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全国都往广东跑?这个春节,彻底爆了!
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-24 10:53
广货爆!春节期间,华强北全域营收同比增长35%,无人机、AI眼镜等"科技年货"吸金不断。广州北京 路连续七天的主题活动预计拉动营业额3.2亿元。 马年春节,广东彻底火了! 人流爆!2026年春运以来,广东跨区域人员流动量累计已超5.5亿人次。全省铁路旅客发送量刷新春运 历史单日纪录。港珠澳大桥单日车流量创2.95万车次历史新高。白云机场成为全国首个春运客流量突破 500万的机场。外国人也来广东过大年,春节期间,广东省入境游订单同比增长40%,深圳拿下外国游 客票选"广东年味目的地"第一。 文化爆!假期九日,广东省接待游客超8000万人次,实现旅游收入848.9亿元,汕头迎百万客流,单日 接待游客创历史新高。大湾鸡奥体嘉年华三天入园人数过万。全省春节档电影票房跃居全国第一。 年味会散场,但广东"热度"不打烊。正月初八,广东召开新春第一会,开足马力迎接新年。 未来10年,广东将建成一个实力雄厚、生活殷实、活力充沛的经济大省。 (文章来源:21世纪经济报道) 好吃、好玩又好逛,这样的广东,谁能不心动? ...
视频丨透过“新春热力图”看文旅市场 这些地方人气旺
Yang Shi Xin Wen Ke Hu Duan· 2026-02-24 10:50
中国移动梧桐大数据分析发现,今年春节假期,全国出游规模较去年假期日均增长3.5%,全国文旅市 场繁荣有序。 上海:春节假期共接待游客超2167万人次 0:00 据上海旅游大数据监测,今年春节假期,上海共接待游客2167.21万人次,同比增长8.36%;涵盖吃、 住、行、游、购、娱等全要素的旅游消费交易总金额达256.14亿元,同比增长20.9%。全市宾馆、旅馆 平均客房出租率为50.6%,同比增长3.1个百分点。 春节假期武汉东湖风景区游客超百万人次 0:00 湖北省文化和旅游厅数据显示,春节假期湖北省600多家A级旅游景区共接待游客超2280万人次。其中 武汉东湖风景区累计接待游客超百万人次,单日最高客流突破15万人次。此外,湖北各级博物馆、图书 馆、文化馆陆续推出系列活动600余场,累计接待观众超300万人次。 重庆 :春节假期全市消费总额同比增长7.8% 0:00 重庆市商务委员会消息,春节假期重庆围绕"购在中国·爱尚重庆"主题,聚焦"吃、住、行、游、购、 娱"六大元素,组织促消费活动2000余场。全市消费总额同比增长7.8%。其中商品零售额同比增长 7.1%,服务零售额同比增长8.5%,夜间消费额同比 ...
国家税务总局:春节假期全国消费相关行业日均销售收入同比增长13.7%
Yang Shi Wang· 2026-02-24 10:41
——文旅市场火热,冰雪游、海南游持续释放消费活力。超长春节假期促进居民旅游消费需求释放,旅 游相关服务销售收入同比增长39.6%。在冬奥会带动下,冰雪经济快速发展,黑龙江、吉林、辽宁、新 疆等冰雪经济核心发展地区旅游相关服务销售收入合计同比增长62.4%。海南自贸港迎来"封关"后的首 个长假,吸引大量游客前往购物旅游,海南景区服务销售收入同比增长70.9%。春节假期,传统文化与 现代消费深度融合,线上音乐、视频等娱乐消费和文艺场馆表演等消费需求上升,数字文化服务、艺术 表演场馆销售收入同比分别增长38.8%、136.6%。 ——餐饮消费升温,零售服务为百姓购物提供便利。春节假期,餐饮消费市场火热,不少地方推出特色 餐饮活动,饭店家宴订单火爆,餐饮收入同比增长31.2%。其中,正餐服务同比增长26.5%,为家庭团 聚增添浓浓年味,小吃服务增幅走高,同比增长42.1%,彰显出地域特色风味。百货零售同比增长 39.3%,互联网零售在去年高基数基础上同比增长10.4%,为新春佳节购物提供便利。 国家税务总局税收科学研究所所长黄立新介绍,春节假期全国消费相关行业日均销售收入同比增幅较 高,主要受三重因素影响:一是超长假 ...
