Core Insights - The article discusses the emergence of group live streaming (团播) in the U.S. through Ordient Entertainment (OE), highlighting its initial success and the challenges faced in a market that is still in its infancy compared to China [5][6][26]. Group 1: Company Overview - Ordient Entertainment (OE) was founded in 2024 in Hollywood by Charlie and two friends, focusing on developing group live streaming content [5][8]. - The company has successfully launched five groups, with the two main groups "aerosangels" and "sunsetgirls" achieving a peak online audience of over 10,000 and a maximum single live stream gift revenue of $6,000 [5][9]. - OE was awarded the title of "The Best Innovation Company in The Whole United States" by TikTok, indicating recognition for its innovative approach in the entertainment sector [6][8]. Group 2: Market Dynamics - The North American market for group live streaming is still developing, with few successful entertainment guilds, primarily due to high labor costs and complex global streaming mechanisms [5][26]. - Unlike in China, where group live streaming has rapidly proliferated, the U.S. market is characterized by a lack of established practices and support systems, making it challenging for new entrants [31][32]. - The company has noted that the audience demographic is balanced, with a gender ratio of approximately 1:1, and the majority of viewers aged between 18 and 34 [15][19]. Group 3: Operational Challenges - The operational costs for setting up a live streaming room range from $40,000 to $50,000, with individual streamer salaries significantly higher than in China, averaging $3,500 to $4,000 per month [19][21]. - The company has faced difficulties in maintaining consistent streaming schedules due to the varying commitment levels of its performers, many of whom are pursuing other career opportunities in Hollywood [19][24]. - The lack of a robust legal framework in the U.S. makes it difficult to enforce contracts with streamers, leading to challenges in managing talent effectively [32]. Group 4: Content Strategy - OE's content strategy involves regularly updating performance styles and incorporating popular trends from platforms like TikTok, while also focusing on group dance performances to enhance viewer engagement [12][29]. - The company aims to differentiate itself by emphasizing operational excellence, including live stream production quality and audience interaction, rather than solely relying on individual performer charisma [10][14]. - Future plans include expanding content distribution across various platforms such as Xiaohongshu, YouTube, and Instagram to enhance brand visibility and attract new talent [34].

日前，中国网络社会组织联合会发布"优质主播培育工程"第二批优质直播间（主播）名单，共计263 个，将发挥示范引领作用，促进直播行业高质量发展。 据了解，中网联于2024年1月启动"优质主播培育工程"，旨在挖掘培育一批行业示范突出、公益带动有 力、社会知名度较高的优质主播。工程计划从2024年至2026年，用3年时间培育认定优质直播间6000 个，带动平台企业培育优质直播间超过3万个。2024年9月27日，中网联公布了首批208个优质直播间 （主播）。 截至2024年12月，我国网络直播用户规模达8.33亿人，较2023年12月增长1737万人，占网民整体的 75.2%；主播账号突破1.8亿个。2024年7月，人社部等3部门发布通知，正式将网络主播确定为新职业。 近年来，直播行业发展势头良好，规范健康有序发展已成各方共识，传播更多传统文化、艺术作品等优 质内容成为直播间主流。演艺直播向着"内容专业化、主播职业化、行业规范化"的趋势发展。这种发展 趋势，不仅是市场的必然结果，也是政策引导和行业自律的结果。在有效市场和有为政府的结合下，演 艺直播行业在内容质量、主播职业化和行业规范化方面取得显著进展。 清华大学新闻 ...

习近平总书记十分关心快递小哥、网约车司机、电商从业人员等新就业群体，强调"在管理服务上要跟 上，填补好这个空白。要既有管理，又有服务"。 聚焦新就业群体，各地出台举措不断提升管理服务水平，助力技能培养、保障权益、实现职业发展等。 便利举措提升外卖骑手归属感 穿上工作服，戴好头盔，80后鲁祺骑着电动车，穿梭在浙江省杭州市拱墅区的大街小巷。伴随着手机叮 叮作响的提示音，鲁祺当外卖骑手已有9年。 过去，有的商场不让进门、不让上电梯，电动车没地方停，如今，专停泊位、专行通道等设施日益完 善；过去，外卖员进小区常常经历"被拦住的烦恼"，如今扫个"小哥码"，不用登记就能进小区，每单节 省几分钟……路上的点滴变化，体现城市温度，展现治理精度。 送餐的间隙，鲁祺来到拱墅区文晖街道新和平商务社区的骑手驿站歇歇脚。驿站照片墙上是一张张全家 福，那是今年春节，街道为留守杭州的骑手和他们的家人专门拍摄的，鲁祺和妻子女儿也有一张。这里 每个月还会进行一次骑手恳谈会，大家围坐在一起，说说心里话。 与驿站一墙之隔的，是新和平商务社区骑手党群服务中心，500多平方米的空间设置了休闲运动、心理 咨询、儿童托管等各种服务项目，骑手也都可以享受到 ...

