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咖啡的“身份证”:为何顶级黑咖啡都认准原产地?
Zhong Guo Shi Pin Wang· 2025-07-01 08:13
Core Insights - Mo's Coffee has been recognized by iiMedia Research as the "Pioneer of Origin Black Coffee" and holds the title of "National Sales Leader in Origin Black Coffee" [1][9]. Industry Overview - The global coffee industry is experiencing robust growth, with traditional markets like the US, Italy, and France, as well as emerging markets in Asia, showing increasing enthusiasm for coffee [3]. - iiMedia Research forecasts that the market size of China's coffee industry will reach 789.3 billion yuan in 2024, surpassing 1 trillion yuan in 2025, and potentially reaching 1,390.8 billion yuan by 2029, driven by consumer demand for quality and the spread of coffee culture [3]. Competitive Landscape - The coffee market is evolving with numerous brands emerging, from large chains to small specialty cafes, all competing for market share [7]. - Consumer preferences are shifting from coffee as merely a stimulant to a more comprehensive appreciation of coffee culture, origin, and brewing techniques, with origin being one of the top five factors influencing purchasing decisions [7]. Supply Chain Dynamics - The coffee supply chain faces challenges and opportunities, with coffee bean production concentrated in tropical and subtropical regions near the equator, where climate and soil conditions significantly impact quality [9]. - Many coffee companies are enhancing partnerships with coffee-producing regions and adopting sustainable agricultural practices to ensure stable supply and quality [9]. Company Specifics - Mo's Coffee stands out with its unique focus on origin black coffee, sourcing beans from the world's top eight coffee-producing regions and emphasizing single-origin and single-variety selections to preserve authentic flavors [11]. - The company employs advanced roasting techniques tailored to the characteristics of different bean varieties, ensuring the release of natural aromas and flavors [15]. - Mo's Coffee utilizes a -82℃ rapid freezing technology to lock in freshness and flavor, ensuring a pure coffee experience with only coffee powder as an ingredient [15]. - The company actively promotes coffee culture, educating consumers about the origins, cultivation, roasting, and brewing processes, while engaging with coffee enthusiasts to gather feedback for product improvement [18].
茶咖日报|“续命”还是“促癌”?全国现存咖啡相关企业超24.6万家
Guan Cha Zhe Wang· 2025-06-30 13:15
Group 1: Coffee Industry - As of June 30, there are over 246,000 coffee-related enterprises in China, with approximately 26,000 new registrations in 2025 [1] - The registration of coffee-related enterprises has shown a yearly growth trend until 2023, peaking in that year, followed by a slight decline in 2024 [1] - Guangdong, Yunnan, and Jiangsu provinces account for over 86,000 coffee-related enterprises, representing 35.1% of the total [1] - About 1.86% of coffee-related enterprises are involved in judicial cases [1] - Recent studies indicate that the way coffee is consumed significantly affects health outcomes, with black coffee reducing cancer and mortality risks, while sugary coffee may increase them [1][2] - Drinking coffee in the morning is linked to a significant reduction in cardiovascular disease and all-cause mortality risk [1] Group 2: Dairy Industry - Universal Dairy Limited (UDL), the controlling shareholder of New Hope Dairy, plans to reduce its stake, leading to an 8.79% drop in the company's stock price on June 30 [4] - New Hope Dairy's revenue for 2024 is projected to be 10.665 billion yuan, a 2.93% decrease, marking the first revenue decline since 2015 [4] - The company's net profit for 2024 is expected to be 538 million yuan, a 24.80% increase [4] - In Q1 2025, New Hope Dairy's revenue reached 2.625 