（原标题：2026中国零售消费市场十大趋势：全面进入"我"时代） 消费逻辑转向情感链接与内心认同，如何重塑品牌与消费者之间的关系？尼尔森IQ在1月8日发布的 《通往2026：中国消费零售市场十大关键趋势》（以下简称"报告"）指出，中国零售市场正迈入关键重 塑期，2026年增长关键将不再是比拼人流量、渠道覆盖或价格补贴，而是能否精准满足消费者"与我相 关"的产品及情绪需求。 报告强调，消费者也更加谨慎理性，可以买高价值商品，但不能买贵。消费者更愿意为真实功效、持续 创新和新需求满足支付溢价，而不再盲从品牌名气。未来的竞争不再是"谁更便宜"，而是"谁更值得"， 真正的增长来自于赢得消费者心中的价值认同，既要让他们觉得划算，也要让他们觉得物有所值。 2026年，消费市场的渠道变化也十分明显。报告指出，渠道也需要满足消费者理性和情绪双需求。 首先，商超从"买卖货架"到"生活空间"转型。大卖场与超市占2025年上半年快消品销售额比重约为 3.2%、7.6%，同比下跌19%与5%，商超寄希望于通过"调改"打造沉浸式场景、高品质差异化供给，从 而激活客流和撬动销售，强化供应链竞争力、持续高标准化运营、独特品牌价值是商超调改 ...

Core Insights - A new round of national subsidies has ignited a consumption boom in Beijing starting in 2026, allowing citizens to enjoy a more convenient and cost-effective shopping experience with a "30-minute delivery" option for mobile phones and tablets [1] Group 1: National Subsidy Program - The shopping platform Meituan Shangu has partnered with brands like Huawei, Apple, Xiaomi, and Suning to launch the national subsidy program in Beijing [1] - Consumers can receive a 15% subsidy by searching for "national subsidy" on the Meituan app, which can lead to significant savings on electronic devices [1] - For example, a 256GB iPhone 17 originally priced at 5999 yuan can be purchased with a 500 yuan discount through the subsidy [1] Group 2: Impact on Retail and Consumer Behavior - Since 2025, the national subsidy program has significantly boosted sales for local electronic stores, as consumers actively utilize the platform for their purchases [1] - Meituan Shangu plans to collaborate with more brand stores this year to further enhance the benefits of the subsidy program for physical retail outlets [1] Group 3: Delivery and Customer Service Enhancements - In response to the increasing demand for subsidy-related purchases, the platform has introduced dedicated fulfillment services, ensuring that trained delivery personnel handle national subsidy orders [1] - The delivery process includes unboxing, activation, and photography to provide consumers with a seamless "buy and use" experience [1]

Group 1 - The Ministry of Commerce is implementing a special action to boost consumption, organizing various activities such as the Spring Festival Consumption Season and online New Year goods festivals to drive consumption through a combination of policies and events [1] - The New Year goods market is showing new characteristics this year, with younger consumers becoming the main force, shifting from bulk purchasing for families to more personalized and immediate satisfaction [2][4] - The concept of "inventory goods" has evolved into everyday choices, with the pet economy emerging as a new consumption hotspot, and upgraded instant delivery services making it possible to shop for New Year goods anytime and anywhere [3] Group 2 - The Taobao Flash Sale New Year Festival data reflects this trend, with over 75 million imported cherries sold and over 10 million Dandong strawberries sold, indicating a shift in New Year consumption logic from material reserves to emotional satisfaction and social investment [5] - Offline supermarkets are adapting to this trend, with retailers like RT-Mart launching New Year goods promotions and creating festive atmospheres in stores to enhance customer experience [9][21] - The pet economy is becoming an essential part of New Year consumption, with products like pet New Year dinners and smart feeders gaining popularity, reflecting the growing status of pets in families [10][14] Group 3 - Instant delivery services are a core driver of the shift from bulk purchasing to immediate satisfaction, with platforms enhancing logistics capabilities to offer same-day and even hourly delivery options [16][19] - JD Logistics has introduced the industry's first "AI New Year Map" to predict demand accurately, ensuring efficient distribution and timely delivery of New Year goods [19] - The introduction of government subsidies for replacing old consumer goods has stimulated consumer enthusiasm, with significant financial incentives for purchasing new digital and home appliances [20][21]