Core Insights - TikTok entertainment guilds are leveraging technology to break cultural and commercial barriers, creating a new global entertainment economy [1] Group 1: Technological Empowerment - TikTok provides full-chain technological support, enhancing both content production and operational efficiency, with daily original video output increasing by 10 times [3] - AI technologies like ChatGPT-6 and Stable Diffusion 3.0 are utilized to optimize content, resulting in a 200% increase in video views for tailored scripts [3] - Quantum computing algorithms predict traffic peaks 48 hours in advance, leading to significant viewer engagement, with one live stream surpassing 2 million views and generating over 50,000 euros in tips [3][4] Group 2: Cultural Adaptation - TikTok guilds are innovating content through "cultural translation" and "cultural co-creation," overcoming cultural barriers in entertainment globalization [5] - In the Middle East, guilds have successfully combined Arabic and Chinese for live streams, achieving over 1 million views for culturally relevant content [5] - Latin American guilds have seen a 5-fold increase in followers by integrating local cultural elements into their content strategies [5] Group 3: Commercial Barrier Breakthrough - The monetization model of TikTok guilds is evolving from single revenue streams to diversified income sources, including membership subscriptions and brand collaborations [7] - In the U.S., a collaboration with a beauty brand led to a 40% increase in fan conversion rates [7] - E-commerce integration has become a significant revenue driver, with localized content achieving 190% higher interaction rates compared to generic content [7] Group 4: Compliance Operations - Compliance is essential for sustainable development in global operations, with guilds establishing a three-tiered system for data protection and local team oversight [8] - German guilds have implemented measures to avoid potential fines of 20 million euros by adhering to GDPR regulations [8] - Tax compliance is also critical, with guilds optimizing operations to reduce costs by 15% through VAT deductions [8] Group 5: Case Validation - Successful practices in the Latin American market provide a replicable model for global expansion, with German guilds achieving over 10 million euros in monthly GMV through localized content [9] - The combination of technology, compliance, and localized content has proven effective in engaging audiences and generating revenue [9] Group 6: Future Outlook - As TikTok expands in Europe, the Middle East, and Latin America, guilds will play a crucial role in the global strategy of Chinese content creators [10] - Future strategies will focus on a five-dimensional capability system, including precise positioning, diversified monetization, data-driven content strategies, and compliance operations [10] - TikTok entertainment guilds are positioned as cultural disseminators and commercial innovators in the globalized entertainment economy [10]

Group 1 - The Supreme People's Court has released a series of typical cases related to the Civil Code on its fifth anniversary, focusing on traditional virtues such as bravery, filial piety, and honesty [1] - A case involving a person injured while performing a good deed highlights the court's stance on encouraging altruism, ruling that the beneficiary should provide appropriate compensation to the injured party [1] - Another case addresses the obligations of a media company towards its network anchors, where the court ruled against the company for infringing on the anchor's dignity and promoting unhealthy practices in the industry [1] Group 2 - A case concerning inheritance rights illustrates the consequences of neglecting filial duties, where a son who abandoned his parents was ruled to lose his inheritance rights due to his long-term neglect [2] - The court's decision emphasizes the importance of fulfilling familial responsibilities, as the son was deemed to have abandoned his parents, leading to a ruling in favor of the second-order heir [2]

点击图片▲立即试听 " 在电商大促的最前线，杭州不是唯一 ' 灯火通明 ' 的城市，却可能是最密集的。有行业人说，只有在杭州，才能找到 5 天不睡的主播。 618直播带货 过去，我们在 618所 关注的，更多的是 GMV 破了多少亿，爆款 SKU 卖了多少件。 但在当下，或许更值得观察的是 " 直播间里的人 " ：谁在成为主角，谁悄然离开，谁是算法宠儿，谁被替代出局？ 文 / 巴九灵（微信公众号：吴晓波频道） 2025年618的第一场大促接近尾声。 凌晨一点，杭州滨江，晓芙从直播间走出来时，嗓子已经沙哑得说不出话。她戴着假睫毛和美瞳的眼睛红肿发涩，卸完妆后，镜子里的自己憔悴 到陌生。 这是她连续第 5 天日播超过 10 小时。 早上 11 点开播，下午 2 点收工后匆匆扒了几口饭， 4 点又上场第二场直播，晚上 7 点结束，再接着夜播到凌晨。一天三场，面对上百个商 品，全靠临场应变，来不及写脚本，也没人告诉她哪个 ROI 更高。 晓芙是杭州某 MCN 机构的一名兼职主播，今年是她的第 3 个 618 。 " 就像跑营业额 KPI 的流水线工人，没法停。 " 她说， " 但也确实赚得 到。 " 在电商大促的最前 ...