今年春节,超430万人次畅游海淀
Bei Jing Ri Bao Ke Hu Duan· 2026-02-24 10:38
Group 1 - During the period from February 15 to 23, Haidian District received 4.341 million domestic tourists, ranking second in the city, and achieved domestic tourism spending of 5.41 billion yuan, ranking third in the city [1] - The number of visitors from other provinces reached 916,200, with Hebei, Shandong, and Tianjin being the top three sources [1] - The 16 key monitored scenic spots received a total of 2.736 million visitors, a year-on-year increase of 50.27%, and generated operating income of 56.575 million yuan, a year-on-year increase of 86.05% [1] Group 2 - The Summer Palace and the Yuanmingyuan - Tongqing Street were standout attractions, with the Summer Palace receiving 1.1113 million visitors and Yuanmingyuan - Tongqing Street receiving 1.0496 million visitors, together accounting for nearly 80% of the total visitors to graded scenic spots in the district [1] - Other parks such as Yuyuantan Park, Purple Bamboo Park, and the National Botanical Garden received 145,100, 117,500, and 92,400 visitors respectively [1] Group 3 - During the holiday, Haidian District organized five large-scale cultural and tourism activities, attracting a total of 1.1289 million visitors, with the Tongqing Street New Year Cultural Market leading with 429,600 visitors [7] - The Haidian New Year Science and Technology Fair attracted 388,800 visitors, while the Yuanmingyuan New Year Lantern Festival drew 139,100 visitors [7] Group 4 - From February 15 to 23, a total of 152 performances were held in the district, attracting 377,300 audience members and generating ticket revenue of 6.9468 million yuan, with an average attendance rate of 68.56% [13] - On the last day, February 23, 13 performances attracted 31,800 audience members, generating a box office of 653,200 yuan [13] Group 5 - Retail and dining sectors in Haidian District achieved sales of 709 million yuan from February 14 to 22, a year-on-year increase of 5.05%, with total foot traffic in 10 key shopping districts reaching 6.4519 million [13][14] - Century Golden Source Shopping Center led with sales of 98.58 million yuan, followed by Wanda Five Pines and Qinghe Wanxianghui with 67.67 million yuan and 58.08 million yuan respectively [14] Group 6 - The cultural and tourism system in Haidian District effectively maintained market order during the holiday, with a 100% resolution rate for 5,069 tourism-related complaints [15] - A total of 2,578 law enforcement personnel were deployed, inspecting 1,160 tourism market entities and addressing 645 issues [15] - The holiday period showcased a blend of traditional and modern elements, as well as a fusion of culture and technology, with plans for continuous optimization of product offerings to enhance tourism consumption [15]
社服零售行业周报:春节假期,旅游市场迎来“开门红”
HUAXI Securities· 2026-02-24 10:30
证券研究报告|行业研究周报 [Table_Date] 2026 年 02 月 24 日 [Table_Title] 春节假期,旅游市场迎来"开门红" [Table_Title2] 社服零售行业周报 河南发布数据显示,春节假期,河南省接待国内游客 6281 万 人次,旅游收入 376.3 亿元,按可比口径接待人次同比增长 9.1%,旅游收入同比增长 9.6%。 四川省文化和旅游厅数据显示,春节假期,全省共接待游客 5860.97 万人次、旅游总花费 445.74 亿元,同比分别增长 14.68%、13.35%。 海南省旅游和文化广电体育厅数据显示,春节假期,海南接 待游客 1232.05 万人次,实现游客总花费 183.66 亿元,同比 分别增长 28.9%、30.7%。 吉林发布数据显示,据银联商务公司大数据测算,春节假 期,全省接待国内游客量、国内游客出游总花费较 2025 年春 节假期分别增长 26.9%、24.9%,日均分别增长 11.1%、 10.9%。 [Table_Summary] ► 史上最长春节假期,多地旅游市场迎来"开门红" 北京市文化和旅游局数据显示,春节假期,北京累计接待游 客 1984 ...
