今日热点导览 TOP 3 大新闻 三亚飞北上广深机票逼近万元，官方出手 2月23日，春节假期进入尾声。海南三大机场将迎来整个春运期间客流峰值日，预计运送旅客将突破 23.2万人次。记者查询 多家在线旅游平台发现，2月22日至23日期间，从三亚飞往北京、上海等核心城 市的直飞航班经济舱几乎全部售罄，仅剩的公务舱票价普遍逼近万元大关。 与此同时，三亚至广州的直飞航班在23日已显示"售罄"；旅客只能选择耗时更久、价格仍高达近万元的 中转方案。深圳航线也不例外，2月22日、23日三亚飞往深圳的直飞机票全部售罄，一直到24号才有直 飞深圳的航班，售价仍超8000元。 面对"天价机票"，航司方面也给出了回应。根据"海口发布"消息，海南航空工作人员表示，春运期间机 票价格受市场供需关系影响出现波动，属于正常现象。所有国内航班经济舱票价均严格按备案价格体系 执行。"我们通过内部系统实时监控票价波动，确保春运期间票价处于合理区间。"另据新华社消息，中 国民航局已批复多个批次航班增加计划，在海口增加超110架次航班，精准执飞上海、北京、成都等热 门目的地。（智通财经、新华社） 史上最贵iPhone要来了，苹果首发折叠屏定价或冲2 ...

Recent Events - On January 17, 2026, players noticed that the "GTA6" playlist on Rockstar Games' official YouTube channel was updated three days prior, leading to speculation that a third trailer may have been uploaded privately, with expectations of an official release soon [1] - The first trailer for the game was released in December 2023, followed by a second trailer in May 2025 [1] Company Project Progress - "GTA6" is scheduled to launch on PS5 and Xbox Series XS platforms in November 2026, barring any delays [2] - The market response, pre-sale data, and initial reviews surrounding the official release of this highly anticipated title could significantly impact the attention towards the related companies [2] Industry Sector Situation - The gaming industry is experiencing intensified competition, with revenue growth from major players like Tencent and NetEase, alongside an influx of cross-industry capital into interactive entertainment and gaming segments [2] - As a heavyweight product, the progress of "GTA6" may influence the overall sentiment within the gaming sector [2]

2026 年 02 月 22 日 春晚节点重燃 AI 传媒有望承接 AI 应用新场景 推荐(维持) 投资要点 分析师：朱珠 S1050521110001 zhuzhu@cfsc.com.cn 行业相对表现 | 表现 | 1M | 3M | 12M | | --- | --- | --- | --- | | 传媒(申万) | 2.4 | 20.8 | 31.0 | | 沪深 300 | -1.3 | 4.6 | 17.1 | 市场表现 资料来源：Wind，华鑫证券研究 -30 -20 -10 0 10 20 30 40 50 (%) 传媒 沪深300 相关研究 1 、 《 传 媒 行 业 点 评 报 告 ： Seedance2.0 推动 AIGC 进入卡尔达 肖夫指数》2026-02-10 2、《传媒行业周报：从春节档到 AI 春晚迎 2026 年新篇章关注 AIGC》 2026-02-08 3、《传媒行业周报：迎2026春节档 看 AI 春晚》2026-01-25 ▌本周观点更新 2026 年春晚是 AI 含量高浓度的一年，也是 AI 应用的重要分 水岭与节点，春晚后，AI 的竞争也将更加热烈，各家持续推 出 ...

