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申万宏源证券晨会报告-20251226
Shenwan Hongyuan Securities· 2025-12-26 00:42
Group 1: JD (京东) Analysis - The revenue for Q4 2025 is projected to decline by 0.4% year-on-year to 345.5 billion yuan, with adjusted net profit expected to be 216 million yuan, resulting in a net profit margin of 0.1% [2][12] - JD's retail revenue is anticipated to decrease by 4.7% year-on-year to 292.6 billion yuan in Q4 2025, primarily due to a high base effect from the previous year driven by national subsidies [3][12] - The company is expected to face pressure on growth in the battery-powered category, while the daily necessities category is projected to maintain relatively stable growth [3][12] - JD is actively responding to market changes by increasing subsidies, which may lead to a decline in retail profit margins year-on-year [3][12] - The company is focusing on its food delivery and international business, with expectations of narrowing losses in the food delivery segment in Q4 [12] - JD has launched "JD Review" to innovate the local life service ecosystem, aiming to provide objective consumer references [12] Group 2: Deer Chemical (迪尔化工) Analysis - Deer Chemical is transitioning from a cyclical business model to a growth-oriented one by integrating its nitrate production with molten salt energy storage [4][11] - The company is expected to see a gradual increase in production capacity starting in 2025, which will enhance its sales and overall performance [4][11] - The traditional business is anticipated to recover as the chemical industry stabilizes, with nitrate prices supported by liquid ammonia [11][13] - The demand for molten salt is projected to grow significantly due to its applications in concentrated solar power and flexible coal power generation [13][16] - The company aims to establish a complete product matrix involving potassium nitrate and sodium nitrate, enhancing its competitive edge in the energy storage market [16] Group 3: Unisoc (紫光国微) Analysis - Unisoc is collaborating with Ningde Times to establish a leading platform for automotive-grade chips, enhancing its market competitiveness [15][16] - The establishment of Unisoc Tongxin aims to optimize capital structure and improve performance in the automotive domain [16] - The company is expected to benefit from the growing demand for special integrated circuits driven by national defense and commercial aerospace sectors [16] - Unisoc maintains its profit forecasts for 2025-2027, projecting net profits of 1.723 billion, 2.460 billion, and 3.495 billion yuan respectively, with a strong growth outlook [16]
雀巢新帅谈裁员1.6万:把资源更多投入到销售团队丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-25 08:19
"这确实比自然减员更多。我们评估了多个流程,例如内部管理报告或采购流程,看看如何更高效运作。我们还集中了一些服务,例如市场营 销。以奈斯派索为例,我不会为每个市场都拍一部乔治·克鲁尼的广告片,而是只会拍一次,然后在各个市场将其本地化。我们把资源更多投 入到销售团队,而不是重复劳动。"他说。 21世纪经济报道记者贺泓源、实习生李音桦 市场调整期的裁员方向值得关注。 2025年10月16日,雀巢宣布,计划在今后两年内削减约1.6万个工作岗位,相当于其员工总数的6%。具体来看,该次裁员将涉及约1.2万个白领 职位,覆盖所有职能和地区。另有约4000个岗位将通过在生产与供应链领域持续推进的生产力提升举措达成。 12月23日,有媒体发布了对雀巢新任首席执行官费耐睿(Philipp Navratil)的专访,费耐睿谈到了裁员问题。 费耐睿的潜台词或许是,市场营销板块是该次裁员的重点区域,销售板块则显得相对稳定。 需要看到,裁员背后是,雀巢增长承压。 最新财报显示,在今年前9个月,雀巢集团的总销售额为659亿瑞士法郎,同比下降1.9%。有机增长率为3.3%,所有大区和全球直管业务均实 现正增长。实际内部增长率增至0.6%, ...
天猫超市升级自有品牌“天猫超市甄选”
Bei Jing Shang Bao· 2025-12-24 08:13
北京商报讯(记者 何倩)12月24日,北京商报记者获悉,天猫超市已升级自有品牌"天猫超市臻选", 并发布了年度十大趋势:全球风味、科学膳养、低GI、配料干净、智能科技、黄金产区、安心有机、 儿童成长、精准控糖、超级成分。 据了解,"天猫超市臻选"于8月正式上线运营,目前已经累计上线商品超过400个,合作近200个品牌, 覆盖食品、生鲜、日用品等核心品类。 ...
