即便是在周末的黄金时段，曾经人头攒动的美妆店也显得有些落寞。 "美妆行业在实体零售中的利润不算低，既往无论是百货大楼时代还是购物中心时代，最好的一楼位置都是香水化妆品，尽管电 商渠道冲击不断，业态尽管一直在变，一定还会是兵家必争之地。"华南某购物中心招商部负责人向21世纪经济报道记者说道。 图：北京某商场美妆香化商品卖场（21世纪经济报道记者摄） 图：美妆零售实体卖场（21世纪经济报道记者摄） 在租金等固定成本难以下调、客流增量有限的背景下，原本兼具展示与销售职能的美妆实体店，其经营效率正面临持续考验。 近两年，部分外资与连锁美妆零售品牌相继收缩阵线。 继美妆巨头莎莎于去年六月彻底告别内地市场后，2026年初，入华22年的药妆连锁万宁亦宣布关闭内地全部线下门店及线上商 城，其线下门店最后营业日定为2026年1月15日。 在传统美妆零售遇冷的另一面，以差异化路径切入的新兴美妆集合店开始崭露头角。 如专攻大牌小样市场的話梅（HARMAY）、网红彩妆零售商调色师（THE COLORIST）等，通过差异化选品、强化空间设计与 沉浸式体验，正尝试重新盘活实体美妆零售业务。 "消失"的美妆店 美妆实体零售正承受系统性压力 ...

Core Viewpoint - The O2O (Online to Offline) model is becoming a crucial pathway for digital transformation across various industries, driven by the rise of mobile internet and the emergence of new players in the market [1][3]. Group 1: O2O Model Development - The O2O platform is experiencing unprecedented growth opportunities due to the widespread adoption of mobile devices and technological advancements [3]. - Various operational models within O2O, such as full-channel integration and social group buying, are meeting the diverse needs of consumers [3]. - The rise of new retail is deeply integrating online services with offline experiences, reshaping industry structures and ecosystems [3]. Group 2: Cross-Industry Alliance - The cross-industry alliance within cloud platforms is becoming a significant force in reconstructing the business ecosystem by integrating resources across industries [3][5]. - This alliance allows businesses to conduct joint marketing, service, or product innovation, achieving mutual benefits [3][5]. Group 3: Consumer Benefits - Consumers can enjoy discounts and services across various merchants within the alliance, enhancing their shopping experience and satisfaction [5][16]. - The alliance provides value-added services through incentives like points and coupons, increasing user loyalty [5][16]. - The shared traffic among merchants maximizes flow utilization, boosting sales and market share [5][16]. Group 4: Operational Model - The core of the alliance's operational model lies in the integration of online and offline resources, utilizing shared industry resources and joint marketing strategies [5][6]. - The alliance breaks down industry barriers, allowing merchants to share customer information and marketing channels, thus reducing operational costs and enhancing competitiveness [6]. Group 5: Marketing and Data Utilization - The alliance leverages cloud platform technology to provide online marketing tools, helping merchants expand brand influence and attract potential customers [8]. - By collecting and analyzing consumer data, the alliance offers precise market insights and decision support for merchants [8]. Group 6: Future Outlook - The cloud platform cross-industry alliance is expected to play a vital role in creating more value for businesses and consumers as technology advances and the market matures [17].

Core Insights - The 2026 Langfang International New Year Goods Festival is currently being held in Langfang, Hebei, attracting many visitors from the Beijing-Tianjin-Hebei region to purchase New Year goods [1][2] - The festival features a wide variety of products, including local specialties and imported goods from countries such as Australia, Russia, and Vietnam, enhancing the festive atmosphere [1][2] Group 1 - The festival showcases over 2,300 unique New Year products from 286 high-quality domestic and international enterprises, promoting a strong consumer market for the Spring Festival [2] - The event employs a "online + offline" integration model, allowing visitors to access global products without leaving Langfang, thus injecting significant momentum into the New Year consumption market [2] - Interactive cultural experiences, such as non-heritage displays and folk activities, are included to immerse visitors in the festive atmosphere and regional culture while shopping [2]

