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拆解2025最大商战:阿里效益改善,抖音暗发力,市场回不到原点
Sou Hu Cai Jing· 2025-11-30 06:00
Core Insights - Both Alibaba and Meituan reported significant losses in their recent Q3 financial results, indicating a fierce competitive landscape in the Chinese e-commerce and food delivery markets [2][3] - Alibaba's adjusted EBITA dropped from 443 billion RMB to 105 billion RMB year-on-year, while Meituan's revenue was 955 billion RMB with an operating loss of 141 billion RMB and an adjusted net loss of 160.1 billion RMB, compared to a net profit of 128.29 billion RMB in the same period last year [2][3] - The cash burn for both companies exceeded 300 billion RMB in Q3, with Alibaba's cash reserves allowing for a lower percentage of cash burn compared to Meituan, highlighting an asymmetrical battle [2][3] Financial Performance - Alibaba's Q3 revenue for its China e-commerce group was 114.77 billion RMB, a 16% increase year-on-year, while Meituan's revenue was 955 billion RMB, reflecting the ongoing competition in the market [7] - The adjusted net loss for Meituan in Q3 was 160.1 billion RMB, a stark contrast to the previous year's adjusted net profit of 128.29 billion RMB [2][3] Market Dynamics - The market share for food delivery services has not reverted to previous levels despite the cessation of subsidies, indicating a shift in consumer behavior and market dynamics [3] - The competitive landscape is evolving, with new players like Douyin (TikTok) entering the local commerce space, further intensifying the competition [3] Strategic Developments - Alibaba's strategy has shifted towards a more focused approach, consolidating its resources under the "all in one" strategy, which aims to enhance operational efficiency and user engagement [8] - The company is actively investing in its instant retail segment, with a clear roadmap to expand scale, improve efficiency, and optimize product offerings [15][17] User Behavior Changes - The concept of "good loss" is emerging, where losses are seen as investments in long-term user habits and market positioning, similar to Amazon's strategy during its growth phase [9][10] - Instant retail is expected to create irreversible changes in consumer habits, with Alibaba's efforts in this area driving significant increases in active users and revenue growth [12][14] Competitive Outlook - The ongoing battle between Alibaba and Meituan is characterized by aggressive strategies from both sides, with Alibaba's investments in instant retail putting pressure on Meituan's market share and profitability [17] - The competition is likely to remain intense, with both companies adapting to the evolving market landscape and consumer preferences [17]
前十个月全国社会物流总额同比增长5.1%
Yang Guang Wang· 2025-11-30 00:57
刘宇航:在跨境电商、高端制造、生鲜贸易等行业重点领域带动下,10月民航国际货邮运输量增速 超过20%。1月至10月中欧、中亚班列累计开行2.8万列,同比增长7.8%,港口集装箱吞吐量同比增长 6.4%。 1月至10月,重点物流企业物流业务收入同比增长4.4%,增速连续三个月保持基本稳定。同时物流 企业盈利能力增强,持续推进成本控制。重点物流企业收入利润率仍维持3.3%,与前三季度基本持 平。 中国物流信息中心主任刘宇航:10月份,新能源汽车、汽车用锂离子电池等绿色产品物流量分别增 长19.3%、30.4%,显著高于社会物流总额平均水平。 1月至10月,物流业总收入11.8万亿元,同比增长4.5%。运输物流结构持续调整优化。国际物流中 新兴市场成为主要增长点。 央广网北京11月30日消息(记者张棉棉 潘嵘)据中央广播电视总台中国之声《新闻和报纸摘要》 报道,中国物流与采购联合会日前发布,1月至10月,我国社会物流总额达293.7万亿元,同比增长 5.1%。高端化、绿色化制造拉动作用显著。 从结构看,工业品物流总额同比增长5.3%,占社会物流总额的比重88%,其中装备制造、高端制造 等领域拉动增长的核心动力依然较 ...
