每日金句 做品牌一定要"势利" 。品牌对于建立社会共识和社会场能至关重要，取大势 才会有大利，才会有长远之利。有势就有利，所以先不要求利，要取势。否则 最多只能够获得小利、短利。 江南春丨分众传媒创始人、董事长 黑马营模块主任导师 这里认真推荐你： 报名 「吴世春·西安出行活动」 1月22日-24日 ， 吴世春将亲自带队 100家企业家 ， 去陕西西安线下游学 ， 走进科技制造 产业，打开万亿赛道蓝海。 希望所有支持吴老师的人 ， 一如既往的相信他、支持他，大家 一起 加油！ ↓↓↓ 活动详情如下 吴世春导师亲自带队 | 2026.01.22-24 走进科技制造产业 升级数字文旅体验 探索产业生态协同 打开万亿赛道蓝海 机器人、航空航天、高端装备、新材料、新能源、 科技演费、Al+产生的创出者看过来! 略 成 rt 你将收获 你 在 创业路上遇到的问题和想法 ， 都可以找吴老师聊聊 。 如果你是 优质的项目，吴老师也会果断投 你 。 1场 产业重做的深度链接之旅 与独角虎企业、梅花投资人深度交流,占据产业链关键 卡位,共建协同生态 3天 深度沉浸式学习与认知共振 从技术创新到商业化实现,从破局战略到破局战术, ...

Core Insights - Qingdao Beer has been awarded the "Annual Brand Case" at the 2025 New Consumption Conference, highlighting its brand value and market performance [1] - The company is undergoing a transformation from product exportation to cultural integration, aiming to enhance its global brand presence [1] Group 1: Brand Value and Market Performance - Qingdao Beer has received authoritative recognition for its brand influence and market competitiveness, showcasing its status as a leading consumer brand in China [1] - The company has a 122-year history and is committed to enhancing its brand through quality, innovation, openness, and cultural integration [1] Group 2: Product Quality and Innovation - The company emphasizes product quality as the lifeline of its brand, with a mission to "create happiness for life" [2] - Qingdao Beer has developed over 100 new products across nine series, leading the industry in new product launches and sales revenue [2] - The introduction of non-pasteurized, unfiltered, and undiluted "Qing Beer Original" has been well-received by consumers, enhancing their quality of life [2] Group 3: Quality Management - Qingdao Beer has shifted its quality management focus from product-centered to consumer perception-centered, implementing a digital quality management model [3] - The company has the highest number of representatives (52 out of 109) in the national beer tasting committee, demonstrating its commitment to quality [3] Group 4: Consumer Experience and Engagement - The company has implemented a "three-product strategy" focusing on product variety, quality, and brand creation, enhancing consumer engagement through immersive experiences [4] - Qingdao Beer has created various experiential venues and events, such as the Qingdao Beer Museum and Qingdao International Beer Festival, to connect with consumers [4] Group 5: Global Expansion and Cultural Integration - Qingdao Beer has showcased its products at international events, emphasizing its commitment to global market integration and cultural representation [5] - The company has launched traditional Chinese New Year products in overseas markets, incorporating cultural elements to attract consumers [5][6] - Qingdao Beer aims to enhance its brand image on the global stage, participating in high-profile international events and promoting Chinese craftsmanship [6] Group 6: Future Outlook - The company is positioned for steady growth and high-quality development through continuous product structure optimization and technological innovation [6] - With ongoing consumer upgrades, Qingdao Beer is expected to leverage its brand heritage and market insights to further enhance consumer experiences [6]

王祥明董事长作了题为《品牌引领价值创造奋力谱写华润品牌建设新篇章》的讲话。针对华润集团品牌建设重点工作，王董提出三项要求：一 是坚持提高站位，立足全局，推动品牌战略深度融入企业发展；二是坚持目标导向，精准施策，全面提升品牌建设硬实力；三是坚持价值引 领，向新而行，以品牌卓著驱动高质量发展新征程。 国务院国资委社会责任局相关领导对本次会议的成功举办表示祝贺，并交流了三点体会，他表示：一是要深刻认识当前中央企业加强品牌建 设、提升品牌价值的重大意义；二是国资央企品牌建设在新时代迈出了坚实步伐、取得了积极进展；三是希望华润继续保持当前品牌发展良好 势头，巩固拓展品牌引领行动成果，做品牌引领的先行者，价值创造的探索者，卓著品牌的示范者。 会上，集团表彰了在国务院国资委组织实施的"央企品牌引领专项行动"中入选的产品品牌及服务品牌；并发布《华润品牌建设提升行动纲领》 及《华润集团品牌名录(2025)》。其中，《华润集团品牌名录(2025)》将集团持有的注册商标中具有历史底蕴、获市场广泛认可的110个知名品 牌汇集成册，充分展示华润在品牌资产方面的培育成果。 议程尾声，王祥明董事长、韩跃伟副总经理、周响华总会计师、程永平董 ...

