参与考古发掘、感受文博露营、体验文物"乘风计划"、聆听古乐器音乐会……5月1日至4日，由郑州市 文物局、郑州市文物考古研究院发起的"考古工地公众开放日"活动在郑州商都书院街墓地、巩义双槐树 遗址和荥阳青台遗址同步举办，前来体验的游客络绎不绝，考古遗址现场上演"探方上的艺术节"。 如意龙湖，"船"说郑州。郑州如意·龙湖城市水上夜游也在这个"五一"焕新出彩，通过"船、水、光、 影"的协同叙事，将商都遗址、少林禅武、《诗经·郑风》等转化为可感知的沉浸式场景。武则天封禅的 场景在扇形水幕上奔腾，二十四节气化作星宿图谱点亮夜空……通过"嵩阳书声""少林禅宗""华夏之 源"等12幕大型演出形成连贯的华夏文明体验长廊，以光影的艺术语言生动诠释"天地之中、黄帝故里、 功夫郑州"的城市品牌。 5月4日，赶在"考古工地公众开放日"的最后一天，来自北京的游客刘鹏特意带家人"打卡"郑州商都书院 街墓地遗址。 坐落于郑州商都内城东南，书院街墓地展现了早商时期高等级贵族丧葬礼制的规范，是中央王朝都城内 迄今所见年代最早的具有兆域（墓地四周的疆界）性质的高等级贵族墓地，在此发掘的金覆面、白陶 鼎、玉杖首等反映了早商文明多元文化的融合，也填 ...

【环球时报综合报道】穿着和服的游客乘坐人力车，在车夫的讲解中愉快地游览街头，这一幕已成为东 京浅草的标志性场景。据日本雅虎新闻网5日报道，提供人力车服务的"东京力车"在谷歌地图上获得了 超6000条评价，并保持着满分5星的高评分。 在西尾龙太看来，"以顾客为中心"是所有服务的核心。为此，公司尤为重视车夫培训，着重引导员工 从"为自己工作"转向"为顾客服务"。培训内容不仅涉及驾驶技巧，还涵盖日本历史文化、浅草地方知识 等。在严格的考核机制下，公司人力车夫"毕业考"通过率仅有10%。 经历疫情观光低谷后，如今浅草的旅游市场已再度回暖。西尾龙太计划未来不仅继续深耕浅草，也考虑 向东京周边的观光景点拓展服务。（刘雅婷） 观光人力车服务何以魅力十足？"东京力车"社长西尾龙太介绍，车夫兼具驾驶员与导游双重身份，不仅 提供专业驾驶，还会用生动讲解和互动，为游客带来独特体验。不同于普通观光巴士的单向输出，人力 车游览主打"沉浸式体验"——车夫会根据游客兴趣调整路线，讲述浅草寺的千年历史以及有趣的小故 事，甚至分享只有当地人才知道的小众美食店铺。一般收费标准为10分钟5000日元（100日元约合5元人 民币）起。除基本服务外， ...

恰逢五四青年节，各地推出系列青年主题活动，丰富假期旅游市场。滨州市文化馆推出"星光艺场 青春嗨唱夜"活动，展示青年风采，激昂青春活力。山东省会大剧院举办2025"青春的力量"流行音乐演 唱会、烟台胶东剧院推出"乐燃五四·管乐之旅"莱山区青年交响乐管乐团公益专场音乐会，唱响青春旋 律，展现青春力量。（记者 唐晓宁） 5月4日"五一"假期第四天，记者从省文化和旅游厅获悉，截至当日15：00，全省重点监测的200家 旅游景区，接待游客569.0万人次，同比增长9.7%；营业收入2.52亿元，同比增长8.9%。截至16：00， 全省16家5A级旅游景区共计接待游客125.81万人次，同比增长8.95%。全省公共文化场馆当日服务99.05 万人次，同比增长14.00%。"五一"假期前四天，全省重点监测的200家旅游景区，接待游客2216.5万人 次，同比增长8.0%；营业收入10.9亿元，同比增长8.2%。 "五一"假期，"沉浸式"体验受追捧。各地推出"演艺游""影视游"等场景化互动项目，进一步丰富了 文旅消费新场景，提供沉浸消费新体验。临沂市费县天蒙景区大型行进式沉浸式实景互动演艺《沂蒙山 小调》，让红色文化从"展板 ...

