华西证券指出，2025年4月中国游戏市场规模达273.51亿元，同比增长21.93%，其中移动游戏同比增长 28.41%，出海收入同比增长9.62%，主要增长动力来自《王者荣耀》《原神》等长线产品和《Last War》等出海产品。长线驱动收入增长凸显产业长期健康发展趋势，看好头部厂商通过IP运营和内容迭 代构建的持续盈利能力，以及双端互通和出海布局带来的增量空间。政策激励提振内需，科技赋能强化 产品竞争力，游戏行业出海布局增长空间广阔。 游戏ETF（代码：516010）跟踪的是动漫游戏指数（代码：930901），该指数由中证指数有限公司编 制，从A股市场中选取涉及动漫制作、游戏开发及运营等相关业务的上市公司证券作为指数样本，以反 映国内动漫游戏行业上市公司证券的整体表现。作为聚焦新兴文化产业的特色指数，其成分股兼具行业 代表性与成长潜力，是投资者把握中国动漫游戏产业发展趋势的重要工具性指标。 没有股票账户的投资者可关注国泰中证动漫游戏ETF联接C（012729），国泰中证动漫游戏ETF联接A （012728）。 注：指数/基金短期涨跌幅及历史表现仅供分析参考，不预示未来表现。市场观点随市场环境变化而变 动，不 ...

Market Growth - The mini-game market, also known as mini-program games, has experienced explosive growth, with a compound annual growth rate of 182.3% from 2022 to 2024, reaching nearly 400 billion yuan in 2024, a year-on-year growth of 99.18% [2][3] - Douyin's mini-game business saw a 130% increase in revenue and a 320% growth in paid user base in 2024 [2] Industry Potential - The mini-game market is expected to become the "second curve" of growth for the gaming industry, alongside the potential for PC games to leverage short video platforms for long-term marketing [3] - Tencent's mini-game platform has reached 1 billion users, with 500 million monthly active users and over 240 games generating over 10 million yuan in quarterly revenue [3] Company Strategies - Companies like Mingchen Health are increasing investments in mini-games, indicating that mini-games will be a key focus for future development [4] - 37 Interactive Entertainment has launched several successful mini-game products, with titles like "Time Explosion" and "Heroes No Flash" performing well in sales rankings [5] - Fuchun Co. plans to continue testing and optimizing mini-game products, aiming for a breakthrough in profitability by early 2025 [5] Monetization Models - The IAAP model, combining in-app advertising and in-app purchases, has emerged as a mainstream monetization strategy for mini-games, challenging previous assumptions about revenue limitations [2][6] - Mini-game developers are focusing on long-term growth strategies, ensuring player experience through thoughtful design and leveraging IP collaborations for sustained engagement [6]

Core Viewpoint - The controversy surrounding the female protagonist in otome games, particularly in "Undecided Incident," highlights a broader trend where players prefer to see the female character as a mere vessel for their own identity rather than as an independent character [1][3][17] Group 1: Player Reactions and Trends - Players expressed dissatisfaction with the female protagonist's visibility in the new event of "Undecided Incident," indicating a strong preference for anonymity in the character's portrayal [1][4] - The phenomenon of "anti-female protagonist" sentiment is prevalent in the otome game community, where players often reject the notion of the female character having a distinct identity [3][6] - Similar backlash occurred in "Love and Deep Space," where the female character's appearance in promotional materials led to player outrage and even some quitting the game [4][6] Group 2: Character Development and Market Evolution - The evolution of female protagonists in otome games has shifted from having defined identities to being more customizable, reflecting the changing preferences of the player base [8][10] - Early otome games allowed for more character individuality, but as the genre evolved, the focus shifted towards enhancing player immersion by minimizing the female character's distinctiveness [10][12] - Recent titles like "Love and Deep Space" and "World Beyond" have taken this to an extreme, allowing players to create their own characters, thus reinforcing the idea that the female protagonist is essentially the player themselves [12][13] Group 3: Industry Challenges - The otome game industry faces a dilemma between enhancing player immersion and maintaining narrative depth, as reducing the female protagonist's presence can lead to weaker storylines [14][16] - The current market trend prioritizes player engagement and emotional connection with male characters, often at the expense of character development and plot richness [14][16] - This ongoing challenge suggests that the otome game industry may struggle to balance player expectations with the need for compelling storytelling in the future [16][17]

