Group 1: Core Insights - The new generation of consumers, raised in the internet and mobile internet era, emphasizes experiential consumption, authenticity, and personalization, driving changes in travel, retail, beauty, and pet sectors [3][12] - The tourism sector is expected to continue its recovery, with domestic travel projected to reach 5.75 trillion yuan in 2024, a 17.1% increase year-on-year, and 56.15 billion domestic trips anticipated, marking a 14.8% growth [18][21] - The retail sector is returning to consumer demand, with traditional retail showing growth in essential goods and cultural consumption, while e-commerce platforms are focusing on optimizing consumer experiences [42][45] Group 2: Tourism Sector - Domestic tourism is recovering, with urban residents expected to make 43.7 billion trips in 2024, a 16.3% increase, and rural residents 12.45 billion trips, a 9.9% increase [18] - International travel is rebounding, with 1.23 billion outbound trips in 2024, a 41% increase, and inbound tourism expected to grow by 60.8% to 1.32 billion visitors [21][26] - OTA platforms like Ctrip and Tongcheng are benefiting from the recovery in travel demand and are expanding their inbound tourism services [27] Group 3: Retail Sector - The retail market is experiencing steady growth, with social retail sales expected to rise, and online retail growth slowing down as platforms focus on consumer needs [42][45] - Traditional retailers like Yonghui Supermarket are undergoing significant transformations to meet consumer demands, with a focus on quality and customer experience [57] - The cross-border e-commerce sector is adapting to changing tariff policies, with companies like Yiwu Market playing a crucial role in global supply chains [58][62] Group 4: Beauty and Pet Industries - The beauty and pet sectors are witnessing rapid growth, with domestic brands achieving revenue growth rates of 20-30% in niche markets [68][72] - The pet industry in China has surpassed 300 billion yuan in market size, reflecting the growing trend of pet ownership and related consumption [68] - Companies in the beauty sector, such as Aimeike, are expected to see growth due to lower base effects and strategic acquisitions [75]

Core Insights - A "down-to-earth" advertisement unexpectedly gained popularity, highlighting a rural girl's success in opening seven hotpot restaurants, reflecting significant changes in the business landscape [2][3] Group 1: Impact of Short Video and Digital Tools - The rise of short video platforms has enabled small businesses to break physical space limitations, allowing them to reach a national audience through engaging content [3][9] - The report from the Chinese Academy of Social Sciences indicates that digital technology is helping small merchants find new growth opportunities by combining offline personal connections with online reach [3][9] Group 2: Success Stories of Small Businesses - Guo Luncai, a rural girl from Sichuan, leveraged her personal story and real-time updates on her hotpot restaurant's journey to attract a large following, resulting in significant sales and rapid expansion [4][6] - Xiaoling, a live-streaming host, transformed a modest flower shop into a successful chain by showcasing local culture and engaging with customers through live broadcasts [6][8] Group 3: Structural Challenges and Solutions - The service industry faces a "cost disease" where rising costs cannot be offset by efficiency gains, particularly for small and micro enterprises [9][10] - Digital tools like live streaming are providing new solutions to this long-standing issue by allowing businesses to reach a larger audience without the constraints of physical location [9][10] Group 4: Transformation of Business Models - The shift from traditional business models to a digital-first approach is evident, with businesses now focusing on online validation before rapid expansion [15][20] - The integration of online and offline experiences is creating a seamless customer journey, enhancing the visibility and profitability of small shops [15][20] Group 5: Emotional Connection and Customer Engagement - Short videos are fostering emotional connections between businesses and consumers, transforming service consumption from mere functionality to identity and cultural recognition [17][19] - The transparency of operations through live streaming builds trust and encourages customer engagement, turning consumers into brand advocates [19][20] Group 6: Economic Trends and Future Outlook - The service sector's consumption share is projected to rise to 52% by 2030, with a growth rate of 9.2%, indicating a significant shift in consumer behavior [20][21] - The digital transformation of small businesses is not only vital for their survival but also plays a crucial role in the broader economic transition [20][21]

Core Insights - The "Top 100 Chain Enterprises in the Life Service Industry" report for 2024 shows a revenue scale of 319.47 billion yuan, representing a 7.5% increase from 2023 [1] - The total number of stores reached 252,000, marking a 27.9% growth compared to the previous year [1] - Online sales proportion increased from 22% in 2023 to 37.3% in 2024 [1] Revenue and Store Growth - The life service industry encompasses eight sectors, including hotel accommodation, automotive aftermarket, household services, beauty services, health services, leisure and entertainment, and education services [1] - The average rent cost for surveyed enterprises rose by 5% in 2024 [2] - 43% of enterprises reported an increase in net profit, down from 69% in the previous year [2] Employment and Consumer Trends - Employment numbers grew by 20% in 2024 compared to 2023, with flexible employment rising to an average of 15.7% [2] - 48% of enterprises experienced an increase in customer foot traffic, a decrease from 66% in 2023 [1][2] - 33% of enterprises reported stable customer foot traffic, up from 16% the previous year [2] Future Expectations - 86% of enterprises plan to continue expanding their store presence in 2025, down from 97% in 2024 [2] - Approximately 85% of enterprises expect revenue growth in 2025, a decline from 94% in 2024 [2] - The total number of new stores in county areas is projected to exceed 39,000 in 2025, up from over 33,000 in 2024 [2]