本次活动由中国品牌杂志、中国品牌网主办，中国品牌杂志社 中国品牌研究院承办。 中国品牌杂志社与金华市供销合作社联合社签署共建"国家地理标志产品（金华）展示推介品鉴体验广 场"协议，并启动品牌入驻招商。 甘肃省市场监管局党组成员、副局长，省知识产权局局长何文涛介绍了"陇字号"品牌创建实践；江西省 市场监督管理局二级巡视员徐彬分享了江西品牌建设经验；南京市农业农村局局长张屹介绍了南京都市 现代农业品牌特色发展路径。 苏州稻香村集团董事长周广军作为中华老字号代表，以"焕新、转型、出海"三大关键词，解码品牌发展 逻辑。 12月20日，2025中国品牌年会暨中国品牌创刊二十年交流会在北京举办。与会嘉宾共同总结中国品牌发 展经验，探讨行业未来发展新路径。 在主旨演讲环节，国际标准化组织品牌评价技术委员会顾问组主席刘平均介绍，我国已发布品牌评价相 关国家标准42项、团体标准27项，连续11年公益性发布"中国品牌价值评价"。 北京大学教授王齐国提出了新时代品牌建设具体路径。王齐国认为，新时代中国品牌建设要坚守"以人 为本"原则，精准定位"人"的需求，以资源整合为手段，构建产业生态体系。 ...

活动期间举办了三峡能源CTGR品牌主张发布仪式。作为三峡集团新能源业务战略实施主体，三峡能源 紧密围绕国家"双碳"目标和能源安全部署，全面践行"风光三峡"和"海上风电引领者"战略，创建世界一 流专业领军示范企业。立足国务院国资委中央企业品牌引领行动第二批创建成果，三峡能源发布CTGR 品牌主张，CTGR既是三峡能源英文简称(ChinaThreeGorgesRenewables)，又被赋予全新品牌价值内涵， 标志着三峡能源全面开启以品牌价值引领企业高质量发展的新征程，在服务国家战略中彰显央企品牌担 当。 活动期间，与会嘉宾参观了三峡能源智慧展厅，近距离感受三峡集团在深入实施海上风电引领者战略、 探索风光储多能互补、智慧运维等领域的绿色实践与创新成果，感受"中国三峡"品牌背后的技术实力与 责任担当。 12月16日，以"链动品牌.价值共创"为主题的"中国三峡"品牌开放日暨三峡能源（600905）品牌沙龙在 京举办。 国务院国资委社会责任局副局长张晓松在致辞中充分肯定三峡集团品牌建设成效。他指出，中央企业品 牌建设关乎国家形象与产业竞争力。2022年至2024年，三峡集团品牌价值连续稳步增长，"中国三峡"及 三峡集团 ...

（原标题：万亿级央企跃升：南方电网加速品牌出海，数智科技成为关键支点） 南方财经记者郑玮 广州、深圳报道 近日，万亿级央企南方电网在资本市场上又传来新动作。 12月16日，南网科技发布首次公开发行限售股上市流通公告，占公司总股本59.55%的3.363亿股限售股将于12月23日解禁，正式上市流通。同日， 新近登陆深交所不到一个月的南方电网旗下第4家上市企业——南网数字，获融资买入额5851.48万元，融资融券余额合计2.80亿元。 南方电网资本市场版图持续扩张背后，这家为全国五省区及港澳地区提供电力供应的能源巨头正发力新一轮转型跃升。 品牌化是其中一个关键词。12月17日，南方电网公司董事、总经理、党组副书记钱朝阳在南方电网品牌战略沟通会暨品牌发布会（简称：发布 会）现场表示，当前全球经济和能源格局正经历深刻调整，打造具有全球竞争力的品牌成为企业必然选择，目前南方电网业务已覆盖全球10个国 家（地区），建成79条跨境输电通道，供给电量超800亿千瓦时。 此外，在布局品牌矩阵开拓国际市场的过程中，南方财经记者注意到，数智化能力逐步成为南方电网品牌竞争力的关键标识。《南方电网品牌发 展报告（2023-2025）》 ...