billion yuan, a 0.42% increase, with a net profit of 133 million yuan, up 48.46% [4] Group 3: Tea Industry - FamilyMart in Japan is recalling approximately 2.27 million bottles of jasmine tea due to potential contamination with metal fragments [3] - The recalled product, "Guangqing Baorun Jasmine Tea," is sold in 1L bottles at a price of 149 yen (160 yen including tax) [3] - The recall affects about 14,499 stores across Japan, excluding the Kyushu and Okinawa regions [3] Group 4: Pu'er Tea Market - The price of ancient tree tea from Menghai County in Yunnan has dropped by 19.66% over the past eight weeks, with current prices at 108.00 yuan per jin [5] - Other varieties from Yunnan's Lianghe County also saw a significant price decline of 16.47% [5] Group 5: Coffee Futures Market - Arabica coffee futures prices have fallen to their lowest level since December, primarily due to increased supply from Brazil [6] - The most active futures contract dropped 4.1%, falling below $3 per pound for the first time in over six months [6] - The ongoing harvest season in Brazil is alleviating short-term supply issues that had persisted due to low domestic inventory levels [6]
【环球财经】“运河之国”探索“咖啡之路”
Xin Hua She· 2025-06-30 08:30
30年过去,高品质咖啡已经发展成这个中美洲国家的重要产业之一,巴拿马咖啡与中国咖啡消费者之间 的联系也日益紧密。 "巴拿马不是只有运河吗,原来你们还有咖啡?"30年前,当一位美国咖啡买家提出这样的质疑时,巴拿 马的咖啡产业才刚刚起步。 "我和拉马斯图斯是10年的老朋友了,"杭州一家咖啡贸易公司的总经理汪洋告诉记者,他每年都要飞来 巴拿马两三趟,挑选新豆子、跟进市场趋势,也会带着巴拿马的生产商走访中国,从展会讲台到街头小 馆,让他们了解中国的咖啡需求。 据介绍,每年有数百名中国咖啡买家会来到奇里基省,品鉴、学习,也洽谈咖啡合作。巴拿马工商部门 数据显示,2024年,有将近40家巴拿马企业向中国出口了超过14.6万公斤咖啡,同比增长4.1%。如今, 中国已是巴拿马咖啡的第二大市场。 "中国很大,我们目前提供的产量远不能满足这样庞大的消费群体,中国市场还有很大的开发空间。"彼 德松说,她每年都会参加上海国际酒店及餐饮业博览会,这是中国规模最大的咖啡展之一。"看到巴拿 马咖啡在中国展会上被摆在显眼的位置,我真的很开心。" 同样经营家族庄园的威尔福德·拉马斯图斯也为自家出产的咖啡自豪。在去年的拍卖会上,他家出品的 瑰夏 ...
咖啡为何在济南越来越“香”?
Qi Lu Wan Bao· 2025-06-30 06:23
Core Insights - The coffee market in Jinan is rapidly expanding, with a significant increase in the number of coffee-related businesses and a growing consumer base [1][2][4] Group 1: Market Expansion - Jinan has seen the addition of 201 new coffee-related enterprises in 2023, marking a 51.3% increase compared to the same period last year [1] - The coffee market in Jinan is projected to grow at an annual rate of 15%, with a complete industry chain established from equipment sales to skill training [2][4] - The city is becoming a major coffee material and equipment shopping center in Northern China, with a transaction volume expected to exceed 100 million yuan in 2024, growing at an average rate of 25% [2] Group 2: Business Performance - Coffee shops in Jinan report varying sales, with peak weekend sales reaching over 100 cups, while weekday sales average around 60-70 cups [3] - Major chains like Luckin Coffee have a strong presence, with some stores selling 700-800 cups daily and achieving a net profit margin of 40%-45% [3] Group 3: Market Potential - Despite rapid growth, Jinan's coffee market still has significant room for development compared to cities like Hangzhou [4][5] - The low entry barrier for starting a coffee business, with initial costs ranging from 20,000 to 150,000 yuan, is attracting many entrepreneurs [5] - The rise of local brands is enhancing Jinan's influence in the national coffee market, with a diverse market structure expected to emerge [5]
对话银流咖啡许兰月:一杯咖啡让商圈边角料逆袭为黄金点位
Sou Hu Cai Jing· 2025-06-28 03:28
作者/蒙嘉怡 编辑/木鱼 出品/壹览商业 清晨五点,生物钟准时唤醒许兰月。 她快速洗漱,换上跑鞋出门,路线很固定:从静安区的江宁路出发,沿着苏州河跑到外滩,再原路折返。这条路线能经过几家正在开早或已经营业的银流咖 啡,她习惯性地扫一眼店面情况、周边人流,来评估当日的营业情况。 不到七点,她已坐在门店里。手机轻点,一条朋友圈出炉:"团餐开启新的一天!" 这几乎是许兰月的清晨定式:晨跑巡店,到店坐镇。在她看来,银流早 高峰的订单量常常"超出惯常认知",而这份忙碌,正是其生意的底色。 事实上,很早之前,Tims天好咖啡就一直在推行"咖啡+暖食"的策略,王牌产品同样是贝果。那么,银流与Tims天好咖啡的区别在哪里? 银流最大的特点,是将品牌与写字楼场景深度绑定,并在这一场景下挖掘出独特的商业价值。 一是租金优势。许兰月透露,即便是在上海市中心,银流也能将门店房租谈到1万以内,同时水电费、空调费还享有优惠。这份议价能力,源于特殊的选址 策略——避开写字楼一楼大堂中央、对外展示面等"黄金地段",聚焦写字楼内部、B1层等对内的"非核心位置"。 同时,银流还会拿下一些劣势点位。以上海南京西路地铁口店为例,40平的三角形异形空 ...
