-tier markets in China [5][10][11]. Summary by Sections Franchise Conditions - Haidilao has set stringent franchise conditions, requiring potential franchisees to invest at least 10 million yuan (approximately 1.4 million USD) without loans, and to possess financial capabilities for multi-store development and local property resources [6][10]. - The company conducts multiple rounds of qualification assessments to ensure alignment with its corporate culture and long-term vision [7][27]. Franchise Application Process - Out of over 20,000 applications received, more than 10,000 have completed the evaluation process, but only 13 franchises have been finalized, with 10 being transfers of existing stores [8][10]. - The application process includes several stages: initial online assessments, interviews focusing on business plans and brand understanding, and final evaluations by senior management [23][25]. Target Market and Strategy - Haidilao aims to penetrate lower-tier markets, with 70% of franchise applicants coming from third-tier cities and below, where the company sees significant growth potential [11][29]. - The company’s revenue from second and third-tier cities has reportedly exceeded that from first-tier cities, indicating a strategic shift towards these markets [29][32]. Market Dynamics - The lower-tier market represents a vast consumer base, accounting for nearly 70% of China's population and contributing significantly to retail consumption [29][32]. - The competition for prime locations in these markets is intense, with limited commercial centers available, making the selection of franchisees crucial [32][36]. Operational Control - Haidilao employs a "strong management" model for its franchises, meaning that while franchisees own the stores, they have limited control over daily operations, which are managed by Haidilao [37][39]. - This model aims to maintain brand consistency and quality across all locations, ensuring that franchisees can benefit from the established operational framework without the burden of daily management [39][40]. Investment Perspective - The investment in a Haidilao franchise is viewed as a long-term opportunity rather than a quick return, appealing to wealthy individuals in lower-tier cities who seek stable returns [40][41]. - The company positions itself as a competitive investment option in the market, attracting affluent individuals who recognize the brand's value and operational success [41].

Core Viewpoint - The article discusses Haidilao's cautious approach to franchise expansion, highlighting the stringent requirements for potential franchisees and the company's strategic focus on tapping into lower-tier markets [2][3][7]. Franchise Conditions - Haidilao has set high franchise entry requirements, including a minimum investment of 10 million RMB, excluding loans, and the need for franchisees to have financial capabilities for multi-store development and management experience [3][22]. - The company conducts multiple rounds of assessments to ensure that potential franchisees align with Haidilao's corporate culture and long-term vision [3][10]. Franchise Application Process - Out of over 20,000 applications received, more than 10,000 have completed the evaluation process, but only 13 franchise stores have been established, with 10 being transfers from existing stores [4][7]. - The application process involves several stages, including online evaluations, interviews focusing on business plans and brand understanding, and final assessments by senior management [23][24]. Market Strategy - Haidilao aims to leverage franchise partnerships to penetrate lower-tier markets, where 70% of applicants are from third-tier cities and below [8][29]. - The company’s revenue from second and third-tier cities has outperformed that from first-tier cities, indicating a strategic shift towards these emerging markets [29][28]. Investment Appeal - The franchise model is perceived as a tailored investment opportunity for affluent individuals in lower-tier cities, with Haidilao's brand and operational support being attractive to potential investors [8][42]. - The company emphasizes that the franchise model is not about quick profits but rather about stable returns, appealing to investors looking for reliable opportunities [42][43]. Operational Control - Haidilao implements a strong management system for franchise stores, ensuring that operations, product standards, and employee training are consistent with company policies, thereby maintaining brand integrity [40][41]. - Franchisees have limited control over daily operations, which is managed by Haidilao to ensure quality and service standards are upheld [38][41].

