点击上图▲立即收听 " 瑞幸越来越像霸王茶姬，它倾向于植物奶基底兑咖啡，更偏向于 95 、 90 后。库迪越来越像蜜雪冰城，它倾向于冷冻果酱兑咖啡，偏向于 05 后。 " 文 / 巴九灵（微信公众号：吴晓波频道） 美团和淘宝闪购赠送外卖券 只剩下京东在风中凌乱。 新闯入者遭到既有势力的联合夹击，并不意外。 但这场持续几个月的外卖大战背后，最大的赢家或许还不是用真金白银补贴换订单的平台，而是充当订单大户、左右逢源的茶饮咖啡企业。 据《晚点 LatePost》此前报道，奶茶咖啡订单过去在主要外卖平台占比通常为10—15%。外卖补贴战后，京东奶茶咖啡订单占比超过50%，饿了 么茶饮订单占比增加到25%。 "最近行业中的大量补贴有效地刺激了更多需求，特别是对于像奶茶或咖啡这类饮料这种弹性消费类别。"美团董事长兼CEO王兴在第一季度财报 电话会议 上 也提到 。 囤货奶茶 刚刚过去的周末， #美团崩了 #登上热搜 。奶茶咖啡零元喝，大额神券满天飞。 仿佛是预谋一般， 7月5日晚间，美团、淘宝闪购两大平台突然发起"周末战役"。很快，双双亮出新战绩，淘宝闪购日订单数超8000万，美团日订 单突破1.2亿单。 图源：小红书 ...

作者 | 第一财经 揭书宜 2025.07. 07 本文字数：762，阅读时长大约2分钟 7月7日，茶饮股集体高开。截至当日收盘，茶百道(02555.HK)涨11%，报10.66港元；奈雪的茶(02150.HK)涨3.95%，报1.58港元；古茗(01364.HK)涨 6.15%，报27.6港元；沪上阿姨(02589.HK)涨5.68%，报141.3港元；蜜雪集团(02097.HK)涨5.74%，报543.5港元。 美团你赢了 实在喝不下了隔隔隔#美团外卖 #美团 #奶茶 （中国日报双语新闻引用图源：小红书@奶油） 7月5日至7月6日，阿里、美团外卖大战白热化。两个平台分别发放外卖大额券，其中包括"满25减21""满25减20""满16减16"等多张无门槛的外卖券。7 月5日，"美团崩了"登上热搜。7月5日夜间，美团发布了战报，表示截至当日22时54分，美团即时零售当日订单已经突破了1.2亿单。其中，餐饮订单已超 过1亿单。 这番力度颇大的折扣，导致在全国范围内外卖订单数量激增，不少消费者在网上晒出自己在冰箱里囤满蜜雪冰城、茶百道等照片，感慨"实在是喝不下了。" 微信编辑 | 苏小 实习生 | 小朱 推荐阅读 ...

A股复盘 | 迷茫 / 2025.07.07 周五是指数涨，个股跌，今天是个股涨，指数跌，反过来了！ 银行虽然盘中被砸，但是也是大幅拉升起来了，最后护着上证微微红！ 银行真的是太牛了！只要银行维持上涨，那么"银行搭台、多方唱戏"将延续，大 盘较难"二次探底"。 根据国投证券策略周报，今年银行板块的上涨是大盘指数走高的核心推动力：上 证指数从年初的3347点涨到目前3450点附近，最主要的贡献来自于银行（年内 银行指数涨幅超过15%），上半年银行对大盘贡献达到87.61点 ，若剔除银行的 贡献，则上证指数点位会将与年初相比则几乎走平。 对应观察4月7日"黄金 坑"至今，银行的贡献更为突出，对上证指数的贡献点达到91.6点。 今天啥也没操作，看不懂，也没有强主线去引导。 之前埋伏电力的估计赚钱了！估计明天还能涨。 外卖大战如期在二级市场掀起波澜，港股茶饮股大涨，古茗、奈雪的茶、蜜雪集 团等都涨了，A股方面，被称为"外卖铲子股"的恒鑫生活20cm涨停，公司是喜 茶、蜜雪冰城、瑞幸咖啡、星巴克、麦当劳、汉堡王等众多快消品牌的餐饮具供 应商。 7月3日高盛发布研报称，这场争夺战的真正核心，是将高频外卖业务作为"流量 入 ...

