Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The service consumption sector is expected to see quality improvements and expansion due to the "Accelerating the Cultivation of New Growth Points for Service Consumption Work Plan" issued by the State Council, which includes twelve specific measures targeting key areas such as transportation, housekeeping, and tourism [3] - The gold and jewelry sector is experiencing significant volatility in gold prices, leading to a mixed development landscape, with high-end consumption scenarios showing promise despite challenges in gold jewelry demand due to rising prices [3] - The report highlights a divergence in performance across the consumer sector, with textiles, social services, and retail showing declines, while food and beverage sectors have seen some gains [3] Market Weekly Review - The consumer sector showed mixed performance in the week of January 26-30, with textiles down by 0.68%, social services down by 3.45%, and food and beverage up by 1.56% [3] - Notable stock performances included Huangtai Liquor (+22.92%) and Samsung New Materials (+23.72%) leading gains, while stocks like Haoxiangni (-20.89%) and Tianyin Electromechanical (-18.66%) faced significant declines [3] Industry News and Key Company Announcements - Shenzhen's market supervision authorities have launched a three-year action plan to optimize the consumption environment, focusing on digital consumption and innovative retail formats [15] - The China Chain Store and Franchise Association reported a moderate recovery in shopping center operations, with increased member consumption but a decline in average transaction values [15] - Anta Sports announced a €1.5 billion acquisition of a stake in Puma, becoming the largest shareholder, which reflects strategic moves in the sportswear market [15] - The World Gold Council reported a record high in gold bar and coin purchases in China for 2025, indicating strong investment demand despite price pressures [15]

商务部等9单位关于印发《2026"乐购新春"春节特别活动方案》的通知 中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总 局、中央广电总台、中国民航局、中国国家铁路集团有限公司，各省、自治区、直辖市及计划单列市、 新疆生产建设兵团党委宣传部门，网信、商务、文化和旅游、广播电视、体育主管部门，中国人民银行 上海总部，各省、自治区、直辖市及计划单列市分行，金融监管总局各监管局，民航各地区管理局，各 铁路局集团公司： 为贯彻落实党的二十届四中全会和中央经济工作会议精神，按照国务院部署，繁荣节日市场，激发消费 活力，更好满足人民美好生活需要，商务部会同有关部门研究制定了《2026"乐购新春"春节特别活动方 案》，现予以印发。请各地区各部门提高政治站位，加强组织领导，健全工作机制，强化协同联动，确 保活动取得实效；加强节日市场监测，综合利用大数据等各种手段，多维度分析评价活动成效，全方位 反映春节消费市场情况；统筹发展和安全，严格落实安全生产各项要求，确保各项活动安全有序开展。 商务部 中央宣传部 文化和旅游部 中国人民银行 金融监管总局 广电总局 体育总局 中国民航局 中国国家 ...

Investment Rating - The report does not explicitly state an investment rating for the industry, but it suggests a positive outlook on service consumption and specific sectors such as cultural tourism, catering, and duty-free services [3]. Core Insights - The "Accelerating the Cultivation of New Growth Points for Service Consumption Work Plan" aims to enhance service consumption quality and expansion, focusing on optimizing supply and fostering new growth points in six key areas, including transportation and home services [3]. - The gold and jewelry sector is experiencing significant volatility due to fluctuating gold prices, with a notable performance differentiation among brands. High-end consumption scenarios are highlighted as a growth area despite challenges posed by rising gold prices [3]. - The report indicates a mixed performance in the consumer sector, with textiles, social services, and retail showing declines, while food and beverage sectors have some positive movements [3]. Market Weekly Review - The consumer sector showed varied performance from January 26 to January 30, with textiles down by 0.68%, social services down by 3.45%, and food and beverage up by 1.56%. Notable gainers included Huangtai Liquor (+22.92%) and Samsung New Materials (+23.72%), while significant losers included Haoxiangni (-20.89%) and Tianyin Electromechanical (-18.66%) [3]. - The report emphasizes the importance of service consumption as a driver for domestic demand and high-quality development, suggesting a focus on sectors like cultural tourism and catering [3]. Industry News and Key Company Announcements - Shenzhen's market supervision authorities have launched a three-year action plan to optimize the consumption environment, promoting digital consumption and new retail formats [15]. - The report mentions that the China Chain Store and Franchise Association indicates a mild recovery in shopping centers, with over 40% of projects seeing increased customer conversion rates [15]. - Anta Sports announced a significant acquisition of a stake in Puma, indicating strategic moves within the sportswear sector [15]. - The World Gold Council reported a record high in gold bar and coin purchases in China for 2025, suggesting strong demand despite price pressures [15].

