整理 ｜ 李小霞 #Big News# 中国消费者买不动爱马仕 爱马仕在中国市场增长放缓。 4月17日，爱马仕发布2025年第一季度财报，该集团收入达到41.29亿欧元，按当前汇率同比增长 9%，接近双位数增长。按恒定汇率则增长7%。亚洲市场（不含日本）增长仅为1.2%至19.7亿欧 元，主要受中国市场奢侈品消费低迷，人流量下降的影响。 从地区来看，日本市场表现最为强劲，增长17%至4.2亿欧元，法国本土增长14.2%至3.6亿欧元，欧 洲其他地区增长12.7%至5亿欧元，美洲市场增长11%至7亿欧元，中东所在的其他区域增长14.1% 至1.9亿欧元。 按业务来分，皮具与成衣领跑，但腕表与香水承压。皮具与马具依旧是集团收入支柱，同比增长 10%，成衣与配饰增长7.2%，丝绸与纺织品增长4.5%，珠宝与家居等增长6.1%，其他产品类别增 长16.5%，香水与美妆板块基本持平，同比下降0.5%。腕表业务大跌10%，为本季度中唯一出现明 显下滑的板块。 报告期内，溜溜果园营销开支分别为0.7亿元、0.77亿元、0.61亿元；广告开支分别为0.67亿元、 0.74亿元、0.79亿元。经计算，三年间，溜溜果园营销开支、 ...

新华社重庆4月19日电 一辆橘红色的公路汽车，稍加改造便成了一个移动咖啡馆，来自广州的咖啡品牌"公路咖啡"吸引着往来游客。"国内消费者越来越注重个性 化、体验感，对咖啡豆也有了更深考究，关注豆子的溯源和工艺，我们也会直接飞到埃塞俄比亚、肯尼亚原产地采购以保证品质。"品牌主理人王 方树说。 新华社记者李晓婷、吴燕霞、杨仕彦 一粒小小咖啡豆，从哥伦比亚安第斯山地区的火山土壤中生长，经发酵、烘焙后沉淀出独特风味，最终在大洋彼岸中国西部山城的烟火气中 释放。 4月18日，为期三天的2025重庆国际咖啡节在重庆市渝中区解放碑十字金街开幕。来自哥伦比亚、意大利、法国、韩国、越南等18个国家和地 区，中国23个省份的210余个咖啡相关品牌围绕咖啡消费体验、产品展示、赛事竞技、贸易合作开展交流，现场签约金额超5000万元。 素有"软咖啡黄金产区"美誉的哥伦比亚首次作为主宾国亮相咖啡节。"中国已成为哥伦比亚咖啡第六大出口市场，在中国持续开拓咖啡贸易版 图具有重要战略意义。"哥伦比亚驻华大使馆公使衔参赞圣地亚哥·甘博亚表示。 香草味、焦糖味、杏仁酒味……不同风味和口感在舌尖绽开，哥伦比亚博恩冻干咖啡大中华区负责人宣秀丽正热情接待 ...

华为与上汽合作的 SAIC 尚界正式发布。 4 月 16 日，在鸿蒙智行新品发布会，问界 M8、问界新 M7 新配色、享界 S9 增程版上市。此外， 尊界 S800 还公布了内饰设计，而 SAIC 尚界品牌也首次官宣。 其中，问界 M8 提供五座与六座两种版本，每个版本分为三种配置，建议零售价为 35.98 万-44.98 万元。该车搭载华为途灵平台，标配双腔空气悬架。HUAWEI ADS 3.3 系统配备包含 1 个 192 线激 光雷达、1 个高精度固态激光雷达在内的 30 个高精度传感器。M8 Max+ 五座版的纯电续航 310km，综合续航 1526km。 在发布会上，华为与上汽集团合作的 SAIC 尚界正式发布。SAIC 尚界定位 "风格至尚、科技至尚、 信赖至尚、人人至尚"。华为常务董事、终端 BG 董事长余承东说："这一界，很时尚！" 上汽集团 总裁贾健旭说："我们掏出最好的资源躬身入局，首期投入 60 亿元，组建 5000+ 人的尚界专属团 队。" 美国消费者囤货，中国电商销售额和流量增长。 因为对关税早有预期，大量美国消费者在 3 月和 4 月囤积了各种家居用品和家用电器，带动跨境电 商 T ...

