Group 1 - The event "Empowering Enterprises to Go Global" was held in Zhengzhou, aiming to support local companies in understanding policies, strategic planning, and practical implementation for international market expansion [1] - Over 100 representatives from various companies, including Huatai Securities and Henan Nile River Machinery Equipment Co., gathered to discuss strategies for going global [1][2] Group 2 - He Xin, Chief Researcher at Huatai Securities, analyzed new trends and strategic choices for enterprises going global, emphasizing the importance of geopolitical factors, economic costs, cultural fit, and resource endowments [2] - He provided insights into the conditions in regions such as Latin America, Africa, Europe, the Middle East, and Southeast Asia, assisting companies in formulating effective international strategies [2] Group 3 - Zhao Bin, Deputy General Manager of Henan Nengpai Exhibition Technology Co., shared details on policies supporting foreign trade enterprises in expanding into international markets, including subsidies for participating in international exhibitions [5] - The Henan provincial government offers up to 90% subsidy on net booth fees and flight costs for companies attending first-class international exhibitions, and up to 70% for second-class exhibitions [5] Group 4 - Party Xuejiao, Deputy General Manager of Henan Nile River Machinery Equipment Co., shared practical experiences and strategies for overcoming challenges in overseas market expansion [7] - The event served as a resource platform for companies, enhancing their confidence in pursuing international opportunities and addressing real challenges faced during the process [7]

Core Viewpoint - The summer gaming season of 2025 is expected to be highly competitive, with a record number of new game releases and significant industry changes driving this intense environment [2][4]. Group 1: Game Releases and Competition - A total of 26 new games are scheduled for release in July, along with 15 limited tests, marking one of the most competitive summer seasons in history [2]. - Tencent plans to launch two new games: the eco-friendly casual game "Carbon Island" on July 2 and the multiplayer RPG "Star Resonance" on July 17 [2]. - NetEase is set to release the highly anticipated PC game "No Master Star Abyss" on July 17, which has already gained significant attention by topping the global trial rankings during a recent Steam event [2]. Group 2: Regulatory Environment and Market Growth - The issuance of game licenses has significantly increased, with 158 games approved in June alone, marking a peak for the year and the highest monthly total since 2003 [5]. - From the beginning of the year to June, 757 domestic games and 55 imported games have received approval, indicating a trend towards regular issuance of licenses that supports industry growth [6]. - The Chinese gaming market showed a positive growth trend, with a market size of 28.051 billion yuan in May 2025, reflecting a year-on-year increase of 9.86% [6]. Group 3: International Expansion and Challenges - The global mobile gaming market is projected to reach 635.57 billion yuan in 2024, with Chinese mobile games accounting for 37.5% of the market, up from 32% in previous years [8]. - However, competition in overseas markets is intensifying, with companies like NetEase making significant cuts to their international operations, including layoffs in Japan and North America [8][9]. - Regulatory changes, such as the FTC's fine against miHoYo for its game "Genshin Impact," have added uncertainty to the industry, impacting revenue and market positioning [9][11]. Group 4: Domestic Market Dynamics - Despite the challenges in international markets, the domestic gaming market continues to show potential, with a focus on high-quality content leading to successful titles like "Honor of Kings" maintaining top revenue positions globally [15]. - The competitive landscape remains fierce, with companies needing to adapt their strategies to thrive in both domestic and international arenas, emphasizing the importance of quality and innovation [14][15].

Core Viewpoint - The era of Chinese companies merely engaging in trade overseas has ended, and there is an urgent need for transformation and upgrading to adapt to the new market environment [1][16]. Company Overview - Founded by Zhang Huarong, Huajian Group has evolved from a shoe manufacturing company to a significant player in the industrial development of Ethiopia, establishing the Huajian International Light Industry Park [1][16]. - Huajian became one of the largest women's shoe manufacturers globally, producing over 20 million pairs annually for brands like Gucci and Coach [4]. Investment Journey in Ethiopia - In 2011, after an invitation from the Ethiopian Prime Minister, Huajian decided to invest in Ethiopia, despite initial hesitations due to the country's underdeveloped status [4][5]. - The decision was influenced by factors such as low labor costs, abundant raw materials, and favorable government policies, including zero tariffs for exports to Europe and the U.S. [8]. Challenges Faced - Huajian encountered numerous challenges, including high logistics costs due to poor infrastructure, power supply issues, and labor strikes, which affected production efficiency and order fulfillment [11][12]. - The company faced legal challenges due to unfamiliarity with local laws, leading to initial losses in disputes [12]. Current Status and Future Outlook - As of now, Huajian's workforce in Ethiopia has decreased from a peak of over 8,000 to under 2,000, but the company has adapted by becoming a platform enterprise with over 20 other companies operating in the industrial park [14]. - Zhang Huarong emphasizes the importance of respecting local conditions and market rules, advocating for a model of "exchanging industry for resources" and "creating jobs to gain market support" [14][16]. Community Engagement - Huajian has engaged in community development by contributing to local infrastructure and providing resources to improve the living conditions of local residents [15].