2025财年前6个月，东方甄选营收增加5.7%至23亿元。若剔除与辉同行直播间产生的总营收金额，东方 甄选营收由截至2024财年前6个月的20亿元增加17.0%。同时，东方甄选由亏转盈，从2024财年前6个月 的净亏损9650万元转为2025年同期的净利润为2.39亿元。 东方甄选在财报中强调，其自营产品营收从2024财年前六个月的17亿元增加18.1%至2025财年前六个月 的20亿元。东方甄选解释，公司持续加强供应链管理体系，扩大产品类别，增加产品供应数量和SPU。 东方甄选自营产品及直播电商业务总GMV为41亿元。截至2025年11月30日，东方甄选已累计推出801款 自营产品，自营产品GMV在报告期内占总GMV约52.8%，有效带动了整体销售与利润的长期增长。 本报（chinatimes.net.cn）记者于玉金 北京报道 通过对品类扩充，东方甄选自营产品GMV有效带动整体销售与利润的长期增长，2025财年前6个月，东 方甄选恢复了总营收与净利润的同比双增长。1月28日，东方甄选（1797.HK）公布了2026财年中期业 绩，2025年6月1日至11月30日，其总营收23亿元，同比增长5.7%，净利润 ...

多家权威媒体援引知情人士消息披露，长江和记实业有限公司正与财务顾问密集磋商旗下核心资产屈臣氏集团的上市事宜，计划推动其在香港和英国实现 双重上市，最早将于2026年上半年启动，募资规模或达20亿美元（约合142亿元人民币）甚至更高。 作者|陈策策 有统计显示，今年已有超20家国货美妆品牌关停、15个国际品牌相继退出中国市场，在传统美妆零售集体遭遇增长瓶颈、新兴业态崛起并试图重塑行业规 则的背景下，屈臣氏集团被传将在香港、英国两地上市，成为观察美妆零售业转型的窗口。 从屈臣氏在中国市场连续四年收益下滑，到莎莎国际彻底退出内地线下舞台，同时话梅、调色师等新型集合店迅速崛起，丝芙兰加速本土化品牌引入，当 流量红利消退，线下零售的价值在哪？转型之路又通向何方？ 屈臣氏集团计划香港、英国同步推进上市 这已是屈臣氏继2014年首次披露计划、2024年明确意向后的第三次IPO尝试，若进程顺利，这将成为近年来港股消费零售领域规模最大的IPO之一，估值 有望突破300亿美元（约合2134亿元人民币）。 创立于1841年的屈臣氏集团自1981年被收购后就开启了扩张之路，在全球31个市场经营着12个品牌，旗下门店数量逾17,000 ...

Core Insights - The sales of the "Horse Year" Moutai (referred to as "Ma Moutai") have been exceptionally strong since its launch on January 6, leading to high customer traffic in stores and a significant increase in sales volume [4][5][9]. Group 1: Sales Performance - The "Ma Moutai" product has been selling out almost immediately upon release, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area, resulting in a consistent increase in customer visits to stores [4][5]. - One store reported that on a peak day, the number of bottles sold reached 308, indicating a substantial rise in consumer demand and interest in the product [6][10]. Group 2: Consumer Experience - The purchasing process for "Ma Moutai" includes options for direct purchase and selection of production dates, enhancing the consumer experience by allowing for both online ordering and in-store pickup [6][10]. - Customers have expressed satisfaction with the product's design and its increased collectible value, which includes elements of traditional culture and art [9][10]. Group 3: Channel Strategy - The integration of online and offline sales channels has improved operational efficiency and customer service, with stores providing amenities such as refreshments to enhance the customer experience during pickup [10][11]. - The "i Moutai" platform has become a crucial link between consumers and distributors, facilitating a new marketing strategy that combines direct sales, distribution, and consignment [10][11]. Group 4: Market Trends - The popularity of "Ma Moutai" reflects a broader trend in the growth of collectible culture and the sustained interest in Moutai's zodiac-themed products, which are designed to stimulate consumer demand [9][11]. - The company's market transformation efforts, initiated in late 2025, emphasize a consumer-centric approach and the deepening of market integration, showcasing the evolving dynamics of the Moutai distribution ecosystem [11].