Group 1 - Multiple industry associations and e-commerce platforms are actively promoting the integration of domestic and foreign trade to expand the domestic market [1] - Hankou North Group, located in Wuhan, has launched initiatives with 32 industry associations to assist foreign trade enterprises in tapping into the domestic market [1] - The quality of Chinese manufacturing is instilling confidence in enterprises, indicating a broad market outlook for both foreign trade and domestic sales [1][2] Group 2 - The coffee supply chain in Hankou North connects over 30 coffee and tea supply enterprises with sources from more than 50 countries, showcasing the international reach of Chinese products [2] - The domestic commercial coffee machine brand has exported over 20,000 units to the U.S. last year, benefiting from China's mature industrial chain and high product cost-performance ratio [2] - The hardware and electrical machinery sector also demonstrates China's competitive advantage in product variety and quality, with a focus on Southeast Asian markets for exports [3] Group 3 - Hankou North is enhancing its online and offline integration by establishing a digital platform for live commerce, involving over 200 professional live streaming teams [4] - The online platform features an "export specialty area" and utilizes smart cloud warehouses to facilitate rapid delivery, enhancing the efficiency of domestic sales [4] - Hankou North's logistics capabilities cover 40% to 50% of domestic regions, enabling quick distribution of products across nine provinces within a 1000-kilometer radius from Wuhan [4][5] Group 4 - The logistics sector views the transition of foreign trade products to domestic sales as an opportunity, with plans to further improve logistics services this year [5] - The consistent advantage of "goods arriving at Hankou brings vitality" remains, emphasizing the importance of strategic positioning for enterprises [6]

Core Viewpoint - The ceiling for coffee consumption in China is far from being reached, with current annual consumption at only 20 cups per urban resident compared to over 300 cups in Japan and the US, indicating significant growth potential in the market [1][4]. Company Strategy - Luckin Coffee has launched the "Coffee+" strategy, with a focus on "Coffee + Hainan" to expand investments in Hainan, leveraging the advantages of the Hainan Free Trade Port to establish it as a key international hub [1][2]. - The company plans to increase its store presence and investment in the supply chain in Hainan, which is seen as a strategic point for international expansion [2]. - Luckin Coffee has already opened stores in Malaysia and Singapore, with over 50 locations in Singapore, and aims to enhance its operations in Hainan post the Free Trade Port's closure [2]. Market Trends - The coffee industry is experiencing a trend of "Coffee+" innovations, integrating coffee with various elements such as flowers, health, and local specialties, reflecting a broader industry development trend [3]. - The Chinese coffee market has seen a 167% increase in consumption over the past decade, reaching 350,000 tons, with expectations for the fresh coffee market to exceed 220 billion yuan by 2025 [4]. Competitive Landscape - The coffee market is facing intense competition, particularly from the ongoing "9.9 yuan price war," which has pressured Luckin Coffee's performance, although the company is gradually reducing its discounted offerings [4]. - The rise of new tea beverage companies, which share a similar consumer base with coffee, adds to the competitive pressure in the beverage market [4]. Procurement Strategy - Luckin Coffee has signed a five-year agreement to purchase 240,000 tons of Brazilian coffee beans, marking the largest coffee bean procurement plan between Brazil and a Chinese company [5].

Core Insights - Luckin Coffee has officially announced the discontinuation of its seasonal hit "Apple C Americano," which has sparked widespread consumer lament on social media [1][2][6] - Competitor KFC's coffee brand, K Coffee, has quickly capitalized on this opportunity with aggressive marketing campaigns [1][6] Company Actions - Luckin Coffee confirmed the removal of "Apple C Americano" from its menu, with plans to reintroduce "Sakura Latte" [2] - The drink was part of the "Fruit Coffee C Series" and had gained significant popularity since its launch in late October last year [6] - The discontinuation is attributed to the seasonal nature of the product and a shortage of the required apple concentrate [6] Market Response - Consumers expressed their disappointment on social media, with comments reflecting a strong attachment to the product [6] - K Coffee's marketing strategy includes slogans like "Good apples never say goodbye" to attract former Luckin customers [1][6] Industry Trends - The coffee industry in China is characterized by seasonal product offerings, with brands adjusting their SKUs based on fruit availability [12] - The supply chain for coffee includes both bulk commodities and agile components to support rapid product development [12] Competitive Landscape - K Coffee benefits from a strong supply chain and shared resources with its parent brand KFC, allowing it to maintain healthy profit margins despite competitive pricing [13] - As of the end of 2024, K Coffee plans to expand its store count to approximately 700 locations across 30 provinces in China, with further growth expected to reach 1,300 stores by 2025 [13]

Core Viewpoint - The coffee industry in China is experiencing rapid growth, with consumption potential being released and expanding from first and second-tier cities to rural areas [1] Group 1: Coffee Culture and Rural Integration - In Zhejiang Anji, many rural coffee shops, referred to as "village cafes," are emerging, linking urban and rural consumption scenes and revitalizing rural areas [1][4] - A unique coffee shop in Anji, located in a former abandoned mine, has transformed the area into a scenic spot by integrating industrial ruins with natural beauty [2] - The "village cafe" concept has attracted significant tourist traffic, with one cafe serving over 11,000 visitors in a single day during peak holiday periods [1][2] Group 2: Economic Impact and Job Creation - The popularity of "village cafes" has led to substantial economic benefits, generating an annual income of 2 million yuan for the local village collective and creating numerous job opportunities [4] - Anji County has cultivated over 300 unique "village cafes," attracting more than 6.15 million visitors annually and forming a 121 million yuan industry that enriches local residents [4] - The emergence of diverse business models, such as "coffee + music" and "coffee + cultural creativity," is reshaping the rural landscape and improving the livelihoods of villagers [4]