" 首款车型先行出口，再回归国内销售。 " 作者丨 田哲 编辑丨 林觉民 上海临港的一片土地上，一家新造车公司试图加入中国新能源车出海浪潮。 雷峰网独家获悉， 星空计划预计2026年第一季度工厂竣工，2027年投产首款车型。该车型定位高端新能 源SUV，截至今年一季度仍处于造型设计DEMO阶段。 公开资料显示，星空计划成立于2025年1月，全称为"星空计划（上海）汽车科技责任有限公司"，其最终 受益人为华东某知名硬件公司创始人，间接持股比例80%。 今年3月20日，上海临港新片区发布了《04FX-0002单元G01、G03、G04街坊控规调整》的公示，其中 一则名为"星空项目"文件显示，星空项目用地规模合计41.44万平方米，所属工厂临近特斯拉储能、宁德 时代工厂。 雷峰网了解到，星空项目实际是星空计划的汽车工厂，今年下半年，其团队成员将从苏州转移至上海办 公。 中国的整车生产门槛已远高于十年前。2017年国家发改委发布《关于完善汽车投资项目管理的意见（征求 意见稿）》，逐渐提高造车门槛后，包括星空计划在内的新造车公司已难以获得汽车独立生产资质。 一位知情人士表示，星空计划或将借用上汽的生产资质。类似情况还有 ...

Group 1 - TikTok is enhancing its presence in Latin America, emphasizing the need for localized systems to overcome barriers in logistics, payments, regulations, and culture for sustainable growth in this market [2] - The Chinese cross-border e-commerce platforms are competing to tap into the next trillion-dollar market by establishing localized capabilities [2] Group 2 - The Chinese Ministry of Commerce is promoting the healthy and orderly development of the second-hand car export market, with a focus on quality and safety [9] - In the first five months of 2024, Shenzhen exported electric vehicles worth 11.18 billion yuan, marking a year-on-year increase of 16.7% [9] - A new automotive logistics route has been established between China and the UAE, facilitating the export of nearly 4,000 domestic vehicles [9] Group 3 - Indonesia and Saudi Arabia signed cooperation agreements worth $27 billion, covering various sectors including clean energy and healthcare [10] - Alibaba Cloud plans to invest over 400 million yuan to support international partner ecosystem development, focusing on market activities and training [10] - Siemens announced that the U.S. has lifted export restrictions on chip design software to China, allowing full access for Chinese customers [10]

变局之下，探讨企业出海新常态。 国货品牌，正在闪耀世界舞台。 走在纽约街头，奶茶店玻璃上贴着HEYTEA的logo；东南亚超市，货架上摆满白象方便面；巴西的港口，正卸下国产新能源汽 车…… 国内经济增速放缓的当下，企业出海正在成为为数不多的高速增长的赛道。据《2024年中国品牌全球信任指数》发布的数据，中 国品牌海外综合信任度3年增长14个百分点。对于中国企业来说，一个事实越来越清晰： 想要寻求突破，出海已不是选择题，而 是必答题。 企业出海已驶入深水区，接下来，如何让中国企业的出海之路一路坦途？如何在不确定中寻找"确定"？ 36氪作为深耕科技创新与商业生态的新型服务平台，持续关注报道中国企业出海全球化进程，为中国企业提供丰富的信息和洞 见。 7月25日，2025以"匠心"至"世界"出海大会将落地浙江钱塘，探讨出海征程中"确定"的事，帮助更多中国企业"走出 去"、"融进去"。 "East Forward 2025"作为36氪全新打造的聚焦全球化与出海领域的IP盛会，设立主会场及分会场"投资金砖"-国别合作对接会。大 会主会场将分为"不确定中确定"和"在全球做生意"两大篇章，聚焦消费、科技、电商、金融、医疗、新 ...

以下文章来源于FBIF食品饮料创新 ，作者FBIF "旭日蛋品"原本准备了三个月的库存，结果不到三天，Costco部分门店的松花鸭皮蛋礼盒就已经被抢购一空。当产品在Costco卖爆之后，"旭日蛋品"销售总 经理吴洪亮明显感受到了"不一样"—— 当地主流渠道一改往日"爱答不理"的态度，有部分甚至主动联系沟通。 皮蛋出海， 从"令人作呕"到"一蛋难求"。 FBIF食品饮料创新 . 深度，创新 松花鸭皮蛋礼盒 热度也传回了国内。不少国内渠道也开始约见"旭日蛋品"，建立新的合作关系。 距离"旭日蛋品"的皮蛋产品上线Costco已经过去半年时间，在此期间，依然不断有海外的消费者在社交平台上"打听"——什么时候才能有货？ 文 ｜ Abby 编辑 ｜ Panda 来源｜ FBIF食品饮料创新（ID:FoodInnovation） 封面来源 ｜ IC Photo 皮蛋，竟然在美国的Costco门店卖到脱销。 在进入Costco之前，"旭日蛋品"的皮蛋、咸蛋等产品早已出现在美国各地的华人超市。但像这样被海外消费者争相抢购，并在社交媒体上引发广泛讨论的情 况，还是第一次出现。 事实上，"旭日蛋品"已有三十年出海经验，其进入美国市 ...

