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小咖啡释放大商机!产业向精细化、专业化迈进 | 解锁行业“全能手”如何炼成↓
Yang Shi Wang· 2025-08-19 07:23
央视网消息:如今,咖啡越来越多地走进了我们的生活,咖啡消费需求的蓬勃增长催生着产业的精细化发展。 李肖萦是一名咖啡加工工,从事咖啡行业已经9年。咖啡加工工的工作可以细分为三个小工种,分别是咖啡初加工、烘焙以及品鉴。 李肖萦每天上午都会品尝至少6款以上的咖啡,像侦探一样去捕捉、评估咖啡里面的酸、甜、苦,以及更微妙的花香和果香。只有喝懂了这杯 咖啡,了解了它的优点以及问题,才能知道如何调整它的方向。 咖啡师的工作主要是饮品制作、销售,直接和顾客打交道,而咖啡加工工的工作比他们更靠前,包括采摘鲜果、生豆筛选、咖啡烘焙等。到下 午,李肖萦就会化身为咖啡质量的"守门员",将咖啡生豆烘焙到咖啡熟豆为咖啡制定一条完美的烘焙曲线。 他们的工作远不止生产标准化的咖啡,创新更是这个职业的魅力所在。这是一杯应用到本地牛油果,按照一定比例调配的创意咖啡。每当一颗 颗生豆通过他们的双手变成杯中千变万化、令人愉悦的风味,这样的成就感与满足感无以言表。 从品质把关到风味创新 炼成咖啡"全能手" 从咖啡生豆把关到烘焙研发,再到产品的打样生产,这样的咖啡行业"全能手"是怎么炼成的? 云南普洱市地处咖啡种植黄金地带,是我国种植面积最大、产量最高 ...
每天要喝6款咖啡的“风味侦探” 他们让中国咖啡飘香世界
咖啡加工工李肖萦:我是一名咖啡加工工,从事咖啡行业已经9年了。咖啡加工工可以细分为三类,分别是咖啡初加工、烘焙和品鉴。 每天上午我都会品尝至少6款以上的咖啡,像"侦探"一样去捕捉、评估咖啡里面的酸、甜、苦,以及微妙的花香和果香。只有喝懂了这杯咖啡,了解它的优 点以及问题,才能知道如何调整。 咖啡师的工作主要是制作、销售饮品,直接和顾客打交道,而我们的工作比他们更靠前,包括采摘鲜果、生豆筛选和咖啡烘焙等。 在烘焙过程中,首先对咖啡生豆进行人工挑选,将瑕疵降到3%以下。再通过烘焙,把咖啡豆里面的风味激发出来。 这份工作不仅是生产标准化的咖啡,创新更是这个职业的魅力所在。 每当一颗颗生豆通过我们的双手,变成杯中千变万化、令人愉悦的风味,这样的成就感与满足感无以言表。 从品质把关到风味创新 他们是咖啡"全能手" 云南普洱市地处咖啡种植黄金地带,是我国种植面积最大、产量最高的咖啡主产区。自小在这里长大的李肖萦耳濡目染,对咖啡有着浓厚的兴趣,大学期间 萌生了想要从事咖啡行业的想法。 如今,咖啡越来越多地走进了人们的生活,咖啡消费需求的蓬勃增长催生着产业的精细化发展。 咖啡品质的"守门员" 为了锻炼出敏锐的感官品鉴能力,解 ...
