汽车出海

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重磅!2025第十七届轩辕汽车蓝皮书论坛公布最新议程
汽车商业评论· 2025-06-06 15:39
Core Viewpoint - The 17th Xuanyuan Auto Blue Book Forum, renamed from the China Auto Blue Book Forum, will take place from June 13 to 15, 2025, in Guangzhou, focusing on the critical strategies and actions necessary for survival in the competitive Chinese automotive industry [4][5]. Group 1: Event Overview - The forum will last for three days and will cover ten major topics including strategy, joint ventures, mobility, embodied robotics, overseas expansion, driving skills, design, scenarios, marketing, and AI+ [5]. - The theme for the 2025 forum is "Decisions," reflecting the current competitive elimination phase in the Chinese automotive sector, where the survival of brands hinges on fundamental strategies and key measures taken in 2025 [5]. Group 2: Agenda Highlights - The forum will feature numerous keynote speeches and discussions, including opening remarks from prominent figures such as the chairman of Xuanyuan Auto Blue Book Forum, Dr. Jia Ke, and leaders from major automotive companies [7][8]. - The first day will include sessions on driving skills and overseas expansion, with discussions on topics like human-machine co-driving and strategies for global market entry [9][10]. - The second day will focus on design and scenarios, featuring discussions on the aesthetics of Chinese automotive brands and the future of automotive design [12][13].
“一把20亿,我差点成为长安2022年的‘罪人’”
Hu Xiu· 2025-06-04 13:09
中国车企已经将目光转到海外。 2023 年,中国超越日本成为全球最大的汽车出口国。从去年开始,出海不再是把车运到国外卖,而是 把国内激烈竞争中培养出的整套体系搬到海外。 在全球贸易格局变化多端的当下,大部分人选的出海第一站都是东南亚。长安、比亚迪都已经在泰国罗 勇建厂,长安汽车的首个海外工厂半个月前刚在泰国罗勇投产。 虎嗅汽车一周前与长安汽车副总裁王辉聊了聊。王辉说,今年将是中国车企与丰田等公司在东南亚竞争 的元年,战争的结果 5 年内就会到来,"这将是很残酷的一战。" 虽然长安在泰国也才刚落脚,但王辉说今天任何一个中国品牌想进入泰国,或者想进入已经有几个中国 大品牌进入的市场,"很难再有机会"。 海外的竞争远比中国汽车公司想象中激烈,中国车企已经将价格战带到东南亚,但王辉认为,海外汽车 市场的竞争,复杂度远高于国内,降价不是万能药。 以下是虎嗅汽车与王辉的采访实录,有删编。 今天还有车企想去泰国,很难有机会了 虎嗅:长安确定去泰国投产建厂之前调研了几次,每次待了多久? 2022年12月底去的,去之前董事长跟我说,你去仔细看,你说OK我们就投,你说不OK我们就把团队取 消撤回来。 去了大概一周,找了两三个工厂 ...
比亚迪 | 5月: 海外销量再创新高 全球化加速推进【民生汽车 崔琰团队】
汽车琰究· 2025-06-02 14:02
Group 1 - The company reported a wholesale sales of 382,000 new energy vehicles in May, representing a year-on-year increase of 15.3% and a month-on-month increase of 0.6% [1] - The wholesale sales of new energy passenger vehicles reached 377,000 units in May, with a year-on-year growth of 14.1% and a month-on-month growth of 1.2% [1] - The sales of pure electric passenger vehicles were 204,000 units, showing a significant year-on-year increase of 39.6% [2] Group 2 - The company achieved a record high of 89,000 units in overseas sales in May, driven by increasing demand in regions like Turkey, Brazil, and Europe [2] - The company is expanding its overseas manufacturing capabilities, with plans to establish factories in Brazil, Uzbekistan, Hungary, Turkey, and Indonesia [2] - The company is set to enhance its shipping capacity with the introduction of additional roll-on/roll-off ships, aiming to boost export volumes [2] Group 3 - The year 2025 is projected to be a significant year for the company's high-end products, with the launch of the Tengshi N9 SUV, priced between 389,800 to 449,800 yuan [3] - The flagship models Han L and Tang L were launched in April, featuring advanced driving systems and fast-charging technology, which are expected to enhance overall profitability [3] - The company anticipates revenue growth from 2025 to 2027, with projected revenues of 990.81 billion yuan, 1,188.97 billion yuan, and 1,397.04 billion yuan respectively [3][5]
探寻海外“众生相”,多国市场中的中国汽车面临哪些挑战?