三特索道首次覆盖报告国资入主理顺机制,增量项目打开空间
GUOTAI HAITONG SECURITIES· 2026-02-24 10:30
公 司 研 国资入主理顺机制,增量项目打开空间 三特索道(002159) 三特索道首次覆盖报告 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 刘越男(分析师) | 021-38677706 | liuyuenan@gtht.com | S0880516030003 | | 许樱之(分析师) | 0755-82900465 | xuyingzhi@gtht.com | S0880525040012 | 本报告导读: 核心项目盈利强劲,国资入主理顺机制,新增项目及存量改造进一步打 开成长空间 社会服务业 [Table_Industry] /社会服务 | [Table_Invest] | 首次覆盖 | | --- | --- | | 评级 | 增持 | | 目标价格 | 28.80 | | | | [Table_Market] 交易数据 | 52 周内股价区间(元) | 14.13-18.71 | | --- | --- | | 总市值(百万元) | 3,190 | | 总股本/流通A股(百万股) | 177/138 | | 流 ...
“超级春节假期”文旅市场热气腾腾
Xin Hua Wang· 2026-02-24 10:19
新华社上海2月24日电(记者陈爱平)农历马年春节9天假期,"传统文化+旅游"点燃人们新春消费热情,"来中国过年"激发入境游新高潮,反 向过年和返乡游都成为新风尚——这个"超级春节假期",我国文旅市场热气腾腾! ——"传统文化+"扮靓假期生活 春节假期,上海推出数百项非遗活动,涵盖美食、灯会、民俗文化及技艺体验等。市民周新琦一家来到上海市松江区泗泾古镇,观赏"瑞兽迎 春—上海灯彩"主题特展,这一展览呈现国家级非遗项目上海灯彩众多作品。"灯彩栩栩如生,工艺精细。老人在睹物怀旧,小朋友也非常喜 欢!"周新琦说。 人们在上海市奉贤区博物馆参加新春活动。新华社记者 陈爱平 摄 马蜂窝平台有关负责人介绍,春节假期国内"非遗体验"整体搜索量同比增长180%,"00后"更成为体验非遗的"核心群体"。 春节假期,传统文化与现代科技、创意活动相融合,让人们感受传统民俗在当代焕发出的生机与魅力。重庆市江津区中山古镇的"千米长 宴"打破单一宴席模式,融入剪纸、写春联等互动内容;四川自贡灯会将古法灯艺与华夏文脉深度融合,又引入可支持语音交互的年兽"年年"、敲 击即动的互动灯组等,增强游客参与感。 旅游订单也印证传统文化对促进新春消费起 ...