Investment Rating - The report maintains a "Recommended" rating for the pet industry [1] Core Insights - The report analyzes the evolution of the pet industry over the past two decades, highlighting the shift from offline to online channels and the transition from distribution to direct sales. The rise of e-commerce has significantly accelerated the growth of domestic pet brands [6][8] - Online channels have become the primary sales avenue for pet food, leveraging e-commerce platforms to rapidly scale and reach mainstream consumers. The emergence of content-driven e-commerce has further enhanced customer acquisition and conversion capabilities [6][42] - Offline channels remain crucial for building trust and providing service-oriented consumption experiences, with professional stores and veterinary clinics playing a key role in offering product experiences and consultations [6][42] - The report emphasizes the need for brands to shift from broad expansion to efficient, lifecycle-focused operations in response to rising customer acquisition costs and market saturation. The competitive landscape is becoming clearer, with leading brands gaining significant advantages over smaller competitors [6][42] Summary by Sections Channel Evolution - The pet industry has undergone significant channel changes, moving from a dealer-dominated offline model to a direct sales online model, driven by e-commerce growth since 2012. The current phase is characterized by content-driven marketing and multi-channel integration [6][8][9] Online Channel Dynamics - Online channels have solidified their position as the largest sales channel in the pet industry, with retail share increasing from 47.7% in 2020 to 59.0% in the first half of 2025. The dominance of major platforms like Taobao and the rapid growth of Douyin highlight the evolving landscape [6][47] - The report notes that online purchasing behavior is heavily influenced by the convenience of buying pet food and treats, while offline spending is concentrated on services like veterinary care and grooming [6][49] Offline Channel Insights - The offline channel structure is diverse, comprising specialized pet stores, supermarkets, veterinary clinics, and other service-oriented businesses. While retail sales are lower due to high costs, offline channels are essential for service delivery and building consumer trust [6][72] - Direct sales through physical stores enhance consumer trust and repeat purchases, while veterinary clinics serve as authoritative channels for brand credibility [6][77] Brand Building and Competitive Strategy - The report identifies efficiency improvement and brand building as core strategies for navigating high costs and market saturation. Brands must focus on establishing trust and enhancing brand recognition to achieve premium pricing in a competitive environment [6][90] - The report highlights the importance of private traffic and refined operations as brands adapt to the evolving market landscape, moving away from reliance on public advertising to building direct connections with consumers [6][117]

证券日报网讯 12月18日，航民股份（600987）在互动平台回答投资者提问时表示，公司根据形势和市 场变化，在新品开发、渠道拓宽、品牌建设等方面下功夫。 ...

当极兔速递的红色保障车队出现在"玄奘之路商学院戈壁挑战赛"的茫茫戈壁时，这支物流行业的新锐力 量正在完成一次超越常规的品牌对话。在"2024-2025年度营响大会暨第二十三届杰出品牌营销年 会"上，极兔速递品牌营销总监陈学清分享了这场独特的体育营销实践，揭示了物流企业如何通过价值 共鸣构建深层品牌认知。 四天三夜的戈壁征途中，极兔没有选择简单的品牌曝光，而是将物流服务的核心能力转化为具体的赛事 支持。身涂"极兔红"的保障车辆不仅承担着赛事物资转运，更在参赛者最需要的时刻提供行李打包服 务。当来自各大商学院的学员们结束艰苦赛程，在酒店门口看到极兔的专业打包服务时，品牌承诺以最 直观的方式被感知和验证。 陈学清在分享中阐述了一个深刻的营销逻辑：物流与体育的精神内核天然契合。快递服务与长跑运动都 关乎从起点到终点的可靠交付，都强调速度、效率和坚持。这种本质的相似性，让极兔"一起长久"的企 业理念在体育场景中找到了自然的表达空间。"玄奘之路商学院戈壁挑战赛"——这个听起来小众的赛 事，却精准锁定了极兔最想触达的人群：企业管理者、决策者。参赛的MBA、EMBA学员不仅是消费 者，更是物流服务的采购决策者。陈学清坦言：" ...

Core Viewpoint - The Xi'an Municipal Government has issued the "Implementation Plan for Promoting the Capacity Enhancement of the Biopharmaceutical Industry (2025-2027)", focusing on developing a comprehensive traditional Chinese medicine (TCM) industry chain [1] Group 1: Industry Development - The plan aims to build a TCM industry chain that includes "herb cultivation - traditional Chinese medicine production - brand development" [1] - Encouragement is given to areas like Zhouzhi County to establish TCM production bases and restore the functionality of the Wanshou Road National TCM Professional Market [1] - Support will be provided for the construction of an online trading platform to ensure sustainable development and continuous supply of TCM herbs, addressing the upstream cultivation shortfall [1] Group 2: Production and R&D - The initiative includes fostering enterprises to cultivate a number of TCM products with annual revenues exceeding 100 million [1] - There will be an increased focus on the research and development of classic prescriptions, proven formulas, and new TCM drugs, as well as support for the secondary development of major TCM products and the transformation of hospital preparations [1] - The goal is to strengthen the "Qin Medicine" brand and expand production capacity in the sector [1] Group 3: Economic Goals - By 2027, the target is to achieve an industry scale of 9 billion in the TCM chain group within the city [1]