即时零售

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美团想另选一种命运
虎嗅APP· 2025-03-22 03:33
以下文章来源于AGI接口 ,作者苗正卿 AGI接口 . AI卷起的财富风暴。 出品|虎嗅商业消费组 作者|苗正卿 题图|视觉中国 当友商正发起"外卖员五险一金"舆论大战之际,美团已把眼光投向绝不会产生类似争议的无人机,觉得那才是更大的未来。 虎嗅独家获悉,目前在美团内部,创始人王兴正亲自主抓和重点过问AI相关项目。美团正发力的AI关键项目分为三类:无人配送( 含无人机配送和自 动配送车 )、AI大模型及应用产品( 包括AI重塑美团业务流以及直接面向市场的AI产品 )、具身智能( 包括美团第一方具身智能项目以及投资的具 身智能公司 )。 和阿里、京东、字节等互联网大厂重点发力模型的AI战略不同,美团在基础模型领域有高投入之外,还在无人配送和具身智能领域持续投入资源,并 通过"一把手工程"的模式重点推进这些关键方向。 这三个方向背后的核心逻辑是:可以契合美团既有业务,并可能给美团在未来带来几何级增长。以具身智能为例,一家美团投资的具身智能公司高管 向虎嗅表示,其公司的机器人产品的关键场景,是成为无人货仓"分拣员",而这与美团即时零售前置货仓可以直接契合;另有美团AI相关业务线人士 告诉虎嗅,美团目前在AI的布局思 ...
美团的饭碗不好抢
远川研究所· 2025-02-26 13:04
Core Viewpoint - JD.com has entered the food delivery market with a focus on providing social security benefits to delivery riders, sparking competition among major players like Meituan and Ele.me regarding rider welfare [2][5][6]. Group 1: JD.com's Actions and Market Position - JD.com officially launched its food delivery service on February 11, 2023, with two main initiatives: providing social security for full-time riders and offering zero commission for new merchants in Beijing [2][3]. - The company plans to gradually cover social security costs for full-time riders starting March 1, 2025, and will also provide accident and health insurance for part-time riders [4]. - Within a week of its launch, JD.com expanded its delivery service to 39 cities, with some cities experiencing over 100 times growth in order volume [14]. Group 2: Competitive Landscape - The announcement of social security for riders has prompted Meituan and Ele.me to respond quickly, with Meituan stating it has been working on social security for its riders since July 2022, and Ele.me claiming to have started providing social security for its "Blue Riders" in early 2023 [2][4][16]. - The food delivery market has seen a shift where riders are increasingly viewed as permanent gig workers, making welfare benefits a critical topic for major companies [6][8]. Group 3: Challenges and Strategic Decisions - JD.com faces challenges in attracting small and medium-sized merchants to its platform, as the Chinese food service market is highly fragmented [35][36]. - The company is also contending with the siphoning effect of larger platforms, as seen with Ele.me's struggles after being acquired by Alibaba [36]. - JD.com’s strategy appears to be more defensive, focusing on maintaining its market position rather than aggressive expansion, especially given the low-profit margins of its core business [41][42]. Group 4: Broader Implications and Future Directions - The entry into food delivery is seen as a way for JD.com to leverage high-frequency demand to enhance its logistics capabilities, which are crucial for its broader e-commerce operations [50][53]. - The competition in the food delivery sector is not just about food but also about logistics efficiency and the ability to meet consumer demands for rapid delivery [55][56]. - JD.com’s long-term strategy may involve integrating its food delivery service with its existing logistics network to create a more comprehensive service offering [52][54].
零售业寻找新出路,美团提供了一种思路
晚点LatePost· 2024-10-23 12:38
今天的闪电仓和上一个阶段的生鲜前置仓拥有类似的构思,却得出不同的结果。 一次计划外的周末旅行,一趟临时的出差行程,一场来势汹汹的感冒,一次心血来潮的深夜厨房烹饪。 事发突然,你有太多要马上买到的商品了 —— 洗漱用品、一次性内衣裤、数据线、药品、调料等等。一 天 24 小时中你的这些即时需求,如今在全国几乎每个地区,打开外卖应用搜索商品,你的需求几乎都能 得到满足。 这背后的供给支撑体系,除了实体零售门店,还有几万家闪电仓。10 月 15 日,美团在即时零售大会上宣 布其闪电仓数量达到 3 万家。美团计划未来三年其闪电仓规模将达到 10 万家,年营收超过 2000 亿元。 闪电仓吸引了来自日用百货、美妆、宠物、医药等多个垂直类目商家的主动参与,增速远超美团的预期 —— 三年前,美团定下了开设 1 万家闪电仓的目标,当时只有便利店一种仓型。随着便利店闪电仓的快速 发展,更多垂直类目商家的参与加速了开仓进程。 大会前一天,美团刚刚与名创优品达成战略合作,后者将开出定制闪电仓——名创优品 24 小时超级店, 利用其供应链能力和商品力探索即时零售,丰富供给生态,美团会在选址、选品、爬坡、配送等方面给予 支持。 闪电仓 ...
晚点独家丨即时零售动向:美团开了 800 个仓送酒、680 个前置仓送生鲜;盒马重启前置仓;名创优品入局
晚点LatePost· 2024-08-21 12:35
本期关注企业:美团、盒马、名创优品。 文丨沈方伟 管艺雯 陈晶 编辑丨管艺雯 定义 "即时零售" 最简单的方式是时效:你可以在一小时内买到商品,且送货上门。 更详细一点,即时零售区别于用快递送货到家的远场电商,其商品(非餐食)在距离消费者 3 - 5km 的地 方发货,送达时间按小时记,也可以全城配送,时效可能会超过 1 小时,目前主要由外卖配送员送货上 门。 最开始,每日优鲜、叮咚买菜做了水果蔬菜一小时上门。这两家生鲜电商公司在 2021 年 6 月末上市,它 们持续烧钱、长期亏损, 每日优鲜在 2022 年的下半年遭遇危机 ,此后倒闭,叮咚买菜直到 2023 年才首 次盈利。 三年疫情诞生了很多线上下单、商品即时送达的需求,也帮助平台和零售商们培养了消费者 "一小时买万 物" 的认知。一个典型的例子是,之前可能所有人都想象不到, 在即时零售平台上也可以买露营手推车。 因为要突破外卖的天花板、充分利用数百万配送员在配送餐食外卖之外的闲暇时段,美团在即时零售领域 做了最多尝试:模式上,美团自 2019 年开始探索包括自营业务小象超市、歪马送酒,闪购业务的闪电仓 等;品类上,生鲜之外,美团还陆续探索了日用百货、 ...