集成产品开发

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21对话|引入华为IPD流程,给广汽带来的最大改变是什么?
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-27 10:37
0:00 广汽作为一个传统主机厂,相比新势力造车企业来讲的话,可能在用户思维方面,是稍稍有那么一点不 够聚焦。几乎所有的传统汽车企业最初的做法都是通过市场空间的"扫描"来做自己的定位,到时至今日 这样一个市场环境可以说已经没有空白,能抢夺的只有用户的心智,所以我们现在更聚焦的是对用户需 求的洞察,对人的挖掘。 21世纪经济报道 见习记者何煦阳报道 (视频编辑:廖恺扬) 21汽车·一见Auto记者 何煦阳: 去年我们广汽也打响了"番禺行动",年初的时候我们冯董又宣布我们要学习华为的IPD (Integrated Product Development,集成产品开发)流程。这两轮变革有没有对我们造成什么影响? 广汽昊铂HL产品总经理 邱俊杰: ...
整合广汽集团与华为各自优势 华望汽车正式开启招聘
Zheng Quan Ri Bao· 2025-06-18 16:00
Group 1 - Guangzhou Automobile Group Co., Ltd. (GAC Group) and Huawei Technologies Co., Ltd. have established a joint venture named Huawang Automotive Technology (Guangzhou) Co., Ltd. to focus on smart vehicle development [1] - Huawang Automotive has initiated a large-scale recruitment drive with over 50 positions available across various fields, emphasizing R&D roles such as battery management and intelligent driving systems [1] - The company aims to create a new high-end automotive brand that will integrate Huawei's smart driving software and solutions [1][2] Group 2 - The first product from Huawang Automotive is expected to be launched in 2026, with Huawei leading the product definition and positioning [2] - GAC Group and Huawei are collaborating to develop a luxury smart electric vehicle priced around 300,000 yuan, based on a new architecture and advanced technology [2] - GAC Group's existing brands are being positioned with distinct intelligent driving missions, targeting different consumer segments within a price range of 100,000 to 1 million yuan [3]