文创产业

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14亿元签约+500亿元采购清单 简阳市借势西博会拓展中欧市场
Mei Ri Jing Ji Xin Wen· 2025-05-29 14:04
Group 1 - The 20th China Western International Expo was held in Chengdu, during which the 2025 6th BME (Jianyang) Global Procurement Conference released a global procurement demand list worth 50 billion yuan, with 6 companies from Jianyang signing intention procurement contracts and cooperation agreements totaling 1.4 billion yuan [1] - Jianyang has focused on leveraging the radiation effect of Tianfu International Airport, implementing a three-dimensional service system of "precision + integration + value-added" to enhance enterprise support and transition from broad policy benefits to targeted opportunities [1] - Jianyang aims to promote its unique products, including industrial goods, green food, agricultural products, and cultural creative products, by establishing offline display and sales platforms and online promotion platforms, linking international and domestic market resources [1] Group 2 - Jianyang is a key node in the Chengdu-Chongqing economic circle, featuring a comprehensive transportation network that enables global air travel within 8 hours and quick access to major regions in China [2] - In 2024, Jianyang's total foreign trade import and export volume reached 1.336 billion yuan, marking a year-on-year increase of 29.71%, ranking 4th in Chengdu [2] - Since the launch of the "out of Sichuan and into the sea" initiative, Jianyang has added 7 new foreign trade enterprises, with export orders exceeding 50 million yuan and new export volume exceeding 100 million yuan [2]
文创师受市场热捧 深圳一产业园区发力文创人才培养
Nan Fang Du Shi Bao· 2025-05-27 06:54
Group 1 - The cultural and creative industry is experiencing significant growth, driven by trends such as the popularity of cultural relics, intangible cultural heritage, and museums, leading to a surge in derivative cultural products [1][2] - The introduction of the "Cultural Product Planning and Operation Specialist" as a new profession reflects the increasing demand for skilled professionals in the cultural industry, combining cultural heritage with commercial innovation [2][4] - The establishment of training programs and partnerships, such as the collaboration between Shenzhen Jinsheng Yuzhen Gold and the Chinese Cultural Promotion Association, aims to cultivate talent in the cultural creative sector [5][6] Group 2 - The integration of AI in the gold and jewelry industry is enhancing production efficiency and enabling personalized consumer experiences, marking a new phase in the sector [6][7] - Strategic collaborations between educational institutions and industry associations are crucial for advancing the digital and intelligent transformation of the jewelry industry [8] - The demand for professionals who can navigate the intersection of culture, creativity, and commerce is growing, as evidenced by numerous job openings in the cultural creative field [4][6]
深圳文创“链”上苏州
Su Zhou Ri Bao· 2025-05-26 22:56
Group 1 - The event "2025 Suzhou·Shenzhen Cultural and Creative Industry Innovation Engine Docking Conference" showcased a vibrant interaction between cultural industries from Suzhou and Shenzhen, highlighting the collaboration between the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] - Suzhou has integrated cultural industries into its urban development strategy, launching a three-year action plan for high-quality development in the cultural and creative sector, with annual investments of hundreds of millions [2][3] - The establishment of the Suzhou Cultural Industry Investment Center in Shenzhen aims to facilitate business exchanges and showcase Suzhou's industrial advantages, focusing on emerging sectors like digital creativity and film production [3][4] Group 2 - The cross-border service platform aims to enhance the international visibility of Suzhou's cultural heritage, leveraging Shenzhen's e-commerce resources to create tailored cross-border packages for Suzhou's cultural enterprises [3][4] - Suzhou's traditional cultural IPs, such as tea culture and silk craftsmanship, are considered unique and scarce in overseas markets, presenting significant export opportunities [4][5] - The conference coincided with the 21st Shenzhen Cultural Industries Fair, where Suzhou's cultural enterprises demonstrated substantial achievements, indicating a robust cultural industry with nearly 400 billion in annual revenue from 1,694 large-scale cultural enterprises [5][6] Group 3 - The collaboration between Suzhou's traditional cultural IPs and Shenzhen's innovative resources is expected to generate internationally competitive products, fostering a new chapter in regional cultural industry synergy [6]
加强知识产权保护,助推文创产业繁荣发展
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-19 17:04