Group 1 - A-shares experienced a rise before the holiday, with the Shanghai Composite Index up 0.41%, the Shenzhen Component Index up 1.39%, and the ChiNext Index up 1.22% [1] - After the Spring Festival, the A-share market is expected to trend upwards due to policy expectations, liquidity support, and industry trends, with a focus on policy-driven opportunities [1] - Key sectors to watch include non-competitive concepts benefiting from improved supply-demand dynamics, such as precious metals, oil and petrochemicals, and basic chemicals [1] - The AI and robotics sectors are anticipated to show structural highlights post-holiday, driven by increased attention during the Spring Festival [1] Group 2 - The Spring market is expected to continue, with price increases being a core focus for the first quarter, as AI technology leads to a significant expansion in code generation [2] - Industries are categorized based on physical dependency and regulatory barriers, indicating a widening gap in returns between beneficiaries of physical scarcity and those affected by code expansion [2] - The A-share market is less impacted by AI disruptions compared to US and Hong Kong markets, maintaining a positive sentiment for continued investment [2] Group 3 - The media sector is poised to benefit from new AI applications, with 2026 being a pivotal year for AI integration in media, enhancing digital marketing and content generation [3] - The Spring Festival showcased AI's potential, leading to increased public awareness and interest in technology applications within the media sector [3] Group 4 - A "red envelope market" is anticipated post-holiday, driven by external uncertainties and a favorable exchange rate for the Chinese yuan, which may enhance long-term investment in Chinese assets [4] - The technology sector is expected to see a boost from various catalysts released during the Spring Festival, raising expectations for a tech-driven market [4] Group 5 - The market is currently in a strong oscillation phase, with mixed signals from overseas markets, indicating a cautious approach to trading [5] - The A-share market is expected to experience a trendless opening post-holiday, with a focus on sectors like AI applications and robotics that have shown potential [6] - A "systematic slow bull" opportunity is still favored, with recommendations to hold positions in relatively undervalued sectors such as securities, building materials, and banks [6]

行业研究丨深度报告丨媒体Ⅱ %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 受过去一年业绩增长、政策优化和 AI 应用落地的共同推动，游戏板块整体估值已回升至历史中 枢附近。长线产品和丰富产品储备对增强游戏公司业绩确定性和提振板块估值具有关键作用， 从海外游戏厂商估值来看，优质 IP 和平台化能力为高估值的核心支撑。从国内游戏板块历史来 看，技术革新、政策支持和业绩提升多周期共振，使行业迎来估值中枢的持续上修。展望未来， AI 和玩法创新将带来持续增量，中国市场成长确定性强，行业中长期估值有望进一步向海外龙 头靠拢。 [Table_Title] 如何看待游戏板块估值天花板：历史复盘和未来 展望 分析师及联系人 [Table_Author] 高超 杨云祺 SAC：S0490516080001 SAC：S0490524090002 SFC：BUX177 请阅读最后评级说明和重要声明 2 / 32 %% %% %% %% research.95579.com 2 [Table_Title 如何看待游戏板块 2] 估值天花板：历史复盘和未 ...

投资评级：看好（维持） 行业走势图 数据来源：聚源 -29% -14% 0% 14% 29% 43% 2025-02 2025-06 2025-10 传媒 沪深300 相关研究报告 《《异环》三测及字节 AI 视频模型惊 艳，继续布局游戏/多模态 AI 应用— 行业周报》-2026.2.8 《Moltbook、元宝、Genie3 出圈，继 续布局 AI 社交/游戏/营销—行业点评 报告》-2026.2.2 《AI 入口争夺再升级，继续布局 AI 应用及游戏—行业周报》-2026.1.25 节后继续聚焦 AI 入口商业化、重磅新游及长青游戏 传媒 2026 年 02 月 23 日 请务必参阅正文后面的信息披露和法律声明 1/18 ——行业周报 方光照（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 红包等系列春节运营活动或推动豆包/千问/元宝用户量大增及商业化加快 2 月 17 日，豆包宣布通过总台春晚为全国观众送出超过 10 万份科技好礼和现金 红包，帮用户生成了超过 5000 万张新春头像，写下了超过 1 亿条祝福语等，AI 总互动达 19 亿次；豆包视频生成 ...

Group 1 - The core viewpoint of the report is that NetEase (09999, NTES.US) has demonstrated robust operational performance in Q4 2025, with AI deeply integrated across all scenarios, showcasing sustained growth resilience [1] - The gaming business continues to be driven by a dual strategy of "long-term operation of classic IPs + global breakthroughs in new games," with AI technology enhancing efficiency and player engagement throughout the development, gameplay, and operational processes [1] - Non-gaming business shows differentiation, with Youdao's AI-native strategy yielding significant results [1] Group 2 - Looking ahead, the company has a strong pipeline of quality titles such as "Sea of Oblivion" and "Infinite," with a synergistic advantage formed by globalization, multi-platform, and AI integration, highlighting long-term growth potential [1] - The firm maintains a "Buy" rating for NetEase, assigning a 2026 Non-GAAP PE of 16x, corresponding to a target price of $150 per ADR in the US market and HKD 234 per share in the Hong Kong market [1]