Core Insights - The rise of the "beauty economy" and "beauty industry" presents significant opportunities for Liaoning to transform "beauty" into "value" [1] - The Fourth Chinese Beauty Industry Economic and Trade Exchange Event will be held in Shenyang on July 9-10, focusing on international cooperation and resource sharing [2] Group 1 - The event aims to explore Liaoning's historical roots in the beauty industry and establish it as a global hub for beauty and fashion [1] - Since 2021, Liaoning has hosted three similar events, resulting in over 20 domestic and international cooperation projects with a total signed amount of nearly 1.2 billion yuan [1] - The event will feature 11 themed activities, emphasizing resource sharing and economic trade discussions, including topics on digital transformation and AI technology in the beauty industry [2] Group 2 - Over 300 international guests and nearly 500 domestic beauty industry representatives are expected to attend the event [3] - The beauty trade exchange will gather around 100 quality exhibitors, with over 1,000 beauty-related businesses participating in discussions [3] - The event is projected to facilitate more than 15 domestic and international cooperation projects, with a signed amount exceeding 1 billion yuan [2]

Core Viewpoint - The fourth Chinese Hairdressing Industry Economic and Trade Exchange Event aims to promote the integration of traditional culture and modern fashion in Liaoning's beauty industry, leveraging its historical significance as the birthplace of China's hairdressing culture [1][2]. Group 1: Event Overview - The event will feature fashion trend releases and showcases of renowned companies and products from Liaoning, emphasizing the region's rich beauty industry heritage [1]. - Since 2021, Liaoning has hosted three such events, resulting in over 20 domestic and international beauty industry cooperation projects with a total signed amount of nearly 1.2 billion yuan [1]. Group 2: International Participation - The event has attracted representatives from over 20 countries and regions, including France, Germany, the UK, Japan, and South Korea, highlighting its international appeal [2]. - The International Hair Designers Association (ICD) will also hold a ceremony in Shenyang, further establishing the event as a significant global beauty industry gathering [2]. Group 3: Focus on Youth and Innovation - The event emphasizes the role of youth in the beauty industry, featuring the second China Youth Hairstylist Art Festival, which attracted over 1,000 participants, including global members of the ICD [2]. - The event will provide a platform for international masters to share cutting-edge techniques and design concepts, fostering growth for young hairstylists [2]. Group 4: Digital Transformation - Discussions will focus on the digital transformation pathways for the beauty industry, integrating technology with fashion [3]. - The China Beauty Industry Youth High-Quality Sharing Conference will address key topics such as AI technology, customer conversion, and performance enhancement strategies [3][4]. - The event aims to build a resource-sharing platform to help young professionals overcome performance growth challenges through three dimensions: empowerment, consumer scenario reconstruction, and operational model upgrades [4].

Group 1 - The article discusses the decline of internet personalities and projects, emphasizing that trends in the internet space are fleeting and often do not sustain long-term success [5][6]. - It suggests that transitioning from internet-based projects to physical entities is essential for stability, as physical businesses require consistent customer engagement to survive [5][6]. - The article highlights the importance of leveraging social media platforms, particularly video platforms like WeChat and Douyin, to build a customer base and enhance marketing efforts [8][10]. Group 2 - The author argues that creating a strong online presence through video content can help dominate market visibility and outcompete peers in the industry [12][15]. - It is recommended that businesses start by collaborating with factories to sell products, which can lead to greater pricing power and stability in the long run [16]. - The article concludes that successful entrepreneurs are often those who have maintained physical businesses for over a decade, contrasting them with the more volatile nature of internet-based ventures [16][17].

Core Insights - The article discusses the experiences of Chinese entrepreneurs venturing into overseas markets, particularly in Malaysia, highlighting the challenges and opportunities they face in the hospitality and beauty industries [4][29]. Group 1: Entrepreneurial Journey - The entrepreneur began their overseas journey in 2017, initially focusing on financial technology while exploring opportunities in the hospitality sector [4]. - The decision to move to Malaysia was influenced by the desire for better living conditions for their children, with Malaysia offering a more favorable cost-benefit ratio compared to Singapore [5][6]. - The entrepreneur entered the hospitality market during the pandemic, capitalizing on the opportunity as many competitors exited the market [15]. Group 2: Market Conditions and Challenges - The hospitality market in Malaysia is described as mature, with significant competition and low entry barriers, making it challenging for new entrants [16]. - The occupancy rates for hotels have significantly declined, with a drop from over 70% during Ramadan last year to below 40% this year, indicating a tough market environment [18]. - Economic conditions have tightened, leading consumers to be more frugal, which has prompted a shift in focus from tourism to local services in the beauty industry [19]. Group 3: Business Strategy and Operations - The entrepreneur has transitioned from the hospitality sector to the beauty industry, specifically opening a facial care business, as they perceive a gap in the local market [19][21]. - The cost of starting a beauty business is relatively low, with estimates ranging from 10,000 to 15,000 Malaysian Ringgit for a 20 square meter store [22]. - The entrepreneur prefers independent operations over partnerships to maintain control over business decisions [26][27]. Group 4: Future Outlook - The article suggests that while overseas entrepreneurship may not guarantee wealth, it presents significant opportunities for those willing to invest time and effort [29]. - The potential for long-term success in overseas markets is emphasized, with the possibility of establishing a sustainable business over the next decade or two [30].