西方咖啡巨头为何在中国“掉队”?——一场被本土玩家改写的咖啡战争
Jing Ji Guan Cha Wang· 2025-08-18 13:16
Core Insights - The Chinese coffee market has seen explosive growth, with over 12,000 new coffee shops opened last year, averaging more than 30 new stores daily [2] - Starbucks is losing its leading position in China, with its market share dropping from 42% in 2017 to 14% in 2024, despite opening 522 new stores and achieving 8% revenue growth in the last quarter [3] - Local brands like Luckin Coffee have experienced exponential growth, doubling their store count to 20,000 and reporting a 47% revenue increase and a 44% profit increase [3] Digitalization - Starbucks' digital operations are criticized for being slow and cumbersome, unable to adapt to the fast-paced mobile internet environment in China [4] - In contrast, local brands are described as "digital natives," effectively integrating online and offline operations to enhance customer acquisition, retention, and repurchase rates [5][6] Localization - Starbucks' emphasis on the "third space" concept is losing appeal among younger consumers, while local brands resonate more with Chinese cultural nuances [6][7] - Local brands have successfully positioned coffee as a fast-moving consumer good closely tied to Chinese lifestyles, rather than a foreign luxury [7] Market Saturation and Challenges - As coffee shop density in first- and second-tier cities approaches saturation, relying solely on store expansion is insufficient for maintaining competitive advantage [8] - Experts warn that without a complete overhaul of business models and customer experience, Western brands risk falling into a "mid-tier trap," being too expensive for the masses and too uninteresting for trendsetters [8] Future Directions - Western brands must shift from a "copy-output" model to a "co-creation-localization" approach to avoid marginalization [9] - Brands need to become younger, more digital, and more social to appeal to Gen Z consumers who prioritize interesting and affordable products over brand history [9] Local Brand Strategies - Local brands leverage apps for precise location-based marketing and utilize platforms like Douyin and Taobao for live streaming and social selling [10] - They continuously introduce trendy products and engage in IP collaborations to enhance brand visibility and consumer engagement [10] - Pricing strategies focus on affordability, with products like 9.9 yuan Americanos and 19 yuan creative lattes appealing to price-sensitive consumers [10]
餐饮月度专题:茶饮扩张强劲,西式快餐扩张活跃,客单价环比企稳-20250818
ZHESHANG SECURITIES· 2025-08-18 13:05
Investment Rating - The industry investment rating is "Positive" [4] Core Insights - The report highlights strong expansion in tea beverage brands and active growth in Western fast food, with average transaction prices stabilizing month-on-month [5][8][10] Summary by Sections Western Fast Food - The expansion of Western fast food is active, with average transaction prices remaining stable, indicating market resilience [8] - Notable trends in net store openings for major brands include: - KFC: -0.4% in August 2024 - McDonald's: 0.2% in August 2024 - Pizza Hut: -1.8% in August 2024 - Domino's: 0.0% in August 2024 [8] Tea Beverage - Leading brands in the tea beverage sector are expanding significantly, while overall average transaction prices are fluctuating as they seek balance [10] - Key trends in net store openings for major tea brands include: - Mixue Ice Cream: -2.3% in August 2024 - Heytea: -1.1% in August 2024 - Naixue's Tea: -0.3% in August 2024 [10] Coffee & Hot Pot - The coffee segment shows strong expansion momentum, with notable net store openings: - Luckin Coffee: 1,812 new stores, 8% increase - Kudi Coffee: 2,495 new stores, 25% increase [12] - The hot pot industry is facing adjustments, with several brands showing negative net openings [14] Other Food Segments - The overall opening of stores in segments like pickled fish, snacks, and small pubs is cautious, with average transaction prices stabilizing [15] - Key trends in net store openings for snack brands include: - Zuiyan Zhiwei Chicken: -463 stores, 8% decrease - Juewei Duck Neck: -1,127 stores, 9% decrease [17]
茶咖日报|12306回应推出“高铁奶茶”,此前曾因26元/杯售价遭质疑
Guan Cha Zhe Wang· 2025-08-18 12:53
Group 1: Railway Catering Innovations - The introduction of high-speed train milk tea and ice cream has been noted, with daily sales exceeding 6,000 cups for the milk tea series [1][3] - Seasonal offerings such as ice cream have been made available on certain routes, enhancing the dining experience for travelers [1] - The railway catering service has expanded its menu to include light meal packages and regional specialties, catering to diverse passenger preferences [1] Group 2: Bawang Tea Season and Pet-Friendly Initiatives - Bawang Tea has launched its "Pet-Friendly Season," offering limited edition pet cream and engaging customers with interactive store features [4] - The company reported cumulative sales of over 1.25 billion cups of its signature product, indicating strong market demand [4] - Bawang Tea is collaborating with animal protection organizations to support stray animal rescue efforts, promoting social responsibility [5] Group 3: Expansion of Tea Brands - Cha Baidao has announced the opening of its first North