一、明确享受补贴品类、范围和标准 2026年1月1日起，按照全国统一的品类和标准，对个人消费者购买1级能效或水效标准的冰 箱、洗衣机、电视、空调、热水器、电脑6类家电产品，以及单件销售价格不超过6000元的 手机、平板、智能手表（手环）、智能眼镜4类数码和智能产品给予补贴。补贴标准为上述产 品扣除各环节优惠后最终销售价格的15%，每人每类可补贴1件，其中，家电产品每件补贴不 超过1500元，数码和智能产品每件补贴不超过500元。 来源：商务部网站、央视新闻客户端 商务部等部门12月31日发布关于做好2026年家电以旧换新、数码和智能产品购新补贴工作的 通知。 通知明确，2026年1月1日起，按照全国统一的品类和标准，对个人消费者购买1级能效或水 效标准的 冰箱、洗衣机、电视、空调、热水器、电脑 6类家电产品，以及单件销售价格不超 过6000元的 手机、平板、智能手表（手环）、智能眼镜 4类数码和智能产品给予补贴。 补 贴标准为上述产品扣除各环节优惠后 最终销售价格的15% ，每人每类可补贴1件，其中，家 电产品每件补贴 不超过1500元 ，数码和智能产品每件补贴 不超过500元 。 全文如下： 商务部等5部门 ...

智通财经APP获悉，国投证券发布研报称，2026年家电以旧换新政策落地，相较于2025年，明年补贴政 策支持范围有所缩小、补贴比例有所下调、更聚焦高能效产品，整体内容基本符合市场预期，有望刺激 家电内销边际改善，推动行业产品结构优化。预计国内家电消费将保持稳健表现，具有研发、渠道和品 牌优势的白电、黑电企业将更受益于新政策；外销方面，中美贸易冲突趋于缓和，关税压力有望降低， 且家电企业全球产能逐步释放，新兴市场持续贡献增量。 3)实施机制方面，2026年政策明确在全国范围内执行统一的补贴标准；建立补贴资金预拨制度，缓解企 业垫资压力；充分发挥不同销售渠道优势，支持线下实体零售；增加农村地区线下经营主体、引导线上 渠道向农村地区倾斜等方式，提高农村地区消费便利度。 2025年以旧换新政策有效刺激家电消费 据国家统计局数据显示，2025年1-11月份，全国限额以上单位家用电器和音像器材类商品零售额 YoY+14.8%。据央视新闻援引商务部消息，1-11月，全国家电以旧换新超12844万台，测算累计补贴金 额约827亿元，带动家电消费约4395亿元。家电以旧换新补贴政策带动更新需求释放，有效提振家电消 费景气。 2 ...

12月30日，国家发展改革委、财政部发布了《关于2026年实施大规模设备更新和消费品以旧换新政策的 通知》，明确了明年"两新"政策的支持范围和补贴标准。 其中，消费品以旧换新(以下简称"'国补'")政策方面，进一步集中资源，着力提升覆盖人群广、带动效 应强的重点消费品"得补率"。 "国补"政策都有哪些变化？哪些产品可以享受"国补"？个人能享受多少"国补"？记者进行了梳理： 支持汽车报废更新 个人消费者报废登记在本人名下的乘用车，并购买纳入《减免车辆购置税的新能源汽车车型目录》的新 能源乘用车或2.0升及以下排量燃油乘用车的，给予汽车报废更新补贴支持。 ——购买新能源乘用车补贴车价的12%(最高不超过2万元)。 ——购买新能源乘用车补贴车价的8%(最高不超过1.5万元)。 ——购买2.0升及以下排量燃油乘用车补贴车价的6%(最高不超过1.3万元)。 支持家电以旧换新 个人消费者购买冰箱、洗衣机、电视、空调、电脑、热水器等6类家电中1级能效或水效标准的产品，按 产品销售价格的15%给予补贴，每位消费者每类产品可补贴1件，每件补贴不超过1500元。 支持数码和智能产品购新 相较于2025年，2026年将数码产品购新 ...