2月2日，商务部官网显示，商务部、中央宣传部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总局、中国民航局、中国国家铁路 集团有限公司等9单位印发《2026"乐购新春"春节特别活动方案》（以下简称《活动方案》），意在繁荣节日市场，激发消费活力。 《活动方案》指出，2026年春节将迎来9天假期（2026年2月15日—23日），为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联 动、全民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 以下为《活动方案》全文： 2026"乐购新春"春节特别活动方案 2026年春节将迎来9天假期，为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联动、全民乐享的春节消费盛宴，结合农历马年文 化内涵与春节消费特点，制定本方案。 一、工作思路 贯彻落实党中央、国务院关于扩大内需、提振消费系列决策部署，深入实施提振消费专项行动，打造"购在中国"品牌，坚持政府引导、市场主导、全 民参与，紧扣年俗文化、家庭团圆、购物出行等核心需求，聚焦首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等领域，通过商旅文体健 融合、线上线下联动，组 ...

【导读】商务部等9单位印发《2026"乐购新春"春节特别活动方案》 刚刚，又有利好来了！ 2月2日，商务部官网显示，商务部、中央宣传部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总局、中国民航局、中国国家铁路集团 有限公司等9单位印发《2026"乐购新春"春节特别活动方案》（以下简称《活动方案》），意在繁荣节日市场，激发消费活力。 《活动方案》指出，2026年春节将迎来9天假期（2026年2月15日—23日），为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联动、全 民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 《活动方案》将紧扣年俗文化、家庭团圆、购物出行等核心需求，聚焦首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等领域，通过商 旅文体健融合、线上线下（300959）联动，组织开展内容丰富多彩、群众喜闻乐见的春节促消费活动，扩大优质商品和服务供给，丰富多元化消费场景， 激发实体商业活力，更好满足人民美好生活需要。 支持措施方面，《活动方案》提到以下五点重要内容： （一）开展有奖发票。指导有奖发票试点城市在春节期间加大奖金投放力度，鼓励其他地区 ...

Core Viewpoint - The article outlines the "2026 'Le Gou New Spring' Spring Festival Special Activity Plan" aimed at stimulating consumer spending during the Spring Festival by promoting various activities and incentives across multiple sectors [1][2][3]. Group 1: Activity Overview - The Spring Festival will have a 9-day holiday from February 15 to 23, 2026, with a focus on enhancing market vitality and enriching cultural life [5]. - The plan emphasizes government guidance, market leadership, and public participation, targeting core consumer needs related to family reunions and shopping [4]. Group 2: Activity Content - Culinary activities will include the "Chinese Food Fair" and "Old Brand Carnival," promoting local delicacies and festive meals, with events like food competitions and community food markets [6]. - Housing and accommodation sectors will offer promotions such as "New Spring Home Renewal" and discounts for extended stays in hotels and resorts [7]. - Transportation sectors will enhance capacity and offer special promotions for travel, including ticket discounts and improved services for travelers [8]. - Retail activities will focus on promoting local products and organizing shopping festivals, encouraging participation from various merchants and communities [9]. - Cultural and entertainment events will include film promotions, public performances, and extended hours for museums and sports venues [10]. Group 3: Support Measures - The plan encourages the implementation of reward invoices and shopping lotteries to attract consumer participation [9]. - Financial institutions are urged to collaborate with merchants to offer special promotions, including consumption red envelopes and discounts [10]. - Cross-industry collaborations are promoted, linking dining, accommodation, and entertainment sectors to enhance consumer experiences [10].