京东回应“法国仓库被盗”:目前已恢复正常运营
Xin Lang Cai Jing· 2025-12-23 15:55
新浪科技讯 12月23日晚间消息,北京时间12月22日,位于法国巴黎地区的京东仓储遭遇盗抢,当地警 方已介入调查处理。据当地媒体报道,京东位于法国塞纳-圣但尼省的仓库遭窃,超过5万台3C数码设备 (包括手机、电脑和平板电脑)被盗,价值约为3700万欧元,折合人民币3.06亿元。 对此,京东方面称,目前仓库已恢复正常运营,我们关注到相关方面披露的"重大损失数据",与实际情 况有较大出入。 京东表示,近年来,京东加速推进"全球织网计划",已在全球 23 个国家和地区建设了超130个各类型海 外仓,并合法合规运营,我们将持续建设好超级供应链,为广大企业和用户提供高质量的物流服务。 责任编辑:何俊熹 责任编辑:何俊熹 新浪科技讯 12月23日晚间消息,北京时间12月22日,位于法国巴黎地区的京东仓储遭遇盗抢,当地警 方已介入调查处理。据当地媒体报道,京东位于法国塞纳-圣但尼省的仓库遭窃,超过5万台3C数码设备 (包括手机、电脑和平板电脑)被盗,价值约为3700万欧元,折合人民币3.06亿元。 对此,京东方面称,目前仓库已恢复正常运营,我们关注到相关方面披露的"重大损失数据",与实际情 况有较大出入。 京东表示,近年来 ...
法国可劲儿怂恿,德国喊完不要中国垃圾,欧盟也出了关税新规
Sou Hu Cai Jing· 2025-12-23 04:26
前不久,德国财政部长公开表态:我们不想要中国垃圾。紧接着,欧盟在法国的主导下推出了新的关税 政策,明显是针对中国小包裹的。12月12日,欧盟宣布了一项关税新规,从2026年7月起,所有非欧洲 国家寄送至欧盟的小包裹,若价格低于150欧元,将统一征收3欧元的固定费用,且这一政策将在两年后 永久生效。其目的,便是为了应对所谓的不公平竞争。 这些看似微不足道的小包裹,已经成为了中欧贸易中的战场。为什么一件几欧元的T恤、一只不到10欧 元的收纳盒,能让欧洲如此紧张?而中国电商,又该如何应对这场不太公平的较量呢? 欧洲的忍耐已到极限。虽然加收3欧元的临时关税看似简单,但它实际上是针对中国电商平台的一项定 向打击,尤其是像Temu和Shein等通过低价商品抢占市场的电商平台。法国和德国对这一决策的推动起 到了关键作用。 小包裹政策背后的欧洲焦虑并不难理解。中国电商的崛起,给欧洲本土企业带来了前所未有的压力。根 据《金融时报》的数据,仅在2024年,就有46亿件低价值的小包裹进入欧盟市场,其中91%来自中国。 这些小包裹价格低廉、种类多样、运输速度快,几乎把欧洲本土零售商逼到了墙角。更让欧洲不安的 是,这些小包裹享受了欧盟 ...
小鹏第三个海外本地化生产项目落地马来西亚;阿里云与爱诗科技达成全栈AI合作|36氪出海·要闻回顾
36氪· 2025-12-21 13:35
Group 1 - Xiaopeng Motors has launched its third overseas localized production project in Malaysia, following projects in Indonesia and Austria, with plans for mass production by 2026 to serve the ASEAN right-hand drive market [5] - Alibaba Cloud has signed a full-stack AI cooperation agreement with Aishi Technology to enhance AI video generation capabilities, leveraging Alibaba's cloud infrastructure and AI services [5] - SF Middle East has signed a cooperation agreement with Oman Asyad Group to enhance cross-border transportation and logistics collaboration [6] Group 2 - Li Auto has officially entered the markets of Egypt, Kazakhstan, and Azerbaijan, launching its L-series models to meet local luxury market demands [6] - The Singapore Land Transport Authority has awarded contracts for 660 electric buses, with Chinese companies like BYD and Yutong winning bids [8] - Temu is accelerating its expansion into the Swiss market, attracting dozens of local merchants to join its platform [7] Group 3 - The sales of Chinese television brands on AliExpress have surged by 300% over the past year, with Xiaomi leading in sales during overseas shopping events [9] - Dunhuang.com announced new regulations for shipping to Saudi Arabia, requiring compliance with new address labeling rules starting January 1, 2026 [9] - CATL has secured a 6.2 GWh energy storage order in Southeast Asia, with plans to supply a large-scale solar power project in Indonesia [10] Group 4 - Mixue Ice Cream has opened a store in Los Angeles and is expanding its overseas presence, with plans to increase its global store count to 53,014 by June 2025 [10] - The autonomous driving company Baixiniu has completed a new round of financing to accelerate its market expansion and technology development [11] - Galaxy General Robotics has raised over 3 billion yuan in a new financing round, enhancing its global market presence [11] Group 5 - Oculab has completed a $30 million Series B financing to advance its dual-specificity antibody eye drug into clinical trials in the US and China [12] - Chinese autonomous driving companies are increasingly focusing on emerging markets, particularly in the Middle East and Southeast Asia [13] - China's energy storage companies have seen a significant increase in overseas orders, with a 246% year-on-year growth in the first half of 2025 [14] Group 6 - Trade with Belt and Road Initiative countries has exceeded 21 trillion yuan, accounting for over half of China's total foreign trade, with a notable export growth rate of 11.3% [14] - Argentina has eliminated small import tariffs, leading to a 237% increase in online packages from Chinese e-commerce platforms [14]
远方好物战略升级深度解析:从健康食品电商到品质生活生态的转型路径
Sou Hu Cai Jing· 2025-12-20 21:49
电商内卷厮杀正酣!当全行业陷入"低价血拼"泥潭,远方好物却跳出困局完成关键跃迁,核心价值直击要害:从单一健康食品电商,升级为品质生活生态构 建者——这不是简单业务调整,而是对电商本质的重构,为行业破局指明新方向。 战略转向:多元布局拓宽生活服务边界 远方好物的战略升级,核心体现在业务布局的多元化拓展。平台打造"远方安选""远方益农"等多元模块,实现从单一商品交易到全场景生活服务的跨越。 其中"一店四开"战略颇具代表性,将传统社区店升级为综合生活服务中心,整合私域直播、团购、即时零售与本地生活四大板块,构建线上线下融合的立体 服务网络,全面覆盖居民核心生活需求。 远方好物小程序正是这一立体服务网络的核心线上载体。它串联起四大服务板块,让用户足不出户即可便捷享受团购秒杀、直播选购、即时配送等服务,同 时打通线下门店资源,实现线上下单、门店自提的灵活体验,既提升了用户生活便捷度,也为"一店四开"模式落地提供了高效数字化支撑,成为战略升级的 关键赋能工具。 向往远方好物这样的全场景服务小程序?羡慕这样的全场景服务能力?其实,这样功能全面、打通线上线下的小程序系统,无需从零开发! 我们(微信ID:chiyanmary) ...