Core Viewpoint - JD.com is entering the food delivery market to seek new growth opportunities as its traditional e-commerce business approaches saturation, facing competition from platforms like Pinduoduo and live-streaming e-commerce [1][3][4] Group 1: Market Context - JD.com has launched a food delivery service, achieving over 5 million daily orders, although it still lags behind Meituan [1] - The e-commerce market is experiencing slow growth, with traditional players like JD.com and Alibaba facing challenges from low-cost platforms and changing consumer behaviors [1][3] - The food delivery industry has been criticized for food quality and the working conditions of delivery personnel, which presents both challenges and opportunities for new entrants [5][6] Group 2: Strategic Considerations - JD.com is leveraging its existing logistics capabilities and experience in instant retail to enhance its food delivery service [3][8] - The company aims to capture offline traffic to boost its online services, as online traffic is nearing saturation [4][7] - By offering benefits like social insurance for delivery workers, JD.com is positioning itself to attract both customers and delivery personnel, potentially putting pressure on competitors like Meituan [7][8] Group 3: Competitive Landscape - Meituan currently holds a significant advantage in the food delivery market, but JD.com’s financial strength allows it to invest in new ventures without immediate profitability concerns [7][8] - The competitive dynamics suggest that while Meituan has established itself, JD.com’s entry could disrupt the market, especially if it successfully implements a low-cost, high-frequency service model [7][8] - Future strategies from Meituan may include increased subsidies and improved public relations to counter JD.com’s initiatives [9][10]

Core Viewpoint - The gaming market in China is witnessing the return of two major titles, Tencent's "Victory Goddess: New Hope" and Bilibili's "Shining! Yujun Girl," both of which have shown unexpected market performance after their respective launches [1][22]. Group 1: Game Performance - "Shining! Yujun Girl" had a long development cycle of five years and was initially launched in Japan in February 2021, generating over 5.1 billion yuan in its first month and approximately 50 billion yuan in total revenue for the year [3][17]. - The game returned to the Chinese market on May 22, 2023, after nearly two years of absence, but its performance has been underwhelming, with only 203 million yuan in revenue over 12 days on iOS [6][12]. - "Victory Goddess: New Hope" generated 24 million yuan in revenue within its first 12 days, which is significantly lower than other major titles like "Dungeon and Fighter: Origin" [32][37]. Group 2: Market Dynamics - Both games faced challenges in their marketing strategies, with "Shining! Yujun Girl" opting for a low-profile re-launch that coincided with the release of "Victory Goddess," impacting its visibility and player engagement [16][37]. - The download trends for "Shining! Yujun Girl" showed a decline, with approximately 66,000 downloads over 12 days, indicating a lack of sustained interest [12][25]. - The competitive landscape in the Chinese mobile gaming market is intensifying, with players becoming more selective and demanding higher quality content, making it increasingly difficult for overseas titles to succeed upon their return [37][38]. Group 3: Future Outlook - The future success of "Shining! Yujun Girl" will depend on the developers' willingness to invest in marketing and content optimization to attract new and returning players [16][37]. - The performance of "Victory Goddess" is being closely monitored, as its initial results are considered average compared to expectations set by its overseas success [32][37]. - The overall trend suggests that the chances of overseas games succeeding in the Chinese market are diminishing, with local developers having a better chance of success with self-developed titles [37][38].

Switch 2 凤凰网科技讯 北京时间6月5日，任天堂Switch 2游戏机周四正式在全球上市。据路透社报道，由于玩家 们对这款性能更强大的下一代游戏机的需求积压已久，Switch 2预计将在全球范围内出现供应短缺的情 况。 "Switch 2的市场需求似乎高得惊人。"日本游戏顾问公司Kantan Games创始人塞尔坎·托托(Serkan Toto) 表示。 初代Switch在2017年推出，接替表现不佳的Wii U。这款家用主机与掌机二合一设备凭借两款《塞尔达 传说》游戏以及爆红的《集合啦！动物森友会》等游戏，成为了游戏机领域中的爆款。 "数量庞大的Switch用户群体，应该会让新机在生命周期初期的普及速度更快。任天堂这次在应对高需 求方面也做了更充分的准备。"分析公司Ampere Analysis分析师皮尔斯·哈丁-罗尔斯(Piers Harding-Rolls) 表示。 Switch 2与其前代产品有许多相似之处，但配备了更大的屏幕，更强的图形性能，而且其首发游戏包括 《马里奥赛车世界》等。 在美国总统特朗普发动全球贸易战的背景下，Switch 2的上市也是对任天堂供应链管理能力的一次考 验。任天堂 ...