American store in New York, targeting the largest Chinese community in the U.S. [6] - The brand's international expansion strategy has been positively received by analysts, highlighting its potential for dual growth in domestic and overseas markets [6] - The company has previously entered markets in Singapore and France, demonstrating a rapid international growth trajectory [6] Group 4: He Tea's E-commerce Strategy - He Tea is set to fully launch on Taobao Flash Sale, with over 4,000 stores expected to be online soon [7] Group 5: Costa Rican Coffee Export Challenges - Costa Rica's coffee industry faces challenges due to a 15% tariff imposed by the U.S., which has historically been its largest export market [8][9] - Local coffee producers are actively seeking to diversify their export markets in response to the tariff [9]
2025上半年咖啡市场复苏,平价品牌加速布局一线城市
Sou Hu Cai Jing· 2025-08-18 11:11
| 品牌 | 2024年底门店量 | 2025年Q2末门店量 | 净增门店 | 门店规模增速 | | --- | --- | --- | --- | --- | | 瑞幸咖啡 | 22340 | 26206 | 3866 | 17.31% | | 库迪咖啡 | 10000 | 15000 | 5000 | 50.00% | | 星巴克 | 7685 | 7828 | 143 | 1.86% | | 幸运咖 | 4500 | 6140 | 1640 | 36.44% | | Manner Coffee | 1638 | 1987 | 349 | 21.31% | | 沪咖 | 1861 | 1862 | 1 | 0.05% | | 肯悦咖啡 | 1021 | 1 ୧88 | 637 | 60.61% | | NOWWA挪瓦咖啡 | 1243 | 1268 | 25 | 2.01% | | Tims天好咖啡 | 1022 | 1041 | 19 | 1.86% | | M Stand | 550 | રેરક | 8 | 1.45% | | Pull-Tab拉环咖啡 | 415 | 475 | 60 | 14.4 ...
一杯“村咖”解锁乡村旅游“流量密码” 农文旅融合书写乡村振兴“夏日答卷”
Yang Shi Wang· 2025-08-18 09:53
Group 1 - The core viewpoint is that Yunnan Pu'er is leveraging its unique natural scenery and status as a major coffee production area to enhance the "coffee + cultural tourism" consumption scene, attracting a large number of tourists during the summer travel peak [1][9] Group 2 - In the rainforest of Pu'er, there is a coffee plantation where visitors can interact with elephants while enjoying coffee, providing a unique experience [3] - Visitors to the coffee plantation can not only taste organic coffee but also participate in the coffee-making process under the guidance of baristas, with the plantation receiving over 200 visitors daily since summer, 60% of whom are family visitors [5] - The increase in visitor numbers has led to a significant rise in overall revenue, including dining, accommodation, and coffee sales [9] Group 3 - Coffee shop operators in Yunnan Pu'er are incorporating local seasonal flowers and fruits into their coffee, creating many unique beverages [10][14] - In the Shimao District of Yunnan Pu'er, there is a coffee shop approximately every 50 meters, with sales of beverages made from locally sourced coffee beans continuously increasing [12] Group 4 - Yunnan Pu'er has nearly 700,000 acres of coffee plantations with an annual production of 60,000 tons, and in recent years, it has developed coffee shops and plantations that allow tourists to experience the coffee-making process from seed to cup, continuously creating new business models that integrate coffee and tourism [16]
合伙人反目,瑞幸董事长黎辉再陷股权争议
Sou Hu Cai Jing· 2025-08-18 09:25
Core Viewpoint - The ongoing dispute between Luckin Coffee's chairman, Li Hui, and former chairman of Taibang Biologic, Zhou Fan, centers around the ownership of shares following the privatization of Taibang Biologic, with allegations of misleading investors and harming shareholder interests [2][5][11]. Group 1: Shareholder Dispute - Zhou Fan accuses Li Hui of unilaterally canceling the original management team's co-investment shares and redistributing them after the privatization of Taibang Biologic [2][3]. - Zhou Fan holds approximately 534,010 shares of Taibang Biologic, representing about 13.77% of the company, valued at over $656 million (approximately 4.6 billion RMB) based on a $4.76 billion valuation during privatization [4][6]. - The conflict escalates as both parties assert differing claims regarding the ownership of Zhou Fan's shares, with Taibang Biologic's management stating that Zhou is merely exercising voting rights on behalf of the platform [5][12]. Group 2: Company Background and Investment Strategy - Taibang Biologic, previously a publicly listed company, specializes in blood products and has been undervalued in the market [16][20]. - The investment strategy of Dazhong Capital, which includes high equity stakes and active involvement in management, is exemplified by its handling of both Luckin Coffee and Taibang Biologic [10][19]. - Dazhong Capital's approach contrasts with typical private equity firms, as it often seeks to gain control during governance crises, as seen in the cases of both companies [19][20]. Group 3: Market Context and Implications - The public conflict between partners in a private equity firm is unusual and suggests that internal resolutions have failed, potentially impacting the stability and long-term commitment of the management team [11][12]. - The management team at Taibang Biologic is currently in a precarious position, with the new management having already made decisions regarding share distribution, raising legal and regulatory concerns [12][20]. - The situation reflects broader implications for investor confidence and governance practices within the private equity sector, particularly in the context of management buyouts and share distribution disputes [11][20].