Group 1 - Beijing Daoxiangcun's sales on Taobao from January to November 2025 reached 28 million, capturing only about 1% market share in the Chinese pastry category [1] - Its competitor, Daoxiangcun DXC, achieved sales of 77 million during the same period, with top brands in the category being Jia Hua, Three Squirrels, and Zhi Wei Guan [1] - On Douyin, new brands like Zhenmofang, Jinjiazhuang, and Yang Xiansheng dominated the market, collectively generating nearly 900 million in sales from January to November 2025, while Beijing Daoxiangcun did not make the top 20 list [1] Group 2 - Despite its online struggles, Beijing Daoxiangcun reported an annual sales figure of 7.8 billion in 2023, indicating that online sales through Taobao and Douyin account for less than 1% of total sales [1] - The brand's traditional stores are adapting by offering a wider range of products, including fresh food and snacks, to attract customers [2][5] - The "Zero Store" concept launched in August 2021 aims to modernize the brand's image and attract younger consumers, featuring innovative products and a unique shopping experience [5][10] Group 3 - The Zero Store offers a variety of products, including traditional pastries, tea drinks, and cultural creative products, appealing to both locals and tourists [10][12] - Three Zero Stores have been established, each with a unique theme and product offerings, such as seasonal themes and innovative pastry designs [12] - The majority of customers at the Zero Store are young people, indicating a successful strategy to engage a younger demographic [15] Group 4 - Beijing Daoxiangcun's product innovation includes new flavors and designs that differ significantly from traditional offerings, such as the introduction of Western-style pastries [16][21] - The brand has launched a series of Western-style desserts called "Rice Field Diary," blending traditional Chinese pastry aesthetics with Western flavors [21] - Pricing for new products remains competitive, with items like Tiramisu priced at 15 yuan and various cakes around 39 yuan, appealing to budget-conscious consumers [23] Group 5 - The brand's strategy focuses on maintaining a balance between attracting younger consumers and retaining its traditional customer base, referred to as "comfortable zone youthfulness" [24] - Daoxiangcun has opted to keep its primary sales channels offline, with 231 chain stores and nearly 1,000 sales points outside Beijing, while also encouraging live streaming sales from stores [25] - A collaboration with the Temple of Heaven during the National Day holiday resulted in over 10 million in sales on Douyin, with a significant increase in young consumers purchasing the co-branded gift boxes [28]

Core Insights - The Chinese chain supermarket industry is transitioning from a phase of rapid growth to a new cycle focused on "quality and efficiency" in operations [5][45] - By 2025, the industry is at a critical juncture, with 50% of companies reporting year-on-year sales growth, up from 38% in 2024, and 46% achieving net profit growth, nearly doubling from 25% the previous year [6][10] Industry Performance - Half of the surveyed companies have successfully navigated the market, with significant improvements in profitability [6][9] - However, the gap between growing and declining companies is widening, indicating a pronounced "Matthew Effect" where a few companies thrive while many struggle [9][10] Store Expansion and Optimization - Only 25% of companies are expanding through new store openings, with the overall net increase in stores being negative at -287 [3][10] - 81% of companies are opting for store adjustments rather than expansion, with over 90% of those making adjustments reporting performance growth [10][25] Market Segmentation - Different store formats are experiencing varied performance, with standard supermarkets (2000-6000㎡) leading in sales growth at 55%, followed by community supermarkets (under 2000㎡) at 48.6%, while large supermarkets (over 6000㎡) lag at 39.1% [11][16] Online Sales Growth - Online sales have become a core growth driver, with 72% of chain supermarkets reporting increased online sales, and over 30% of these companies seeing growth rates exceeding 20% [17][20] - 53% of companies have increased customer traffic, with online channels contributing to 35% of new customer acquisition [24] Key Transformation Paths - Store adjustments are now essential, with 81% of companies undertaking modifications that enhance customer experience and operational efficiency [25][31] - Private label products are becoming a core competitive advantage, with a projected market size exceeding 500 billion by 2026 [32][41] - Digital transformation is critical, with over 70% of retailers completing basic digital upgrades, focusing on cost reduction and efficiency [33][41] Future Trends - The strategic focus for 2026 will be on stable development and precise expansion, with 29% of companies prioritizing refined operations of existing stores [36][38] - The competition will shift towards product strength and channel efficiency, with an emphasis on private label growth and enhanced online-offline integration [41][42] - Industry consolidation is expected to accelerate, with leading regional players increasing their market share through acquisitions and supply chain integration [42][45]