百亿利润没了,外卖大战的残酷账本
吴晓波频道· 2025-11-30 00:21
Core Insights - The article discusses the intense competition in the food delivery market among Meituan, Alibaba, and JD, revealing significant financial losses and market share dynamics as a result of aggressive subsidy strategies [2][3][5][7][9]. Market Share and Financial Performance - Meituan leads the market with a daily order volume of 71 million, capturing 50% of the market share, followed by Alibaba at 42% and JD at 8% [2][9]. - Meituan reported a loss of 14.1 billion RMB in its core local business, a stark contrast to a profit of 14.5 billion RMB in the same period last year, contributing to an overall loss of 16 billion RMB for the quarter [3][9]. - JD's new business segment, which includes food delivery, incurred a loss of 15.7 billion RMB in Q3, totaling 31.8 billion RMB in losses over nine months [5][6]. - Alibaba's operating profit related to the food delivery battle fell to 5.37 billion RMB, down 85% year-on-year, with a net profit of 20.61 billion RMB, a 53% decline [7][9]. User Engagement and Growth - Despite financial losses, user engagement has increased significantly, with Meituan's active user base surpassing 800 million and JD's reaching over 700 million [9]. - The competition has led to a surge in active users for all platforms, with Meituan's daily active users growing over 20% year-on-year [9][34]. Competitive Strategies and Market Dynamics - The article highlights the shift from a subsidy war to a focus on operational efficiency as companies adapt to market pressures and regulatory scrutiny [23][49]. - Meituan's CEO emphasized the company's commitment to maintaining its market position and creating long-term value through strategic investments [19][51]. - The competition has also led to a blurring of business boundaries among the three platforms, increasing user overlap and engagement [34]. Impact on Delivery Workforce - The number of active delivery riders has surged, with a 140% increase in monthly active riders by July, reflecting the growing demand for delivery services [37][41]. - The profile of delivery riders is evolving, with more young and female workers entering the field, indicating a shift in the labor market dynamics [41][42]. Conclusion - The article concludes that the ongoing competition in the food delivery sector is reshaping the market landscape, with significant implications for business models and consumer behavior, ultimately paving the way for a new era in local commerce [52].
外卖三国杀新阶段:不想打,但也停不下
第一财经· 2025-11-29 13:14
Core Insights - The article discusses the recent developments in the food delivery industry, particularly focusing on the financial reports of major players like JD.com, Alibaba, and Meituan, highlighting the impact of the "delivery war" on their business strategies and financial performance [2][3]. Group 1: Industry Dynamics - The food delivery battle has led to significant financial strain, prompting companies to reconsider their investment strategies and operational efficiency [2][7]. - Meituan's CEO Wang Xing emphasized the unsustainable nature of the price war, indicating a shift towards efficiency-driven competition rather than capital-driven growth [7][9]. - The market share dynamics have shifted, with Meituan holding 47.1%, Alibaba at 42.3%, and JD.com at 8.4% as of Q3 2025, indicating a significant change from previous perceptions of market distribution [6]. Group 2: Financial Performance and Strategy Adjustments - Alibaba's CFO Xu Hong noted that Q3 represented a peak in investment for flash purchase services, with expectations for significant reductions in the following quarter [3][5]. - Meituan and JD.com have already begun to reduce their subsidies, with Meituan's delivery volume and rider earnings declining as a result of the reduced promotional activities [4][6]. - The article highlights a trend where consumers are noticing a decrease in delivery subsidies, impacting their purchasing behavior and the overall market dynamics [4][5]. Group 3: Future Outlook and Strategic Shifts - The next phase of competition will focus on operational efficiency and innovation, with companies like Alibaba and Meituan exploring new strategies such as "explosive product groups" and "meal sharing" to attract consumers [10][11]. - Both companies are adjusting their focus towards higher-value orders, with Meituan reporting that over 70% of its orders exceed 30 yuan, indicating a strategic pivot towards more profitable segments [10][11]. - The article concludes that the ability to innovate and enhance supply chain operations will be crucial for companies to navigate the post-subsidy landscape and emerge successfully from the current market challenges [12].