Core Viewpoint - Miniso, founded by Ye Guofu, has rapidly expanded its store network but is now facing growth challenges and declining profits despite increasing revenue [2][11]. Group 1: Company Background and Expansion - Ye Guofu established a jewelry chain called "Aiyaya" in 2004, which peaked with over 3,000 stores but declined due to e-commerce competition and lack of product differentiation [1]. - In 2013, Miniso was launched, applying the successful low-cost model to a broader range of household products, quickly expanding to 7,488 stores by March 2023, with over 3,200 located overseas [2][5]. - The franchise model has been crucial, with nearly 99% of the 4,275 stores in mainland China being franchisee-operated, allowing Miniso to maintain revenue growth through new store openings [5]. Group 2: Financial Performance and Challenges - Despite a growing number of stores, Miniso reported a decline in profits in its Q1 financial report, leading to an 18% drop in stock prices [2][11]. - The company is overly reliant on new store openings for revenue growth, which has led to a vicious cycle of opening more stores while facing diminishing returns and increased competition among franchisees [5][11]. Group 3: Market Saturation and Strategic Shifts - Miniso is facing market saturation in first-tier cities, with nearly 50% penetration in shopping centers, leading to increased rental costs and reduced customer traffic [5][6]. - To counteract domestic market saturation, Miniso is focusing on international expansion, particularly in Southeast Asia, and has shifted to a direct operation model in overseas markets to improve brand management [6][7]. Group 4: Product Strategy and Cost Management - The company is shifting its focus to IP-related products, which can enhance customer purchase frequency and increase average transaction values, although reliance on external IP licensing has raised costs significantly [8][11]. - Miniso is implementing a strategy to close underperforming stores while opening larger flagship stores that can generate higher sales, and is also exploring the introduction of TopToy products to leverage its supply chain advantages [11][13]. Group 5: Future Outlook - The challenges faced by Miniso highlight the difficulties of rapid expansion and the need to balance growth with profitability, making it essential for the company to refine its operational strategies moving forward [14].

Core Viewpoint - The company Mixue Ice City, known for its cost-effective pricing, has faced food safety issues shortly after its IPO in Hong Kong, where its stock price has surged by 80% since listing [1][4]. Group 1: Food Safety Issues - A recent inspection by the Food and Environmental Hygiene Department of Hong Kong revealed that a frozen dessert sample from a Mixue Ice City store exceeded legal limits for coliform bacteria, with counts of 170 per gram and total bacteria at 75,000 per gram [2][3]. - The company has been instructed to cease sales and dispose of the affected products, and it is undergoing food safety education and sanitation measures [2][3]. - The legal limit for coliform bacteria in frozen desserts is set at 100 per gram, with a maximum of 50,000 total bacteria [3]. Group 2: Financial Performance - As of December 31, 2024, Mixue Ice City reported a total of 46,479 stores and revenue of 24.829 billion yuan, reflecting a year-on-year growth of 22.3% [4]. - Revenue from product and equipment sales increased from 19.9 billion yuan in 2023 to 24.2 billion yuan in 2024, marking a growth of 21.7% [4]. - The company's profit for the year reached 4.454 billion yuan, representing a 39.8% increase compared to the previous year [4]. Group 3: Business Model and Risks - Mixue Ice City's business model relies heavily on selling materials to franchisees, which has proven to be a mature and effective strategy [5]. - The franchise model, while beneficial for expansion, introduces food safety risks as franchisees may cut corners to reduce costs, potentially leading to the use of expired ingredients or improper food handling [5].

（文/朱道义 编辑/张广凯） 对上市充满执着的金店品牌周六福，终于在这条道路上取得了实质性进展。 来源：周六福官方微博 6月3日，来自广东深圳的周六福珠宝股份有限公司（以下简称"周六福"）通过港交所聆讯，并披露了更新后的招股说明书。中金公司和中信建投国际担任联 席保荐人。 资料显示，作为中国知名珠宝品牌之一的周六福，由李伟柱和李伟蓬兄弟于2004年创立，主要从事珠宝首饰的研发设计、生产加工、连锁销售和品牌运营。 公司以"周六福"品牌为核心，提供包括黄金、铂金、钻石、玉石等在内的各类珠宝产品。 值得注意的是，这已是周六福近6年来第五次冲击IPO。 2019年，其首次冲击A股，但因所聘保荐机构广发证券、会计师事务所正中珠江卷入"康美案"，两家机构均被证监会立案调查，周六福的IPO随之中止。 2020年9月，周六福第二次冲击A股，并换保荐机构为民生证券，会计师事务所则仍为正中珠江，再度向深交所递交上市申请材料。但随后，发审委会议对 周六福的加盟模式收入占比过大、商标的取得及使用情况、应收账款及存货余额较大且增长较快等问题发起问询，最终因经营存疑未能通过审核。 2022年7月，周六福第三次递表，当年全面注册制落地后， ...