公募基金指数跟踪周报(2026.02.09-2026.02.13):地缘关税扰动并存,市场结构趋势延续-20260224
HWABAO SECURITIES· 2026-02-24 10:08
Report Industry Investment Rating No relevant content provided. Core Viewpoints of the Report - In the short - term, the event disturbances during the Spring Festival holiday do not strongly drive a comprehensive market rise. The market may continue its characteristics of structural differentiation and high - level volatility. The logic of price increases due to anti - involution, geopolitical disturbances, and supply - demand mismatches in the AI supply chain will run through the whole year. Attention should be paid to long - position opportunities in细分 fields. However, the Two Sessions will be held on March 4th, and the detailed 15th Five - Year Plan will be finalized, which means that the policy - favorable expectations for technology and growth will be realized. One needs to beware of the decline risk after the growth style's good news is exhausted. With the in - depth and continuous promotion of anti - involution policies, the demand side will stabilize under the tone of fiscal stimulus and economic recovery. The reversal of the supply - demand contradiction may consolidate the performance inflection point of leading industry companies. Focus on the mid - stream industries with profitability repair and ROE improvement [3][14]. - The bond market has both bullish and bearish factors. After the Spring Festival, the concentrated maturity of reverse repurchases may put some pressure on short - term market liquidity, but the central bank is likely to maintain a supportive attitude, and the liquidity disturbance is probably controllable. The supply pressure of local bonds will decrease after the festival. However, the yield of the 10 - year Treasury bond has fallen below 1.8%, and the resistance to further decline has increased. The purchasing power of institutional allocation funds may decline after the festival, and the market game will intensify before the Two Sessions with a low probability of interest rate cuts. Although the relative value of coupon allocation still exists, the downward space for bond yields of various maturities may be limited [4][15]. Summary by Relevant Catalogs 1. Weekly Market Observation 1.1. Equity Market Review and Observation - During the week before the Spring Festival holiday (2026.02.09 - 2026.02.13), the Shanghai and Shenzhen 300 rose 0.36%, the CSI 500 rose 1.88%, and the ChiNext Index rose 1.22%. The market had some enthusiasm, but the sentiment was restrained, and the trading volume did not effectively increase, remaining at around 2 trillion. The rebound hotspots were concentrated in the TMT and media industries. Pan - technology stocks were significantly repaired, and there was a concentrated rise in sub - directions such as diesel generators and gas turbines related to the North American computing power power outage. The market was still mainly characterized by a structural trend, and all market mainlines were basically centered around the AI narrative [12]. - During the Spring Festival holiday, the US tariff unconstitutional ruling and the Middle East situation injected new uncertainties into the market. The US Supreme Court ruled that Trump's imposition of reciprocal tariffs under the International Emergency Economic Powers Act was unconstitutional. Trump's administration then announced a 10% temporary tariff on imported goods for 150 days starting from February 24th and later proposed to raise it to 15%. The US - Iran negotiation was completed without a substantial agreement, and Trump threatened a "limited - scale" military strike on Iran. The release of the US December PCE inflation data and the Fed's FOMC meeting minutes weakened the market's expectation of an optimistic Fed interest rate cut [13]. - Domestically, the long - holiday consumption data was mixed. The travel traffic reached a new high, highlighting the prosperity of the service - based tourism consumption economy, but there was internal structural differentiation. The overall consumption showed the characteristics of increasing volume but decreasing price, and traditional consumption in areas such as film and real estate was weak, while consumption in areas such as return - home tourism, outbound tourism under visa - free policies, and smart wearable devices was strong. The popularity of humanoid robots and AI applications during the Spring Festival Gala is expected to continuously boost the market's enthusiasm for technology [14]. 