贵阳锚定“咖啡之城”新坐标 打造文旅消费新场景
Sou Hu Cai Jing· 2025-08-18 03:11
来自国内外的咖啡界高手同台竞技,咖啡的香气在空气中弥漫,五十余家头部品牌展位前人流如织。8月16日至17日,在2025"爽爽贵阳·世界风味嘉年 华"暨"爽爽贵阳·咖啡飘香"系列活动现场,一杯杯精品咖啡正调制出贵阳产业转型的新味道。 在活动开幕式上,贵阳市宣布:以"贵人服务"为核心抓手,全方位、多层次、立体化支持咖啡产业发展,着力将贵阳市打造成具有全国影响力的咖啡消费目 的地和咖啡文化体验城市。 这一举措的推出恰逢其时。数据显示,贵阳市咖啡消费年均增长18%,是全国增速最快的城市之一。截至目前,贵阳经营咖啡品类店的数量为3000余家,咖 啡产业活力蓬勃。 布局:将咖啡打造成城市新名片 "你们也是来喝咖啡的?有一家'乔治队长'咖啡很火,最近都需要排队……"一名贵阳出租车司机在省外游客乘车时询问,平时不喝咖啡的他,现在聊到贵阳 咖啡也是侃侃而谈。 今年5月,贵阳本土咖啡品牌"乔治队长"主理人彭近洋在2025年世界冲煮咖啡比赛中夺冠。这让大家开始重新认识贵阳咖啡。 由于有"世界冠军"头衔加持,彭近洋的咖啡店有很多省外游客慕名而来,排队一小时就为了尝上一口"贵阳咖啡"。 咖啡代表了年轻、时尚、活力,是推动城市文旅消费升 ...
GPT5的认错了,每个产品经理都是在迭代中试错
3 6 Ke· 2025-08-18 02:23
Group 1 - The core viewpoint of the article is that the upcoming launch of vivo's vision MR glasses will mark a significant shift towards spatial computing, potentially leading to the obsolescence of traditional mobile app product managers [1][2][18] - The vivo vision MR glasses are expected to be significantly lighter than Apple's vision Pro, being half the weight, and will utilize gesture and eye-tracking technology based on the Android system [1][18] Group 2 - The evolution of product managers over the past decade has been marked by various phases, starting from the mobile internet boom in 2016, where entry-level positions were accessible regardless of educational background [3][6] - The emergence of different types of product managers, including C-end and B-end product managers, has led to a more specialized skill set and differentiated performance metrics [8][9] - The rise of data product managers has been driven by the increasing reliance on data for app iteration and optimization, highlighting the importance of data analysis in product development [9][10] - The introduction of AI product managers has transformed the landscape, with a focus on leveraging AI capabilities for application development, particularly in the context of large language models [15][16] - The anticipated growth of brain-computer interfaces and spatial computing is expected to further revolutionize the role of product managers, shifting from traditional interfaces to immersive experiences [16][18]