2日，商务部等9部门印发《2026"乐购新春"春节特别活动方案》。 其中提出，鼓励各地增加春节期间消费品以旧换新补贴数量，加大线下实体零售支持力度， 动员企业春节期间持续开展汽车、家电、数码和智能产品相关展销活动，引导企业打造智能 终端等产品体验专区，对到店体验消费者给予更多优惠，加大政策解读和线下体验式消费宣 传力度，营造浓厚换新氛围。 此外，方案还提出，鼓励金融机构与重点商户合作，策划春节专属活动，推出消费红包、消 费立减等优惠，扩大活动覆盖面。结合地方促消费活动，推出支付满减、积分抵现等优惠措 施，鼓励使用数字人民币智能合约消费红包。充分满足小额现金需求，加强手机红包技术保 障。金融机构保障适量网点开门营业，满足群众金融服务需求。 全文如下： 2026"乐购新春"春节特别活动方案 2026年春节将迎来9天假期，为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联 动、全民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 一、工作思路 贯彻落实党中央、国务院关于扩大内需、提振消费系列决策部署，深入实施提振消费专项行动，打 造"购在中国"品牌，坚持政府引导、市场主导、全民参与， ...

商务部等9单位关于印发《2026"乐购新春"春节特别活动方案》的通知 来源：消费促进司 金融监管总局 广电总局 体育总局 中国民航局 中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总 局、中央广电总台、中国民航局、中国国家铁路集团有限公司，各省、自治区、直辖市及计划单列市、 新疆生产建设兵团党委宣传部门，网信、商务、文化和旅游、广播电视、体育主管部门，中国人民银行 上海总部，各省、自治区、直辖市及计划单列市分行，金融监管总局各监管局，民航各地区管理局，各 铁路局集团公司： 为贯彻落实党的二十届四中全会和中央经济工作会议精神，按照国务院部署，繁荣节日市场，激发消费 活力，更好满足人民美好生活需要，商务部会同有关部门研究制定了《2026"乐购新春"春节特别活动方 案》，现予以印发。请各地区各部门提高政治站位，加强组织领导，健全工作机制，强化协同联动，确 保活动取得实效；加强节日市场监测，综合利用大数据等各种手段，多维度分析评价活动成效，全方位 反映春节消费市场情况；统筹发展和安全，严格落实安全生产各项要求，确保各项活动安全有序开展。 商务部 中央宣传部 文化和旅游部 中国 ...

Group 1 - The consumption market in China is showing new highlights driven by a series of consumption-boosting policies, with significant growth in rural-related consumption demand [2] - Retail sales in the home appliance sector, such as refrigerators, kitchenware, and communication devices, are projected to grow by 17.4%, 12.9%, and 18.6% respectively in 2025, indicating a shift towards quality upgrades in rural consumption [2] - The sales and revenue of new energy passenger vehicles are expected to increase by 24.3% and 21.1% respectively, reflecting the impact of large-scale equipment renewal policies in agricultural production and circulation [2] Group 2 - The growth of cultural tourism and service consumption is expanding opportunities for rural industry development, with significant increases in sales revenue from cultural performances, scenic spots, and leisure activities [3] - Digital consumption is increasingly influencing the rural market, with sales in internet life service platforms and food delivery services continuing to grow, and new sales methods like live streaming and online transactions gaining traction [3] - There is a steady increase in consumption demand related to elderly care and childcare services, supported by the ongoing development of the childcare service system, which enhances the rural public service framework [3]

Group 1 - The core viewpoint is that the rapid development of online retail in Luoyang is significantly contributing to consumption upgrades and regional economic growth, driven by technological innovation and changing consumer habits [1][2][3] - The online retail sector in Luoyang has seen the emergence of high-growth e-commerce companies, with notable examples like the sports nutrition brand "Training Monster," which has achieved annual performance growth of 20% to 30% [1] - The rise of instant retail models, exemplified by the opening of Hema Fresh in Luoyang, has injected new momentum into urban commerce, achieving daily sales exceeding one million yuan and setting performance records for new stores in Henan province [2] Group 2 - Luoyang's online retail landscape is characterized by distinct features, with food services, furniture, and clothing leading the market, and food services holding the largest market share [2] - The city is accelerating its layout in the digital consumption sector, focusing on integrating traditional commerce with e-commerce platforms and promoting the online and brand transformation of local businesses [3] - Future initiatives include enhancing the e-commerce logistics system, fostering collaboration between specialty industries and e-commerce platforms, and improving the skills of e-commerce professionals to drive high-quality development in the sector [3]