Core Viewpoint - The recent massive competition in the food delivery market, driven by significant subsidies from Alibaba and Meituan, has led to an unprecedented surge in orders, particularly in the tea beverage sector, causing operational challenges for delivery platforms and restaurants [1][14][15]. Group 1: Market Dynamics - On July 7, 2023, Alibaba's Taobao Flash Sale and Ele.me reported over 80 million daily orders, with non-food orders exceeding 13 million, marking a significant increase from over 10 million orders on May 4 [1]. - The tea beverage sector saw a collective surge in stock prices, with companies like Cha Bai Dao, Gu Ming, and Nai Xue's Tea rising over 10% on July 7, 2023 [2]. - Meituan's stock fell by 1.49% while Alibaba's stock saw a slight increase of 0.29% amid the intense competition [3]. Group 2: Subsidy Impact - On July 2, 2023, Taobao announced a substantial subsidy plan of 50 billion yuan, leading to a significant increase in orders across various retail categories, particularly in prepared foods and beverages [5]. - The introduction of "zero-cost purchases" for certain items led to overwhelming demand, causing Meituan's platform to experience outages due to the unprecedented order volume [6][11]. Group 3: Operational Challenges - Many tea shops reported a dramatic increase in daily orders, with some locations handling 300-500 orders compared to their usual volume, leading to staff working up to 14 hours a day [8]. - Delivery personnel reported record earnings due to the high volume of orders and increased delivery fees, with some earning over 1,700 yuan in a single day [10][12]. - The intense competition has resulted in longer wait times for customers, as tea shops struggle to keep up with the surge in demand [11][12]. Group 4: Competitive Strategies - The competition intensified as Alibaba aimed to surpass Meituan's order volume, targeting 90 million to 100 million orders on July 5, 2023 [15]. - Meituan responded with aggressive coupon promotions to retain market share against Alibaba's subsidy initiatives [16].

消费者们喜笑颜开，不少外卖骑手也表示接单量暴增，有骑手在社交平台晒出自己5日当天的收入截图，附言"过上了一个晚上挣1000的好日子"。截图显 示，该骑手收入包括80元、180元和450元的"高温关怀金"，还有247.9元的收入，以及71.5元的"专属阶梯单单礼"，当天收入为1029.4元。6日，该骑手告 诉上游新闻记者，自己在江苏南京，属于众包骑手，跑外卖是副业，跑下这1000多元一共用时6个半小时，一共就跑了36单。 但也有不少骑手表示，由于5日当天订单暴涨，但很多订单和自己位置较远，路上花费时间较多，加上门店订单积压，其实也没多挣到什么钱。 一传十十传百，得知消息的网友们迅速加入这个"薅羊毛"大军。不过也有网友表示，由于商家订单太多，出现了忙中出错的情况，比如有人点了炒鸡和米 饭，结果到手的只有一盒白米饭；另外有网友表示自己5日晚上6时过下单，但一直到9时多都没送到。随着大量用户涌入平台下单，"美团崩了"话题一度 引发热议。 5日晚8时6分，"美团外卖"通过官方微博发布通告。"7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用 户出现了短时服务异常，现已全面恢复， ...

Core Viewpoint - The recent massive subsidy war between Alibaba's Taobao and Meituan has led to a significant increase in order volumes, with Meituan experiencing server overload due to unprecedented demand [2][4]. Group 1: Market Dynamics - On July 5, Meituan's daily orders exceeded 1.2 billion, with over 1 billion being food orders, indicating a surge in user engagement due to the subsidy campaigns [2]. - Taobao's flash purchase platform initiated a subsidy plan worth 500 billion yuan, resulting in a 170% and 140% increase in orders for restaurant chains and small businesses, respectively [2][4]. - The competition is expected to extend into the instant retail sector, benefiting third-party delivery platforms amid oversaturation of orders [4][6]. Group 2: Impact on Specific Sectors - The coffee and tea beverage sector is anticipated to benefit significantly from the ongoing subsidy war, with brands like Luckin Coffee and others expected to see strong same-store sales growth [4]. - The tea beverage industry, particularly brands such as Cha Bai Dao and Gu Ming, has already seen stock prices rise significantly, with some stocks increasing by over 15% [4]. Group 3: Financial Implications - Goldman Sachs predicts that the current price war will reshape the industry landscape, with total investments by the major players reaching 250 billion yuan in a single quarter [6]. - The competition is expected to last longer than previous price wars, with a potential peak in investment by September 2025, followed by a possible turning point in the second half of 2025 [6]. Group 4: Company Strategies - Meituan's CEO has indicated a commitment to increasing subsidy investments despite the potential for reduced profit margins in the core local business segment [5]. - All major players are vying for a position as a "daily application" in consumers' lives, leveraging high-frequency delivery services to cross-sell other services [6].