Group 1 - The core viewpoint is that museums in China are evolving into new cultural consumption scenes, attracting increasing visitor interest through innovative exhibitions and cultural products [1][2] - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year, with total visitor numbers reaching 1.49 billion, up from 1.29 billion in 2023 [1] - The rise of traditional culture has led museums to transform their signature artifacts into IP-based cultural products, significantly boosting sales and engagement [2] Group 2 - Cultural product sales in Xinjiang's museums increased from over 2 million yuan in 2022 to nearly 20 million yuan in 2024, while Henan Museum's product variety grew from 102 in 2019 to over 2,000, with sales rising from over 2 million yuan to over 40 million yuan by 2023 [2] - Despite the high visitor numbers, there is still significant potential for the commercial transformation of cultural resources in museums, indicating room for growth in the cultural creative industry [2] - The phenomenon of homogenization in cultural products is noted, with many lacking unique creative expression and practical value, which hinders their appeal [3] Group 3 - Strengthening intellectual property protection is essential to enhance the commercial value of creative products and attract talent to the cultural creative industry [3][4] - The success of cultural products like those from the Palace Museum and popular media such as "Black Myth: Wukong" is attributed to the combination of IP creativity and protection [4]
聚焦IP与创新 “大熊猫国家公园科普展暨超级IP打造沙龙”举行
Sou Hu Cai Jing· 2025-05-09 11:31
Core Insights - The event "Panda National Park Science Exhibition and Super IP Creation Salon" aims to enhance the panda economy industry chain and ecological value transformation in Chengdu, gathering over a hundred representatives from government, academia, and enterprises [1][7] Group 1: Ecological Co-construction - The event included a visit to the Chengdu Research Base of Giant Panda Breeding, showcasing the achievements in panda conservation through various multimedia presentations [3] - Professor Zhang Hemin, known as the "Father of the Giant Panda," emphasized the importance of scientific protection for industry development and called for a sustainable panda ecological circle [4] - The establishment of the Giant Panda National Park has not only protected panda habitats but also fostered the development of various economic activities, highlighting the unique cultural and economic value of the panda IP [4] Group 2: International Communication - The event featured discussions on the international promotion of giant pandas, utilizing live streaming and video to enhance global visibility and engagement [5] - The Chengdu Panda Base has successfully integrated conservation with cultural experiences, creating a symbiotic relationship between research and cultural innovation [5] Group 3: Innovative Integration - The event showcased innovative products such as high-fidelity panda toys and collaborations with companies like Pop Mart to create panda-themed blind boxes, demonstrating the global appeal of panda IP [6] - The integration of traditional Chinese medicine with panda imagery has led to the development of products like "Panda Health Tea," achieving annual sales exceeding 80 million yuan [6] - The event included discussions on cross-industry collaborations and the upgrading paths for the panda economy industry chain [6] Group 4: Industry Development Initiatives - The event is part of a broader initiative by the Chengdu Civil Affairs Bureau to support industry chain strengthening, with over 2,000 enterprises participating since its launch in 2023 [7] - The panda economy forum aims to promote deep integration of industry, innovation, and value chains through new technologies, partnerships, and market expansion [7]
从维港到“翡冷翠”,杭州文创出海又出彩
Hang Zhou Ri Bao· 2025-05-07 03:07
Group 1 - The "New Hangzhou Line" successfully showcased Hangzhou's cultural and creative industries at international exhibitions, attracting significant interest and orders from global buyers [2][4][5] - The 89th Florence International Handicrafts Exhibition featured over 530 exhibitors, with "New Hangzhou Line" presenting six themes, resulting in over 300 international order inquiries [2][3] - The Hong Kong Gifts and Premium Fair saw the Hangzhou exhibition area receiving over a hundred intention orders from various countries, highlighting the global appeal of Hangzhou's cultural products [4][5] Group 2 - The RUA RUA PANDA exhibition area gained immense popularity, with the "Panda" plush toys selling out on the first day, indicating strong international interest in Chinese cultural symbols [3][4] - The participation in the Jiangxi Cultural Tourism Industry Expo marked a strategic expansion for "New Hangzhou Line," integrating traditional Jiangnan architectural styles into their exhibition design [4][5] - Future plans for "New Hangzhou Line" include participation in top international design exhibitions in Tokyo, Paris, and London, aiming to further promote Hangzhou's cultural products globally [5]
老味精厂“发酵”成为文旅新地标(在现场)
Ren Min Ri Bao· 2025-05-06 22:12
"在改造过程中,设计师们充分尊重历史建筑的原有风貌,同时融入了现代艺术元素。"铁西区文旅局副 局长李汀表示。 味精厂的工会活动场所,被改造成了以味道为主题的博物馆。其中,有一片由几十棵白桦组成的"森 林",每棵树都植入了一种东北特有植物的味道,让众多游客流连忘返。 巨型游戏手柄、各种动画人物的彩旗绘画、糖果形状的气球墙……"五一"假期,辽宁省沈阳市铁西区红 梅文创园内的厂办大集吸引了众多市民、游客。 5月4日,一处摊位前,摊主小李向游客热情介绍自己创作的萌宠插画、IP。"这次参加厂办大集很开 心,我和很多人分享了自己笔下的故事。"小李告诉记者。 "厂区大院不仅是工人们工作的场所,更是生活的社区,因此我们推出了东北原创市集品牌——厂办大 集。"红梅文创园的相关负责人说。这个以"像素风"为主题的市集,融合了轻食烘焙、文创好物、萌宠 周边等多元业态,并推出每日演出"盲盒"。 在红梅文创园,"工业风"与"文艺味"进行着碰撞。 红梅文创园所在地曾经是原红梅味精厂。新中国成立后,这里生产的红梅牌味精三度荣获国家质量金 奖。2014年,红梅集团留下了一片占地超6万平方米的老旧厂区,由于年久失修,大部分历史建筑被认 定为危房 ...