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阿里入局,三巨头“血拼”即时零售
Hua Er Jie Jian Wen· 2025-05-10 05:37
阿里此番入局,是一场看似攻擂实则守位的战争。面对电商市场的新战事,电商巨头们都不能输。 阿里入局 美团与京东在即时零售市场战得正酣,阿里也不再旁观,躬身入局。 作者 | 王小娟 编辑 | 周智宇 今年的即时零售市场本就烈火烹油,随着阿里下场,这个赛道已然呈现出三巨头"血拼"之势。 5月5日,海报还没有来得及做,饿了么就发布了卷入外卖大战队的战报。当天,来自淘宝闪购的单日订单已突破1000万单,有39座城市的饿了么外卖订单 量,突破了历史单日峰值。此时距离淘宝闪购业务正式上线仅6天。 很明显,这一轮各家盯上的,不只是外卖这项利润率并不高的苦生意。毕竟,美团的外卖业务净利润率为2.8%,饿了么至今尚未盈利。此时混战,各家是 希望通过外卖这一高频刚需的业务,撬动整体的即时零售业务。 这项业务也被视为未来几年,电商市场新的增长方向,也是阿里和京东不得不加码的方向。毕竟,此消彼长间,传统电商的订单也可能会被即时零售抢去。 4月30日,饿了么正式开启"饿补超百亿"大促;同日,淘天集团旗下的即时零售业务"小时达"正式升级为"淘宝闪购",在阿里月活4亿的APP淘宝上拥有了"闪 购"一级流量入口,上线全国不少城市。 奋战几天后 ...
饿了么没打赢的仗,淘宝闪购打得赢吗?
3 6 Ke· 2025-05-09 11:54
头图/《逃出亚卡拉》 京东和美团围绕即时零售业务大打出手之际,过去两个月里几乎没什么声量的阿里,终于坐不住了。 过去一周里,官宣将即时零售业务"淘宝小时达"升级为"淘宝闪购",并在淘宝App首页开放一级流量入口以来,淘宝闪购动作频频,力度也在不断加大: 和饿了么联合发起的"饿补超百亿"补贴、分别签下歌手汪苏泷和田径运动员吴艳妮为代言人和品牌大使、在淘宝闪购频道发放奶茶"免单卡""请客卡",等 等。 上述动作之下,淘宝闪购跑出了不错的速度。5月5日,淘宝闪购上线6天后,单日订单量超过1000万单。 短期大规模补贴推高订单量峰值,这也是过去两个月里京东拿到的成绩。4月22日,京东外卖的单日订单量也突破了1000万单,那之前,京东外卖在4月11 日上线了百亿补贴。 他们与美团差距依然明显。前段时间,美团核心本地商业CEO王莆中在社媒平台上喊话京东的那段发言中提到,2024年美团仅非餐饮即时零售日单量已经 超过了1800万单。 饶是如此,从2月份京东外卖下场,到如今淘宝闪购激进出击,即时零售赛道的市场格局,还是在变得更加波诡云谲。 阿里压力倍增。过去数年,饿了么始终无法从美团口中吃下更多蛋糕,早在五年前它也基本接受了 ...
