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商贸零售行业周报:马年春节消费稳健恢复,老铺黄金宣布2月底调价
KAIYUAN SECURITIES· 2026-02-24 01:25
Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a steady recovery in consumer spending during the Spring Festival, with significant increases in payment transactions and retail sales compared to the previous year [4][26] - The report emphasizes the importance of high-quality companies in high-growth sectors driven by emotional consumption themes [7][35] Summary by Sections Industry Dynamics - The Spring Festival saw a robust recovery in social consumption, with payment transactions on New Year's Eve reaching 4.931 billion, a 21.64% increase from the previous year [4][26] - Key regions like Hainan and cities such as Tianjin and Zhenjiang showed strong performance in retail and dining, with Hainan's duty-free shopping amounting to 1.03 billion yuan, up 20.9% year-on-year [4][27] - Domestic travel orders surged by 60%, and outbound travel orders increased by over 180% during the holiday period [4][26] Investment Recommendations - Investment Theme 1: Focus on high-end gold and fashion jewelry brands, recommending companies like Laopai Gold and Chaohongji for their differentiated product offerings [7][35] - Investment Theme 2: Emphasize retail companies adapting to trends and AI-enabled cross-border e-commerce leaders, with recommendations for Yonghui Supermarket and Aiyingshi [7][35] - Investment Theme 3: Highlight domestic beauty brands that cater to emotional value and innovative safe ingredients, recommending brands like Maogeping and Proya [7][35] - Investment Theme 4: Focus on differentiated medical beauty product manufacturers and leading medical beauty institutions, recommending companies like Meilitiantian Medical Health and Aimeike [7][35] Market Performance - The retail and social service indices reported declines of 1.59% and 0.78% respectively during the week from February 9 to February 13, 2026 [6][15] - The report notes that the education sector saw the highest growth among sub-sectors, while the watch and jewelry sector led the year-to-date performance with an 11.29% increase [6][18] Company Highlights - Laopai Gold reported a significant revenue increase of 250.9% in the first half of FY2025, driven by strong consumer demand and brand expansion [37] - Chaohongji is expected to achieve a net profit growth of 125% to 175% in FY2025, supported by its differentiated product strategy [37] - Maogeping and Proya are highlighted for their strong performance in the beauty sector, with Maogeping achieving a revenue increase of 31.3% in FY2025 [37]
黄金太疯狂,有人花超11万元买了“五金”
Mei Ri Jing Ji Xin Wen· 2026-02-23 22:39
黄金又涨了!2月23日晚,现货黄金再次站上5200美元/盎司。 媒体查询国内黄金饰品价格,发现多家黄金珠宝品牌2月23日公布的境内足金首饰价格涨回1500元/克以上。其中,老凤祥报价1538元/克;周大福报价 1545元/克;老庙黄金报价1538元/克;周生生报价1550元/克。 | 令日等似(下海) | | | | | 周 大 福 | $4.1 (0) | | --- | --- | --- | --- | --- | --- | --- | | | | | | | 今日金价 | | | 8487 | | | | | 更新于2026年02月23日 09:23:14 | | | | | | | | 品等 (饰品、工艺品类) | 1545元/克 | | | | | | 零售金价 | 工艺金章金条类 | 1355元/克 | | 参篇 | 足美 ¥ 1538 | 铝金 * 960 | 金条 ¥ 1396 | | | | | | | | | | 黄金增值服务金价 | 1315元/克 | | 足金 | | | | 黄金增值服务 | (金条、金章不作增值服务) | | | 中国语 | * 1538 | | | | | | ...
北京广州等多地老铺黄金门店排长队抢购,谁在为“一口价”的连年上涨买单
Sou Hu Cai Jing· 2026-02-23 16:30
当买一枚金葫芦需要像抢票一样拼手速时,黄金的定价逻辑已经发生变化。 春节假期尾声,老铺黄金排队买金的景象在多地出现。北京国贸、广州太古汇,以及香港海港城等地, 清晨的老铺黄金门店外都排起了长队。有人凌晨4点起床,有人跨城前往。线上,消费者实时刷新排号 进度;线下,队伍在商场开门前就已成形。 在尚未开设门店的济南、青岛等城市,消费者的情绪则被转化为另一种稀缺焦虑。在社交平台上,不少 山东消费者无奈抱怨:"希望老铺能来济南,现在想买,都得去外地。"有人在评论区交流此前坐高铁去 北京"当天来回"的购金攻略。 触发这波购金潮的,是一则简短的调价公告。2月18日,老铺黄金宣布月底启动年内首次调价。公告未 披露具体涨幅,但市场预期在10%到15%之间。热门款式单价通常过万元,晚几天买,可能要多花几千 元。 值得关注的是,涨价在这个品牌身上形成了明确的购买预期。 老铺黄金实行"一口价"。它的价格不随每日金价波动,而是在特定时间点统一调整。消费者不再盯国际 金价,而是盯品牌的调价动作。价格变化有了确定的时间表,赶在涨价前买入,就成了一种自然的选 择。 谁在为"一口价"的连年上涨买单? 黄金消费向来有"买涨不买跌"的心理。老铺 ...