"烟火气"里的老味道 "云端之上"的新年味儿 隆冬时节，寒意正浓，却丝毫挡不住邹平"黄河大集"上广大群众的购物热情。天冷正是存年货的好时 候，赶大集、备年货成了当地群众冬日里的"头等大事"。在各个大集上，香味浓郁的特色小吃、色泽鲜 亮的年货好物摆满摊位，大人孩子穿梭其间，手里拎着沉甸甸的货物，脸上洋溢着幸福的笑容。 街巷间的集市"盛宴" 在韩店镇肖镇"黄河大集"上，该镇新时代文明实践办公室组织多名书法爱好者，开展"迎新春 送春 联"活动。案几铺开，红纸齐整，笔墨备好，现场为乡亲们写春联、送"福"字。"春满人间福满堂""马年 大吉财源来"等吉祥语句承载着大家对新年的期盼，志愿者们一边帮忙晾晒刚写好的春联、"福"字，一 边吆喝："现场书写，福气满满，先到先得喽。"赶集群众围站在桌子前，把刚写好的"福"字卷起来，一 并把这份冬日里的温暖祝福妥帖收好。 不远处的汆丸子摊位前，蒸腾的热气模糊了摊主的眼，却挡不了来来往往的赶集人。全自动丸子机将肉 馅儿加工成均匀圆润的肉团，落入汤中汆煮至紧实饱满、鲜香四溢。"老板，给我装3斤汆丸子！"一位 大叔搓着冻红的双手，指着刚出锅的丸子喊道。摊主麻利地用食品盒分装，并叮嘱道："晾一 ...

（原标题：自助智能终端线上化探索：打通末端零售服务最后一环） 近年来，随着消费者对自助零售设备取货的需求升级，互联网大厂开始从纯线上转向线下布局，因与消 费者距离最近的优势，"自助智能零售终端"成为了互联网平台热门选择，催生一系列居民消费新场景。 据消息人士透露，2026年1月，美团与国内自助智能零售终端运营商丰e足食正式达成战略合作，丰e足 食自助智能零售终端全面入驻美团平台，用户在美团搜寻附近自助智能零售终端后，即可实现快速定位 并购买。 专家指出，丰e足食把分散在全国自助智能零售设备批量入驻美团平台，这种"线上流量+智能终端场 景"的消费模式，能够更好满足消费者线下碎片化、即时性的消费需求，是自助零售行业比较创新的合 作模式，同时也是居民末端消费场景的一次升级，双方合作或将重构自助智能终端消费服务零售新生 态。 末端消费场景新选择 线上服务零售平台未来跟线下智能自助设施的打通成为一种必然趋势，正成为一种不可忽视的消费场 景。 相比于国内现存的几百万家便利店和个体零售小店，智能零售终端更小、离消费者更近，在末端消费场 景更具有渗透优势，适合满足人们平时碎片化、及时性的消费需求。丰e足食智能零售终端入驻美团 ...