当00后消费群体崛起成为车市主力军，其"数字原住民"的触媒习惯、"场景化"的产品认知、"即时满足"的体验需求，正在颠覆传统汽车产业的运营逻辑，也 让依赖传统组织流程与思维范式的车企，正遭遇前所未有的适配性危机。 作为头部车企，一汽-大众大众品牌洞察用户结构与行为的深刻变迁，率先打破组织惯性，围绕"以客户为中心、以结果为导向"的核心轴，重塑组织流程、 革新思维基因、激发体系潜能。其目标清晰而坚定：推动大众品牌从传统销售管理模式到"以客户为中心"的营销模式转型，驱动品牌的高质量可持续发展， 为预计2026年起陆续推出的10款为中国市场专属打造的全新车型铺就坦途。 对一汽-大众大众品牌而言，这不仅是一次常规的职能调整，更是品牌在理念、流程与文化层面的一次主动升级，标志着其正在构建更贴近市场、更具响应 力的组织机制。 4月初启动，5月底完成，一汽-大众大众品牌用不到两个月时间，迅速、高效、有序地完成了全体系组织架构变革。 此次组织机构变革中，大众品牌主要围绕后台两个To C的部门市场和客户进行职能重塑，直接锚定客户需求。市场部下设立7个二级部门，其中整合营销和 营销技术部均为平台性部门，其他5个分别依据客户成熟链路而 ...

Group 1 - The article emphasizes the importance of practical management learning over theoretical courses, suggesting that many management courses are ineffective and do not solve real problems [1] - It argues that true management understanding comes from reading foundational management classics and learning through practice, rather than relying solely on various methodologies [1] - The article critiques the overestimation of one's intelligence, warning against the pitfalls of self-proclaimed cleverness in management [1] Group 2 - Huawei's management philosophy is highlighted as a valuable asset, with a focus on the dynamic nature of management practices that need to be tailored to specific contexts [3] - The article compares management techniques to martial arts, stating that without a strong foundational philosophy ("Dao"), techniques may lack effectiveness [3] - It notes that during Huawei's early stages, rapid growth was prioritized over management systems, which became essential as the company scaled [3] Group 3 - Huawei's corporate culture integrates both Eastern and Western management philosophies, allowing it to adapt to a global workforce [5] - The article stresses that a strong corporate culture is essential for building a successful enterprise, emphasizing the importance of trust and collective commitment among employees [5] - It discusses the idea that material rewards alone cannot sustain employee loyalty, highlighting the significance of cultural foundations [5] Group 4 - The core of Huawei's culture is centered around customer focus and the principle of hard work, with a commitment to providing high-quality, low-cost services [7][8] - The article asserts that all actions should ultimately serve the customer, as customer satisfaction is fundamental to business survival [8] - It emphasizes that the spirit of hard work is a central theme in Huawei's culture, which must not be compromised despite external challenges [8] Group 5 - The article discusses the importance of cultivating a strong mindset in the information age, advocating for the establishment of advanced thinking models to discern valuable insights [10] - It suggests that engaging with company documents and leadership communications can provide significant insights and energy for organizational development [10] - The relationship between philosophy, culture, and effective management practices is underscored, indicating that a strong philosophical foundation is crucial for strategic direction [11]

转自：新华财经 一张病床、一台移动设备、一份委托协议……这场在病房里完成的特殊金融业务，不仅解了客户的燃眉 之急，更诠释了兴业银行"真诚服务，相伴成长"的初心。 近日，兴业银行鄂尔多斯准格尔支行接到一通特殊的求助电话——因骨折住院的客户焦先生急需办理银 行卡密码重置以支付医疗费用，却因行动受限无法亲临网点。面对客户的焦虑，支行会计主管王飞迅速 启动"特事特办"绿色通道，协调两名工作人员携带移动终端设备，将"银行柜台"搬进了医院病房。 在医院的病房内，工作人员严格遵循合规流程，仔细核对焦先生身份信息，耐心讲解业务风险，仅用10 分钟便完成身份核验和授权委托手续。随后，其家属李女士持委托书前往网点顺利办理密码重置，确保 医疗费用及时支付。"原以为要耽误治疗，没想到银行直接把服务送到床边！"焦先生感慨道。这暖心一 幕，正是兴业银行"以客户为中心"的生动缩影。 近年来，兴业银行鄂尔多斯分行针对老年、病患、残障等特殊群体，创新推出"移动柜台+远程指导"服 务模式，应急响应机制：设立服务专线，对医疗缴费、救灾资金等紧急需求"一事一策"定制解决方案； 流程再造：优化特殊客户服务指引，将上门核实、远程授权等环节嵌入系统，确保 ...

