2025年12月17日，北京 高端专业运动品牌DESCENTE迪桑特全球旗舰店——"未来之城"于北京华贸中 心正式揭幕。这并非是一座寻常的零售空间，而是迪桑特将其深厚的专业积淀，转化为一次沉浸式、可 感知的实体化叙事。它以"莫比乌斯环"为概念元素，象征无限向前的运动精神，并以此构建了一座打破 空间界限、融合多维运动场景的城市空间，邀请每一位行动家开启一场关于运动精神与未来想象的身心 旅程。 （原标题：迪桑特全球旗舰店"未来之城" 于北京正式揭幕） 迪桑特全球旗舰店"未来之城" "未来之城"：一座代表品牌永续向前的宣言 迪桑特"未来之城"的核心，源自一个永恒的几何概念——莫比乌斯环。整个空间以此为设计母体，结 合"一切始于滑雪"的品牌基因，如同无限延展的雪道，形成了不断向前延伸、周行不殆的视觉体验。这 不仅是空间的物理形态，更是迪桑特品牌精神的建筑化表达：四座主题建筑通过构思精妙的连廊有机串 联，滑雪、高尔夫、全地形都市机能与儿童世界的场景在此交融，象征着品牌对专业运动生态的完整构 建与融会贯通。整体动线设计超越传统零售逻辑，引导来访者经历从探索、钻研、沉淀到启迪的完整叙 事循环。每一次来访，都是来访者与品牌运 ...

鲁南制药：以内容筑信任 从声量到留量 郁杰率先分享了医药行业的独特破局路径。他表示，医药行业的特殊性决定了品牌不能单纯追求知名 度，而应聚焦美誉度建设。"做药是良心活，品牌价值观的核心是'做好人，做好药'"，这一理念已成为 企业内部的强大共识。 通过构建从内容到24小时真人药师服务团队，鲁南制药做到了从声量到留量的转化。契合官方平台传播 方向，用专业内容和专业服务构建用户信任，让"鲁南制药 健康世界"的理念润物有声。 在2024-2025年度营响大会暨（第二十三届）杰出品牌营销年会的主题论坛环节，合动力咨询创始人、 君品习酒顾问、泸州老窖（000568）三人炫高级品牌顾问徐郢担任主持，与鲁南制药集团品牌总监郁 杰、华侨城商管公司总经理边界、安踏跑步总经理程旸三位企业嘉宾齐聚一堂，围绕"共生视角下的品 牌实效增长"展开深度对话。四位嘉宾分别深耕医药、文旅商、运动品牌领域，结合实践经验分享了品 牌与流量的平衡之道。 论坛伊始，三位嘉宾分别介绍了所在企业的核心定位与发展现状，展现了不同领域老牌企业的深厚底 蕴。 鲁南制药作为第一批试水社会化营销的传统药企，品牌价值已跃升至130多亿，在电商领域表现亮眼， 凭借"做好 ...

12月16日，南方都市报在上海举办了"2025可持续发展创新生态大会"。南方都市报"可持续创新实验 室"课题组联合上海财经大学富国ESG研究院、妙盈科技，共同发布了《2025 ESG可持续创新趋势洞 察报告》，《报告》聚焦环境、社会及治理等12个议题，广泛征集企业ESG优秀实践案例，旨在为相关 行业与企业提供更具价值的观察与借鉴。 自今年3月开始，南方都市报"可持续创新实验室"课题组联合上海财经大学富国ESG研究院、妙盈科技 向互联网、美妆、运动品牌、酒店、游戏、绿色金融、能源等行业征集ESG优秀案例，共同挖掘企业在 ESG(环境、社会、治理)方面的发展新动向。同时，我们还对企业进行问卷调查，调查结果发现，本土 企业在践行ESG的过程中，具有鲜明的中国特色。除此之外，成本效益和社会责任是企业实施绿色行动 的主要动因，而高层领导的重视与支持至关重要。 行业趋势 有企业将ESG实践转化为核心竞争力 从企业视角看"新质生产力"，更显性的荣誉和更能带来效益提升的研发投入是他们更为关心的。超八成 受访企业认为，杰出创新项目及奖项和研发投入很重要，创新管理策略、创新目标、环保创新技术也属 于新质生产力范畴里备受企业关注的 ...