“购在中国(广西站)暨广西丝路电商嘉年华”活动启幕
Sou Hu Cai Jing· 2025-12-19 16:17
人民网南宁12月19日电 (记者覃心)12月19日,"购在中国(广西站)暨广西丝路电商嘉年华"活动在广西南宁市南湖公 园正式启幕。 本次活动以"中国—东盟自贸区3.0版 让畅购东盟更安全更便利更美好"为主题,由广西壮族自治区人民政府主办, 广西壮族自治区商务厅、广西壮族自治区文化和旅游厅、广西壮族自治区教育厅、广西壮族自治区外事办公室、 南宁市人民政府承办。 据悉,广西大力发展面向东盟的"丝路电商",扎实开展"东盟水果 汇聚广西"、新丝路跨年电商节等活动,1—11月 广西跨境电商进出口额超450亿元,其中对东盟超300亿元、增长11.7%。榴莲、山竹等东盟水果纷纷通过广西口 岸进口,总量占比超过全国三分之一。 活动现场。主办方供图 启动仪式。主办方供图 现场设置东盟甄选馆、西部丝路优品汇、消费大集等多个展区。主办方供图 西部十二省区市共同拓展"AI+丝路电商"合作。主办方供图 活动现场。主办方供图 屏幕和现场融合打造沉浸式体验千年丝路图景。主办方供图 ...
前11个月我国电子商务持续激发消费活力
Yang Shi Wang· 2025-12-19 12:18
在全国"丝路云品"电商月活动带动下,前11个月,重点监测平台进口商品零售额增长5.6%,放大电商联通国内国际消费市场的渠道效应。 央视网消息(新闻联播):记者12月19日从商务部了解到,今年前11个月,我国电子商务持续激发消费活力,数字消费、线上服务成为增长牵引力。商务部 重点监测平台数字产品增长8.2%,其中智能穿戴、智能机器人分别保持两位数增长,线上服务消费增长21.7%。 网络零售提品质,释放内需潜力。1—11月,商务大数据监测农村网络零售额增长9.8%。平台创新主体地位不断强化,前三季度主要电商平台平均研发强度 达8.3%。 ...
透过多组数据看中国经济“枝繁叶茂” “硬核”实力支撑发展底气
Yang Shi Wang· 2025-12-19 12:05
央视网消息:首先来通过一组数据看中国经济。第一个数据:增长8.2%。记者12月19日从商务部了解到,今年前11个月,我国电子商务持续激发消费 活力,数字消费、线上服务成为增长牵引力。 商务部重点监测平台数字产品增长8.2%,其中智能穿戴、智能机器人分别保持两位数增长,线上服务消费增长21.7%。同时,实物商品网上零售额增长 较快。11月份,重点监测平台运动相机、具身智能机器人、一级能效电视销量增长均超20%。 CCTV 13 间 新 alo 2 s 数说经济·今年前11个月 电子商务持续激发消 144 I F l 80 nd ю " (4) 05 16.9 ( 数说经济·今年前11个月 铁路发送货物37.27 第二个数据:增长4.4%。今年以来,我国港口运行态势良好。交通运输部数据显示,1至11月,港口货物吞吐量达167.5亿吨,同比增长4.4%;集装箱吞 吐量达3.2亿标箱,同比增长6.6%,其中外贸集装箱吞吐量同比增长9.5%。外贸航线网络持续拓展,叠加出口产品结构不断升级,为我国外贸高质量发展注 入强劲动力。 今年前11个月铁路发送货物37.27亿吨同比增长2.7% 再来看第三个数字:37.27亿吨。记 ...