马斯克在 X 上表示，考虑到未来及身后税务安排，他最终缴纳的税款总额可能超过 5000 亿美元。风投大佬马克 · 安德森则认为实际数字可能接近 5 万亿 美元，甚至更高，并指出若算上企业及员工税款，整体规模将更庞大。 Xbox 换帅：菲尔 · 斯宾塞退休结束 38 年微软生涯，CoreAI 总裁 Asha Sharma 接棒 "IT早报"时间，大家好，现在是 2026 年 2 月 22 日星期日，今天的重要科技资讯有： 早报速览 IT早报 中国电影市场 2026 年累计票房超北美，暂列全球单一市场票房冠军 2026 年中国电影市场累计票房已超 9.7 亿美元，约合 67.08 亿元人民币，这一成绩超越了北美市场，暂列全球单一市场票房冠军。这标志着中国电影市场 的强劲复苏与增长潜力。 马斯克称其一生纳税将超 5000 亿美元，风投大佬认为实际可能接近 5 万亿 科技媒体 The Verge 2 月 21 日发布博文，报道称微软游戏业务（Microsoft Gaming）迎来史诗级人事巨震：掌舵该业务长达 12 年、效力公司近 40 年的传 奇人物 Phil Spencer 宣布退休。 小米 17 系列进军全球市 ...

Core Insights - Phil Spencer, CEO of Microsoft Gaming, will retire on February 23, with Asha Sharma appointed as the new CEO [1][3] - Sarah Bond has resigned from her position, while Matt Booty will be promoted to Executive Vice President and Chief Content Officer [1][4] - Satya Nadella expressed gratitude for Spencer's leadership over 38 years, particularly his 12 years leading the gaming division [1][5] Leadership Transition - Asha Sharma brings extensive experience from her previous roles at Instacart and Meta, which will be crucial for leading Microsoft Gaming into its next growth phase [3][5] - Matt Booty will report to Asha Sharma and is recognized for his commitment to gaming and the development of nearly 40 studios under Microsoft Gaming [4][5] Company Vision and Strategy - Microsoft Gaming has over 500 million monthly active users and is a leading publisher across all platforms, focusing on innovation in hardware, content, and community [3][5] - The company aims to enhance its gaming business by investing in iconic game franchises and supporting bold new ideas [12][13] - A commitment to reconnecting with Xbox's core fans and expanding gaming experiences across various devices is emphasized [13][14] Future Directions - Microsoft Gaming will explore new business models and gaming experiences while ensuring that games remain a form of art created by humans [15][16] - The leadership transition is seen as an opportunity to embrace a pioneering spirit that characterized the early days of Xbox [15][16] - The organization is confident in its ability to adapt to industry changes and continue delivering quality content to players [17][18]

Core Viewpoint - Microsoft announced significant leadership changes in its gaming division, with Phil Spencer retiring as CEO of Xbox after 38 years, and Sarah Bond, seen as his successor, also leaving the company. Asha Sharma will take over as the new Xbox CEO, amid a period of declining revenue for Xbox, which may impact the future development of Microsoft's gaming business [1][3]. Group 1: Leadership Changes - Phil Spencer has decided to retire from Microsoft, a decision made last fall, and has completed the transition with his successor [3]. - Asha Sharma has been appointed as the new CEO of Xbox, succeeding Phil Spencer [1]. - Sarah Bond, the Xbox president and considered a potential successor to Spencer, will also be leaving Microsoft [1]. Group 2: Financial Performance - Microsoft reported a 17% increase in overall group revenue, but Xbox hardware revenue declined by 32%, indicating weakness in the gaming business [5]. - The gaming division's struggles are affecting the overall revenue of the company, leading to uncertainty about the future of Xbox [5]. Group 3: Historical Context - Phil Spencer became Xbox CEO in 2014 during a challenging period for the brand, which had just launched the Xbox One and faced negative market feedback [5]. - Under Spencer's leadership, Xbox revitalized its brand with initiatives like backward compatibility and significant acquisitions, including a $69 billion deal with Activision [5].