Core Viewpoint - The article emphasizes the importance of product strength and delivery capability in the real estate industry, highlighting that strong delivery capability is essential for maintaining the advantages of product strength [3][31]. Group 1: Product Strength and Delivery Capability - Product strength is identified as a long-term core competitiveness for real estate companies, while delivery capability is a key component of product strength [3]. - Projects that excel in product strength during the initial stages often demonstrate strong delivery capability during the delivery phase, ensuring that the advantages of product strength are sustained [3][12]. Group 2: Realistic Restoration and Design Effectiveness - The first impression of a residential property is often shaped by its exterior facade, which reflects its aesthetic and taste [5]. - The Jinan Poly Zhenyu project showcases a perfect restoration of design intent with its aluminum exterior and elegant lines, enhancing the visual experience [5][6]. - The Shanghai Jindi Jiayuan project emphasizes the importance of realistic landscaping and community facilities, which significantly enhance the attractiveness of the community space [7][8]. Group 3: Differentiated Delivery Standards - Different projects exhibit varied delivery standards that reflect the diverse needs of customers, such as the use of high-quality materials for interior design [14][16]. - The Guangzhou White Goose Pond project uses leather for its background wall, while the Beijing Longhu Shunyi project opts for a simpler design, showcasing different value orientations in delivery [16][17]. Group 4: Craftsmanship as a Foundation for Quality - High-quality living is built on meticulous craftsmanship, with strict controls over materials and processes [19]. - The Shanghai Qiantan Runjing project exemplifies this with its careful selection of materials and detailed construction processes, resulting in a visually appealing facade [20][21]. - The Zhaoshang Xi'an Sequence project emphasizes the "slow work produces fine products" philosophy, ensuring high-quality landscaping and construction [22][24]. Group 5: Emotional Engagement in Delivery Services - The delivery process has evolved to include emotional engagement and experience optimization for homeowners [26]. - The Changsha Binjiang Jing project enhances homeowner satisfaction by providing personalized gifts during the handover process, creating a memorable experience [27][28]. - The Chengdu Jiabai Dao project further elevates the delivery experience with customized notifications and artistic gifts, reflecting a commitment to customer care [29][30]. Group 6: Future Outlook on Delivery Capability - The concept of product strength in the real estate industry has expanded from design to delivery and service systems, with delivery capability becoming a key competitive battlefield [31][32].

Core Viewpoint - The article emphasizes a transformative product revolution in the real estate industry, highlighting the shift from "scale-oriented" to "quality-oriented" development in China, with a focus on defining new standards for good housing by 2025 [2][3]. Group 1: Industry Evolution - Since 2021, the "Product Power 100" initiative has visited 71 benchmark projects and published over 120 in-depth reports, marking a significant transition in the real estate sector [2]. - The upcoming 2025 initiative aims to redefine the standards of good housing through a multi-dimensional evaluation system that includes aspects like "green low-carbon," "delivery fulfillment," and "community operational capacity" [3]. Group 2: Upcoming Events - The "Zhengzhou Station" event will feature 8 prominent projects and a closed-door meeting to decode the characteristics of "good housing" in Zhengzhou, scheduled for March 13-14 [4]. - The event will focus on the real-life performance of properties post-delivery, rather than just showcasing demonstration areas, and will include discussions on the characteristics of residential delivery in 2024 [4]. Group 3: Historical Insights - The 2024 tour highlighted various trends across different cities, such as the emergence of "fourth-generation housing" in Xi'an, market-driven product enhancements in Shenzhen, and intensified competition in core urban areas of Zhengzhou [7]. - Since 2018, the company has collaborated with over a hundred brand developers to conduct comprehensive evaluations of product power, delivery capability, and value retention, continuously pushing for improvements in industry product quality [8].

点击标题阅读全文 榜单 VIEW 克而瑞研究中心 "每周研究精读" ， 聚焦宏观、行业、房企、土拍、产品、客需、榜单等多个研究 成果，与各界探讨行业运行逻辑、变数及未来趋势。 2025年2月中国房地产企业销售TOP100排行榜 2025年2月中国房地产企业新增货值TOP100排行榜 2月一二线城市土地市场高溢价地块频现，而三四线城市起色不明显，体现出各地市场企稳、回温的进度持续分化 中。 周/月报 1、2月整体楼市延续止跌企稳态势 2、百强房企2月业绩同比增长1 . 2% 土地月报｜土地成交量缩价涨，月度溢价率自2021年以来首破10%（2025年2月） 上海、杭州等地土拍如期高溢价成交，上半年土地市场热度有望延续。 代建双周报 | 绿城管理代建桂语朝阳项目半年热销400套；武汉城建建设公司中标江夏低空经济示 范区（2025.2.15-2.28） 企业 宁夏中房代建2 0 2 5年度供应商招募启动 金地管理成功中标无锡锡山皇宴项目全过程委托管理服务 新城建管集团签约河南焦作龙福商业项目 武汉城建建设公司成功中标江夏低空经济示范区项目 绿城管理代建桂语朝阳项目半年热销400套 国贸地产代建厦大中山医院门急诊综合 ...