Core Viewpoint - A document claiming to be from Kweichow Moutai Co., Ltd. regarding product supply and structural reforms has circulated on social media, but the company has confirmed it is fake [1][4]. Group 1: Immediate Measures - The company announced an immediate suspension of all product shipments to distributors until January 1, 2026, to alleviate financial pressure during the year-end period [2]. - This suspension aims to prevent panic selling by distributors who may need to repay loans or pay for new stock [2]. Group 2: Long-term Structural Reforms - The company plans to significantly reduce the quotas for non-standard products as part of its long-term structural reforms for 2026 [2]. - Specific reductions include a 30% cut in quotas for Moutai 15-year and 1-liter Flying Moutai, a 50% cut for Zodiac Moutai, and a complete cessation of supply for Color Glaze Rare Moutai [2]. Group 3: Market Response - Following the circulation of the fake document, the wholesale price of Flying Moutai briefly rose but then fell again, with prices reported at 1560 yuan per bottle on December 15, down from 1570 yuan [4]. - On December 12, the price had dipped below the official guidance price of 1499 yuan, reaching 1495 yuan [4].

周末踏足资阳古巷，青砖黛瓦间飘来的不仅是麻香与甜意，更藏着延续两千年的饮食密码，一同前往的食客都忍不住感叹：原来低调的小城，才最懂舌尖的 欢喜。 古巷烟火"一口沦陷的资阳味道"。刚踏入古巷的青石板路小吃摊就飘来阵阵香气。凉面拌上秘制红油，筋道爽滑中带着芝麻的醇厚；现做的凉皮裹着黄瓜 丝，淋一勺蒜水便鲜得跳脚。 提起四川大家想到的一定是吃、喝、玩、乐。谈到美食多数人会想到成都、乐山、自贡等地，却鲜少留意资阳这座藏在川南的五线小城。它没有网红城市的 喧嚣，却凭着沱江滋养的水土，孕育出满街的地道风味。 这份技艺流传至今，成了资阳人餐桌上的默契。如今在宝莲酒的酿造工坊里，还能看见匠人遵循古法，用高粱、糯米、大米、小麦、玉米五种粮食发酵，经 蒸馏陈酿后得到透亮的佳酿，入口绵甜，余味悠长。它也算是地道的本土品牌，算是资阳的一道特产，送朋友有面儿。 在资阳人的宴席上，这酒既是待客的诚意，也是传承的符号，离开时闲逛特产店，货架 "宝莲系列" 酒品显眼可见，老板说这是传承老烧坊技艺的本地佳 酿，不少游客都会带几瓶当伴手礼。 礼】 资阳羊肉汤是必点菜，选用本地黑山羊慢炖四小时，汤色乳白却不油腻，撒上葱花后鲜得人舌尖发颤。老板还给 ...

天眼查App显示，近日，四川九霞轻醑商贸有限公司成立，法定代表人为李勇，注册资本100万人民 币，经营范围为许可项目：酒类经营；旅游业务。（依法须经批准的项目，经相关部门批准后方可开展 经营活动，具体经营项目以相关部门批准文件或许可证件为准）一般项目：食品销售（仅销售预包装食 品）；国内贸易代理；货物进出口；食品进出口；食用农产品零售；食用农产品批发；互联网销售（除 销售需要许可的商品）；食品互联网销售（仅销售预包装食品）；工艺美术品及收藏品批发（象牙及其 制品除外）；农副产品销售；日用杂品销售；五金产品批发；五金产品零售；新鲜水果零售；厨具卫具 及日用杂品批发；婚庆礼仪服务；会议及展览服务；社会经济咨询服务；广告设计、代理；组织文化艺 术交流活动；广告发布；包装服务。（除依法须经批准的项目外，凭营业执照依法自主开展经营活 动）。 ...