Core Insights - The startup project led by former producer of "White Night Extreme," known as "墨犬科技," has ceased development after initial excitement and funding expectations [1][15]. Company Overview - The founder, 贾晨, previously worked at Tencent's subsidiary, 北京永航科技, where he was the producer and art director for "White Night Extreme" [1]. - The new company, 北京墨犬科技, aimed to create a significant and innovative product, with a team comprising several key members from 永航科技 [1]. Project Details - The initial project, internally named "Code:墨犬一号," was a 3D ARPG developed using UE5, but it was still in a very early stage with a rough appearance [3]. - The game was intended to feature open-world exploration elements, allowing players to collect resources and engage in combat with various monsters [3][9]. - The project faced skepticism due to the team's lack of experience in 3D game development and the high costs associated with such projects [11]. Market Context - The gaming industry has seen a significant increase in competition, particularly in the 2D and open-world genres, making it challenging for new entrants [11]. - "White Night Extreme" had a promising start but ultimately faced a decline in performance, leading to its shutdown in late 2023 [13][15]. Future Directions - Following the project's cancellation, the company is reportedly pivoting to a new urban evolution-themed game set in the Northeast industrial era [18]. - Recent job postings indicate a shift in focus towards creating high-quality effects in a magical realism style, suggesting a change in artistic direction [18]. Industry Dynamics - The departure of key personnel from 永航科技 has led to internal restructuring, with new companies being formed and existing ones undergoing significant changes [18]. - The competitive landscape remains intense, with established companies also struggling to maintain momentum in their projects [11].

Group 1 - The core point of the news is the strong sales performance of Capcom's "Monster Hunter: Rise" DLC "Sunbreak," which has surpassed 10 million units, indicating the franchise's strong appeal and player loyalty [1] - The total sales of "Monster Hunter: Rise" have exceeded 17.1 million units, and the latest installment "Monster Hunter: Wilds" has also surpassed 10 million units, showcasing the franchise's continued commercial success [1] - The success of mature game IPs demonstrates their sustained profitability, which positively impacts the gaming industry and related sectors [1] Group 2 - CD Projekt's recent demonstration of "Witcher 4" has sparked industry interest, although the company clarified that the showcased video does not represent actual gameplay but rather highlights Unreal Engine 5's capabilities [2] - The emphasis on the technical demonstration may enhance investor confidence in CD Projekt's development capabilities and could lead to discussions about engine technology applications within the gaming industry [2] Group 3 - The global mobile game revenue rankings for May 2025 show a decline in overall revenue, with the top three positions held by Chinese game developers [3] - "Honor of Kings" remains at the top of the revenue chart, maintaining its income level from April 2025, while other Chinese titles like "Whiteout Survival" and "Last War: Survival" also performed well [3] - The performance of Chinese developers in the global market reflects their competitive strength, potentially prompting market considerations regarding the profitability of leading game companies and the overall growth trends in the industry [3]

今天，A股三大指数集体收涨。截至收盘，上证指数上涨0.42%，深证成指、创业板指数分别上涨 0.87%、1.11%。沪深两市成交额达到1.15万亿元，较昨日放量116亿元。 最近几天，重点观察指数能否突破3394点的压力位。如果突破3394点，则意味着后市大概率将创下5月 14日3417点以来的新高。 板块方面，今天是大消费狂欢的一天。美容护理、食品饮料、旅游酒店、零售等方向均有不俗的表现。 今天，上证指数突破了昨天达哥提到的3332点-3368点区间，目前上方面临5月21日高点3394点、5月14 日高点3417点的两个压力位。 食品饮料方面，昨天达哥在文章中提到，食品饮料板块指数既突破了长期下降趋势线，又获得了历史重 量级支撑位的支撑，且突破了去年10月的高点。 食品饮料板块作为机构传统的重仓板块之一，突破去年10月高点，说明机构已经在积极干活了。 近期不断走强的医药板块，也能印证上述观点。医药板块指数、创新药板块指数，今天双双创出本轮新 高。 据医药魔方，今年以来，国内创新药BD出海交易总金额达455亿美元，首付款达22亿美元。而455亿美 元，预计将是中国电动汽车出口额的两倍。两者不同的是，电动汽车出 ...

Investment Rating - The industry rating is "Outperform the Market" indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% in the next 6 months [15]. Core Insights - In May, both domestic and imported game licenses were issued normally, with 130 domestic games and 14 imported games receiving approval [2][3]. - Notable game releases include Giant Network's "Supernatural Action Group," which has seen a rapid increase in rankings since its launch, reaching 33rd in the sales chart by May 30 [4][5]. - Jibite's "Sword Legend," featuring a Q-version art style, has resonated well with younger audiences, achieving a sales ranking of 12 by June 4 after its launch on May 29 [6]. - Perfect World’s "Yihuan" has garnered significant attention, with nearly 5.4 million views on its recruitment video by June 4 [7]. Company Summaries - **Giant Network**: "Supernatural Action Group" launched a million incentive plan, leading to a significant rise in its sales ranking [5]. - **Jibite**: "Sword Legend" targets young players with its appealing art style and has quickly climbed the sales rankings [6]. - **Perfect World**: "Yihuan" has high engagement metrics, indicating strong market interest ahead of its testing phase [7]. - **Investment Suggestions**: The report recommends focusing on companies such as Jibite, Baotong Technology, Shenzhou Taiyue, Giant Network, Yaoji Technology, Shengtian Network, Xinghui Entertainment, Perfect World, and Zhangqu Technology for potential investment opportunities [7].