Company Overview - Zhou Li Fu Holdings Limited, established in 2004, is a well-known gold and jewelry retail enterprise in China, focusing on the research, design, brand operation, and retail channel management of jewelry products such as gold, platinum, K-gold, diamonds, and colored gems [1] - As of 2024, Zhou Li Fu ranks fifth among Chinese jewelry brands by the number of stores and sixth in total merchandise transaction volume, with a market share of 6.2% [1] Financial Performance - In 2022, the company reported revenue of 31.02 billion RMB, with a gross margin of 38.7% and a net profit of 5.75 billion RMB, resulting in a net profit margin of 18.5% [2] - Revenue surged to 51.50 billion RMB in 2023, but the gross margin dropped to 26.2%, with net profit increasing to 6.60 billion RMB and a net profit margin of 12.8% [2] - For 2024, revenue is projected at 57.18 billion RMB, with a further decline in gross margin to 25.9% and net profit of 7.06 billion RMB, leading to a net profit margin of 12.4% [2] Revenue Trends - In 2023, the company's operating revenue grew significantly by 66.0%, but the growth rate is expected to slow to 11.0% in 2024, indicating a weakening growth momentum [3] - High gold prices have suppressed consumer purchasing desire, resulting in a 24.69% year-on-year decline in gold jewelry consumption [3] - The proportion of franchise income decreased from 55.4% to 50.5% [3] Gross Margin Analysis - The overall gross margin decreased by 12.8% during the reporting period, primarily due to a significant drop in 2023 [4] - The increase in gold sales proportion (84.35% of revenue in 2024) has led to higher procurement costs due to rising gold prices (approximately 30% increase from 2023 to 2024), compressing gross margin [4] - The gross margin for gold products is low (around 6% in 2024), contributing to the overall decline in gross margin [4] Net Profit Insights - Net profit has consistently increased from 2022 to 2024, but the growth rate has slowed, with net profit margin decreasing from 18.5% to 12.4% [6] - The rise in low-margin gold products and online business has diluted the gross margin structure [6] - Fixed costs, particularly management expenses, have increased, with a 10% rise in 2024 to 276 million RMB, driven by digitalization and online business expansion [6] Balance Sheet Overview - As of 2024, net assets increased by 13.6% to 3.098 billion RMB, with a current ratio of 2.57, indicating a low-leverage advantage for the company [7] - Zhou Li Fu operates over 4,100 stores nationwide, with over 96% being franchise stores, allowing for rapid expansion through a light-asset model [7] Competitive Positioning - The company is recognized as one of the leading brands in wedding jewelry in China, benefiting from positive word-of-mouth in lower-tier cities [8] - Zhou Li Fu has established an efficient supply chain management system, with self-built platforms accounting for approximately 76.9% of sales in 2024 [8] Investment Risks - The company heavily relies on gold products, which constituted 84.35% of revenue in 2024, limiting profitability flexibility due to high standardization and intense competition [9] - Fluctuations in raw material prices, particularly gold, pose significant risks, with a 30% increase in international gold prices from 2023 to 2024 impacting costs [9] - The franchise model presents management challenges and operational uncertainties, with a net reduction of 254 stores in 2024 [9] - The brand's appeal is primarily focused on the wedding and mass gold consumption market, lacking penetration in the high-end market [9] - The competitive landscape is intense, with Zhou Li Fu holding only a 1.2% market share in 2022, significantly lower than competitors like Chow Tai Fook at 8% [10]

Core Viewpoint - Zhou Liufu Jewelry Co., Ltd. is attempting to enter the capital market through a listing on the Hong Kong Stock Exchange after unsuccessful attempts to list in A-shares. The company has shown significant revenue growth but faces concerns regarding its franchise model and declining profit margins [2][16]. Group 1: Company Performance - Zhou Liufu's revenue increased from 3.102 billion RMB in 2022 to 5.718 billion RMB in 2024, with net profits rising from approximately 575 million RMB to 706 million RMB during the same period [2][14]. - The company operates a franchise model, with over 97% of its 4,129 stores being franchise outlets as of 2024. This model has contributed significantly to its revenue, with franchise sales accounting for over half of total income [10][14]. - The gross profit margin has declined from 38.7% in 2022 to 25.9% in 2024, primarily due to a higher proportion of revenue coming from product sales rather than service fees, which have a higher margin [15][16]. Group 2: Business Model and Market Position - Zhou Liufu ranks sixth in total merchandise transaction volume and tenth in revenue among all gold jewelry companies in China, with market shares of 6.2% and 1%, respectively [3][6]. - The company plans to use funds raised from the IPO to expand its sales network, enhance brand recognition, and improve product supply and design capabilities [3][16]. - Online sales have become a significant revenue source, increasing from 34.6% of total revenue in 2022 to 40% in 2024 [15]. Group 3: Challenges and Future Outlook - The franchise model, while beneficial for rapid expansion, poses risks related to franchisee management and operational quality, as evidenced by numerous consumer complaints [17]. - Zhou Liufu's previous attempts to list on A-shares faced scrutiny over its franchise model and sales performance, leading to a withdrawal of its application in 2023 [16]. - The competitive landscape in the Hong Kong market includes established players like Chow Tai Fook and Chow Sang Sang, which may pose challenges for Zhou Liufu post-listing [19].