1.2. Pan - Fixed - Income Market Review and Observation - In the week before the Spring Festival holiday (2026.02.09 - 2026.02.14), the bond market performed well. The yield of the 1 - year Treasury bond decreased by 0.62BP to 1.31%, the yield of the 10 - year Treasury bond decreased by 2.03BP to 1.79%, and the yield of the 30 - year Treasury bond decreased by 0.50BP to 2.25%. Driven by the pre - holiday allocation demand, the bond market continued its oscillatory recovery trend [15]. - The US Treasury yield curve flattened last week (2026.02.09 - 2026.02.23). The 1 - year US Treasury yield rose 5BP to 3.50%, the 2 - year yield fell 7BP to 3.43%, and the 10 - year yield fell 19BP to 4.03%. The decline in long - term US Treasury yields was mainly due to the speech of the National Economic Council Chairman suggesting a possible downturn in the employment market and the lower - than - expected CPI growth in January, which reduced inflation expectations. Although the January employment data was better than expected, as the US stock market continued to weaken and market risk appetite decreased, some funds flowed into the bond market, leading to a significant decline in long - term US Treasury yields [17]. - The CSI REITs Total Return Index rose 0.41% during the week before the Spring Festival holiday (2026.02.09 - 2026.02.13), closing at 1047.08 points, with most sectors rising, especially in consumption and data centers. In the primary market, 4 new public REITs made progress last week: Huatai Three Gorges Clean Energy REIT was under feedback, CITIC Construction First Agricultural Food Group Commercial Real Estate REIT and Guotai Haitong Chongbang Commercial Real Estate REIT were accepted, and AVIC Beijing Changbao Rental Housing REIT was under inquiry [17]. 2. Fund Index Performance Tracking 2.1. Equity Strategy Theme - Based Index - **Active Stock Fund Selection Index**: The index selects 15 funds each period, with equal - weight allocation for each fund. The core positions select active equity funds based on performance competitiveness and style stability within value, balanced, and growth styles, and the style distribution is roughly balanced according to the style distribution of the CSI Equity - Oriented Fund Index (930950.CSI). The performance benchmark is the CSI Equity - Oriented Fund Index (930950.CSI) [21][22]. 2.2. Investment Style - Based Index - **Value Stock Fund Selection Index**: The value style includes both deep - value and quality - value styles. The index selects 10 funds of deep - value, quality - value, and balanced - value styles based on multi - period style classification. The performance benchmark is the CSI 800 Value Index (H30356.CSI) [25]. - **Balanced Stock Fund Selection Index**: Balanced - style fund managers balance the valuation and growth of individual stocks and switch to more cost - effective stocks when the cost - performance of held stocks decreases. The index selects 10 relatively balanced and value - growth style funds based on multi - period style classification. The performance benchmark is the CSI 800 (000906.SH) [25]. - **Growth Stock Fund Selection Index**: The growth style aims to capture the double - click opportunities of performance and valuation of high - growth companies and discover "dark - horse" companies in high - potential fields. The index selects 10 funds of active - growth, quality - growth, and balanced - growth styles based on multi - period style classification. The performance benchmark is the 800 Growth Index (H30355.CSI) [28]. 2.3. Industry Theme - Based Index - **Pharmaceutical Stock Fund Selection Index**: The index selects funds based on the intersection market value ratio of the fund's equity holdings and the constituent stocks of the representative index (CITIC Pharmaceutical). Funds with an average purity of no less than 60% in the past 3 years or since establishment are selected. An evaluation system is established, and 15 funds are selected to form the index. The performance benchmark is the pharmaceutical theme fund index (fitted by Huabao Securities' fund research and investment platform) [31][32]. - **Consumption Stock Fund Selection Index**: The index selects funds based on the intersection market value ratio of the fund's equity holdings and the constituent stocks of representative indices (CITIC Automobile, Home Appliances, Commerce and Retail, Consumer Services, Textile and Apparel, Food and Beverage, Agriculture, Forestry, Animal Husbandry and Fishery). Funds with an average purity of no less than 50% in the past 3 years or since establishment are selected. An evaluation system is established, and 10 funds are selected to form the index. The performance benchmark is the consumption theme fund index (fitted by Huabao Securities' fund research and investment platform) [32]. - **Technology Stock Fund Selection Index**: The index selects funds based on the intersection market value ratio of the fund's equity holdings and the constituent stocks of representative indices (CITIC Electronics, Communications, Computer, Media). Funds with an average purity of no less than 60% in the past 3 years or since establishment are selected. An evaluation system is established, and 10 funds are selected to form the index. The performance benchmark is the technology theme fund index (fitted by Huabao Securities' fund research and investment platform) [36]. - **High - end Manufacturing Stock Fund Selection Index**: The index selects funds based on the intersection market value ratio of the fund's equity holdings and the constituent stocks of representative indices (CITIC Construction, Light Industry Manufacturing, Machinery, Power Equipment and New Energy, National Defense and Military Industry, Electronics, Communications). Funds with an average purity of no less than 50% in the past 3 years or since establishment are selected. An evaluation system is established, and 10 funds are selected to form the index. The performance benchmark is the high - end manufacturing theme fund index (fitted by Huabao Securities' fund research and investment platform) [41]. - **Cyclical Stock Fund Selection Index**: The index selects funds based on the intersection market value ratio of the fund's equity holdings and the constituent stocks of representative indices (CITIC Petroleum and Petrochemical, Coal, Non - ferrous Metals, Steel, Building Materials, Basic Chemicals, Banks, Non - bank Finance, Real Estate, Comprehensive Finance). Funds with an average purity of no less than 50% in the past 3 years or since establishment are selected. An evaluation system is established, and 5 funds are selected to form the index. The performance benchmark is the cyclical theme fund index (fitted by Huabao Securities' fund research and investment platform) [44]. 