Investment Rating - The report maintains a "Recommended" investment rating for the media industry [5] Core Insights - The media industry (Shenwan) experienced a weekly decline of 1.28%, ranking 22nd among sub-industries, while the Shanghai and Shenzhen 300 index fell by 1.37% [10][16] - The best-performing stocks in the media sector included Chuanwang Media (+8.26%), Zhongnan Media (+7.45%), and Hengdian Film and Television (+7.11%) [16] - The report highlights the rapid iteration of domestic AI applications, with Chinese AI applications occupying half of the top ten global monthly active users (MAU) in March 2025 [20][21] - The gaming sector saw "Honor of Kings," "Peacekeeper Elite," and "Endless Winter" as the top three bestsellers during the week of March 31 to April 6, 2025 [29] - The domestic box office reached 462 million yuan, with the Qingming Festival period contributing 378 million yuan [32][34] Summary by Sections Market Performance - The media industry (Shenwan) fell by 1.28% during the week of March 31 to April 6, 2025, with the publishing sector rising by 1.50% while other sub-sectors like gaming II and advertising marketing declined [10][12] Key Industry Data AI Application Data - In March 2025, five out of the top ten global AI applications by MAU were Chinese, with ChatGPT leading at 446 million MAU, showing a 11.20% increase [20][21] - Domestic AI applications are increasingly competitive, with significant user engagement and rapid updates [20][21] Gaming Data - The gaming sector's performance was bolstered by the Qingming Festival, with several interactive games seeing improved rankings [29][30] Movie Data - The total domestic box office for the week was 462 million yuan, with "My World Movie" leading the Qingming Festival box office [32][34] Key Industry Events and Announcements - Meta released the Llama 4 series AI models, enhancing its capabilities in visual understanding [38] - OpenAI announced a new round of funding amounting to 40 billion USD, raising its valuation to 300 billion USD [38]

[Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报 2025 年 03 月 12 日 [Table_Title] Manus 引发关注，心动公司业绩亮眼 ——传媒行业周报（2025.3.3-2025.3.9） 行业重点数据及动态更新 AI： 2 月，Chatgpt 月活用户数破 4 亿，豆包月活维持国内第一， Deepseek 紧随其后，月活环比增长 83%。字节豆包免费榜排名重回 第二，腾讯元宝下载量环比微降。AI 重点事件：国内方面，"中国首个 AI IDE"字节跳动 Trae 国内版发布；星火 X1 升级，星火一体机等系 列新品发布；智谱发布并开源图像生成模型 CogView4；Monica.im 推 出的全球首款通用型 Al Agent Manus；腾讯混元发布并开源图生视 频模型；阿里开源全新推理模型 QwQ-32B。海外方面，Claude 公司 再融 35 亿美元，估值提升至 615 亿美元。 游戏：周畅销榜排名前三分别为《王者荣耀》、《穿越火线：枪战王者》 和《和平精英》成为本周畅销榜前 3 名，新游《英雄没有闪》连续霸 榜角色扮演类游戏免费榜单的第一名，3.9 ...