据lululemon刚发布的2025财年第三季度财报，公司美洲市场的业绩持续下滑，虽然中国内地市场仍在 增长，但难以对冲基本盘增长失速的下行颓势。 这一次，当麦克唐纳离开的消息被官宣后，lululemon股价掉头上涨本质上是一种"失望的释放"。据 lululemon官网消息，为确保公司在领导层过渡期间的战略延续性，董事会主席马蒂·莫菲特将立即兼任 执行主席一职，同时启动猎头寻找新任领导者。 回过头来看，创始人威尔逊的公开批评方式虽然激进，但他也提出了一个根本性问题：当颠覆者开始面 临被颠覆的命运，企业是否还有勇气进行真正的自我革新？ 放眼整个行业，lululemon的困境具有典型意义。曾经的行业引领者普遍面临增长瓶颈——重营销轻研 发、对消费趋势反应迟缓、与新兴消费价值观脱节，已成为行业三大共性挑战。 每经评论员 孙宇婷 知名运动品牌lululemon于12月11日突然宣布，CEO（首席执行官）卡尔文•麦克唐纳将于2026年1月离 职。消息公布后，公司股价在盘后交易中应声上涨超10%。 回顾过去一年，lululemon股价跌幅超过50%，是标普500指数中表现最差的股票之一。在此前的风头最 劲时期，lulul ...

Core Insights - The article discusses the competitive landscape of the Chinese sports brand market as it approaches the end of 2025, highlighting the strategies of key players like Li Ning and Anta in the context of the new Olympic cycle and evolving consumer trends [2][3][5]. Group 1: Olympic Cycle and Sponsorships - 2025 marks the beginning of a new Olympic cycle, with Li Ning becoming the top partner for the Chinese Olympic Committee, replacing Anta after 20 years [3]. - Li Ning's strategy includes aligning marketing resources with major events like the 2028 Olympics and the 2026 Winter Olympics, showcasing its commitment to national representation [3]. - Anta, despite losing the Olympic partnership, is focusing on long-term marketing strategies, including renewing sponsorships with various national teams and expanding into new sports [5][8]. Group 2: Brand Competition in Marathons - The marathon market has seen intensified competition, particularly with the release of new regulations by the Chinese Athletics Association, which has heightened the focus on major events like the Beijing and Shanghai marathons [9]. - Adidas remains a dominant player in the Beijing Marathon, while Nike took the lead in the Shanghai Marathon, showcasing the fierce rivalry among brands [11][13]. - Brands are increasingly investing in elite runner recruitment and marketing strategies to enhance visibility and engagement with consumers [11][14]. Group 3: Outdoor Market Trends - Contrary to expectations of a decline, the outdoor market continues to show strong growth, with both established and emerging brands increasing their investments [15][16]. - International outdoor brands are actively entering the Chinese market, with notable partnerships and product launches, indicating a robust demand for outdoor products [15][19]. - Domestic brands like 伯希和 and 坦博尔 are expanding rapidly, focusing on the mid-range market and capitalizing on the growing outdoor consumer base [19].

Core Insights - The sports endorsement market in China remains highly active in 2025, despite the absence of the Olympics, with brands shifting focus from short-term gains to long-term partnerships with athletes [1] - The trend indicates that brands are increasingly interested in building deeper connections with consumers through frequent endorsements rather than relying solely on athletes' peak moments of glory [1] Group 1: National Table Tennis Endorsements - National table tennis athletes, particularly Sun Yingsha, have seen a significant increase in endorsements, with Sun securing 24 brand partnerships this year, showcasing her high commercial value [2][4] - The brands associated with Sun span various industries, including consumer goods, technology, and beauty, indicating her broad appeal and influence in the market [4] - Sun's endorsement strategy involves more granular partnerships, allowing multiple brands within the same product category to collaborate with her, enhancing her marketability [5] Group 2: Sports Brand Endorsements - Major sports brands like Nike and Adidas have been actively updating their endorsement rosters, with Nike signing K-pop star Karina and Adidas making multiple announcements throughout the year [7][9] - The endorsement strategies of these brands reflect a blend of entertainment and sports, aiming to capture consumer interest across different demographics [9] - Outdoor brands are also ramping up their endorsement efforts, focusing on signing influential celebrities to integrate outdoor lifestyles into everyday consumer habits [10] Group 3: Winter Olympics and Future Trends - The upcoming 2026 Winter Olympics is generating significant interest, with brands already securing endorsements with athletes like Gu Ailing and Su Yiming, who are expected to attract more contracts as the event approaches [11][13] - The ice and snow sports market in China is projected to exceed 1 trillion yuan, indicating a booming industry that brands are eager to tap into [11] - The sports endorsement market is expected to remain vibrant in 2026, driven by major events like the Winter Olympics, World Cup, and Asian Games [14]