2.4. Money - Market Enhancement Index - **Money - Market Enhancement Strategy Index**: The index aims at liquidity management, pursuing a curve that surpasses money - market funds and is smooth and upward. It mainly allocates money - market funds with relatively good performance and inter - bank certificate of deposit index funds among passive index - bond funds. The performance benchmark is the CSI Money - Market Fund Index (H11025.CSI) [46]. 2.5. Pure - Bond Index - **Short - Term Bond Fund Selection Index**: The index aims at liquidity management, pursuing a smooth and upward curve while ensuring drawdown control. It mainly allocates 5 funds with stable long - term returns, strict drawdown control, and significant absolute - return ability. The performance benchmark is 50% * Short - Term Pure - Bond Fund Index + 50% * Ordinary Money - Market Fund Index [50]. - **Medium - and Long - Term Bond Fund Selection Index**: The index invests in medium - and long - term pure - bond funds, pursuing stable returns while controlling drawdowns. It aims for excess returns relative to the medium - and long - term bond fund index and a stable upward net - value curve. It selects 5 funds each period, balancing coupon strategies and band - trading operations, adjusting the duration and the ratio of credit - bond funds and interest - rate - bond funds according to market conditions [51]. 2.6. Fixed - Income Plus Index - **Low - Volatility Fixed - Income Plus Selection Index**: The equity center of the index is positioned at 10%. It selects 10 fixed - income plus funds each period, focusing on those with an equity center (total equity position considering convertible - bond and stock holdings) of less than 15% in the past three years and recently. It considers both the risk - return ratio and the holding experience. The performance benchmark is 10% CSI 800 Index + 90% ChinaBond New Composite Full - Price Index (CBA00303.CS) [55]. - **Medium - Volatility Fixed - Income Plus Selection Index**: The equity center of the index is positioned at 20%. It selects 5 fixed - income plus funds each period, choosing those with an equity center between 15% and 25% in the past three years and recently. It focuses on the risk - return ratio and selects funds with certain performance elasticity. The performance benchmark is 20% CSI 800 Index + 80% ChinaBond New Composite Full - Price Index (CBA00303.CS) [58]. - **High - Volatility Fixed - Income Plus Selection Index**: The equity center of the index is positioned at 30%. It selects 5 fixed - income plus funds each period, choosing those with an equity center between 25% and 35% in the past three years and recently. It focuses on the risk - return ratio and selects funds with certain performance elasticity, mainly screening for funds that can obtain stable returns on the bond side without credit downgrading and have strong stock - picking ability and offensive ability on the equity side. The performance benchmark is 30% CSI 800 Index + 70% ChinaBond New Composite Full - Price Index (CBA00303.CS) [61]. 2.7. Other Pan - Fixed - Income Index - **Convertible - Bond Fund Selection Index**: The index selects bond - type funds with the average proportion of convertible - bond investment in bond market value of no less than 60% in the latest period and no less than 80% in the past four quarters as the sample space. An evaluation system is established from the fund - product, fund - manager, and fund - company dimensions, considering factors such as long - and short - term returns, drawdowns, risk - adjusted returns, and the timing and bond - selection abilities of fund managers. Five funds are selected to form the index [64]. - **QDII Bond Fund Selection Index**: The underlying assets of QDII bond funds are overseas bonds, covering regions such as the world, Asia, and emerging markets, with investment targets including Chinese - funded US dollar bonds and US dollar bonds. According to credit ratings, they are usually divided into investment - grade and high - yield products. Six funds with stable returns and good risk control are selected to form the index [67]. - **REITs Fund Selection Index**: The underlying assets of REITs are mainly mature, high - quality, and stable - operating infrastructure projects with relatively clear cash - flow expectations and relatively limited unit - net - value volatility. Ten funds with stable operations, reasonable valuations, and certain elasticity are selected to form the index according to the underlying asset types [68].
