Core Viewpoint - The Ministry of Agriculture and Rural Affairs of China held a press conference to introduce the overall arrangements and preparations for the 2025 Chinese Farmers' Harvest Festival, emphasizing the importance of agricultural product sales and consumer engagement during the Golden Autumn Consumption Season [1][3]. Group 1: Golden Autumn Consumption Season - The Golden Autumn Consumption Season is a key activity of the Chinese Farmers' Harvest Festival, aimed at enhancing agricultural product sales and ensuring farmers receive higher returns from their sales [3]. - Since the inception of the Golden Autumn Consumption Season, over 130 billion yuan worth of agricultural products have been sold, establishing it as a vibrant and popular event during the Harvest Festival [3]. Group 2: Characteristics of This Year's Golden Autumn Consumption Season - This year's Golden Autumn Consumption Season features three main characteristics: 1. Richer content, with activities running from September to November, initiated by six departments including the Ministry of Agriculture and Rural Affairs and the Ministry of Culture and Tourism, focusing on integrating agriculture with culture and tourism [4]. 2. Stronger benefits for consumers, with various organizations and e-commerce platforms offering promotional activities, subsidies, and support to enhance consumer engagement [4]. 3. Enhanced urban-rural linkage, with the launch event scheduled for September 5 in Hangzhou, aiming to attract urban residents to rural areas and promote mutual prosperity [4].

Core Points - The launch of "Qilu Agricultural Supermarket" features two new brand pavilions: "Qilu Agricultural Supermarket · Livestock Specialty Pavilion" and "Qilu Agricultural Supermarket · Ocean Seafood Pavilion" [1] - The Livestock Specialty Pavilion offers a variety of high-quality livestock products from Shandong, including specialty livestock, fresh eggs, cloud pastures, and flower essence, providing dozens of premium local products for consumers [1] - The Ocean Seafood Pavilion includes a wide range of products such as sashimi, live fish, ready-to-eat seafood, and snacks, ensuring freshness and convenience for consumers [1] - The new brand pavilions aim to promote local specialty industries and gather resources, contributing to rural revitalization efforts [1] - The event featured participation from local influencers and new farmers, who were awarded the title of "Qilu Agricultural Supermarket" brand ambassadors [1]

Core Insights - The article highlights the rapid development and popularity of the Huyuan Creek area in Fuyang, Hangzhou, driven by the emergence of "internet-famous" dams that attract significant tourist traffic, with daily visitor numbers exceeding 15,000 at peak times [1] - The local government has implemented a collaborative approach among various towns and villages along the creek to enhance tourism and local economic development, focusing on creating new growth rather than merely redistributing existing resources [1][2] Group 1: Tourism and Economic Development - The Huyuan Creek area has seen an average daily visitor count of nearly 8,000 this summer, representing a year-on-year increase of over 15% [1] - New businesses, such as the "Tianyuan Restaurant," report a table turnover rate exceeding 80%, significantly improving their revenue compared to previous months [1] - The development strategy includes leveraging the unique features of each town, such as water sports in Huyuan and adventure activities like paragliding in Chang'an, leading to an increase in average visitor stay from 0.8 days to 1.2 days [2] Group 2: Infrastructure and Coordination - A coordinated effort among local governments has led to the construction of essential infrastructure, such as pedestrian underpasses, to alleviate traffic congestion caused by high visitor numbers [2][3] - The establishment of a unified branding and marketing strategy for local agricultural products has resulted in increased sales and income for local farmers [3] - The implementation of advanced technology, including AI and thermal imaging cameras, has enhanced safety and visitor experience in the area [3]

Company Overview - Huangshan Zhenyang Trading Co., Ltd. has been established with a registered capital of 100,000 RMB [1] - The legal representative of the company is Shen Ting [1] Business Scope - The company operates in various sectors including retail of edible agricultural products, internet sales of food (only pre-packaged food), and general food sales (only pre-packaged food) [1] - Additional services include daily life services for residents, primary agricultural product acquisition, initial processing of edible agricultural products, wholesale of edible agricultural products, and related services such as production, sales, processing, transportation, and storage of agricultural products [1] - The company also engages in the sale of tea sets and organizes cultural and artistic exchange activities [1] Technical Services - The company provides technical services, development, consulting, exchange, transfer, and promotion (excluding licensed businesses, operating projects that are not prohibited or restricted by laws and regulations) [1] - Licensed projects include food production, food sales, and production of tea products (operations require approval from relevant departments) [1]

Group 1 - The core viewpoint is that the development of rural e-commerce is crucial for building a modern rural circulation system and effectively driving farmers' income growth [2][3] - From January to July 2025, the online retail sales of agricultural products increased by 7.4% year-on-year, while the per capita disposable income of rural residents grew by 6.2% in the first half of this year [1] - The rural consumption market is thriving, with rural online retail sales rising by 6.4% year-on-year during the same period [1] Group 2 - The rural logistics system is improving, with 1,285 county-level logistics centers and 1,457 township express logistics stations built or renovated since 2022, achieving a 95% coverage rate of express services in administrative villages nationwide [1] - Rural e-commerce entrepreneurship remains active, with over 19.5 million rural online businesses as of the end of July, reflecting a 6.4% year-on-year increase [1] - The Ministry of Commerce plans to continue promoting high-quality rural e-commerce development, enhancing application levels, and integrating e-commerce with primary, secondary, and tertiary industries to support rural consumption and farmers' income [2]

