前所未有！今年以来，一线家电市场的洗牌力度，大大超出过去40年中的任何一年。对于不少家电厂商来说，面对的就是"开局 即终局"：不少工厂至今都没有正常生产，还有一些工厂阶段性放假，甚至放长假。 宁言 撰写 其次，要敢闯和敢干。面对没有胜算的一线市场正面抢夺，众多厂商尽量避免参与内卷式竞争乱战，要有实力、有胆识跳出拼 低价泥潭，敢闯敢干去寻找新出路。实在不行，就留存实力，保存精力，等待产业拐点的到来。 再者，要果断和高效。今年以来的家电市场竞争，节奏快、变数多、变化快，对于很多厂商而言，一旦市场经营慢半拍，就会 出现步步慢的尴尬局面。所以，善于打仗的关键，是高效、快速的决策和反馈，从而避免市场竞争机会的错失。 声明：家电圈原创文章，未经授权一律严禁转载 无论是海尔、美的、长虹、海信、TCL，或是方太、老板，以及九阳，还是京东、天猫、拼多多、苏宁易购，从去年四季度到 今年一季度以来，成为家电"国补"政策的最大赢家。不只是在下行的市场通道中收获增长的业绩，同时在市场占有率、品牌影 响力和渠道话语权、用户认知度等多个维度，都出现了明显提升，话语权和地位显著提高。 与之对应，则是不少家电厂商的生意出现恶化。一些家电工厂从 ...

| [Table_MainProfit] 指标/年度 | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业收入（百万元） | 11212.65 | 11821.85 | 12476.16 | 13204.77 | | 增长率 | 0.10% | 5.43% | 5.53% | 5.84% | | 归属母公司净利润（百万元） | 1577.40 | 1637.52 | 1732.72 | 1850.45 | | 增长率 | -8.97% | 3.81% | 5.81% | 6.79% | | 每股收益 EPS（元） | 1.67 | 1.73 | 1.83 | 1.96 | | 净资产收益率 ROE | 13.81% | 13.32%13.21% | | 13.21% | | PE | 12 | 11 | 11 | 10 | | PB | 1.65 | 1.53 | 1.44 | 1.34 | [ T able_StockInfo] 2025 年 04 月 30 日 证券研究报告•2024年年报及 2025 年一季报点评 老 ...

同为国内厨电行业头部企业，老板电器、华帝股份和万和电气却呈现明显业绩分化。4月28日，老板电 器和华帝股份公布财报，2024年的业绩增幅明显不及2023年，2025年一季度甚至都出现了营收和归母净 利润双双下滑的情况，万和电气却相反，不仅2024年业绩增幅高过2023年，2025年一季度还延续了增长 态势。 本报记者对比财报及行业数据发现，业绩分化与其各自的产品规划和市场渠道密切相关：一方面，房地 产市场的持续低迷对厨电行业形成显著压制，老板电器和华帝股份恰恰与精装修市场"深度绑定"；另一 方面，在国内市场承压的时候，万和电气积极出海，2024年出口额增幅超过40%。行业专家预计，今年 厨电市场将保持稳定，"国补"就是托底的砝码。 两大巨头业绩齐齐下滑 2024年，老板电器实现营收112.13亿元，同比微增0.1%；归属于上市公司股东的净利润为15.77亿元， 同比下滑8.97%。华帝股份的增长情况稍好一些，实现营收63.72亿元，同比增长2.23%；归属于上市公 司股东的净利润为4.85亿元，同比增长8.39%。 尽管2024年两家企业业绩表面平稳，但对比2023年，增速已显著放缓。2023年，老板电器营收 ...

[ T able_StockInfo] 2025 年 04 月 30 日 证券研究报告•2024年年报及 2025 年一季报点评 老板电器（002508）家用电器 目标价：——元（6 个月） 买入（维持） 当前价：19.65 元 国补拉动行业增长，分红比例创新高 | [Table_MainProfit] 指标/年度 | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业收入（百万元） | 11212.65 | 11821.85 | 12476.16 | 13204.77 | | 增长率 | 0.10% | 5.43% | 5.53% | 5.84% | | 归属母公司净利润（百万元） | 1577.40 | 1637.52 | 1732.72 | 1850.45 | | 增长率 | -8.97% | 3.81% | 5.81% | 6.79% | | 每股收益 EPS（元） | 1.67 | 1.73 | 1.83 | 1.96 | | 净资产收益率 ROE | 13.81% | 13.32% | 13.21% | 13.2 ...