资金动向 | 北水加仓华虹半导体超5亿港元,连续4日减持小米
Ge Long Hui· 2025-05-09 11:17
Group 1: Market Activity - Southbound funds net bought Hong Kong stocks worth 4.044 billion HKD on May 9, with significant purchases in Huahong Semiconductor (516 million HKD), Pop Mart (280 million HKD), Meituan-W (249 million HKD), Alibaba-W (209 million HKD), SMIC (201 million HKD), and China Mobile (175 million HKD) [1] - Continuous net buying of Meituan for 10 consecutive days, totaling 8.98639 billion HKD [4] - Continuous net selling of Tencent and Xiaomi for 4 days, amounting to 4.76434 billion HKD and 3.99379 billion HKD respectively [5] Group 2: Company-Specific Developments - Huahong Semiconductor and SMIC reported Q1 2025 results, with significant share reductions by state investment funds, raising market concerns about the semiconductor industry's capital movements [6] - Pop Mart is focusing on enhancing consumer demand through new IP consumption initiatives as highlighted in a recent article by the Minister of Commerce [6] - Meituan launched a comprehensive service guarantee plan for instant retail, indicating a strategic push into the sector [6] - Alibaba's CEO emphasized a startup mentality to leverage opportunities in the AI technology revolution, planning significant investments in core battles [7] - China Mobile's Q1 results showed a slowdown in revenue and net profit growth, but capital expenditure reductions are expected to stabilize cash flow in the coming years [7] - Morgan Stanley raised Xiaomi's target price to 62 HKD, projecting a market cap of 2.5 trillion HKD by 2030, driven by growth in electric vehicles and AIoT [7] - UBS forecasts stable growth in the fintech sector for Chinese internet platforms, with Tencent expected to benefit significantly from this trend [8]
京东外卖忙活了40多天,淘宝捡漏只花了5天
商业洞察· 2025-05-09 10:55
以下文章来源于差评X.PIN ,作者差评君 差评X.PIN . Debug The World,关注科技、数码、汽车、产经、游戏,传播能改变世界的科技互联网信息。 作者: 差评君 来源: 差评X.PIN 是的,你没搞错,美团、京东闹了半天的外卖大战,在淘宝+饿了么加入战场后,已经彻底在晋 西北打成一锅粥了。 一天之内, "默默无闻"很久的淘宝和饿了么拿下热搜第一第二的位置 。 昨天(5月8日)一大早上班,同事又喜提99张请客卡,全便宜了编辑部的大家伙了。 之前被求着赶快发力的饿了么,怎么过个五一假期,突然就这么勇了? 今天外卖点什么?这是当代上班牛马们的世纪难题。 但最近,这个难题变成了, 今天用哪个App点外卖 。 其实吧,饿了么之前也没少出招,但大家没啥印象,还是怪美团和京东打得太狠了。 还记得五一前,京东对着美团一阵输出,然后拉起了给外卖员交五险一金的大旗,借着大势在平 台里推出秒送+品质外卖,正面叫板美团外卖。 随后,东哥更是肉身下场,亲自体验送外卖,最后还和外卖小哥一起把酒言欢。 甚至中途还有饿了么和美团的骑手,杀到东哥的酒局现场,表示愿意第一时间加入京东 外卖大家庭。 京东为了配合这波攻势,也是下 ...
食品饮料周报:白酒行业业绩持续分化,价格倒挂仍是核心议题
Zheng Quan Zhi Xing· 2025-05-09 07:27
开源证券本周观点(含个股): 推荐组合:山西汾酒(600809)、贵州茅台(600519)、甘源食品(002991)、西麦食品(002956) (1)山西汾酒:汾酒短期面临需求压力,但中期成长确定性较高。汾牌产品结构升级同时杏花村、竹叶 青同时发力,全国化进程加快。(2)贵州茅台:公司将深化改革进程,以更加务实的姿态,强调未来可 持续发展。公司分红率提升,此轮周期后茅台可看得更为长远。(3)甘源食品:公司持续保持营收稳定 增长,出海战略初见成效,看好公司出海战略下的中长期发展。(4)西麦食品:燕麦主业稳健增长,线 下基本盘稳固,新渠道开拓快速推进。原材料成本迎来改善,预计盈利能力有望提升。 浙商证券本周建议(含个股): 机构观点 食饮观点:当前内需配置价值彰显,关注财报较优且基本面势能延续的标的,新消费继续首推零食,传 统消费优选业绩见底有望向上标的。我们维持此前强调的"在内需避风港钓鱼"观点,并强调该阶段应该 重点布局行业龙头个股;白酒板块2025年或为新旧周期转换年,关注基本面业绩较好或公司改革有望见 成效的龙头标的;大众品短期关注零食公司或在山姆等会员店上架新品的投资机会,关注盐津铺子 (002847) ...
