Core Viewpoint - Pinduoduo is sacrificing short-term profits to build a sustainable platform ecosystem, emphasizing long-term investments over immediate financial returns [1][2][3] Financial Performance - In Q1 2025, Pinduoduo reported total revenue of 95.672 billion yuan, a 10% year-on-year increase, but below market expectations of 101.6 billion yuan [1] - The net profit for the same quarter was 14.742 billion yuan, a significant decline of 47% year-on-year, with adjusted net profit at 16.92 billion yuan, also falling short of the anticipated 27.88 billion yuan [1] - The stock price dropped over 20% in pre-market trading following the earnings report, leading to a market capitalization loss of over 23 billion USD [1] Strategic Shift - Pinduoduo's revenue structure shows online marketing services revenue at 48.722 billion yuan, up 15%, while transaction services revenue was 46.950 billion yuan, growing only 6% [3] - The decline in revenue growth is attributed to Pinduoduo's strategic shift towards supporting merchants, including reducing commissions and fees, which has impacted transaction service revenue growth [3][4] - Total operating expenses surged by 37% year-on-year, significantly outpacing revenue growth, with sales and marketing expenses reaching 33.403 billion yuan, accounting for 34.9% of total revenue [3][4] Long-term Investment Initiatives - Pinduoduo announced a "100 billion support plan" aimed at providing resources to merchants over the next three years, which includes lowering commissions and fees [4][5] - The company is transitioning from being a traffic distributor to an ecosystem builder, focusing on supporting small and medium-sized businesses and enhancing supply chain efficiency [5][6] Market Trends and Challenges - The overall e-commerce market in China is experiencing a shift towards high-quality growth, with online retail sales increasing by 7.7% year-on-year from January to April 2025 [6] - Pinduoduo is also facing challenges in its global business due to changes in international trade policies and increased operational costs, leading to a strategic pivot towards localizing operations in overseas markets [7][8][9] - The market reaction to Pinduoduo's earnings report reflects a divided sentiment, with some investors optimistic about the company's long-term strategy while others are concerned about its domestic market challenges and international uncertainties [9]

Core Viewpoint - Pinduoduo is sacrificing short-term performance to invest in a healthier platform ecosystem, leading to a slowdown in revenue growth and a significant drop in profits [1][2][3] Financial Performance - Pinduoduo reported Q1 2025 revenue of approximately 957 billion yuan, a year-on-year increase of 10%, marking the lowest growth rate in recent quarters [1][2] - Operating profit for the quarter was 183 billion yuan, down 38% year-on-year [1] - The revenue fell short of market expectations by nearly 6 billion yuan, while profits were nearly 9 billion yuan below forecasts [1] - Net profit attributable to ordinary shareholders was 147.4 billion yuan, a decline of 47% year-on-year [2] Revenue Composition - Revenue is derived from online transaction services and transaction service income, with online market service revenue growing by 14.8% to 487 billion yuan, exceeding the expected 13.5% [2] - Transaction service income increased by 5.8% to 470 billion yuan, falling short of the expected 560 billion yuan [2] Investment Strategy - Pinduoduo's high marketing expenses reached 334 billion yuan, a 43% increase year-on-year, reflecting a significant investment in user and merchant subsidies [3] - The company emphasizes long-term investment over short-term gains, focusing on supporting merchants and consumers [3][4] Merchant Support Initiatives - Pinduoduo has launched initiatives such as "100 billion subsidies" and "1 trillion support" to assist merchants in adapting to market changes [4][5] - The establishment of the "Merchant Rights Protection Committee" aims to enhance service mechanisms for merchants [4] - The "2025 Duoduo Good Specialty" initiative targets local agricultural products, helping merchants and farmers increase production and income [5][6] Future Focus - The company plans to explore more commission reduction measures to alleviate costs for merchants and expand support to small and medium-sized businesses [6][7] - Pinduoduo is committed to enhancing consumer experience through various subsidy policies, including a 100 billion yuan consumer coupon initiative [6][7]

更多成本将被投注于平台生态建设。 拼多多此前多次预警的 "高收入增长不可持续，盈利能力下降趋势不可避免" 正在成为现实。在 2024 四季度及全年财报中，多项数据增速开始放缓。 2024 年四季度，拼多多实现营收 1106 亿元，低于 VA 一致预期的 1178 亿元，同比增速 24.45%，仅 高于 2022 年一季度疫情封控阶段的增速低谷，远低于其他季度增长水平；佣金收入同比增速从 2024 一季度的 327% 连续跌至 33%；得益于克制的营销费用支出，拼多多仍实现了经调整净利润 299 亿 元，同比增长 17.17%，略高于预期。 虽然多项增速放缓，但 2024 年拼多多整体 GMV 增速仍是行业的 3 倍出头，然而资本市场对这家公 司的预期仍持续走低。截至 3 月 26 日，拼多多的滚动市盈率（PE-TTM）为 12.03，对比市盈率 23 的腾讯、19 的阿里、26 的美团，拼多多已经成为了 "最便宜" 的中国互联网大公司之一。 发布 2024 年全年财报后不久，拼多多被传出可能将再投千亿元人民币扶持商家。若情况属实，这意 味着投入将与其 2024 年全年的净利润规模相当。 高效敏捷地奔跑多年后， ...

在这个过程中，牺牲短期的利润是必须的。 再一个高速增长的季度之后，拼多多市值四天内减值约 800 亿美元。市场调整如此剧烈，是因为拼多多两 位 CEO 先后在电话会中说，二季度 "受益于改善的宏观环境，实现了强劲的财务业绩"，但面对消费需求 变化、竞争加剧以及全球环境的不确定性，公司需要增加投资、盈利能力因此受到影响。 之后拼多多董事长兼联席 CEO 陈磊又在分析师问答环节重申了前几个季度对投资人的预警：高收入增长 不可持续、盈利能力下降趋势不可避免、全球业务面临重大不确定性。他还给了更明确的预期称，盈利能 力会从三季度开始逐渐下降，且短期内不会有反弹。 在股东回报方面，拼多多也暂时不打算改变现有策略。"公司仍处于投资阶段，我们面临来自不同领域的 激烈竞争以及外部因素带来的不确定性。" 陈磊说。"因此，我们的管理团队和我一致认为，现在不是进行 股票回购或分红的合适时机。在可预见的未来几年内，我们也不认为有这样的需求。" 今年二季度拼多多总收入 970 亿元，以国内主站广告收入为主的在线营销收入贡献 491 亿元，包含海外 Temu 佣金收入的交易服务收入贡献 479 亿元，分别对应 29% 和 234% 的同 ...