五一消费热潮将至，迪信通正在谋定快动抢占市场先机。作为国内移动通讯连锁行业的领军者，迪信通 凭借股东华发集团科技、城市、金融三大产业集群的强大资源，将国补政策红利转化为市场爆发力。 数据显示，近期迪信通手机零售销量实现大幅跃升，成为行业政策落地的标杆案例，正引领新一轮市场 增长浪潮。 商务部最新数据表明，自《手机、平板、智能手表（手环）购新补贴实施方案》落地以来，消费者申请 数码产品购新补贴已达6486.6万件，政策效应持续显现。手机、平板等产品作为消费电子领域的"主力 军"，今年首次被纳入国补范畴。 1月20日起，迪信通全国超600家门店同步启动手机、平板、智能手表等多品类补贴服务，并充分发挥行 业头部企业的资源整合优势，联动国家补贴、手机厂商、运营商及金融机构，形成"四维让利"叠加效 应。一套"组合拳"下来，既确保国补政策"铺得开"，更推动惠民举措"落得实"，真正实现"政策发布即 落地、标准出台即执行"，助力消费者满足消费换新需求。 迪信通在国补政策中的示范作用，获得了国家部委与地方政府的高度认可。春节前夕，商务部选定北京 迪信通西单大悦城店开展3C国补走访调研，并组织多家渠道商在此举行座谈会议。调研组现 ...

事件描述 公司2024 年实现营收/归母净利润/扣非净利润23.58/1.81/1.60 亿元，同比+8%/-17%/-20%；其中2024Q4 实现营收/归母净利润/扣非净利润6.48/0.55/0.47 亿元，同比+2%/+28%/+26%。 2025Q1 实现营收/归母净利润/扣非净利润4.12/0.21/0.18 亿元，同比-21%/-63%/-67%。 事件评论 收入端：25Q1 下降主因补贴节奏扰动，估计1-2 月受补贴节奏扰动较大，3 月销售实现回暖。2024 年 公司营收同增8%，其中2024Q4 营收同增2%，2025Q1 营收同比-21%，2025Q1 收入承压主因贸易政策 变动及各地促消费政策实施节奏不一致影响，导致订单减少。整体来看，公司表现优于行业整体表现， 根据奥维云网，2024 年我国线上智能坐便器零售额规模为56 亿元，同比下滑18.6%；零售量为252 万 台，同比下滑18.0%。拆分业务结构看，2024 年公司水箱及配件/智能座便器及盖板/同层排水系统产品 分别同比+2.93%/+13.37%/-13.54%；分地区看，2024 年境内/境外分别同比+2.26%/+25.5 ...

Investment Rating - The investment rating for the company is "Hold" [1][6]. Core Views - The company is expected to benefit from the upcoming national subsidy policies, which are anticipated to stimulate consumer demand and support sales growth in the smart mattress sector [5][6]. - The company has established a strong product matrix centered around smart mattresses, indicating a positive growth outlook in this segment [5][6]. Financial Performance Summary - In 2024, the company achieved revenue of 5.60 billion yuan, a year-on-year increase of 0.4%, and a net profit attributable to shareholders of 770 million yuan, a decrease of 4.4% year-on-year [5]. - For Q1 2025, the company reported revenue of 1.12 billion yuan, down 6.7% year-on-year, and a net profit of 120 million yuan, down 16.4% year-on-year [5]. - The overall gross margin for 2024 was 50.1%, with a slight decrease of 0.2 percentage points year-on-year [5]. Product and Sales Channel Analysis - The company’s main product categories, including mattresses, bed frames, and sofas, showed stable sales growth, with mattress sales increasing by 5.1% year-on-year [5]. - The company is focusing on upgrading offline stores and expanding online channels, with significant growth in e-commerce sales [5]. - The company has established a diversified sales network covering both domestic and international markets, with a notable increase in overseas sales [5]. Earnings Forecast and Investment Recommendations - The earnings per share (EPS) for 2025-2027 are projected to be 1.99 yuan, 2.10 yuan, and 2.27 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 15, 14, and 13 [7][8]. - The company is expected to maintain a stable growth trajectory, driven by its strong brand and product capabilities, alongside the anticipated recovery in downstream demand due to national subsidy policies [6][8].

事件：公司发布2024 年年报和2025 年一季报。24 年实现营业收入165.4亿元，同比+6.7%；实现归母净 利润8.1 亿元，同比+31.7%。24Q4 单季营业收入为63.2 亿元，同比+27.1%；归母净利润为1.9 亿元，同 比+2178.0%。25Q1 实现营业收入38.6 亿元，同比+11.1%；实现归母净利润4.7 亿元，同比+59.4%，实 现扣非归母净利润+3.6 亿元，同比+24.2%。 国补拉动下，24Q4 产品出货增速亮眼。分业务收入拆分：24 年科沃斯品牌服务机器人、添可品牌智能 生活电器、清洁电器OEM/ODM、其他业务收入分别为80.8 亿元、80.6 亿元、2.6 亿元、1.4 亿元，同比 +5.2%、+10.9%、-34.0%、+43.4%。受益于国补政策实施，科沃斯及添可品牌24Q4 出货量分别同比 +47.5%、+32.7%。分区域拆分：24 年公司国内、国外收入分别为94.3 亿元、71.1 亿元，同比+5.0%、 +9.1%。分销售模式拆分：24 年公司线上、线下收入分别为111.0 亿元、54.4 亿元，同比 +14.7%、-6.6%。 盈利水平持续提升。24 ...