国家发展改革委、财政部日前印发《关于2026年实施大规模设备更新和消费品以旧换新政策的通知》 （以下简称《通知》），进一步优化"两新"政策支持范围、补贴标准以及实施机制。同时，为做好政策 平稳有序衔接，满足元旦、春节等旺季消费需求，2026年第一批625亿元超长期特别国债支持消费品以 旧换新资金计划已提前下达。 推动大规模设备更新和消费品以旧换新，在稳投资、扩消费、促转型、惠民生等方面发挥了有力作 用。"2026年'两新'政策聚焦社会普遍关切和民生现实需要展开系统部署，具有精准发力、提质增效的 鲜明特征。"国家节能中心主任刘琼说。 《通知》明确，设备更新方面，在总体延续2025年支持范围的基础上，2026年将新增老旧小区加装电 梯、养老机构、消防救援、检验检测、线下消费商业设施领域设备更新。消费品以旧换新方面，继续支 持汽车以旧换新，家电以旧换新聚焦冰箱、洗衣机、电视、空调、电脑、热水器6类产品；数码产品购 新补贴拓展为数码和智能产品购新补贴，支持范围包括手机、平板、智能手表（手环）、智能眼镜和智 能家居产品（含适老化家居产品）。 在国家信息中心经济预测部副研究员袁剑琴看来，设备更新中的消防救援设施直接关系到 ...

Core Viewpoint - The article outlines the implementation of a large-scale equipment update and consumer goods trade-in policy starting in 2026, aimed at promoting economic growth, enhancing consumer spending, and supporting green and low-carbon development. Group 1: Promotion of Large-Scale Equipment Updates - Support for equipment update projects across various sectors including industrial, electronic information, energy, transportation, and healthcare, with an emphasis on meeting public safety and welfare needs [3][4] - Continued support for the scrapping and updating of old commercial vehicles, prioritizing low-emission and electric trucks, with subsidies following existing guidelines [3] - Encouragement of the electrification of urban public transport through subsidies for new energy buses and battery updates [3] Group 2: Implementation of Consumer Goods Trade-In - Financial support for consumers who scrap old vehicles and purchase new energy vehicles or low-emission fuel vehicles, with subsidies of 12% (up to 20,000 yuan) for new energy vehicles and 10% (up to 15,000 yuan) for low-emission vehicles [6] - Subsidies for household appliances trade-in, providing 15% of the product price (up to 1,500 yuan) for energy-efficient appliances [9] - Support for the purchase of digital and smart products, offering 15% of the product price (up to 500 yuan) for eligible items [7] Group 3: Recycling and Circular Economy - Development of a comprehensive recycling network for waste equipment and consumer goods, including support for resource recycling companies to enhance their capabilities [8][9] - Encouragement of the "Internet + recycling" model to improve the efficiency of waste collection and processing [8] - Promotion of the resource recycling industry through funding and regulatory support to ensure compliance with environmental standards [9] Group 4: Standardization and Supervision - Acceleration of the establishment of standards for energy efficiency and pollution control in key industries, ensuring strict adherence to regulations [10] - Strengthening of supervision over the implementation of equipment updates and consumer goods trade-in policies to prevent misuse of funds [15] - Establishment of a transparent environment for participation in the equipment update and trade-in programs, ensuring fair treatment of all market players [16]