Tims天好中国一季度营收3亿,同店销售下滑7.8%
3 6 Ke· 2025-06-27 03:22
Core Viewpoint - Tims China is facing significant operational challenges, with a decline in revenue and same-store sales, despite some improvements in cost management and expansion efforts [1][3][7]. Financial Performance - In Q1 2025, Tims China reported revenue of 300.7 million RMB, a year-on-year decrease of 9.5% [1]. - The operating loss narrowed to 85 million RMB from 121.3 million RMB in the same period last year [1]. - Adjusted EBITDA was -29.3 million RMB, an improvement from -52.3 million RMB year-on-year [1]. - Same-store sales fell by 7.8%, with self-operated store sales down 6.5% due to a 14.0% drop in order volume and a slight decrease of 1.9% in average transaction value [3]. Market Competition - The coffee industry in China is experiencing intensified competition, with major players like Luckin Coffee and Starbucks implementing aggressive pricing and marketing strategies [2][3]. - Tims China is competing against established brands that have a stronger market presence, which affects its attractiveness to potential franchisees [7]. Strategic Initiatives - Tims China has implemented cost-cutting measures, reducing costs and expenses by 19.0% compared to the previous year, with significant reductions in food and packaging costs by 24.6% [4]. - The company is expanding its franchise model, with 455 franchise stores as of March 31, 2025, up from 302 a year earlier [4]. - Tims China plans to open over 200 new stores this year, focusing on high-tier cities and special channel layouts [5]. Product and Service Innovation - Tims China is enhancing its product offerings by introducing lunch options, such as the "Light Bagel Lunch Box" series, to increase foot traffic during lunch hours [6]. - The company is also collaborating with brands like Oatly to launch health-oriented products, contributing to a 25.7% increase in registered members, reaching 25.15 million [6]. Challenges Ahead - Despite progress in franchise expansion and product innovation, Tims China faces ongoing challenges in establishing a strong brand presence and competing effectively in a crowded market [7].
净增门店仅2家,Tims天好中国今年一季度收入下滑
Nan Fang Du Shi Bao· 2025-06-27 02:31
6月24日,连锁咖啡品牌Tims天好中国(THCH.NASDAQ)发布的最新财报显示,今年第一季度,其收 入为3.01亿元,同比下滑了9.45%,净亏损为5894.1万元,同比缩窄了58.73%。这也是天好中国连续四 个季度收入下滑。 Tims Hortons咖啡品牌于1964年由加拿大冰球运动员Tims Hortons在多伦多汉密尔顿小镇创立。2018年, Tims Hortons母公司Restaurant Brands International和笛卡尔资本集团合资成立Tims天好中国。2019年2 月,天好中国在上海开出了第一家咖啡馆,2022年9月29日,天好中国登陆纳斯达克上市。 天好中国的收入可分为自营门店的收入和其他收入,自营门店是其最主要的收入来源。今年第一季度, 天好中国自营门店收入同比下跌14.0%至2.55亿元,占总收入的比例为84.72%。天好中国指出,收入下 滑主要是因为其关闭了一些表现不佳的餐厅,再加上其自营门店同店销售额同比下跌6.5%。此外,其 订单数量同比减少了14.0%至880万单,以及每笔订单的消费价格下跌了1.9%。 这也是天好中国连续四个季度自营门店收入下跌,连续三个 ...