京东与美团外卖大战分析及投资展望
雪球· 2025-05-09 04:26
作者: KAIZEN投资之道 来源:雪球 2025年 , 京东以 " 品质外卖+低佣金+物流协同 " 策略高调进军外卖市场 , 与占据70%份额 的美团展开正面交锋 。 这场战役不仅涉及用户补贴 、 商家争夺与运力比拼 , 更是即时零售基 础设施与生态协同能力的终极对决 。 以下从竞争格局 、 核心竞争力 、 估值及后市投资价值展 开分析 。 一 、 竞争现状与策略对比 1. 京东的进攻逻辑 ( 1 ) 差异化定位 : 主打 " 品质堂食外卖 " , 以连锁品牌商家 ( 如瑞幸 、 海底捞 ) 为核 心 , 通过 " 0佣金初期政策+长期5%低费率 " 吸引优质供给 , 并依托达达130万骑手和智能调 度系统实现30分钟送达 。 ( 2 ) 物流协同 : 利用京东物流午间运力闲置 ( 波谷利用率38% ) , 通过外卖订单摊薄边 际成本 , 同时以 " 外卖赠PLUS会员 " 反哺电商用户黏性 。 风险提示:本文所提到的观点仅代表个人的意见,所涉及标的不作推荐,据此买卖,风险自负。 ( 3 ) 数据整合 : 打通外卖消费与3C家电购买行为 , 探索跨场景精准营销 ( 如 " 买空气炸 锅用户减少炸鸡订单 " ...
重庆啤酒李志刚:啤酒行业高端化会持续,正培育非啤酒业务
Bei Ke Cai Jing· 2025-05-09 03:02
Core Viewpoint - Chongqing Brewery is experiencing growth in its high-end beer products, and the trend of premiumization in the beer industry is expected to continue, driven by innovation and fragmented consumer demands [1][2]. Group 1: Financial Performance - In Q1 2025, Chongqing Brewery achieved beer sales of 883,500 kiloliters, a year-on-year increase of 1.93% [1]. - The company reported operating revenue of 4.355 billion yuan, up 1.46% year-on-year [1]. - Net profit reached 473 million yuan, reflecting a year-on-year growth of 4.59% [1]. - The adjusted net profit was 467 million yuan, with a year-on-year increase of 4.74% [1]. Group 2: Product Innovation and Brand Strategy - Chongqing Brewery has a diverse brand portfolio that includes both local and international brands, with local brands accounting for 70% of national sales [1]. - The company is accelerating product innovation, launching multiple new products and packaging to meet diverse consumer needs [1]. - Innovations are focused on two areas: within beer (concepts, trends, flavors, packaging) and outside beer (beverage product innovations) [1]. Group 3: Market Opportunities - The beer industry still presents opportunities in instant retail channels, and Chongqing Brewery is deepening its collaborations in this area [1]. - Although the company has ventured into beverage products, the primary focus remains on beer, with non-beer products currently in a developmental stage [2].
全网都在抢的“时代红利” 今天你领了吗
Mei Ri Shang Bao· 2025-05-08 22:50
商报讯(记者 吕文鹃)"刚下定决心减肥,'时代的红利'就来了。"昨天晚上,小米看着外卖软件里五花 八门的大额优惠券,在朋友圈里发出这样的感慨,最终没禁住"诱惑"的她暂时搁置了刚刚制定的减肥计 划。 如果对比淘宝闪购和京东秒送的界面,会发现两者相似度非常之高,要进入这两个页面,都是先进入淘 宝/京东的APP,再在其首页顶端的菜单栏点击进入闪购/秒送的专区,而进入这个专区后的页面布局也 非常相似,先是搜索栏,再是不同品类商品的选项,随后是平台补贴和福利专区、外卖店铺……还有一 些博主将淘宝闪购与京东秒送的页面截图放在一起对比,发现所有功能模块的布局甚至是不同模块的页 面占比几乎是一模一样的。 淘宝借师京东、美团 即时零售大战还将愈演愈烈 而除了页面布局与京东高度相似外,淘宝闪购这一名字也是直接照搬美团闪购。在淘宝闪购正式更名前 的半个月,美团才刚宣布,面向全国消费者正式发布即时零售品牌"美团闪购",据美团给出的品牌定 位,美团闪购是"24小时陪伴消费者的新一代购物平台",致力于为消费者创造30分钟好货到手的极致购 物体验。 最近这段时间,电商即时零售圈可热闹了,这边京东美团大战尚未偃旗息鼓,淘宝闪购的加入让这场大 ...