税收数据显示:春节假期中国消费市场火热
Xin Lang Cai Jing· 2026-02-24 10:05
中新社北京2月24日电 (记者 赵建华)中国国家税务总局24日公布的增值税发票数据显示,2026年春节假 期,全国消费相关行业日均销售收入与上年春节假期相比增长13.7%(以下简称同比增长),消费市场火 爆、亮点纷呈,消费品智能化绿色化特征明显,旅游游览及文化消费需求旺盛,冰雪经济带动相关省份 旅游服务快速增长,餐饮消费升温,商品零售保持增长。 春节假期,在"以旧换新"、有奖发票等政策带动下,消费者"焕新"热情有效激发,更加青睐高品质、高 技术含量的智能化产品,包括扫地机器人、投屏电视等在内的日用家电销售收入同比增长19%。充换电 设施日益完善,春节假期机动车充电销售收入同比大幅增长163.9%。 超长春节假期促进居民旅游消费需求释放,旅游相关服务销售收入同比增长39.6%。在冬奥会带动下, 冰雪经济快速发展,黑龙江、吉林、辽宁、新疆等冰雪经济核心发展地区旅游相关服务销售收入合计同 比增长62.4%。海南自贸港吸引大量游客前往购物旅游,海南景区服务销售收入同比增长70.9%。春节 假期,线上音乐、视频等娱乐消费和文艺场馆表演等消费需求上升,数字文化服务、艺术表演场馆销售 收入同比分别增长38.8%、136.6 ...
创历史新高!2026春节假期北京怀柔区文旅市场热力全开
Xin Lang Cai Jing· 2026-02-24 10:05
2026年春节假期,我区紧扣"来怀柔过大年"主题,统筹开展14项、70余场农文商旅体科融合系列活动, 全区文旅市场热力全开、供需两旺,游客接待量与旅游收入双双攀升。假日9天,全区累计接待游客 48.27万人次,同比增长26.27%;实现旅游综合收入6620.51万元,同比增长16.47%,创春节假期历史新 高。 假日期间,全区10家营业旅游景区累计接待游客24.61万人次、实现收入2198.98万元,同比分别增长 50.87%、38.34%。 慕田峪长城景区举办新春嘉年华与京东年货大集,同步开展特色产品展卖,累计接待游客13.1万人次, 实现收入1604万元,占全区景区收入的73%。 其中,慕田峪长城新春嘉年华推出"长城脚下的年俗"系列展演,包含舞龙舞狮、非遗皮影戏等12项传统 节目;燕城春节庙会文旅融合年味浓郁,不仅有专业院团带来精品剧目,还举办了"五福饺子宴",日均 接待食客1.76万人次;杨宋镇年丰庄善缘老会非遗年俗表演精彩呈现,让市民游客感受非遗韵味。 此外,昆仑决世界极限格斗赛创新推出"赛事+文旅"套票,带动周边酒店预订量增长65%。其中,日出 东方凯宾斯基酒店在赛事期间出租率达70%以上,形成"一 ...