5月24日，上海市"星光计划"第十一届职业院校技能大赛直播电商赛项在上海闵行职业技术学院成功举行。来自全市 20所职业院校的40支参赛队伍、共160名选手汇聚一堂，围绕"直播电商"这一新兴业态展开激烈角逐，集中展现新时 代职业院校学子扎实的专业技能与良好的职业素养。 本次大赛由上海市教育委员会、上海市人力资源和社会保障局、上海市教育发展基金会、上海市民办教育发展基金会 主办，聚焦直播电商领域中内容策划、直播推广、直播销售与互动运营等关键环节，紧贴行业发展趋势与技术更新节 奏。比赛内容涵盖商品选品、直播主题策划、脚本撰写、直播间布置、现场带货流程模拟、数据分析和用户互动等多 个任务，系统考察了参赛选手的实战操作能力与团队协作能力。 赛场上，选手们分工明确、配合默契，从前期数据分析与商品定位，到直播脚本的创意撰写与推广策略的精准制定， 再到直播间的布置美化、实际带货流程的演练及直播互动的组织实施，整个过程环环相扣，贴近真实的直播电商运营 场景。参赛队伍还需进行赛后讲解展示，从项目构思、执行过程到成果亮点，系统呈现参赛成果，全面展现其在策划 与表达方面的综合素质。 闵职院跨境电商专业大二参赛学生阮露颖告诉记者，此次 ...

5月2 2日，第二十一届中国（深圳）国际文化产业博览交易会（下文简称"文博会"）在广东深 圳国际会展中心开幕。广东出台推动文化产业高质量发展政策文件，针对影视、演唱会、动 漫、网络游戏、电子竞技、直播六大领域，重磅发布一波政策大礼包。 本期《财经早察·经济旗谈》来拆解广东文化产业六大"政策礼包"。 出品：财经早察工作室 总统筹：邓红辉 执行统筹：陈晨星 祝乃娟 作者：胡光旗 编辑：洪晓文，陆跃玲，曾婷芳 设计：王冰 拍摄：罗晶晶 章启良 21君荐读 AI将成中小学必修课，"人机协同"时代的教育变局 公募基金改革："帮基民赚钱"成机构必答题 《哪吒》，够让光线成为"迪士尼"吗？ SFC 本期编辑 张嘉钰 ...

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出品｜搜狐财经 作者｜闫思羽 编辑｜李文贤 2025年5月，直播带货行业曾经的"顶流"三只羊公司再次成为舆论焦点。旗下多家公司高管密集变更，关联企业佛山市美诚食品有限公司悄然注销，而创始 人"疯狂小杨哥"则在争议声中低调复播却反响平平。 这场危机始于2024年"美诚月饼虚假宣传事件"，如今已从单一产品问题演变为企业生存之战。 香颂资本董事沈萌分析称，虚假宣传事件重创消费者信任，业务收缩与架构调整是必然选择，高管调整和公司注销都是调整的一部分。 为困境求生，今年4月，三只羊在各应用商店上线的"小杨臻选"APP也遇冷。互联网产业分析师张书乐解释，自建平台有引流难题，由于缺少更多内容和选 择，也很难壮大，只能是铁粉大本营，算是留条退路，不算新的出路。 三只羊的困境本质是直播电商行业转型期的缩影。据艾瑞咨询测算，2024年中国直播电商市场规模约为5.8万亿元，预计2025年将突破5.3万亿元，行业呈现 多平台竞争格局。 美诚生产商注销、三只羊旗下多家公司高管变更 搜狐财经发现，曾处在风口浪尖的"美诚月饼事件"的生产商——佛山市美诚食品有限公司于5月15日完成注销，而其品牌运营方广州市美诚食品科技有限公 司仍存续。 天 ...