Core Points - The Chinese government has announced a subsidy program for the purchase of certain home appliances and digital products starting January 1, 2026, aimed at promoting consumer spending and supporting the economy [1][2]. Group 1: Subsidy Categories and Standards - The subsidy will apply to six categories of home appliances: refrigerators, washing machines, televisions, air conditioners, water heaters, and computers, all of which must meet a 1st-level energy or water efficiency standard [2] - Additionally, four categories of digital products, including smartphones, tablets, smartwatches (bands), and smart glasses, with a single item price not exceeding 6000 yuan, will also be eligible for subsidies [2] - The subsidy amount will be 15% of the final sales price after discounts, with a maximum of 1500 yuan for home appliances and 500 yuan for digital products per item [2] Group 2: Support for Retail Development - Local authorities are encouraged to implement the subsidy program effectively, utilizing both online and offline sales channels to enhance consumer experience [3] - There is a focus on supporting physical retail stores, including brand specialty stores and professional shops, to maximize their potential in driving consumer spending [3] Group 3: Rural Consumer Access - Measures will be taken to ensure that rural residents, especially in remote areas, can access the subsidy program through increased offline retail presence and online channel guidance [4] - The program will support local commercial centers and encourage large supermarkets and specialty stores to reach rural markets through various outreach methods [4] Group 4: Policy Implementation Optimization - Local governments are required to publish and update the list of participating businesses and ensure compliance with regulations to maintain the integrity of the subsidy program [5] - The program will support various payment methods and allow consumers to change their payment channels if necessary [5] Group 5: Sales Regulation of Subsidized Products - Businesses participating in the subsidy program must adhere to fair pricing practices and provide transparent pricing information to consumers [6] - There are strict prohibitions against price inflation prior to subsidies and mandatory bundling of non-subsidized products [6] Group 6: Funding and Payment Management - Local authorities are tasked with creating a balanced subsidy fund usage plan and ensuring timely disbursement of funds to eligible businesses [7] - The program allows for flexible funding disbursement methods to alleviate financial pressure on participating businesses [7] Group 7: Digital Monitoring and Risk Management - There will be enhanced data collection and monitoring of subsidy products to ensure compliance and prevent fraudulent activities [8] - The use of big data and AI technologies will be employed to detect and prevent irregular transactions [8] Group 8: Logistics and Delivery Management - Delivery companies are required to manage the distribution of subsidized products carefully to prevent fraud and ensure accurate delivery [10] - Monitoring of delivery addresses for unusual patterns will be implemented to detect potential abuse of the subsidy program [10] Group 9: Waste Recycling System Improvement - The program encourages the establishment of a robust recycling system for old appliances, promoting a one-stop service for consumers [11] - Collaboration between sales, production, and recycling companies is encouraged to facilitate the exchange of old for new appliances [11] Group 10: Supervision and Compliance - Local authorities must strengthen oversight and establish mechanisms for monitoring the use of subsidy funds [12] - Violations of the subsidy program will result in penalties, including the suspension of participation and recovery of funds [13] Group 11: Public Awareness and Engagement - There will be efforts to promote the subsidy program widely to increase public awareness and participation [14] - Financial institutions are encouraged to provide support to businesses involved in the subsidy program, enhancing their operational capabilities [14]

Group 1 - The Ministry of Commerce and other departments issued a notice on December 31 regarding the implementation of a subsidy program for replacing old home appliances and purchasing new digital and smart products in 2026 [1] - The notice emphasizes the need for participating businesses to provide a one-stop service for selling new appliances and collecting old ones, while also encouraging promotional activities that offer discounts to consumers who trade in old products [1] - The policy aims to enhance the participation of rural residents, especially in remote areas, by ensuring that they can access the subsidy program and encouraging various commercial entities to extend their services to these regions [1] Group 2 - Starting from January 1, 2026, consumers will receive a subsidy of 15% off the final sales price for purchasing specific energy-efficient home appliances and digital products, with a cap of 1,500 yuan for home appliances and 500 yuan for digital products [2] - The eligible products include six categories of home appliances such as refrigerators, washing machines, televisions, air conditioners, water heaters, and computers, as well as four categories of digital products like smartphones and smartwatches, with a price limit of 6,000 yuan per item [2]