一场没有大张旗鼓的国际试验 你可能还以为中百好物APP只是一款专注本地生鲜与消费投资的平台。但就在多数人还在讨论它的社区 裂变和商品模式时，它的海外扩张，已经在多个国家取得阶段性成果。 目前这件事尚未在官网或媒体正式公布，但从多个知情渠道汇总的动向来看，中百好物APP早已完成包 括日本、马来西亚、台湾、印尼等地的本地化试点，并取得了"出乎意料的反馈"。 不同于某些平台习惯以"出海"作为营销标签，中百好物选择了另一条路：安静地上线，低调地试水，有 效地复制。 据接近运营团队的消息透露，早在去年下半年，技术团队便已经完成中英文及多语版本的产品适配；东 南亚多个社区版块也悄然上线，采用本地品牌名、结合中百好物的投资逻辑进行推广。 更值得注意的是，在马来西亚槟城、日本大阪与印尼泗水，中百好物团队已联合当地生鲜渠道与物流 商，构建出相对完整的"线上预购+线下提货+社区合伙人"模型。 用户反馈：不是引进，而是落地融合 目前，中百好物APP在国内仍未大范围对外宣布其海外布局情况，但种种信号表明：它已经进入下一阶 段——海外商业化落地的正式启动。 品牌名称是否统一？未来是否设立海外独立品牌？用户是否可参与海外项目投资？这一切 ...

Core Insights - In the first half of 2025, eight major automotive groups reported a total sales volume of 11.18 million vehicles, all achieving year-on-year growth [1][2] - BYD maintained its leading position with over 2.14 million units sold, followed closely by SAIC Motor with over 2.05 million units [1][3] - Geely adjusted its annual sales target upward by 11% after achieving a 47% completion rate in the first half [1][6] Group Performance - **BYD**: Sold 2.146 million vehicles, a 33% increase year-on-year, with overseas sales reaching 472,000 units, up 132% [3][4] - **SAIC Motor**: Achieved sales of 2.053 million vehicles, a 12.4% increase, with a retail delivery of 2.207 million units [4][5] - **China FAW**: Reported sales of 1.57 million vehicles, a 6.1% increase, with a 46% target completion rate [6][10] - **Geely**: Sold 1.409 million vehicles, a 47% increase, with a significant rise in new energy vehicle sales [6][7] - **Changan**: Achieved sales of 1.355 million vehicles, marking a historical high, with new energy vehicle sales growing by 48.8% [8][9] - **Chery**: Sold 1.26 million vehicles, a 14.5% increase, with a strong export performance [9][10] - **BAIC Group**: Reported sales of 817,000 vehicles, a 6% increase, with a notable growth in its own brand sales [10] - **Great Wall Motors**: Achieved sales of 570,000 vehicles, a slight increase of 1.8%, but faced a decline in overseas sales [10] Target Achievement Rates - **Geely**: Highest target completion rate at 47% after adjusting its annual target [6][7] - **China FAW and SAIC Motor**: Both achieved a target completion rate of 46% [1][6] - **Changan**: Completed 45% of its sales target [1][8] - **Chery**: Achieved a target completion rate of 40% [1][9] - **BYD**: Completed 39% of its annual target [1][3]

转自：中国质量报 □ 本报记者 丁 莹 《2025全球汽车供应链核心企业竞争力白皮书》针对中国汽车零部件企业出海提出 以协同创新为桨 以智能驱动为帆 与会专家表示，全球化竞争不仅是企业间的较量，更是产业链生态的比拼。整车与零部件的协同、中企 与外企的共生、技术与市场的共振，缺一不可。中国汽车产业出海看似欣欣向荣，但阶段性的结构性变 化也体现出其背后的脆弱性和不确定性。 当前，汽车零部件行业在出海征途上正展现出前所未有的活力与韧性，越来越多的企业积极地向海外进 行产能布局，贴近目标市场建立生产基地和研发中心。与此同时，技术创新成为了驱动出海的核心引 擎。中国汽车零部件企业持续多年的研发投入和技术积累，开始在国际舞台上结出硕果。一些具备国际 领先水平的创新产品和技术方案，正逐步获得全球主流市场的认可。 在"出海中的企业能力转型"圆桌讨论环节，银轮股份、亿咖通科技、中国汽研、万丰集团等企业代表 就"出海繁荣下，还有哪些暗礁""国际化过程中亟待补足的能力项"等问题，从战略、技术、运营等多维 度展开了思维碰撞。万丰奥特控股集团管理中心总监董瑞平则提出对于海外竞争的担忧，呼吁中国零部 件出海不要把国内的"内卷"带向海外形 ...