首饰金能“七天无理由退货”吗?
Zhong Guo Jing Ji Wang· 2026-02-23 14:50
新春期间,首饰金消费热情不减,但购买后能退货吗?"七天无理由退货"是消费者重要的"后悔权",但 对黄金这类特殊商品来说,适用情况较为复杂,一起来看本期快问快答↓ Q 首饰金和投资金条、金币的退货规则一样吗? A:根据《中华人民共和国消费者权益保护法》第二十五条,消费者定作的,鲜活易腐的,在线下载或 者消费者拆封的音像制品、计算机软件等数字化商品,交付的报纸、期刊以及其他根据商品性质并经消 费者在购买时确认不宜退货的商品,不适用七天无理由退货。黄金虽未被明确列入其中,但由于贵金属 的特殊性质,一般属于不宜退货的商品。 投资金条、金币并非普通消费品,价格波动是常见风险,银行、线上电商、品牌金店普遍不支持其无理 由退货。不过,相较于投资金条、金币的金融属性,首饰金消费属性更强,"七天无理由退货"有一定的 协商空间。 Q 首饰金何时适用"七天无理由退货"? A:消费者因标识不清、工艺瑕疵、重量不符等质量缺陷要求退货是法定权利,不受"七天"或"无理由"的 限制,而首饰金的无理由退货主要适用于一些线上平台。在无质量瑕疵时,实体金店销售金饰一般"离 柜概不退换",即使买贵了,也只能以补差价的形式调换款式。 Q A:线上渠道 ...
不要以为手上的黄金升值了,实际情况并不是
Sou Hu Cai Jing· 2026-02-23 12:33
不要以为手上的黄金升值了,实际情况并不是。今天是春节假期最后一天,准备把去年九月份我过生日时,我妈送给一个金镯子换成小一点的,由于人瘦 了,戴起有点大了。去了家附近商场里面是一线品牌周姓品牌店,今天的金价是1550元/克。我拿去的金镯子是16.4克,加上我有一对金耳环,2.8克,加起 来一共19.2克。由于是以旧换新,而且当时买的时候不是在周姓家买的,要扣除3%的折旧费,所以,原本19.2克的黄金变成了18.62克。这还不算完,以旧 换新,不是按照今天金价1550元,而是要减231元/克的新旧补差,算下来是1319元/克。 5 X 0.97 = A 85 i 4.85×1319 = 6397 21.83+4.9 + 26.73 1550×21.83+150 1552 × 4.9 + 4 00 = 如果我要换新的,必须选择比18.62克要重的,轻的不行,因为他们不补差价,比如选20克,那么我还要补1.38克的钱,这1.38克按照1550元/克计算,同时 还需要收总克数20克的148元/克加工费。去年九月份买的时候是接近850元/克,还没算加工费,如今按照这个价格,基本上没有划算多少。到另外一家龙凤 金店去询问时 ...
老铺金条变“金甲”,黄金美甲新年行情火爆 每经记者调查:“微金”消费能撬动多大市场
Mei Ri Jing Ji Xin Wen· 2026-02-23 11:52
Core Insights - The rise of "golden manicure" reflects a shift in consumer behavior, particularly among younger demographics, who are increasingly viewing gold as a form of self-expression rather than just an investment [7][10] - Despite the growing popularity of gold in beauty applications, traditional gold jewelry companies are facing significant challenges, with declining revenues and store closures [10][11] Industry Trends - The gold jewelry market has seen a decline in sales, with Chow Tai Fook reporting a 1.1% drop in revenue for the 2026 fiscal year, marking a five-year low, and a closure of 611 stores [10] - The gold jewelry sector is attempting to adapt by exploring collaborations, price increases, and online sales, but these efforts have yielded limited success [10] - The global nail care market is projected to grow from $25.76 billion in 2025 to $36.26 billion by 2032, with a compound annual growth rate of 5.01% [7] Consumer Behavior - Consumers are increasingly willing to spend thousands on "golden nails," with some using old jewelry to create custom manicures, reflecting a desire for unique and personalized beauty experiences [5][6] - The perception of gold is shifting from a long-term investment to an immediate form of expression, with consumers valuing its aesthetic and symbolic significance over its monetary value [9][10] Market Dynamics - The emergence of "golden manicure" is seen as a potential solution to the challenges faced by both the gold jewelry and nail care industries, as it offers a new avenue for consumer engagement [10][12] - There is a growing interest in smaller gold accessories for manicures, which could lead to increased frequency of purchases and a shift in consumer demographics [12] Regulatory Considerations - Concerns have been raised regarding the legality of recycling gold scraps from manicures, as such practices may violate regulations set by the People's Bank of China [2][12] - Legal experts emphasize the importance of maintaining clear boundaries for nail salons, advising against involvement in gold recycling or trading [12][13]
国内金饰价格较上周五大涨
Mei Ri Jing Ji Xin Wen· 2026-02-23 03:26
每经AI快讯,今日国内黄金饰品价格对比显示,多数金店金饰价格较上周五涨约46元/克,报价落在 1508元/克(菜百首饰)至1550元/克(周生生)区间。 ...