5月31日，在绿水青山间的四川郎酒生态制曲车间里，随着一声令下，2025郎酒端午制曲生产正式启动。郎酒同步发布了"2025版郎牌郎"及首款现场定制产 品"郎酒庄园·华夏百家姓系列酒"。 据介绍，郎酒恪守传统大曲坤沙"12987"工艺，即以一年为期，端午制曲、重阳下沙、两次投粮、九次蒸煮、八次发酵、七次取酒。其中，在端午前后，小 麦成熟，赤水河流域气温升高，微生物活跃。每年，郎酒都在端午时节开展制曲工作。 四川泸州古蔺县委书记赵源华出席大典并致辞。他表示，郎酒的发展，承载着2万多郎酒人的共同愿望，承载着古蔺县委、县政府和88万老区人民的殷切希 望，承载着重要的发展使命和社会各界的关怀厚望，期盼郎酒能用时间价值、长期主义推动长久发展。 郎酒股份总经理汪博炜致辞 大典仪式上，郎酒股份总经理汪博炜以三个"热"表达了郎酒在品质坚守、产业生态与品牌价值层面的深度思考。他表示，"车间热火朝天"，源于对郎酒工艺 的坚守和品质的追求；"郎酒人赤诚热爱"，根植于郎酒人的职业信仰与企业的长期主义；"庄园热忱邀约"，体现郎酒以"家"为纽带与员工、消费者、合作伙 伴的双向奔赴，让"家" 的概念从生产端延伸至消费端。 2025版郎牌郎升 ...

Group 1 - Chengdu Rongjiu plans to acquire Jiangkou Chun and Xiao Jiao Lou to save "Little Golden Flower" [1] - PepsiCo undergoes significant strategic adjustments, including factory closures, layoffs, product line reductions, and price cuts [1] - Coca-Cola announces a leadership change, with James Quincey stepping down as CEO and replacing him with Beverages President, Bai Ruikai [1] Group 2 - Heytea closes over 650 stores in a year, with more than half of its affiliated branches being deregistered [1] - Xijiu and China National Petroleum Corporation establish the first joint venture company [1]

Core Insights - The China Enterprises Going Global Base was officially launched at the Hainan Ecological Software Park, aiming to leverage the advantages of the Hainan Free Trade Port to create a comprehensive ecosystem for companies going abroad [1][2] - The base integrates policy, service, and resource elements to provide full-cycle support for enterprises looking to expand internationally, focusing on sectors such as consumer electronics, medical devices, and financial technology [1][2] Group 1 - The launch event attracted over 300 participants, including executives from more than 200 listed companies and representatives from international organizations, discussing cross-border development opportunities in twelve key industries [1] - A roundtable discussion titled "New Forces Going Global Reshaping the Landscape" featured representatives from various sectors, including technology, automotive, finance, and consulting, exploring opportunities and innovative paradigms for the new economy [1] Group 2 - The base aims to provide a full-chain service ecosystem, including one-stop entry assistance, a "Going Global Service Resource Pool," and a green channel for government services [2] - It connects capital resources with professional institutions like brokerages and accounting firms to offer services such as equity financing and listing path planning, facilitating the capital process for enterprises [2] - Eight companies, including Langjiu Co., Dongfang Yuhong, and Yuyuan Co., signed agreements with the base, representing various sectors such as new consumption, commercial retail, medical health, and financial investment [2]