Core Concept - SCRM (Social Customer Relationship Management) is an upgraded version of traditional CRM, focusing on social interaction and precise operations to enhance customer relationships and experiences [1][2][3] Group 1: Definition and Purpose of SCRM - SCRM emphasizes two main goals: improving customer experience through automated interactions and utilizing social data for cost-effective user engagement [3][4] - It is particularly suitable for B2C sectors, especially in retail, where direct consumer engagement is crucial [5] Group 2: Core Functions of SCRM - SCRM integrates customer data from various social platforms, creating comprehensive customer profiles for better follow-up [6] - It enables social interaction and targeted marketing through automated notifications and personalized messages based on customer behavior [7] - Data analysis and intelligent decision-making are facilitated by tagging customers based on their interactions, helping businesses to predict purchasing intentions [8] - SCRM includes growth tools like group buying and referral incentives, which can significantly increase potential customer acquisition [8] - Efficient customer service is supported through multi-agent collaboration and automatic issue assignment based on keywords [9] Group 3: Key Features of SCRM - SCRM deeply integrates with high-frequency social platforms, allowing businesses to interact with customers anytime [10] Group 4: Effective Applications of SCRM - SCRM is essential for digital transformation, especially for small and medium enterprises aiming for precise customer acquisition and sustainable growth [13] - It can enhance customer loyalty through long-term interactions, as evidenced by a 30% increase in repurchase rates for certain brands [14] Group 5: Choosing the Right SCRM System - Companies should first clarify their needs, whether for small community management or comprehensive data integration [14] - The system's scalability and ability to support future upgrades are critical considerations [14] - Emphasis on service and security is vital, ensuring that the chosen brand provides technical support and data protection [14]

3. 权益衍生品业务发展情况和下一步计划？ 证券代码：000166 证券简称：申万宏源 申万宏源集团股份有限公司投资者关系活动记录表 编号：2025-0523-1 | | ☑特定对象调研 □分析师会议 □媒体采访 □业绩说明会 | | --- | --- | | 投资者关系活动 | □新闻发布会 □路演活动 | | 类别 | □现场参观 | | | □其他 | | 参与单位名称及 | 国泰海通证券分析师及其所邀请的投资者 | | 人员姓名 | | | 时 间 | 2025 年 5 月 23 日 10:00-11:20 | | 地 点 | 公司会议室 | | 上市公司接待人 | 李 丹、黄佳怡，申万宏源集团股份有限公司董事会办公室/ | | 员姓名 | 战略管理部人员 | | 1. | 公司一季度业绩增长原因？ | | | 2025 年第一季度，公司实现合并营业收入 54.79 亿元； | | | 净利润 22.47 亿元，同比增长 35.62%。全资子公司申万宏源 | | | 证券实现归母净利润 22.06 亿元，同比增长 36.76%。公司秉 | | | 持"以重促轻，轻重融合"的经营策略，FICC、权益及 ...

5月16日，2025年紫金保险客户节在南京启幕。江苏省人大常委会原副主任、江苏省妇女儿童福利基金会理事长赵鹏，无锡市锡山区住房和城乡建设局副 局长张扬，中国建设银行南京分行副行长张莅，紫金保险党委书记、董事长陈加明，紫金保险党委副书记、（拟任）总裁何啸等公司领导班子，部分股东 客户、合作伙伴出席仪式。 向新紫金 将客户需求放在首位 紫金保险党委书记、董事长陈加明在开幕式上致辞。他表示，紫金保险成立十六年以来，始终坚持以客户为中心，将客户需求放在首位，目前累计服务客 户数量已超过2500万位，官微实名注册客户数突破400万位，注册产品总数达到3800款，涵盖13大类800余险种，服务领域遍及社会经济和人民生活的各个 方面。公司始终坚持党的领导，坚守初心使命，努力"服务地方高质量发展和人民高品质生活"，成为"全国前列的保险综合服务和解决方案供应商"；坚持 利他之心，将"管理风险、创造价值"立为使命，将"利他"原则列为恪守的基本原则；坚持匠心精神，围绕客户全生命周期，不断提升专业化水平，打造 了"保险+服务+科技"的创新模式。公司保费规模自2009年成立以来连续15年保持正增长，年均复合增长率近50%，自2012年 ...