Summary of Delmar's Conference Call Company Overview - **Company**: Delmar - **Industry**: Home Appliances, Water Health, Personal Care Key Points and Arguments Financial Performance - In 2024, Delmar benefited from national subsidy policies, achieving nearly 30% revenue growth and doubling net profit, setting a new quarterly record [2][3] - Revenue for 2024 surpassed 3.5 billion yuan, with a net profit increase exceeding 30% [3] - The first quarter of 2025 continued the growth trend, driven by strategic market insights and effective execution [3] Business Segments - **Water Health**: - Achieved double-digit growth in 2024 and Q1 2025, with flagship countertop water purifiers solidifying market leadership [2][7] - The new product "New Ice Fun" added ice-making features, enhancing its appeal [2][7] - **Personal Care**: - Experienced mid-to-high-speed growth in 2024, but faced a decline in Q1 2025 due to adjustments in e-commerce channels [2][8] - OEM business saw double-digit growth in 2024 and rapid growth in Q1 2025, benefiting from brand popularity and deepened partnerships [2][9] Regional Performance - Domestic business grew approximately 10% in 2024, with the cleaning segment under pressure but other segments showing growth [4] - International business accounted for nearly 20% of revenue in 2024, with a 20% year-on-year increase [5] - Q1 2025 saw a slight decline in international business, but water health and massage products continued to grow [5] Product Strategy and Market Position - The cleaning business faced challenges, prompting a strategic review and new product planning for 2025, focusing on enhancing product value and consumer trust [6][23] - Delmar maintains a leading market share despite competition, driven by continuous product iteration and effective channel promotion [14] - The company plans to enhance its product line in the under-sink category, which has significant market potential [15] Market Trends and Challenges - The small appliance industry is seeing improved competition, but cost reductions are not solely due to this; they are also linked to product strength and effective marketing [12] - The water purification industry is attracting many brands, necessitating strong product capabilities to maintain market position [22] Future Outlook - Domestic market demand for cleaning appliances and water health products is expected to grow due to national subsidy policies [19] - The company is cautious about the impact of U.S. tariffs on its North American market strategy, focusing instead on strengthening its presence in Europe and Southeast Asia [20][21] - Delmar aims to optimize its overseas channel structure while enhancing resource allocation for better market penetration [21] Innovation and Technology - Delmar emphasizes user insights and experience in product development, aiming for a competitive edge through innovation [13] - The company plans to transition the production of its flagship product "New Ice Fun" to an in-house supply chain in the future [18] Conclusion - Delmar's strategic focus on innovation, market expansion, and effective resource allocation positions it well for continued growth in the competitive home appliance market [27]

• 2025 年 2-3 月，国补政策显著修复小家电行业，多数品类恢复增长。电 饭煲、电磁炉等年初至今增速达 12%，电蒸锅 19%，养生壶高达 37%， 豆浆机、榨汁机等长尾品类亦有 17-18%的增长，整体呈现可观增长态势。 • 刚需品类中，电饭煲、电压力锅、微波炉受益于 2025 年 Q1 纳入国补范 围，增长主要依赖价格拉动；养生壶、榨汁机、豆浆机等动力型小家电量 价齐升，市场表现尤为突出。 • 2025 年 Q1，苏泊尔收入从 2024 年 Q4 的下滑恢复至正增长，增幅约 4- 5%。摩飞、九阳、小熊等公司也显现修复迹象，内销预期普遍高于去年 Q4，国补政策带动行业整体趋势向上。 • 偏刚需品类占比高且顺应消费升级的企业受益最明显，尤其享受京东自营 平台最高 20%补贴力度的企业。中高端价格带企业亦受益于国 VI 标准下 刚需品类价格升级趋势。 • 美的和苏泊尔在饭煲、电压力锅及微波炉领域市占率领先，一季度合计达 51%。美的、苏泊尔小家电线上销售中相关产品占比分别达到 25%和 30%，凭借市场领导地位和较高定价策略优势显著。 Q&A 天猫和淘宝在补贴政策方面有何变化？ 天猫和淘宝的补贴政策与去 ...