Xin Lang Cai Jing· 2025-06-02 03:18
然而,作为更需要注重品质的工业品,汽车出海注定不会像LABUBU一样轻松实现病毒式裂变。激流勇进的车轮面对的前路并非坦途,在"量"的狂飙背 后,"质"的突围迫在眉睫:全球供应链的韧性考验、品牌价值的重塑、核心技术自主权的角力,正将这场出海征程推向更深层的产业变革。 今年上半年,《上海汽车报》记者借海外路试、海外上市等机会,探访了泰国、挪威、澳大利亚三国。三个风格迥异的市场,当地用户对汽车消费的理 解、用车场景的痛点各有不同。唯一的共同点是,没有一个市场唾手可得,中国车企在各个国家都面临着诸多挑战。 泰国:丰厚的补贴与被忽视的"偿还" 泰国是近年来中国汽车品牌颇为钟情的一个市场。泰国素有"东南亚小底特律"之称,背靠6.6亿人口的东南亚市场,以及东盟十国自由贸易的红利,更能 以此为生产基地,展望澳大利亚、新西兰等右舵车市场,市场想象空间巨大。但是,这个市场目前处于低谷期。 据媒体分析,由于泰国的家庭债务上升、银行批准的汽车贷款减少,汽车消费较为低迷。泰国工业联合会发布的数据显示,2024年泰国新车销量为57.3万 辆,同比下降26.1%。其中,中国汽车品牌新车总销量约5.7万辆,市场份额在10%左右。泰国工业联合 ...
零跑汽车(09863.HK):毛利率超预期 国内外双轮驱动长期成长
Ge Long Hui· 2025-05-27 01:57
Core Viewpoint - The company has exceeded expectations in Q1 2025 with a significant increase in revenue and gross margin, driven by strong sales growth, product optimization, and strategic partnerships [1] Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 10.02 billion yuan, a year-on-year increase of 187.1%, primarily due to a 162% increase in sales volume to 87,552 vehicles and a 4.9% increase in revenue per vehicle [1] - The gross margin for Q1 reached 14.9%, recovering from a -1.4% margin year-on-year and improving by 1.6 percentage points quarter-on-quarter, attributed to scale effects from increased sales, cost control, product structure optimization, and strategic collaborations [1] - The company reported a net loss attributable to shareholders of 130 million yuan, with a net loss rate of 1.3% [1] - For Q2, the company anticipates sales of 130,000 to 140,000 vehicles and aims for a break-even net profit [1] - The full-year forecast for 2025 includes sales of 500,000 to 600,000 vehicles, a gross margin of 10% to 12%, and a break-even net profit [1] Group 2: Product and Sales Strategy - The company is in a strong product cycle, with the B10 model launched on April 10, priced between 99,800 and 129,800 yuan, and has already delivered over 10,000 units within 40 days [1] - The C series models are undergoing upgrades, with the C10 facelift launched in May and further models expected in June and July, enhancing the company's platform advantages and potentially improving gross margins [1] - As of March 31, 2025, the company has established 756 sales stores and 449 service centers nationwide, aiming to exceed 1,000 stores by the end of 2025, with a 50% year-on-year increase in single-store efficiency [1] Group 3: International Expansion - From January to April, the company exported 13,632 vehicles, ranking first among new forces in the market, with April overseas sales reaching 3,000 units [2] - The current overseas models include T03 and C10, with plans to introduce the B10 model later in the year [2] - The company has established over 500 sales and service points internationally, with a significant presence in Europe and the Asia-Pacific region [2] - A local assembly project for the C10 model in Malaysia is expected to start by the end of 2025, with plans for localized manufacturing in Europe by mid-2026 [2] Group 4: Strategic Collaborations - The company has signed a strategic cooperation memorandum with FAW and a project cooperation agreement with Stellantis' subsidiary, which is expected to enhance its self-research capabilities and reduce costs [3] - Ongoing discussions with other brands for additional projects are anticipated to further expand the company's growth potential [3] - The adjusted sales forecasts for 2025-2027 are approximately 550,000, 750,000, and 870,000 vehicles, with total revenues projected at 60 billion, 84.6 billion, and 99.8 billion yuan respectively [3]