美团Q3财报:“外卖大战”致亏,出海提前盈利
Guan Cha Zhe Wang· 2025-11-29 12:32
Core Insights - Meituan reported a revenue of 95.5 billion RMB for Q3 2025, a 2% year-on-year increase, but faced a core local business operating loss of 14.1 billion RMB due to intensified competition [1][2][3] - The company emphasized prioritizing market scale, user engagement, and long-term competitiveness over short-term profits [1][3] Financial Performance - Revenue for Q3 2025 was 95.5 billion RMB, with a breakdown of core local business revenue at 67.4 billion RMB, including delivery service revenue of 23.0 billion RMB, commission revenue of 26.4 billion RMB, and online marketing service revenue of 14.2 billion RMB [2][4] - The operating loss for the core local business was 14.1 billion RMB, attributed to increased direct subsidies in the food delivery sector to counter irrational competition [3][4] User Engagement and Market Position - The number of transaction users on the platform exceeded 800 million in the past 12 months, with daily active users (DAU) growing over 20% year-on-year [1][5] - Meituan maintained a leading position in the mid-to-high price order market, capturing over 70% of orders above 30 RMB [5] New Business Growth - New business segment revenue grew by 15.9% year-on-year to 28 billion RMB, although operating losses increased by 24.5% to 1.3 billion RMB [6] - The company is expanding its international presence, with Keeta achieving profitability in Hong Kong and entering new markets in the Middle East and Brazil [6][7] Technological Advancements - Meituan is advancing its AI initiatives, launching tailored AI tools for restaurant businesses and a smart assistant app for users, aimed at enhancing operational efficiency and user experience [9] - The company plans to continue its "retail + technology" strategy to meet user needs and drive sustainable industry growth [9]
美团没有被彻底拖住
36氪未来消费· 2025-11-29 12:23
"发起者"京东没再大肆参战,在外卖上的投入明显减少,致力优化UE水平,但原本的宏图一定程度上正演变为退意。 编辑 | 乔芊 最惨烈的2025年三季度,外卖大战的账本完整摊开——没有赢家。 这一季,"奇袭者"阿里发起猛攻,利润同比骤降约300亿,拿到了可观的外卖份额、焕活了淘宝app,但最被期盼的"远近场电商协同"暂时还没有确 切证据; "守擂者"美团被动防御,外卖份额下降、经营利润转负,核心本地商业分部收入同比减少2.8%,经营亏损141亿元,这也是它2022年Q4以来的首次 亏损; 账本残酷,节奏还在。 作者 | 任彩茹 一场大型的"0元购"狂欢,如同一阵暴风袭过。除了平台方,在补贴战中担当"冲锋手"的茶饮咖啡品牌,也没落下好处——瑞幸可能是最具代表意义 的品牌之一,三季度的配送费支出同比增加近20亿元,收入增加的情况下,利润还略微下降了。 即时零售大战还不会落幕。暂时跳出这场大战来看美团,核心业务(即时配送、到店)腹背受敌,拿走了大量资源投入,但新业务的脚步没有因此停 滞,海外扩张、食杂零售都在进击。 业绩会上,王兴宣布Keeta香港业务在今年10月实现盈利,从2023年5月算起,这一节点花去29个月时间 ...
7家消费公司拿到新钱;霸王茶姬三季度GMV79.3亿元;2026年我国即时零售规模将破万亿|创投大视野
36氪未来消费· 2025-11-29 12:23
出品 | 36氪未来消费(微信ID:lslb168) 离你更近的消费创投一线。 整理 | 任彩茹 比星咖啡产品的价格带在15元-25元左右,价格、品牌定位、供应链方面整体对标Manner。2022年,比星咖啡在苏州开出第一家门店,截至目前,比星 咖啡已开出300家门店,主要分布在华东和华南。 「拓竹科技」将完成新一轮融资 据硬氪,拓竹接近完成最新一轮融资,腾讯参投,公司估值或达100亿美金。对此,拓竹科技方面回应"信息不实"。 拓竹科技是一家消费级3D打印公司,也是近年来一级市场最为耀眼的独角兽企业之一。东吴证券研报显示,去年其营收预计达到55~60亿元,净利润接 近20亿元。 • 「瑞云冷链」完成近亿元A+轮融资 36氪获悉,"瑞云冷链"近期完成近亿元人民币A+轮融资,本轮融资由广州产投领投,香港中侨跟投。 瑞云冷链创立于2020年,致力于通过网络化和数字化提升冷链产业效率,提供全场景、数字化、端到端的冷链物流集成服务。截至2024年,瑞云冷链服 务终端数量超过10万个门店,订单量达到70%的同比增长。 •「天天百应」完成数千万元A轮融资 Busy Money 「比星咖啡」完成数千万元B轮融资 36氪获悉, ...