Group 1 - The "May Day" holiday has seen a vibrant consumer market across the country, with shopping districts creating new consumption scenarios and offering personalized, diverse, and quality products and services [1][5] - In Shanghai, the first-ever Penguin Convenience Store themed exhibition and a global offline launch of a designer shoe brand attracted significant crowds, indicating a successful marketing strategy [1][5] - In Hangzhou's Wulin shopping district, a 15,000 square meter underground area has become popular among young consumers, achieving daily sales exceeding 150,000 yuan [3] Group 2 - Major shopping districts in Shanghai have launched a series of special activities, with nearly 3,600 brands participating, showcasing the competitive retail environment [5] - Traditional shopping areas are also undergoing upgrades, with unique performances and themed events attracting visitors, as seen in Harbin's Zhonghua Baroque Street [6] - High foot traffic in Chengdu's International Airport shopping district has led to daily customer numbers exceeding 300,000, with surrounding outlet malls achieving sales over 20 million yuan [8] Group 3 - The "May Day" holiday has also seen a rise in tourism to lesser-known counties, with outdoor camping gear and trendy clothing becoming popular among consumers [9][10] - The Ministry of Commerce reported that over 2,400 foreign trade enterprises participated in promotional activities, resulting in procurement intentions exceeding 16.7 billion yuan [9] Group 4 - The trend of experiencing "slow-paced, quiet enjoyment" in rural areas is growing, with significant increases in hotel bookings in various counties [10][24] - The introduction of immersive experiences in ancient towns and streets is transforming the consumption landscape, moving from a ticket-based economy to an experience-based economy [27][34] Group 5 - In Fujian's Zhangzhou, the "Time Travel Journey" experience has attracted over 38,500 visitors daily, showcasing the popularity of immersive tourism [29] - The integration of technology in performances and events in ancient towns is enhancing consumer engagement and driving sales, as seen in the use of advanced stage equipment in Linyi's Langya Ancient City [34]

Group 1: Artificial Intelligence - Generative AI presents opportunities for businesses, with a focus on enhancing customer experience and the importance of design in AI solutions [1][3][30] - Action-enabled AI products will achieve breakthroughs, allowing companies to leverage unstructured data while addressing regulatory concerns to improve accuracy and inclusivity [1][30] - The regulatory environment surrounding AI is still developing, necessitating organizations to be aware of legal, ethical, and moral implications as they adopt AI solutions [30][31] Group 2: Quantum Computing - Quantum computing is transitioning from theory to practical applications, particularly in finance and pharmaceuticals, with companies expected to explore its business impact and invest accordingly [1][2] Group 3: Robotics - The robotics market is at a critical juncture due to the development of versatile robots, with AI enhancing their capabilities across various industries [1][2] - Companies are likely to adopt Robotics as a Service (RaaS) models, impacting sectors such as entertainment while facing challenges related to legal and employment structures [1][2] Group 4: Blockchain - Blockchain technology retains significance in specific industries, particularly for data security and digital identity management, despite facing challenges in scalability and energy consumption [2] Group 5: Immersive Experiences - Interest in 3D immersive experiences remains strong, with the launch of Apple's Vision Pro expected to drive advancements in spatial computing and provide new methods for data collection and customer engagement [2]

北京：数字科技助力 打造沉浸式演艺新空间 央视网消息："五一"假期，各地景区、文博场馆、主题街区等通过打造沉浸式体验空间，推出一批演艺新空间新场景，从"看景"到"入 景"，游客不仅在景中游，更成为"剧中人"。 "五一"假期，水乡周庄精心打造的行浸式多维空间剧《只此周庄》上演，吸引了众多游客。现场观众手提一盏盏鱼灯一起逐光而行，走进 热闹繁华的生活图景。焕新回归的《只此周庄》沉浸式演出，在故事脉络不变的基础上，剧情变得更紧凑，增加了更多互动体验。3D虚拟空 间、元宇宙场景搭建等高科技手法的运用强化了视觉呈现。游客仿佛一瞬间穿越回了宋朝，走入了一幅幅宋代市井生活画卷，让"看戏人"成 为"入戏者"，在沉浸式体验中感受千年水乡文化。 5月1日，大型沉浸式烟花秀《天画山西·遇见花火》在山西省晋中市莲花湾景区上演。表演以天幕为画布、焰火为笔墨，结合巨幅投影、 动态水秀、聚光矩阵与特效互动，为观众呈现了一场跨越时空的"天空交响诗"。 据介绍，未来，"天画山西"将与山西文旅深度融合，把山西文旅的重要画面植入烟花秀表演，如"烟花秀+云冈石窟""烟花秀+壶口瀑 布""烟花秀+太行山"等。 近年来，科技打造的沉浸式互动演艺空间作为 ...