在经历去年上半年涨势如虹但下半年跌跌不休的"冰火两重天"后，阿里又站在一个前所未有的战略十字 路口。其表现早已超越单一个股的范畴，成为衡量港股尤其是恒生科技指数情绪与方向的关键标尺。身 陷多线作战的阿里，到底会继续拖累港股，还是最终蜕变为引领板块价值重估的引擎？ 当前，市场对阿里的所有担忧，都可清晰地具象化为两份冰冷的"账单"。 2026年1月8日，阿里巴巴美股罕见地以超过5%的涨幅收盘，与其港股近期相对疲弱的表现形成了微妙 分野。这一分化折射出全球投资者对这家中国互联网巨头最真实的矛盾情绪：一边是因其在即时零售战 场"坚定加大投入"而引发的对短期利润的深切忧虑；另一边则是对其在另一条更隐秘战线——AI与云计 算上重注未来所抱有的长期期待。 图片来源：视觉中国 首先，是即时零售战局必须出现明确的"亏损收敛"信号。市场并非无法接受战略性亏损，但需要看到通 往盈利的清晰路径。国信证券在2026年投资展望中预判，这场大战可能在2026年进入"投入边际收缩阶 段"。一旦亏损拐点被财报数据证实，压在股价和板块情绪上最重的一块石头将被移开。 第一份是眼前可见的"亏损账单"。近日，阿里巴巴管理层在面向投资者的交流会上做出了 ...

港股100研究中心顾问余丰慧向第一财经记者表示，阿里巴巴在即时零售与人工智能领域的推进，对其 他互联网企业产生显著外溢效应。即时零售方面，阿里加大闪购等资源投入，行业竞争强度随之提升， 美团、京东需同步加快布局，通过优化服务及运营效率维持份额。人工智能方面，阿里持续迭代大模型 及应用，促使腾讯、百度等公司加速技术落地，行业整体研发节奏加快，具备技术储备、增长路径清晰 的企业获得更多关注。 1月8日下午，阿里巴巴（09988.HK）面向投资者的交流信息显示，淘宝闪购在最新季度取得关键进 展。阿里集团对于淘宝闪购2026年的投入战略明朗化：闪购首要目标是份额增长，会坚定加大投入以达 到市场绝对第一。 1月8日下午阿里巴巴一度加速下跌，全天跌2.26%，盘中一度创出141港元阶段新低，相比10月高点累 计下跌约25%；隔夜美股大幅反弹超过5%，引发投资者憧憬；1月9日香港交易时段，阿里巴巴高开后 回落，半天上涨2.81%，中午报收146.6港元，成交近115亿港元，京东集团（09618.HK）上涨近3%，美 团（03690.HK）下跌2.38%。 业内人士认为，阿里巴巴这一举动加剧了竞争，而本身有更多人工智能方面的 ...

这不仅仅是一场业务之战，更是阿里证明其能否成功引领并主导下一次零售革命的关键一役。 当市场还在因持续烧钱的"外卖大战"感到不安时，业内流传的阿里巴巴最新业绩预览却传递出了异常坚决的信号：阿里重申将坚定、持续加大资源投入， 2026年目标是在即时零售赛道"份额增长"，会坚定投入直至确立市场绝对领先地位。 摘要： 通俗的说，阿里这是要在即时零售赛道"血战到底"。 这也意味着，集团已将淘宝闪购锁定为2026年不可动摇的战略重心。 这背后，是阿里对整个零售业态变迁的深刻洞察，以及对其自身生态护城河的绝对自信。市场或许低估了阿里打赢这一仗的决心，更可能低估了这场战役 将如何重塑中国零售的未来格局。 阿里为何必须打赢闪购这一仗？ 要理解阿里"血战到底"的决心，必须跳出对亏损数字的孤立评述，看到其背后的战略逻辑。对今天的阿里巴巴而言，淘宝闪购已远非一个增长业务选项， 而是一场塑造未来商业模式的重大战役。 这不是一道选择题，而是生态主导权的必答题。 首先，这是应对电商核心增长范式转移的必然选择。行业共识是传统以"日"或"小时"为单位的远场电商增长已日趋见顶，消费者"所见即所得"的即时性需 求正以惊人的速度被线上化、平台化。从 ...