阿里、美团、瑞幸、霸王茶姬……财报里的外卖大战?
3 6 Ke· 2025-11-29 05:12
Core Insights - The fierce competition in the food delivery sector between Alibaba and Meituan has led to significant financial losses, with Alibaba burning approximately 350 to 360 billion RMB and Meituan between 150 to 200 billion RMB in the third quarter [1][2][6]. - Both companies have shifted their strategies from aggressive subsidies to a more defensive posture, focusing on optimizing unit economics and reducing losses [1][5][11]. Financial Performance - Alibaba's adjusted EBITDA for its China e-commerce group was 105 billion RMB, with a significant loss of 110 billion RMB in its instant retail business since its inception, totaling over 460 billion RMB burned [2][4]. - Meituan's core local business costs rose by 48.78% year-on-year, with sales and marketing expenses increasing by 90% to 343 billion RMB, reflecting the competitive landscape [5][6]. Market Dynamics - Analysts from major financial institutions have downgraded Alibaba's stock price targets due to the ongoing losses in instant retail and the unclear synergy with its main platform [3]. - The market share dynamics are expected to stabilize in the long term, with projections suggesting a 5:4:1 market share distribution among Meituan, Alibaba, and JD.com [6]. Strategic Adjustments - Alibaba is focusing on integrating its various business segments to achieve better synergy, while Meituan is concentrating on high-value customer segments and optimizing its operational efficiency [11][12]. - Both companies are adapting their strategies in response to the competitive environment, with Alibaba planning to reduce its involvement in certain areas and Meituan enhancing its partnerships with brands for tailored inventory solutions [12][14]. Impact on Brands - The competition has led to a reshuffling among beverage brands, with companies like Luckin Coffee experiencing both growth in same-store sales and increased pressure on profit margins due to rising delivery and marketing costs [7][8][9]. - Brands like Bawang Tea have opted for a more cautious approach, while others like Cha Bai Dao have capitalized on the competitive landscape to achieve healthy growth despite the subsidy reductions [10][11].
美团三季度亏损160亿,王兴称外卖价格战不可持续
Cai Jing Wang· 2025-11-29 04:43
Core Insights - Meituan reported a net loss of 16 billion yuan in Q3 2025, with total revenue reaching 95.5 billion yuan, a year-on-year increase of 2% [2] - CEO Wang Xing emphasized that the ongoing price war in the food delivery sector is unsustainable and detrimental to industry value creation [1][2] - Despite the losses, Meituan's daily active users (DAU) grew by over 20% year-on-year, and the monthly transaction user count for food delivery reached a historical high [2] Financial Performance - Total revenue for Q3 2025 was 95.5 billion yuan, reflecting a 2% increase compared to the previous year [2] - The core local business operating profit turned negative, resulting in a loss of 14.1 billion yuan, contributing to an adjusted net loss of 16 billion yuan for the quarter [2] Market Position and Strategy - Wang Xing reiterated the company's commitment to protecting rider rights and supporting small merchants, aiming for long-term industry health [1] - Meituan maintains a leading market share in the mid-to-high price order segment, with over 66% of orders above 15 yuan and over 70% of orders above 30 yuan [1]
前10月社会物流总额同比增长5.1%
Ren Min Ri Bao· 2025-11-28 22:00
(责编:白宇、卫嘉) 关注公众号:人民网财经 新能源产业链物流需求持续高速增长。10月,新能源汽车、汽车用锂离子电池等绿色产品物流量同比分 别增长19.3%、30.4%,高于社会物流总额平均水平。 《 人民日报 》( 2025年11月29日 01 版) 本报北京11月28日电 (记者欧阳洁)中国物流与采购联合会公布数据显示:今年1至10月,全国社会物 流总额293.7万亿元,同比增长5.1%,10月当月同比增长4.8%。物流需求规模稳定增长,结构性调整优 化特征凸显。 工业品物流增势趋稳。1至10月,工业品物流总额同比增长5.3%。10月,汽车制造相关物流需求同比增 长16.8%,增长动能较为强劲。 单位与居民物品物流延续较快增长。1至10月,单位与居民物品物流总额同比增长6.4%,线上消费物流 持续活跃,即时零售、直播电商等新业态蓬勃发展,相关物流需求均保持两位数增长。 ...