Core Insights - Barco's immersive experience solution, "Immersive Universe," received the "Best Technology Application Award" at InfoComm China 2025 for its high-quality visual experience [1][5] - The immersive experience is described as a new form of artistic display that transcends traditional viewing methods, allowing audiences to feel the charm of art [5][7] Technology and Product Features - The "Immersive Universe" space features a 7-meter diameter and 3-meter height setup using seven Barco I600 projectors, achieving over 20 million pixels in total resolution for seamless visuals [5][10] - The I600 projector supports 4K UHD resolution, with brightness ranging from 8000 to 14000 ISO lumens, and a weight of less than 25 kg, providing flexibility for large immersive setups [10][12] - The QDX series projectors offer brightness up to 43000 ISO lumens and support for 4K at 240Hz and 8K at 60Hz, ensuring excellent image quality even in bright environments [10][12] Market Strategy and Localization - Barco emphasizes a dual strategy of localization and globalization in the Chinese market, establishing local R&D teams and production bases to develop products tailored to local needs [14][16] - The company collaborates closely with local partners to enhance value creation through knowledge sharing and resource integration [16][14] - Barco aims to expand its presence in various sectors, including corporate training, brand marketing, and urban exhibitions, leveraging immersive experiences for complex information delivery [13][14] Future Outlook - The future of immersive experience technology is seen as promising, with potential applications expanding into various fields, including tourism and virtual simulation [17][16] - The technology is expected to play a significant role in enhancing experiences in theme parks, museums, and exhibitions, as well as in pilot training simulations [17][16]

Core Insights - The report emphasizes the need to enhance the protection of cultural heritage and historical culture in urban and rural construction, highlighting its significance as a carrier of human civilization [1] - The integration of modern technology, such as H5 interactive design, XR technology, mobile applications, and social media platforms, is crucial for innovating the dissemination of cultural heritage [1] Group 1: H5 Interactive Technology - H5 interactive technology serves as a core medium for cultural heritage dissemination due to its low threshold, cross-platform capabilities, and social characteristics [2] - It deconstructs complex cultural content into accessible interactive units, reducing cognitive load and enhancing user engagement [2] - H5 can integrate location-based services (LBS) and real-time data interfaces to intelligently push cultural content based on user location and behavior, creating a virtual-physical integration [3] Group 2: XR Technology - XR technology, encompassing VR, AR, and MR, provides a multi-dimensional solution for the digital narrative and interactive experience of cultural heritage [4] - It transforms static cultural entities into interactive digital twins using high-precision digitization, allowing users to engage with multi-modal information in a virtual-physical context [5] - The non-linear narrative model of XR technology enables users to become active explorers, constructing personalized cognitive maps through autonomous interactions [5] Group 3: Mobile Applications and Social Media - Mobile applications and social media platforms create an ecological matrix for cultural heritage dissemination through terminal adaptability, data-driven approaches, and community operations [6] - They facilitate the transformation of physical spaces into intelligent cultural narrative environments, enhancing user interaction through ergonomic design and multi-dimensional feedback mechanisms [6] - User-generated content and algorithmic recommendations on social media activate community-driven cultural heritage dissemination, while data analytics provide quantitative support for cultural strategies [7]

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The younger generation is actively reshaping the cultural consumption landscape, seeking immersive experiences and quick content consumption to meet their emotional and informational needs [5][6] - The rise of immersive experiences, fragmented learning, and fast-food content reflects the changing preferences of young consumers [5][6] Summary by Sections 1. Immersive Experience - Young consumers increasingly prioritize emotional connections in their consumption, seeking immersive experiences that resonate deeply and create lasting memories [14] - The immersive performance market has seen significant growth, with a market size reaching 3,029 million in 2023, projected to grow further [20] - Interactive narratives and real-life engagement in entertainment, such as escape rooms and immersive theater, are popular among young audiences [31][32] 2. Female Narratives - The rise of female narratives in film and television has gained significant attention, marking 2024 as a "year of feminist cinema" with multiple successful female-led projects [49] - Young audiences are increasingly evaluating media based on the presence of female perspectives and narratives [53] - The emergence of all-female variety shows and female comedians has enriched the content landscape, encouraging more women to voice their experiences [56][61] 3. Spiritual Utopia - There is a growing demand for content that offers emotional healing and a break from the fast-paced lifestyle, leading to the popularity of slow variety shows [68] - Documentaries and cultural slow shows provide audiences with a sense of connection and relaxation, addressing the need for mental wellness [72][79] 4. Fragmented Learning - Podcasts have become a significant medium for young people, with 1.5 billion listeners in China, as they seek deeper insights and knowledge during their fragmented time [102] - The podcasting landscape is thriving, with a 63.3% increase in platform users, indicating a shift towards more substantial content consumption [102] 5. Fast-Food Content - The trend of fast consumption is evident in the rise of short dramas and quick content formats, catering to the need for instant gratification among young audiences [123] - The short drama market is projected to grow significantly, reflecting the demand for quick entertainment options [128]