金价,再度大涨!“现在结婚五金至少10万元”
Sou Hu Cai Jing· 2026-02-22 14:13
2月21日 金价又涨了 "结婚五金起步价 迈入10万元大关" 话题冲上热搜 现货黄金价格 重回5100美元/盎司 日内涨幅为2.2% 国内品牌金饰克价 1夜上涨近50元 受国际金价影响,国内多个品牌黄金饰品克价涨回1500元上方。 截至2月22日,周大福报价1545元/克,较前一日每克上涨46元;周六福报价1540元/克,较上一日每克上涨46元;周生生报价1550元/克,较上一日每克上 涨48元。 1月29日,在浙江省湖州市德清县禹越镇的一家金店,店员在整理黄金首饰。新华社发(倪立芳 摄) 2月21日,湖南长沙。春节假期金价持续上涨,中国黄金蔡锷中路店高店长表示,今年春节金价1588元/克,"现在五金至少10万"。高店长介绍,门店6克 以内的套链销量较好,五千元左右,大家还是能接受得了。 黄金持续上涨 "现在五金至少10万元" 春节期间,婚庆市场迎来旺季,年轻人掀起一轮订婚、结婚的热潮。作为传统婚俗必备的"五金"需求量激增。 虽然黄金价格走高,但刚需人群购买热情不减。 2月20日,广州某百货公司黄金专柜值班经理黄柏生表示,"春节假期,传统饰品类的婚庆产品,很受欢迎。特别是金手镯比较抢手,销售方面(环比)增 幅 ...
春节买金热有金店排队8小时
Xin Lang Cai Jing· 2026-02-22 13:47
转自:贝壳财经 调价的同时,不少黄金品牌如老铺黄金、周大福等推出了"满1000-100"、"克减优惠"、"工费折扣"等活 动。或因调价和活动刺激,国内多地出现买金热潮。以老铺黄金为例,部分门店不到上午9点已经无号 可取,有网友反馈排队时间超8个小时。 金价一路飙升至1500元,哪些人还在抢购黄金呢?有水贝商家透露,春节期间购买三金、五金的客人占 了多数。22日,#结婚五金起步价迈入10万元大关# 冲上热搜。有商家表示,现在五金至少10万起,小 克重金饰销量更好。 实际上,春节本就是黄金消费的传统旺季,婚嫁、赠礼等刚性需求集中释放。此外罗湖发布披露的数据 显示,旧换新业务同比增长超50%,成为拉动消费增长的核心动力。@蓝鲸新闻 【#春节买金热有金店排队8小时#】#哪些人在春节排队买金# 在经历一段时间的高位波动后,现货黄金价格重回5100美元/盎司,国内多家品牌足金饰品报价随之涨 至1500元上方。据蓝鲸记者不完全统计,多家黄金品牌已在2025年普遍涨价2-4次。 ...
金饰克价一天上涨近50元,“现在结婚五金至少10万”
Di Yi Cai Jing Zi Xun· 2026-02-22 10:28
2月21日,现货黄金价格重回5100美元/盎司。国内黄金饰品价格对比显示,多家黄金珠宝品牌当日公布 的境内足金首饰价格涨回至1500元上方。其中,周大福报价1545元/克,较前一日每克上涨46元;周六 福报价1540元/克,较上一日每克上涨46元;周生生报价1550元/克,较上一日每克上涨48元。 2月21日,湖南长沙。春节假期金价持续上涨,中国黄金蔡锷中路店高店长告诉记者,今年春节金价 1588元/克,"现在五金至少10万"。高店长介绍,门店6克以内的套链销量较好,5千元左右,大家还是 能接受得了。 来源 | 中国新闻周刊综合自现代快报、智通财经 编辑 | 七三 ...