Core Insights - The report highlights that the younger generation has become the main force in alcohol consumption, with distinct new trends and characteristics emerging in their drinking behavior [1][7][9] Consumption Trends - By 2025, the participation rate of the Gen Z legal drinking population is expected to reach 73%, an increase of 7 percentage points from 2023 [1][9] - Social media discussions related to drinking have surged over 200% year-on-year, with interaction volume exceeding 1.4 billion [1][9] - Key platforms for discussions include Douyin and Xiaohongshu, with "tipsy" being the most popular topic [1][10] Emotional Drivers - Emotional value is identified as the core driver for young people's drinking behavior, with "happiness," "joy," and "relaxation" being frequently associated emotions [1][13] - Drinking is also used to alleviate anxiety and fatigue, indicating a trend towards emotional management through alcohol [1][13] Beverage Preferences - Beer remains the staple choice, while white liquor is innovating to attract younger consumers. Low-alcohol trendy drinks like sparkling wine, cocktails, and fruit wine are rapidly gaining popularity, with fruit wine seeing a growth rate of 273% [1][22][19] - Popular brands among young consumers include RIO, Guoli Fang, Moutai, and Wuliangye, with Bacardi also favored for cocktail bases [1][23][20] Drinking Scenarios - Diverse drinking scenarios have emerged, with home and bistro bars being core consumption settings. Social gatherings with friends and family are the most common, while personal drinking has surged by 200% year-on-year [1][2][30] - The report notes that after-work and pre-sleep are the primary times for solo drinking, with beer, wine, and low-alcohol beverages being popular choices [1][2] Trends in Mixology and Health - Over 60% of young people are keen on making their own cocktails, with a 175% increase in related social media discussions [1][24] - Health consciousness is driving demand for low-alcohol beverages, with 83% of young consumers preferring drinks with an alcohol content below 20%. The low-alcohol market is projected to reach 74 billion yuan by 2025, with a compound annual growth rate of 25% [1][2]

据了解，现场还同步发布"参天地"三大产品，即参天地酒（陈酿）、参天地酒（佳酿）及参天地酒（精 酿）。 北京商报讯（记者 刘一博 冯若男）12月11日，北京商报记者从贵州习酒公众号获悉，中石油好客习酒 供应链（贵州）有限公司揭牌仪式暨"参天地"新品发布会在习酒商务体验中心举行。据悉，新成立的合 资公司由中石油昆仑好客与习酒集团联合组建，旨在整合中石油全国超两万个线下终端与习酒70余年酿 造优势，打造"线下+线上"全渠道酒类消费新生态。 ...

Group 1 - The core viewpoint of the article highlights that Qunxing Toys (SZ 002575) held its sixth second board meeting on December 11, 2025, to discuss the proposal for the second extraordinary shareholders' meeting of 2025 [1] - For the first half of 2025, Qunxing Toys reported that its revenue composition was as follows: 80.56% from liquor sales, 10.32% from intelligent computing business, and 9.12% from leasing of self-owned properties and operation services of entrepreneurial parks [1] - As of the report date, Qunxing Toys has a market capitalization of 4.4 billion yuan [1]

今年1月，国家市场监督管理总局（国家标准化管理委员会）发布《烈性酒质量要求 第1部分：威士忌》（GB/T 11856.1-2025），并将于2026年2月1日 正式实施。为解读和传播新国家标准，助力国内威士忌产业发展，近日，由浙江穿岩十九威士忌酒业有限公司主办的"糯米威士忌增彩世界品类 非遗双酿再 谱东方新韵——创新威士忌主题圆桌会"，在北京举办。 圆桌会现场。 江南大学原副校长、江南大学博士生导师、国务院政府特殊津贴享有者徐岩，国家酒类品质与安全国际联合研究中心主任、中国食品发酵工业研究院教 授及高级工程师王德良，世界中餐业联合会会长助理牟栋梁，重庆市政府参事、文化学者杨一，西南财经大学公共管理学院教授、能源经济和环境政策研究 所所长李丁，中国绍兴黄酒集团有限公司党委书记、董事长孙爱保，湖南大学与湖南杂交水稻研究中心袁隆平团队酿酒专用粮方向研究员曾佳，浙江穿岩十 九威士忌酒业有限公司董事长、香港凤凰集团（远东）投资有限公司董事兰俐参加了圆桌会。 圆桌会上，中国非遗酿酒技艺传承代表、酿造领域专家、餐饮领域专家和酒业界代表，共同讨论了我国非遗酿酒技艺如何在当代创新、如何运用传统酿 酒技艺和专研糯米品种新创糯米威 ...