外卖大战再升温:饿了么五一订单创新高
Guan Cha Zhe Wang· 2025-05-08 12:13
日前,饿了么官方发布五一假期期间订单量数据。数据显示,五一假期期间,该平台订单量迎来历史性 高峰。尤其是在淘宝"闪购"全量上线后的72小时内,全国已有几十座城市的单日物流订单创下历史新 高,带动平台整体订单数量突破历史峰值。 截至5月5日20时28分,饿了么来自淘宝闪购的当日外卖订单量已突破1000万单;而5月6日当天数据显 示,有63个城市的单日饿了么订单创下历史新高,带动全国订单也突破历史峰值,超过1000家品牌在饿 了么平台上的生意刷新纪录。 其中,奶茶、冰粉、饮料冰品、咖啡等多品类订单量同比增长超过100%:奈雪的茶在淘宝闪购上线24 小时内外卖订单同比增长超过200%;库迪咖啡订单在全量上线当日激增近10倍。 "饿了么"五一全国订单突破历史峰值 饿了么官方微信公众号 饿了么订单数激增,或与其之前和淘宝"闪购"的合作有关。4月30日,淘宝"小时达"正式升级为"淘宝闪 购",率先在50多个城市上线,并由饿了么重点保障配送。 该服务原计划5月6日全国铺开,因市场反响热烈,于5月2日提前4天全量上线。不仅涵盖了餐饮配送, 还包括3C数码、服饰、快消等非餐饮电商商品,覆盖200个核心连锁品牌、超300万家门店 ...
卡位“外卖战”:供销大集加入京东、美团零售体系
Core Viewpoint - The company, Gongxiao Daji, is undergoing significant restructuring and strategic shifts after overcoming a debt crisis, focusing on revenue stabilization and loss reduction while transitioning towards business reconstruction and new retail models [1][2]. Financial Performance - In 2024, the company's revenue is projected to increase slightly by 1.73% to 1.424 billion yuan, with net losses narrowing by nearly 50% to 1.324 billion yuan compared to the previous year [2]. - The first quarter of 2025 shows a critical turnaround, with quarterly losses reduced to 6.29 million yuan, a year-on-year decline of 95.18% [2]. Business Strategy - The company is shifting its strategic focus towards the Hainan Free Trade Port and the Guangdong-Hong Kong-Macao Greater Bay Area, indicating a move from survival to active business restructuring [2]. - Gongxiao Daji is embracing new retail formats, including high-end consumption, instant retail, and community services, while integrating traditional retail resources into new fields [3]. E-commerce and Sales Growth - In 2024, the company achieved 744 million yuan in traditional business revenue through six department stores and 61 supermarkets in South China [3]. - The e-commerce platform has launched over 100 agricultural products, achieving sales of over 340,000 jin, with some products reaching daily order volumes exceeding 43,000 and transaction amounts surpassing 6 million yuan [3]. - The e-commerce segment, particularly through the Super Collection platform, reported a GMV of 54 million yuan in the first half of 2024, a 256% increase compared to the same period in 2023 [3]. Instant Retail Development - The company is transforming its physical store network into instant retail fulfillment nodes, aiming to convert cost centers into profit centers [4]. - Collaborations with major platforms like Meituan and JD Daojia are set to deepen in 2024, enhancing the company's e-commerce and wholesale operations [4]. Operational Adjustments - The company is focusing on urban renewal and county-level commercial system construction, leveraging its assets for efficient resource allocation [5]. - Gongxiao Daji plans to enhance its logistics network and develop a dual circulation model for industrial and agricultural products, aiming to improve cash flow through the development of residential land [5].