周六福珠宝创办于2014年，总部位于广东深圳，主营黄金珠宝、钻石镶嵌珠宝及其他产品销售。根据周六福珠宝最新招股书，该公司收入主要由自营销售、 加盟商服务费以及线上销售三个部分构成。 智通财经记者 | 黄姗 智通财经编辑 | 楼婍沁 周六福珠宝股份有限公司（以下简称"周六福珠宝"）在香港联交所披露上市聆讯后的更新版招股说明书。 更新后的招股书显示，截至2024年12月31日，周六福珠宝在线下销售网络门店总数有4129家，其中国内门店数为4125家，海外有四家加盟店。按照中国门店 数目计，2024年周六福珠宝在中国珠宝品牌中排名第五，较2023年排名下滑一位。 另外，更新后的招股书也显示，从2022年至2024年周六福珠宝的毛利率持续下滑，分别录得38.7%、26.2%和25.9%。 针对第六次冲刺港股上市的进度及更新招股书的细节，截至发稿周六福珠宝尚未向智通财经做出回应。 其中，加盟商收入贡献最大。从2022年至2024年，周六福珠宝加盟费模式收入分别占比52.9%、55.4%和50.5%。而这部分收入又分为两块，分别是产品销售 和服务费，服务费又包括加盟服务费、产品入网费和其他服务费。 必须提到的是，服务费是 ...

当你走进国内1368家海底捞门店时，有13/1368的几率进入的是加盟店，但你可能毫无感知。 在2024年3月正式宣布开放加盟后，海底捞收到了两万余份加盟申请。但海底捞保持了克制：在一年多 的时间里，最终只"开设"了13家加盟店。（虎嗅注：13家加盟店之中，有10家由老店转化而来） 与极度克制伴生的是神秘。除海底捞内部少数高管，外界乃至海底捞内部绝大部分管理层均不清楚在海 底捞遍及全国的1368家门店中究竟哪13家是加盟门店。 海底捞对加盟商身份的保密近乎"军事级"。 即便坐在周兆呈对面"逼问"，他仍不肯透露任何加盟商的具体信息。包括他们是谁、分布在哪些城市、 具体有着怎样"雄厚"的背景。但从他的概述中，可以总结出加盟商的四大特点：钱多、资源多、高度认 同海底捞文化、甘当'甩手掌柜"。 据加盟事业部相关负责人透露，这些坐拥千万资产的"神秘"加盟商们大致可以分为四类： 第一类是职业加盟商，他们此前或多或少加盟过连锁酒店、正餐、珠宝、茶饮等品牌，经验丰富且专业 度足够；第二类是所谓的甲方或自持物业者，在整个加盟体系中占比最高，同时他们手握的城市黄金地 段及点位也最为海底捞看重。 这正是海底捞运转一年的加盟策略的关 ...

Investment Rating - The report maintains a rating of "Accumulate" for the company [7] Core Views - The company is undergoing brand upgrades focusing on global expansion, while new business models are still to be validated [2] - The company experienced a revenue decline in 2024, with total revenue of 4.921 billion yuan, down 4.7% year-on-year, and a net loss of 917 million yuan, a significant shift from profit to loss [10] - The company is actively restructuring its store operations and exploring new store formats, including promoting a franchise model and expanding into international markets [10] Financial Forecast and Investment Recommendations - The earnings per share (EPS) forecast for 2025-2027 is projected at -0.15, -0.12, and 0.00 yuan respectively, with a downward adjustment in revenue and gross margin due to weak downstream demand [4] - The target price for the company is set at 1.33 HKD, based on a discounted cash flow (DCF) valuation method [4] - The company’s revenue is expected to recover gradually, with projected revenues of 5.067 billion yuan in 2025, 5.333 billion yuan in 2026, and 5.838 billion yuan in 2027, reflecting growth rates of 3.0%, 5.3%, and 9.5% respectively [6][10] Key Financial Information - In 2024, the company reported a gross margin of 63.2%, down 3.9 percentage points year-on-year, and a net margin of -18.8% [6][10] - The number of direct stores decreased by 121 to 1,453, while franchise stores increased by 264 to 345, indicating a shift towards a franchise model [10] - The company’s total assets are projected to be 6.201 billion yuan in 2025, with total liabilities of 2.568 billion yuan [13]