2025 年 4 月 17 日，第 51 届（春季）CCBE 成都美博会在 "新美业・创商机" 的主题声中拉开帷幕。作 为西部美业年度盛会，本届展会吸引 752 家企业携 4500 + 国内外品牌齐聚，其中由《了不起的国货》 《发现者》等权威媒体发起的 "民族品牌陪跑计划" 以展媒融合创新模式，为民族品牌搭建全维度成长 舞台。 一、全链路赋能体系落地 构建品牌升级 "加速通道" "民族品牌陪跑计划" 延续其标志性的 "四级筛选机制"，从企业资质、产品力、社会责任等多维度严苛 评估，为入选品牌定制 3-5 年深度赋能方案。该计划整合央视、新华社等国家级媒体及 300 + 行业媒体 资源，构建 "内容生产 - 精准传播 - 效果转化" 全链路服务体系，此前已在糖酒会、食品工业博览会等 场景验证效能，此次落地美博会，标志着其在大消费领域赋能矩阵的进一步完善。展会现场，计划负责 人透露，陪跑服务涵盖品牌战略规划、权威媒体背书、数字化营销等核心模块，尤其针对美业品牌 "重 产品、轻品牌" 的痛点，提供从技术优势转化为品牌价值的专业解决方案。 撰稿人： 蒋谷齐 在门店赋能领域，沥美川商学院构建 "技术培训 + 产品输出 ...

Investment Rating - The report maintains an "Outperform" rating for the social services industry [1][27]. Core Insights - The report emphasizes the importance of expanding service consumption and highlights that new consumption continues to attract funding [1][3]. - The macroeconomic environment is supportive of service consumption growth, with government policies aimed at increasing income for low- and middle-income groups and enhancing consumption's role in economic growth [4][5]. - The report notes that service consumption has a high frequency of transactions, strong multiplier effects, and sustainable growth potential, with significant contributions to overall consumer spending [5]. Summary by Sections Macroeconomic and Industry Dynamics - The Politburo meeting on April 25 discussed the current economic situation, emphasizing support for technology innovation, consumption expansion, and stable foreign trade [3][4]. - The State Taxation Administration revised the management measures for tax refunds for overseas travelers, facilitating easier tax refund processes [4]. - Recent reports highlight the importance of service consumption as a key driver for domestic demand, with a projected 6.2% growth in service retail sales in 2024, outpacing goods retail sales [5]. Company Dynamics - Traditional retail continues to optimize, with companies like Yonghui Supermarket successfully launching products through green channels for foreign trade [6][7]. - Beauty industry companies reported strong financial performances, with Jinbo Bio achieving a 62.51% year-on-year revenue increase in Q1 2025 [3][13]. - The report highlights the performance of various companies, including a significant turnaround for Bubugao, which reported a 164.16% increase in net profit in 2024 [7][14]. Investment Recommendations - The report notes that the social services sector has seen a rotation in performance, with key companies trading at a PE ratio of 20-40 times for 2025, indicating stable operations and solid growth potential [3][27]. - The report suggests that the market is favoring high-growth companies within the social services sector, with significant year-to-date increases in stock prices for companies like Shangmei and Maogeping [24][27].

投向以早期及成长期为主的美业及产业上下游相关领域，兼具科技创新和可持续价值的品 牌。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 欧莱雅 日前 宣布与天图投资合作成立美丽领航基金，该基金将投向以早期及 成长期为主的美业及产业上下游相关领域，兼具科技创新和可持续价值的品牌，以支持中国蓬勃发展 的美业市场，为中国乃至全球消费者创造更多更美的体验。 作为 中国最早专注于消费领域的投资机构，天图投资在消费领域积累了丰富的行业资源，并形成了 系统化的投研体系。通过行业洞察积累和产业资源链接，此次合作将促进中国美业生态系统的增长和 创新。欧莱雅作为基金的基石投资者，其强大的研发创新能力与全球化视野将为利益相关方的可持续 发展提供助力。 欧莱雅北亚总裁及中国首席执行官博万尚表示： "中国正引领全球美妆市场的未来，因此，'投资中 国，就是投资未来'成为我们的核心战略。此次合作彰显了我们与中国美妆生态圈携手创新、合作共 赢的坚定承诺。我们相信，欧莱雅的全球美妆领导地位与天图投资的专业实力强强联合，必将激发创 新活力，催生突破性美妆理念，推动中国品牌走向世界舞 ...