Core Insights - The core barrier for consumer goods and retail across cycles is the development of channels and brands, with a focus on how companies leverage these elements to create sustainable growth. Group 1: Channel Development - Super channels incubate super brands, with successful brands like Coca-Cola and Nestlé relying heavily on channel strength [2][10] - Companies like Lusi Co., which initially focused on international markets, have shifted to domestic markets by building strong channel networks rather than solely relying on social media platforms [5][8] - Lusi Co. has established a comprehensive channel presence, including major retail systems and online platforms, to support its brand growth [6][7][8] Group 2: Product Focus - The concept of "super products" is crucial, as seen in brands like Mixue Ice City and Luckin Coffee, which focus on strategic single products to drive brand recognition [11][12] - The case of "Boss Loves Fish" illustrates how focusing on a single product can lead to brand success, emphasizing the importance of product quality and differentiation [17][12] Group 3: Brand Power - The essence of consumer goods barriers lies in brand strength rather than just channel or product power, as highlighted by historical examples from Coca-Cola [40][41] - The evolution of brand competition has transitioned from product competition to marketing competition, emphasizing the importance of storytelling and content in brand development [43][50] Group 4: Content Strategy - Effective content strategy is essential for brand growth, with a focus on creating engaging narratives that resonate with consumers [51][62] - Brands must adapt their content to different platforms, understanding that each medium has unique characteristics and audience expectations [106][100] - Successful brands like Banmu Huatian have leveraged targeted content strategies across platforms to achieve significant sales growth [108][110] Group 5: Market Trends - The rise of new media platforms has transformed consumer engagement, with brands needing to adapt their strategies to remain relevant in a rapidly changing market [106][125] - The case of Zibo barbecue demonstrates how viral marketing can create significant brand awareness and consumer interest [70][72] Group 6: Case Studies - The example of "Ren Yang Yi Tou Niu" illustrates how storytelling and community engagement can enhance brand value and consumer loyalty [168][171] - The strategic use of KOLs (Key Opinion Leaders) in marketing campaigns can effectively drive brand recognition and sales [120][119]

Core Insights - The coffee economy in Northwest China is emerging as a new consumption driver, with a focus on high-quality development and the integration of coffee with tourism and local culture [3][4][8] Group 1: Industry Trends - The coffee industry in Northwest China is witnessing a shift towards "coffee+" models, combining coffee with dining and outdoor activities, appealing to families and tourists [3][4] - The number of coffee consumers in China is approaching 400 million, with annual coffee consumption reaching 280,000 tons, indicating significant growth in both consumer base and per capita consumption [8] Group 2: Local Innovations - Unique local coffee products, such as butter coffee from Qinghai and goji berry coffee from Ningxia, are gaining popularity and becoming essential parts of travel experiences in the region [7][8] - New job roles like "desert barista" are emerging, providing employment opportunities for younger generations in local communities [4] Group 3: Consumer Experience - Coffee shops are increasingly focusing on enhancing cultural content and scene-based marketing to meet rising consumer expectations for quality and experience [8][11] - Establishments like the Rabbit Mountain Valley Café in Korla are becoming community hubs, emphasizing warmth and inclusivity while catering to diverse customer demographics [11]

苹果正计划从印度进口更多 iPhone 抵消新关税影响。3 月末的 3 天，苹果调用 5 架飞机从印度满载 iPhone 到美国。印度的关税为 26%，只有中国的一半不到。从特朗普宣布新关税到现在，苹果股价 已经下跌近 20%，市值削减超 5000 亿美元。 比亚迪预计一季度盈利百亿元。 去年同期比亚迪取得归母净利润大约 45.6 亿元，今年这个数字预计增加到 85 亿至 100 亿元，同比 大约增长 86% 至 118%。今年前三个月，比亚迪累计销量超过百万辆。他们在与分析师的交流中 说，今年要 "紧抓历史性发展机遇，加速乘用车业务全球化布局"。去年，比亚迪海外乘用车销售 41.7 万辆，同比大幅增长 71.9%。 科学家宣称复活了万年前灭绝的恐狼。 新关税在美国引发 iPhone 抢购潮。 据媒体报道，美国多地的苹果门店迎来大批用户抢购 iPhone，就像购物节日时那样。许多人担心新 关税落地后 iPhone 会涨价。据 TechInsights 分析师估算，苹果的 iPhone 16 Pro 256G 内存版本，零 部件、组装测试成本约 580 美元，加上 54% 的新关税，将会达到约 850 美元—— ...