对报废新能源车并购买燃油车的，不给予补贴。 置换更新则是对换购符合条件的新能源乘用车新车，按新车销售价格的8%给予补贴，补贴金额最高1.5万元； 对换购符合条件的燃油乘用车新车，按新车销售价格的6%给予补贴，补贴金额最高1.3万元。 新政策提出，对地方安排的配套资金，允许各地在符合消费品以旧换新政策导向前提下，用于因地制宜自主制 定实施增量补贴政策。对中央下达的支持资金，除用于执行中央统一明确的汽车报废更新、汽车置换更新、6 类家电以旧换新、4类数码和智能产品购新等4个领域补贴政策之外，各地还可用于支持智能家居（含适老化家 居产品）购新补贴。 近日，商务部等7部门发布《关于提质增效实施2026年消费品以旧换新政策的通知》，对汽车、家电、数码和 智能产品等重点消费品的补贴范围和标准进行了优化升级。 此次新政策提出，2026年，中央继续安排超长期特别国债资金，各地按比例安排配套资金，支持消费品以旧换 新政策实施。 在汽车方面，《2026年汽车以旧换新补贴实施细则》明确，明年将继续实施汽车报废更新和汽车置换更新，全 国统一按照新车销售价格的固定比例给予补贴。 报废旧车购买符合条件的新能源乘用车新车，按新车销售价格1 ...

Core Viewpoint - The new policy for 2026 aims to enhance consumer spending through a large-scale equipment update and trade-in program, incorporating subsidies for emerging smart devices like AI glasses, and streamlining the application process for consumers [1][4][6]. Group 1: Policy Adjustments - The 2026 national subsidy policy expands its scope to include both digital and smart products, with AI glasses being newly eligible for subsidies alongside smartphones, tablets, and smartwatches [4]. - The policy introduces a unified national subsidy standard, optimizing the calculation method and ensuring that all eligible consumers can apply without restrictive measures like lotteries [5][6]. - The subsidy for household appliances is focused on six core categories: refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, with a cap of 1500 yuan per item [4][5]. Group 2: Subsidy Standards and Implementation - The subsidy for digital and smart products is set at 15% of the sales price, with a maximum of 500 yuan per item, applicable to mainstream consumer products [5]. - For automobiles, the subsidy structure includes 12% for scrapping old vehicles when purchasing new energy cars (up to 20,000 yuan) and 10% for fuel vehicles (up to 15,000 yuan) [5]. - The application process has been simplified to allow for immediate subsidy access, with online platforms like JD.com facilitating direct claims without additional paperwork [6]. Group 3: Consumer and Market Impact - The policy aims to stimulate rural consumption by providing substantial subsidies and support for logistics and service networks, ensuring that rural consumers can benefit from the national subsidy [1][7]. - The government has allocated 625 billion yuan in special long-term bonds to ensure the availability of subsidy funds, preventing issues related to funding shortages [6]. - The overall adjustments in the subsidy policy are expected to enhance consumer experience, promote green consumption, and drive economic growth through increased spending and industry upgrades [7].

2025年12月26日，由金融界主办的"启航·2025金融年会"系列活动在北京成功举办。海尔智家副总裁、数字化转型总经理兼首席数字官孙丹凤 围绕2025年海尔智家"AI元年"核心战略、数智化转型进展、行业趋势等关键议题，分享了深度见解，勾勒出家电行业数智化转型的清晰路径。 当前，全球经济疲弱增长与风险交织，新质生产力成为驱动中国经济高质量发展的核心引擎，而"人工智能+"行动的深入推进，正加速各行业 从数字化向数智化跃迁。作为家电行业数字化转型的领军者，孙丹凤结合27年海尔智家从业经验，深度解读了AI元年背景下企业数智化转型的 核心方法论迭代、AI项目落地进展，以及家电行业数智化与绿色低碳融合的未来趋势。 据孙丹凤介绍，L1阶段为自然聊天机器人，L2阶段新增推理能力形成智能助手，L3阶段进入智能体阶段，L4阶段实现自主创新，L5阶段则构 建组织级AI体系，完成企业组织流程与体系的全面重构，实现"人定目标、AI做事、人做决策"的未来形态。"智小能"的核心价值在于整合各类 智能体与应用，避免员工在多个智能体间切换的困扰，通过一站式服务直接解决问题，成为企业内部AI应用的核心枢纽。 对于从L3阶段向L5阶段的推进周期 ...