Core Viewpoint - Changan Ford is implementing a "value-added" strategy to enhance customer satisfaction by providing high-performance, stable-quality, and safe products, with the launch of the "2.0T Limited Time Price" promotion for the Ford Escape [1][6]. Product Highlights - The Ford Escape features the EcoBoost@2.0T engine paired with an 8-speed automatic transmission, delivering a powerful driving experience [1][3]. - The vehicle is equipped with a lightweight aluminum suspension system for improved steering response and stability during high-speed cornering [3]. - The intelligent four-wheel drive system allows for precise torque distribution across different driving modes, enhancing versatility on various terrains [3]. Safety Features - The EcoBoost@2.0T engine can produce a maximum of 248 horsepower and 393 Nm of peak torque, achieving 0-100 km/h acceleration in just 7.5 seconds [3][5]. - The Ford Escape includes the Co-Pilot360™ driver assistance system with nine active safety features, enhancing predictive driving capabilities [5]. - The vehicle's structure incorporates high-strength steel, with nearly 50% of the body made from high-strength materials, ensuring robust safety standards [7]. Customer-Centric Approach - The limited-time price for the Ford Escape 2.0T model starts at 119,800 yuan, effective until May 31, 2025 [6]. - Ford is committed to a "Four Hearts" service promise, ensuring customer satisfaction through real-time feedback and transparent service processes [9]. - The design of the Escape caters to younger consumers, featuring sporty aesthetics and advanced technology for an enhanced driving experience [11].

Core Insights - HP launched nine new models of the Jet series duplex laser printers at the Spring 2025 printer product launch and partner conference, marking a significant technological innovation and localization strategy upgrade in the commercial printing sector [1] - HP's long-term strategy emphasizes the importance of the Chinese market, despite short-term impacts from economic conditions and trade tensions [1][2] Group 1: Market Position and Strategy - HP's A4 laser printer and multifunction printer shipments in China have exceeded 66 million units since entering the market in 1983, with a market share of 16.6% in 2024, ranking first [2] - The company aims to maintain its "Made in China" strategy while potentially adjusting some manufacturing operations to the U.S., ensuring that most components still come from China [2] Group 2: Product Development and Customer Focus - The new Jet series printers are designed to meet the diverse printing needs of industries such as healthcare, finance, and education, reflecting HP's user-centric product philosophy [4] - HP's global president of laser printing emphasized the commitment to leveraging leading printing technology and localized manufacturing to provide intelligent and reliable printing solutions [3]

Core Insights - Xinhua Insurance reported strong financial performance for 2024, with total revenue reaching 132.56 billion yuan, a year-on-year increase of 85.3% [1] - The company aims to enhance its strategic transformation by focusing on customer-centric strategies and optimizing its organizational structure [1][3] - Xinhua Insurance's investment return rate improved significantly to 8.5%, up 5.9 percentage points from the previous year [2] Financial Performance - The company achieved a record net profit of 26.2 billion yuan, representing a year-on-year growth of 201.1% [1] - Original insurance premium income was 170.5 billion yuan, a 2.8% increase year-on-year [1] - Total assets reached 1.69 trillion yuan, marking a 20.6% increase from the previous year [1] Business Development - New business value for 2024 was 6.253 billion yuan, up 106.8% year-on-year, with a new business value rate of 14.6%, an increase of 7.9 percentage points [2] - The company plans to distribute a total cash dividend of 7.893 billion yuan for 2024, which is over 30% of the net profit attributable to shareholders [2] Strategic Focus - Xinhua Insurance's future strategy includes three main directions: optimizing the organizational structure, enhancing customer service, and strengthening investment capabilities [3] - The company is committed to balancing traditional and floating yield products to mitigate risks associated with low interest rates [4][5] Investment Strategy - The investment strategy emphasizes long-term, deep, and broad investment approaches, focusing on strategic emerging industries and advanced manufacturing [7][10] - Xinhua Insurance aims to diversify its investment portfolio while maintaining a strong risk management framework [9] Customer-Centric Approach - The company has developed a comprehensive product system covering various insurance needs, with 176 products available as of the end of 2024 [11] - Xinhua Insurance is enhancing its health and wellness ecosystem, integrating services across different care models [12][13]