关注产业出海 第十一届成都汽配展在蓉开幕
Zhong Guo Xin Wen Wang· 2025-05-22 19:07
Group 1 - The 11th Chengdu International Auto Parts and Aftermarket Service Exhibition focuses on the theme of industry expansion overseas, with an exhibition area of 52,000 square meters and participation from 773 global enterprises and brands [1] - The exhibition attracted visitors from 40 countries and regions, including the UAE, Australia, South Korea, India, Indonesia, and Hong Kong, with Poland, Malaysia, and Nigeria participating for the first time as overseas business inspection groups [1] - Companies like Mianyang Xincheng Auto Parts Co., Ltd. aim to explore overseas opportunities due to saturation in the domestic auto parts market, particularly targeting fast-growing markets in Southeast Asia, Africa, and the Middle East [1] Group 2 - The 2025 China Automotive Industry Supply Chain and New Energy Vehicle International Cooperation Conference was held concurrently, emphasizing the necessity for Chinese automotive companies to extend their industrial chains overseas and integrate into local markets [2] - It is projected that in 2024, China's exports of automotive parts to the U.S. will exceed $10 billion, accounting for over 10% of the U.S. imported parts market, with potential shifts in procurement to Southeast Asia due to tariff impacts [2] - The integration of AI in the automotive supply chain is expected to enhance resilience and reduce risks, facilitating the overall upgrade of the automotive industry [2]
在泰国打败日本,中国车企不能只靠价格战
3 6 Ke· 2025-05-22 08:34
前两天,我在一篇文章里说,中国汽车现在集体出海泰国。 从2020年,#长城汽车 收购通用汽车位于罗勇府的制造工厂,到现在,已经七八家中国车企在泰国建厂,产能达到每年60万辆。 而且,迅速拿下泰国80%电动汽车市场。 但问题是:中国电动汽车在泰国,可能会重演20多年前中国摩托车在越南的悲剧。 越南悲剧是什么?我在文章里也说过: 在1990年代,越南是日本摩托车的天下。 2000年前后,中国摩托车企业开始大举"杀入"越南市场:打价格战。同样的摩托车,日本车卖2100美元,中国车只要1200-1300美元。越南摩 托车市场80%的份额到了中国企业手里。 但中国摩托车企却没有"停战",继续卷价格,摩托车甚至卖出废铁价。 偷工减料,售后服务差成了必然,最终,中国摩托车的招牌,被中国企业自己砸了。 中国摩托车在越南的市场份额又跌到5%以下,日本企业又回到了80%以上。 不少读者对中国汽车在泰国的情况感兴趣。 今天就简单聊聊。 中国车企,为何选中泰国? 中国汽车最早成规模的出海,可以追溯到2001年。 当时的目标市场是叙利亚。 而在2002年加入WTO时,中国汽车的出口量只有2.2万辆。 经过缓慢增长,直到十年后,中国销往 ...
太“疯狂”!比亚迪H股被海外投资者买入至溢价
21世纪经济报道· 2025-05-21 15:27
5月2 1日,比亚迪(0 0 2 5 9 4 .SZ)A股突破并收于" 4 0 0元/股"大关, 其盘中最高触及4 0 4 . 0元/ 股,时隔一个月后再次突破历史新高。 与此同时,同股同权的港股比亚迪股份(0 1 2 11 .HK)股价近日亦不断刷新历史新高,截至5 月2 1日收盘,日内涨幅高达4 . 0 5%,报4 6 2 . 6港元/股。 作 者丨赵云帆 编 辑丨张伟贤 图 源丨2 1世纪经济报道 梁远浩 摄 更"疯狂"的是,在港币因美元联系汇率制度导致兑人民币走弱的背景下,比亚迪股份对比亚迪 A股的H/A溢价率不降反升,根据测算,目前溢价率已经来到了6 . 4%左右。 数 据 显 示 , 今 年 4 月 , 比 亚 迪 在 包 括 英 国 、 法 国 、 德 国 、 葡 萄 牙 、 西 班 牙 、 丹 麦 六 个 国家的汽车销量全部超过特斯拉。 更有意思的是,在英国和意大利两大"豪车"制造业重镇,比亚迪的销量几乎分别达到同期特 斯拉的近五倍和近四倍之多。 市场普遍认为,在继2 0 2 4年超越通用集团成为全球第五大汽车集团之后,比亚迪今年 已经在原先"霸榜"国内新能源车市场的基础上,成功验证了其出海实 ...