万科欧泊，房价 又双叒创新低？ 最近，网传小区一套建面约95平的二手房，业主报价仅2.6万/平，相当于继2.7万/平成交之后，欧泊价格在贝壳平台再次破底…… 啊这，消息是真的吗？ 刚刚，我找到几个中介朋友核实了下。据他们所说，2.6万/平成交，确有其事。 房源来自A5栋，楼层不错， 中高单位，但难在朝向是正北，采光受限，业主急售，所以只能 破底卖了，成交总价在252万。 不过！ 神奇的是，后来这套房子因为买家贷款不过解约了，现在房源在内网已经重新放盘，连VR都还没上，但 业主实际报价并没有提高，2.6万/平成交只需再 蹲一把有缘人 图源贝壳 好了，笋盘消息我就漏到这里，想及时了解番禺各大网红盘哪里可以捡漏、哪里值得鸡娃的，可以扫码加入 番禺交流群，我们通通群里聊！ 现如今，开价低至2.6万/平起的万科欧泊，在很多买家看来，是不可多得的香饽饽。 但你敢信，在 外卖骑手眼中，这个小区竟然是噩梦般的存在！ 这不，有骑手在小红薯发了这条评论，点赞量轻松破百。 图源小红薯 刷完一长串评论，小小的老子终于悟了。 主要三个原因—— 其一，小区体量不小，导航正常显示会指引骑手从西门或者北门进出； 但有个问题，不管从西门进、还 ...

作 者丨周慧 编 辑丨骆一帆 "今天订单太多了，我这一趟就送了十单。"7月5日晚上十点，北京一位饿了么骑手告诉21世 纪经济报道记者。 7月5日新一轮外卖补贴大战，也被用户称为"薅羊毛日"。在社交媒体上，很多网友晒出"0元 购"外卖订单，有用户称一天点了十多单外卖；有商家晒出门店门口蜂拥的骑手和自取订单用 户，以及面对超长出单票据的焦灼店员。 2025年的外卖补贴大战，从4月份就开始了，京东外卖率先宣布启动"百亿补贴"，7月2日，淘 宝闪购又宣布启动500亿元补贴计划。淘宝闪购在7月5日发起的大额补贴模式，或和7月2日宣 布的500亿补贴计划有关。相对四月份的外卖补贴大战来说，美团在7月5日的表现更为高调和 激进，向用户推送了大批优惠券的同时，晚间还在内网连续两次发布日订单数峰值。截至22 时54分，美团即时零售当日订单已经突破了1.2亿单，其中，餐饮订单已超过1亿单。 有商家称，7月5日将是所有奶茶店店员无法忘记的日子。显然，外卖行业的低价补贴模式还 在持续，以后或许还会有类似的爆单日出现。 7月5日，淘宝闪购优惠券补贴力度加码，记者的账户就收到了"满19减19"、"满18减18"、"满 25减22"等多张 ...

Core Insights - The recent surge in food delivery orders on July 5 is attributed to a new round of aggressive subsidies from platforms like Taobao Flash Sale and Meituan, leading to a significant increase in user engagement and order volume [2][3][4][6]. Group 1: Subsidy War Dynamics - Taobao Flash Sale initiated a substantial subsidy program, announcing a 500 billion yuan plan, which coincided with a spike in user orders, with reports of users placing multiple orders in a single day [2][4]. - Meituan responded aggressively by distributing a large number of coupons, including "0 yuan delivery" offers, resulting in a record-breaking order volume of over 1.2 billion on July 5, with more than 1 billion being food orders [3][7][8]. - The competition has intensified, with Meituan's order volume surpassing previous peaks, indicating a shift in market dynamics as platforms vie for consumer attention during the summer promotional season [7][9]. Group 2: Market Impact and Consumer Behavior - The influx of subsidies has led to a notable increase in order volumes across the industry, with Taobao Flash Sale achieving a daily order peak of 60 million, which is 66.7% of Meituan's previous peak [5]. - Consumers are increasingly drawn to the low-cost offerings, with many opting for multiple beverage orders throughout the day, highlighting a shift in consumption patterns driven by promotional incentives [9]. - Industry leaders, including Meituan's CEO, have acknowledged the challenges posed by high subsidy rates and the potential for "false prosperity" in order volumes, emphasizing the need for sustainable competition practices [9].

Core Viewpoint - The recent "takeout war" between Alibaba and Meituan has intensified, with both platforms issuing substantial discount coupons, leading to a surge in user activity and order volume [1][12]. Group 1: Discount Strategies - Both Alibaba and Meituan released large and high-value takeout coupons, including offers like "spend 25 get 21 off" and "spend 16 get 16 off" [1]. - Some takeout options were available for "zero yuan purchase," showcasing aggressive promotional tactics [2]. Group 2: User Engagement and Platform Performance - Users reported significant engagement, with one coffee order costing only 2.2 yuan and another at 4.2 yuan, both without delivery fees [7]. - A KFC spicy chicken burger was priced under 10 yuan due to the discounts [8]. - The influx of users caused Meituan's platform to experience downtime, with reports of order page lag and coupon usage issues, leading to a server overload [11]. Group 3: Order Volume and Market Dynamics - As of July 5, 2023, Meituan reported over 1.2 billion orders for instant retail, with more than 1 billion being food orders [12]. - The "takeout war" was triggered by Alibaba's announcement of a 500 billion yuan subsidy plan aimed at boosting consumer and merchant engagement through various discounts and incentives [12].