古茗官宣吴彦祖代言:8.9元咖啡锚定下沉市场,高管曾在瑞幸任职,咖啡机一台近8万元
Sou Hu Cai Jing· 2025-06-26 05:25
Core Viewpoint - Guming has officially entered the coffee market, launching a promotional campaign with coffee priced at 8.9 yuan, featuring actor Wu Yanzu as a quality partner [2][5] Company Expansion - As of June 2025, Guming's freshly ground coffee products will be available in over 7,600 stores nationwide, ranking among the top five in terms of store coverage [2][7] - The number of stores offering coffee machines increased from 2,000 to 7,600 in just six months, averaging about 1,000 new stores per month [8] Financial Performance - Guming's equipment sales revenue increased by 26.8% year-on-year to 465 million yuan, primarily due to the rise in coffee machine sales [4][9] - In 2024, Guming reported a revenue of 8.791 billion yuan, a 14.5% increase from 7.676 billion yuan in the previous year [10] - The net profit for 2024 was 1.493 billion yuan, up 36.2% from 1.096 billion yuan in 2023 [11] Market Strategy - Guming's coffee sales currently account for 10%-15% of total store sales, with a 10% increase in sales after introducing coffee machines [9] - The company aims to capture the lower-tier market by offering competitive pricing and leveraging its supply chain for fresh coffee [14][15] - Guming operates 22 warehouses and has a cold chain distribution system that ensures fresh coffee delivery within two days to 97% of its stores [15] Industry Trends - The coffee market in lower-tier cities is experiencing significant growth, with a 113.36% increase in coffee merchants in county-level cities over the past three years [16] - The overall coffee industry in China is projected to grow by 18.1% year-on-year in 2024, indicating substantial potential for market expansion [16] Competitive Landscape - The coffee market is becoming increasingly competitive, with major brands like Starbucks and Luckin Coffee expanding their presence in lower-tier cities [18] - Guming's founder predicts a merging of tea and coffee markets, reflecting a broader trend among new tea beverage brands entering the coffee sector [19][23]
三个月仅增2家店,这个咖啡头部品牌“躺平”了?
3 6 Ke· 2025-06-26 02:41
全国门店数过千,但这个咖啡头部品牌仍在亏损。 "加拿大国民咖啡品牌"入华6年,仍未实现扭亏为盈。 6月24日晚间,连锁咖啡品牌Tim Hortons中国披露了2025年第一季度财报。一季度,Tims营业收入为3亿 元,同比下降9.5%,持续经营业务净亏损5890万元,较去年同期亏损幅度收窄近50%。 这个国际餐饮巨头RBI掌管的知名咖啡品牌,为何仍未能啃下中国市场? 01.一季度仅净增2家店,同店销售额持续下滑 对于营收下滑的原因,Tims归因于关闭了某些表现不佳的门店,以及自营门店同店销售额下滑。 进一步分析其总收入情况可知,自营门店的业绩对其影响显著。具体来看,今年一季度,Tims自营门店营 收为2.55亿元,较2024年同期的2.96亿元下降14%。 而自营门店营收下跌离不开两大原因,一是自营门店数量的减少。 整体来看,2025年一季度Tims净新店开业数量仅为2家,期间关闭了7家经营不佳的自营门店,同时新开了 9家加盟店。 财报数据显示,截至3月31日,Tims全国门店数达1024家,覆盖全国84个城市。其中,自营门店为569家, 较上年同期减少35家。 此外,总收入的下降还归因于订单数量和平均单价的 ...
迈过千店门槛的Tims中国,仍然水土不服
Hua Er Jie Jian Wen· 2025-06-25 13:50
Core Insights - Tims China is experiencing challenges in the domestic market despite its expansion efforts over the past six years [1] Group 1: Financial Performance - In Q1, Tims China achieved system sales of 376.3 million yuan, a year-on-year increase of 3.5% [2] - The company's actual revenue for Q1 was 301 million yuan, a decline of 9.5% year-on-year, with adjusted EBITDA losses of 29.3 million yuan compared to a loss of 52.3 million yuan in the same period last year [4] - Same-store sales decreased by 7.8%, with a 6.5% drop in single-store sales for direct-operated stores, and a 14% decline in order volume [9][10] Group 2: Store Expansion and Structure - The number of franchise stores has rapidly increased, with a net addition of over 120 stores in the past year, raising their proportion in the store structure from 37% to 44% [3] - In Q1, Tims China closed 7 direct-operated stores while adding 9 franchise stores, bringing the total number of stores to 1,024 [5] - In the previous quarter, there was a net addition of 76 stores, including 12 direct-operated and 64 franchise stores [6] Group 3: Competitive Landscape and Strategy - Tims China is facing intense competition in first- and second-tier cities, with competitors like Starbucks and Manner introducing baked goods and other brands promoting energy bowls [11] - The company is focusing on a differentiated competition strategy by expanding its product categories, particularly with bagels, to maintain an average transaction value of around 30 yuan [7] - Tims China has started to target the lunch market by launching new products such as hot bagel sandwiches and energy bowls [8] Group 4: Future Goals - The CEO has set a goal for Tims China to achieve positive cash flow profitability and same-store sales growth by 2025 [11] - Achieving these goals is considered challenging given the current market conditions, including aggressive pricing competition in the coffee and tea sectors [12]