Core Viewpoint - SF Express City (09699) has shown significant growth in its same-city delivery services during the New Year holiday, indicating strong consumer demand and operational support for festive consumption [1] Group 1: Company Performance - During the New Year holiday, SF Express City reported a 55% year-on-year increase in average daily order volume for same-city delivery [1] - The company experienced a doubling in beverage order volume and over a 90% increase in fast food order volume compared to last year [1] - Categories such as supermarkets, beauty products, and digital goods also saw high double-digit growth in order volume year-on-year [1] Group 2: Industry Outlook - Huachuang Securities has released a report stating that the instant delivery industry is in a high-growth phase, with SF Express City positioned as a leading independent third-party delivery service [1] - The company is expected to exhibit higher growth potential due to significant internal and external synergies in the context of instant retail and home delivery trends [1]

Group 1 - The core viewpoint of the article highlights that SF Express City (顺丰同城) has seen a significant increase in its daily delivery volume during the New Year holiday, with a year-on-year growth of 55% [1] - The company reported that beverage orders doubled year-on-year, while fast food orders increased by over 90% [1] - Categories such as supermarkets, beauty products, and electronics also experienced high double-digit growth in order volume compared to the previous year [1] Group 2 - Huachuang Securities released a research report indicating that the instant delivery industry is in a high growth phase, with the company positioned as a leading independent third-party delivery service [1] - The report emphasizes that the company's competitive strength is continuously enhancing, benefiting from significant internal and external synergies [1] - The company is expected to demonstrate higher growth potential in the new journey of instant retail and home delivery [1]

Group 1 - The Hong Kong stock market opened higher on January 9, with major tech stocks showing strength, including Bilibili-W up over 5%, Alibaba-W up over 4%, Kuaishou-W up over 3%, and Xiaomi Group-W also rising [1][8] - Meituan-W declined over 1%, while Tencent Holdings saw a slight decrease [1][8] - The Hong Kong Internet ETF (513770) opened strong, rising by 1.5%, and has seen a net inflow of 566 million yuan over the past four days [2][10] Group 2 - Alibaba-W announced significant progress in its Taobao Flash Sales, with plans to increase investment to achieve market leadership [3][10] - Forecasts indicate that the instant retail market in China will exceed 1 trillion yuan by 2026 and reach 2 trillion yuan by 2030 [3][10] - AI advancements at Alibaba's Gaode Map include the launch of new features and the development of a "full-real" digital asset pool, positioning it as a potential hub in the AI era [4][11] Group 3 - The Hang Seng Technology Index is expected to see an EPS growth rate of 34% by 2026, driven by AI technology enhancing core business efficiency [4][11] - The top ten weighted stocks in the Hong Kong Internet ETF include Alibaba-W, Tencent Holdings, and Xiaomi Group-W, collectively accounting for over 78% of the ETF [4][11] - The Hong Kong 30 ETF (520560) is highlighted as a long-term investment tool, combining high-growth tech stocks with stable dividend-paying companies [5][12]

| 品种 | | 1月10日 6月30日 | 12月 | | --- | --- | --- | --- | | 贵州茅台:2024/2025 飞天茅台散飞53度 | | 2552.77 2327.94 | 1967.4 | | 五粮液:第八代普五 52度 | 991.5 | 977.66 | 895.92 | | 国台:国台国标 53度 | 329.17 | 313.34 | 302.5 | | 869 奥行阳明:职尔 | 864.89 | 776 | 752.33 | | 郎酒:青花郎 53度 | 982.65 | 915.68 | 841.5 | | 洋河:梦之蓝M6+ 52度 | 736.92 | 733 | 736.25 | | 汾酒：青花20 53度 | 408.66 | 423.5 | 433.5 | | 泸州老窖:国窖1573 52度 | 969.34 | 942.5 | 922.83 | | 舍得:智慧舍得 52度 | 554.61 | 536 | 532.5 | | 珍酒:珍三十 53度 | 929.33 | 921.5 | 854.5 | | 剑南春:水晶酒 52度 | 432.08 | ...