袁保忠:“俄罗斯人认为中国的产品不好”,这说法误解了一个现实
Guan Cha Zhe Wang· 2025-05-20 23:54
Core Insights - Chinese automotive companies are rapidly expanding into the Russian market, especially after the exit of Western brands in 2022, with Chinese brands capturing over 50% of the market share in the first three quarters of 2023 [1] - Localization strategies, such as establishing production facilities and partnerships with local firms, are crucial for enhancing price competitiveness and reducing tariff costs [1][3] - Despite a slowdown in sales due to domestic policies, Chinese automakers are gradually solidifying their market presence in Russia, with potential for further growth in both vehicle and service exports [1][5] Industry Overview - The exit of established Western automotive brands has created opportunities for Chinese companies to fill the void in the Russian market, with brands like Chery and Great Wall actively collaborating with local manufacturers [3][5] - The recognition of Chinese electric vehicles (EVs) is increasing globally, driven by advancements in battery technology and manufacturing capabilities [2] - The Russian market presents unique challenges and opportunities for EVs, as perceptions about their viability in colder climates may not fully account for the diverse regional conditions across the country [2] Consumer Preferences - Russian consumers have distinct automotive preferences, favoring larger vehicles and those that offer driving enjoyment, which aligns with the local automotive culture [6][9] - There is a significant demand for recreational vehicles and pickups in Russia, driven by the country's agricultural landscape and lifestyle choices [7] - The lack of a vehicle inspection system in Russia has led to misconceptions about the quality of Chinese automotive products, as maintenance practices differ significantly from those in other countries [10][12] Market Challenges - The automotive service industry in Russia is underdeveloped, with a shortage of skilled technicians and service facilities, which presents challenges for Chinese companies looking to establish a comprehensive service network [13][14] - Logistics and parts supply chains are less efficient in Russia compared to China, leading to longer repair times and potential customer dissatisfaction [14] - The automotive market in Russia is characterized by a diverse range of brands and models, complicating the establishment of a cohesive service and parts supply ecosystem [14] Future Outlook - The potential for Chinese automotive companies to expand their influence in Russia is significant, with opportunities for both vehicle and parts exports, as well as the eventual establishment of service networks [5][12] - As Chinese automotive culture and products become more familiar to Russian consumers, there is potential for the development of a unique market identity for Chinese vehicles in Russia [8]
中国汽车稳步挺进海外市场
Jing Ji Ri Bao· 2025-05-20 21:57
Core Insights - China's automotive exports have reached a historic breakthrough, with a significant contribution from new energy vehicles (NEVs), which are becoming a key force in the internationalization of the automotive industry [4][5][6] - The export volume of Chinese automobiles has shown continuous growth, with 491 million units exported in 2023, making China the world's largest automotive exporter for the first time [2][4] - The increasing competitiveness of Chinese automotive brands in international markets is evident, with domestic brands capturing a market share of 68.7% in the passenger car segment from January to April 2023, up 8.1 percentage points year-on-year [2][4] Automotive Export Growth - From January to April 2023, China's total automotive exports reached 1.937 million units, a year-on-year increase of 6% [1][2] - The export volume of NEVs in the first four months of 2023 was 642,000 units, reflecting a year-on-year growth of 52.6% [4][6] - The overall export volume is projected to reach 6.41 million units in 2024, representing a 23% increase compared to 2023 [2] Brand Internationalization - Chinese automotive brands are increasingly adopting diverse "going global" strategies, including international marketing systems, factory investments, brand acquisitions, and joint ventures [6][7] - The transition from "product export" to "brand export" signifies a qualitative upgrade in the global strategy of Chinese automotive companies [6][7] - The Red Flag brand has seen a compound annual growth rate of 151% in overseas sales, covering 43 countries and regions, and is gaining recognition as a luxury car brand [6][7] Market Dynamics - The demand for NEVs is particularly strong in European countries, Brazil, and Southeast Asia, which are key markets for China's NEV exports [4][5] - The 2025 Shanghai Auto Show showcased the vitality of China's automotive industry and its potential to drive market consumption [2][3] - The Chinese automotive industry is facing challenges such as geopolitical issues, regulatory barriers, and cultural differences, necessitating a robust global narrative and brand image [7][8]