Core Insights - The article highlights the transformation of rural sales through digital platforms, particularly focusing on the efforts of Liu Tao, a village party secretary, who has successfully integrated short video and live streaming to promote local agricultural products [1][2][6]. Group 1: Digital Transformation in Rural Areas - Liu Tao initiated the use of short video platforms to enhance the visibility of Chen Bian Village's agricultural products, which previously suffered from low brand recognition and poor sales channels [1][2]. - After undergoing systematic training in short video operation and live streaming techniques, Liu Tao's account "Little Liu Secretary" achieved over 10 million total video views [2][6]. - The "Su Goods Live Broadcast" initiative has significantly contributed to the training of rural e-commerce talents, with a goal of cultivating 61,000 rural e-commerce professionals by 2025 [6]. Group 2: Community Engagement and Inclusivity - Liu Tao's efforts extend to involving elderly villagers in digital activities, promoting a sense of community and shared prosperity through the "Silver-haired Anchor" initiative [4][5]. - The village has established facilities such as a live broadcast room and provided free Wi-Fi to encourage participation from all age groups, emphasizing that digital technology should not be exclusive to the youth [5][6]. - Approximately 40 elderly villagers have become "silver-haired anchors," showcasing the successful integration of older generations into the digital economy [5][6]. Group 3: Economic Impact - Liu Tao's live streaming efforts led to the sale of nearly 6,000 pounds of blueberries over a 20-day period, demonstrating the direct economic benefits of digital marketing strategies [2][6]. - The cumulative sales of various agricultural products from Chen Bian Village have reached millions, indicating a significant increase in local economic activity due to digital engagement [2][6].

Core Insights - A new business named Jiangmen Xinhui District Gan Duobao Chenpi Tea Industry Business has been established, focusing on the sale of Chenpi and related food products [1] Company Overview - The registered capital of the new business is 10,000 RMB [1] - The business operations include the sale of pre-packaged food, primary agricultural product acquisition, and initial processing of edible agricultural products [1] Business Activities - The company engages in various activities such as wholesale and retail of edible agricultural products, marketing planning, and information consulting services (excluding licensed information consulting services) [1] - Additionally, the business offers personal internet live streaming services related to food sales [1]

Core Insights - A new company, Jiangmen Xinhui Sanjianbao Tea Industry Co., Ltd., has been established with a registered capital of 200,000 RMB [1] - The company's business scope includes the sale of dried tangerine peel, cultivation and sale of Xinhui tangerines, and various food-related activities [1] Business Scope - The company is authorized to engage in the sale of alcoholic beverages, food sales, food internet sales, food production, and tea product manufacturing [1] - General projects include the purchase of primary agricultural products, sales of agricultural and sideline products, and initial processing of edible agricultural products [1] - Additional activities encompass the sale of fresh fruits and vegetables, health food sales, household appliance sales, and various technical services [1]

Core Viewpoint - The "Su Super" football event in Nanjing has successfully engaged local communities and promoted cultural and agricultural integration through various activities and fan gatherings [1][5]. Group 1: Event Highlights - The "Su Super" match between Nanjing and Yancheng attracted thousands of fans, creating a vibrant atmosphere in designated "second venues" across the city [1][2]. - Various cultural and culinary activities were organized in urban landmarks, enhancing the experience for fans and promoting local agricultural products [1][5]. Group 2: Community Engagement - The "Yinxiangli Cultural Art Street" was recognized as a primary fan gathering area, featuring interactive experiences and local delicacies [2][3]. - Over 15,000 visitors gathered at the "Football Theme Park" along the Qinhuai River, showcasing the popularity of the event and the community's enthusiasm [3][4]. Group 3: Agricultural Promotion - The "Three Into the City" initiative successfully introduced high-quality agricultural products from rural areas to urban consumers, creating a new market for local specialties [5][6]. - Popular local products, such as fruits and traditional snacks, saw significant demand during the event, with some items selling out quickly [5][6]. Group 4: Cultural Integration - The event featured traditional crafts and local delicacies, blending sports with cultural heritage, such as the showcasing of "Rain Flower Tea" and "Tiger Shoes" [8]. - The integration of local culture and sports has fostered a sense of community and pride among residents, enhancing the overall experience of the "Su Super" event [8].

Core Viewpoint - Longxi Zhenqi Miao Health Industry Co., Ltd. has been established with a registered capital of 500,000 RMB, focusing on health-related services and products [1] Company Summary - The legal representative of Longxi Zhenqi Miao Health Industry Co., Ltd. is Fan Yonglu [1] - The company has a registered capital of 500,000 RMB [1] Business Scope - The company is involved in various licensed and general projects, including: - Food sales (subject to approval by relevant authorities) [1] - Health consulting services (excluding medical treatment services) [1] - Purchase of traditional Chinese medicine [1] - Purchase and sale of edible agricultural products [1] - Retail and wholesale of health food (pre-packaged) [1] - Internet sales (excluding items requiring permits) [1] - Initial processing of edible agricultural products [1] - Purchase of primary agricultural products (excluding licensed businesses) [1]