Group 1 - The sports endorsement market in China remains highly active in 2025, despite the absence of the Olympics, with brands focusing on long-term partnerships with athletes rather than just short-term exposure during major events [2] - Brands are increasingly selecting high-quality athletes for endorsement deals, indicating a shift towards valuing long-term relationships and consistent consumer engagement over fleeting moments of glory [2] - The endorsement landscape for top Chinese table tennis players, particularly Sun Yingsha, has seen a significant increase, with her securing 24 brand partnerships across various industries, showcasing her high commercial value [3][5] Group 2 - Sun Yingsha's endorsements include major consumer brands like Nestlé, Unilever, and Meituan, reflecting her strong influence in the consumer goods sector [5][6] - Other top players like Wang Chuqin and Fan Zhendong are also securing numerous endorsements, indicating a peak in brand partnerships for Chinese table tennis athletes in a non-Olympic year [6][7] - Major sports brands like Nike and Adidas are actively updating their endorsement rosters, with Nike signing K-pop star Karina and Adidas engaging a variety of athletes and celebrities throughout the year [7][9] Group 3 - The outdoor brand sector is witnessing a surge in endorsements, with brands like Under Armour and The North Face signing influential celebrities to enhance their market presence [10] - The upcoming 2026 Winter Olympics is generating significant interest, with brands already partnering with athletes like Gu Ailing and Su Yiming, who are expected to attract more endorsements as the event approaches [11][13] - The ice and snow sports market in China is projected to exceed 1 trillion yuan, highlighting the growing commercial potential in this sector as the Winter Olympics draws near [11]

根据最新政策，计划赴菲律宾旅游或商务访问、停留不超过14天且无需延期的中国公民，可通过在线平台提交电子签证申请，并经由马尼拉尼诺·阿基诺国 际机场或宿雾麦克坦国际机场便捷入境。为此，相关机构在成都举行了菲律宾电子签证旅业培训会。全新升级的电子签证系统实现全流程数字化，兼具安全 性与用户友好性，为申请人提供了更高效、更可靠的服务保障，极大提升了签证办理效率。 培训会现场透露，未来中菲直航航班也有望进一步增加。2026年春节期间，成都天府至薄荷岛的旅游包机航线也将恢复运营。海游假期副总经理李廷俊先生 介绍，该航班由青岛航空执飞，预计2026年2月1日左右复航，这是全国唯一直飞上岛（薄荷岛）航线，且已是连续第三年抢滩春节档。红星新闻发现，相关 产品已在旅行社上架，以6天5晚产品为主，价格从数千元到上万元不等。 近日，年末消费市场呈现出一派蓬勃景象：菲律宾恢复对中国公民的电子签证服务，2026年春节期间成都至薄荷岛的直飞航线也将同步复航。此外，知名运 动品牌迪桑特"精工造艺"90周年品牌展已登陆成都太古里……多元业态的协同发力，不仅凸显了成都作为国际交通枢纽的辐射力，更展现出城市蓬勃的消费 活力。 菲律宾恢复对中国公 ...

以下文章来源于21Style ，作者贺泓源 21Style . 权威、独家、深度，先一步看到消费未来！ 视觉 | 顾芗 安踏集团对于Jack Wolfskin（狼爪）的改造正在拉开帷幕。 2025年12月2日，狼爪发布闭店通知，宣布因公司运营策略调整，其小红书旗舰店预计于2025年12月31 日正式结束运营。"自本公告发布之日起，我们将进入运营收尾阶段，店铺将逐步停止销售功能，但您 的权益仍将得到全面保障。"狼爪在公告中称。 据界面新闻报道称，狼爪小红书店铺之前由合作经销商代运营，由于品牌运营策略调整，与目前代运营 公司到年底会结束合作，因此需要闭店重新调整。 对于狼爪关闭小红书旗舰店一事，安踏集团向21世纪经济报道记者的回应是，以前述闭店通知为准。 4月10日，安踏集团宣布，以全资收购起源于德国的户外服饰、鞋履及装备专业品牌狼爪，基础对价为 现金2.9亿美元。 6月18日，安踏集团宣布，姚剑成为狼爪品牌掌舵人。 "改造"狼爪 需要注意的是，安踏"改造"狼爪是循序渐进的。 "狼爪定位大众户外运动，与集团现有的高端户外品牌群形成差异化的品牌定位。多品牌战略为应对全 球化的不确定性提供了坚实的发展基础。"4月，在 ...

Group 1 - The new regulation allows for simplified measures for cash withdrawals over 50,000 yuan, depending on risk assessment, eliminating the previous requirement for all individuals to register the source of funds [4] - The heir of Hermes, Nicolas Piesch, claims to have lost approximately 15 billion USD in Hermes shares due to betrayal by a long-time wealth manager, who recently died under suspicious circumstances [5][6] - The Canon printer factory in Zhongshan has ceased operations and is currently settling accounts with employees and suppliers [9] Group 2 - The Airbus company has ordered a global recall of about 6,000 A320 aircraft due to a software defect related to solar radiation, which has caused safety concerns [10] - Beyond Meat, known as the first public company in the plant-based meat sector, has closed its flagship store on Tmall and is currently selling off existing inventory [11] - The first batch of frozen durians imported from Indonesia has arrived in China, with expected prices between 40 to 50 yuan per pound [12] Group 3 - Under Armour has reported a continuous decline in sales for eight consecutive quarters, with a market value drop of 14 billion USD over the past decade [13] - The People's Bank of China reported that the bond market issued a total of 63,574.6 billion yuan in October, with various types of bonds contributing to this figure [14] - The proportion of one-person households in South Korea has surpassed 36%, indicating a significant demographic shift [14]