Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Viewpoints - The pig industry is experiencing a slight increase in breeding stock in Q2, with high profitability and a trend towards "de-involution" [2] - The latest pig price is 14.39 CNY/kg, with an average slaughter weight of 128.83 kg, indicating a potential for price stability despite slight fluctuations [3][13] - The Ministry of Agriculture's monitoring shows a 0.8% decrease in the national inventory of large pigs in June, suggesting a reduction in pig slaughter in July and August [3][47] Summary by Sections 1. Pig Industry - Breeding stock has slightly increased, with a national breeding sow inventory of 40.43 million heads, a year-on-year increase of 0.12% [4][13] - The industry has maintained profitability for 14 consecutive months, with 11 out of 14 listed companies forecasting increased performance for the first half of 2025 [4] - The Ministry of Agriculture is implementing capacity regulation policies to stabilize pig prices, indicating a strong commitment to maintaining price stability [4][13] - Recommended companies include Dekang Agriculture, Muyuan Foods, and Wens Foodstuff Group, focusing on cost-leading enterprises with strong profit certainty for 2025 [4] 2. Poultry Industry - The price of chicken seedlings in Yantai is 1.9 CNY/bird, up 27% month-on-month but down 40% year-on-year; the price of broiler chickens is 3.3 CNY/kg, up 3.8% month-on-month [5][14] - The industry faces a "high capacity, weak consumption" contradiction, leading to a reduction in production capacity among breeding farms [5][14] - Key investment focuses include high-return enterprises with sustainable ROE improvements, such as Yisheng Livestock and Shennong Development [5][14] 3. Feed Industry - The prices of various aquatic products have shown positive performance, with significant year-on-year increases for several species [6][15] - Recommended company is Haida Group, which is expected to benefit from industry recovery and improved management effectiveness [6][15] 4. Pet Industry - The uncertainty of tariffs and export fluctuations in Q2 have impacted the pet sector, but long-term effects are expected to be limited due to strong brand positioning and overseas factory layouts [7][17] 5. Agricultural Products - There is significant uncertainty regarding soybean imports in Q4, with August 1 being a critical date for monitoring US-China trade negotiations [8][18] - Natural rubber prices are expected to maintain a strong trend due to favorable macroeconomic conditions [8][18] 6. Market and Price Situation - The Shanghai and Shenzhen 300 Index closed at 4059, up 1.09% from the previous week, while the Agricultural Index closed at 2755, down 0.14% [19][21] - The livestock sector index is at 3071, indicating a stable performance amidst market fluctuations [19][35]

Summary of Conference Call Records Industry Overview - The conference call primarily discusses the **pork industry** and the **pet supply chain** market in China, focusing on recent trends, regulatory impacts, and market dynamics. Key Points on the Pork Industry 1. **Pork Price Trends**: Pork prices are on a downward trend due to supply influences, with prices fluctuating around 14 RMB after a brief increase to over 15 RMB in June. This aligns with expectations of high annual output and piglet replenishment rates, indicating limited short-term price increases [1][2]. 2. **Regulatory Impact**: The government aims to stabilize pork supply and prevent price surges, with large farming enterprises playing a crucial role. Stricter measures may be implemented, including environmental regulations and financial controls, to achieve long-term stabilization [1][5]. 3. **Market Dynamics**: The pork industry is undergoing a natural price decline and capacity reduction process. Leading companies like Muyuan Foods are becoming more resilient in the competitive landscape, transitioning from cyclical to value stocks, making them attractive for long-term investment [1][7]. 4. **Production Forecast**: The pork price outlook for Q3 and H2 remains cautious, with high production levels expected to persist. The growth in output is anticipated to keep prices low, as the supply of pigs is not expected to decrease significantly in the short term [4][6]. 5. **Vaccination Developments**: The approval of clinical trials for African swine fever subunit vaccines is a positive development, although the timeline for market availability remains uncertain. This could directly impact companies like BioFeng and Zhongmu [3][15]. Key Points on the Pet Supply Chain 1. **Market Performance**: The pet consumption market showed strong performance in H1 2025, with total spending reaching approximately 77.3 billion RMB, an 8.8% year-on-year increase. Online sales dominate, while offline pet store sales grew only about 1% [8][9]. 2. **Trends in Pet Food**: The pet food market is experiencing product diversification and precision in consumer demand. High-end products and scientific pet care concepts are driving market upgrades, with categories like baked food seeing rapid growth [9][12]. 3. **Emerging Brands**: New brands are quickly rising by meeting consumer needs, indicating a shift towards higher quality and specialized products in the pet food sector [9][12]. 4. **Future Directions**: Domestic pet brands are expected to continue moving towards mid-to-high-end markets, focusing on scientific pet care and product upgrades to maintain growth. The competitive landscape in lower-end markets remains intense [12][14]. 5. **Market Outlook**: The pet industry outlook is optimistic, driven by differentiated products and strong domestic demand. The annual growth rate of new pet owners is stable at around 8%, with online sales growth of 15-16% last year [13][14]. Additional Insights - The pork industry is expected to see a gradual transition towards stable production levels, benefiting leading companies with lower costs and higher certainty in performance [6][7]. - The approval of the African swine fever vaccine is a significant milestone, but the path to market remains complex and uncertain, necessitating close monitoring of developments [15][17]. - The pet supply chain is poised for rapid growth over the next three to five years, presenting a compelling investment opportunity as consumer preferences evolve [14].

Investment Rating - The report assigns an "Outperform" rating to several companies including Nike, Midea Group, JD Group, Gree Electric, Anta Sports, Haier Smart Home, and others, while Lulu Lemon is rated as "Neutral" [1]. Core Insights - The report highlights that high-expectation, high-valuation new consumption stocks are under pressure, leading to a rotation towards low-valuation, low-expectation consumption stocks [4][5]. - The performance of various sectors shows that overseas cosmetics, domestic sportswear, and luxury goods are among the top performers, while sectors like gold jewelry and gaming are experiencing declines [11][12]. Sector Performance Overview - The report indicates that most covered sectors continued to experience a pullback, particularly new consumption sectors due to previously high market expectations and valuations [5][13]. - The weekly performance of sectors shows overseas cosmetics leading with a 2.5% increase, while gold jewelry saw an average decline of 4.8% [11][12]. - Year-to-date performance highlights gold jewelry, domestic cosmetics, and overseas cosmetics as outperformers, with respective increases of 161.6%, 49.3%, and 42.4% [11][12]. Valuation Analysis - The report provides a detailed valuation analysis, indicating that most sectors are still below their average valuations over the past five years. For instance, the expected PE for the overseas sportswear sector in 2025 is 34.5 times, which is 55% of its five-year average [9][16]. - The expected PE for the domestic sportswear sector is 12.9 times, representing 74% of its historical average, while the gold jewelry sector is at 27.2 times, which is 48% of its average [9][16].

Core Viewpoint - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7][9]. - **Pet Economy**: Despite declining birth rates, spending on pets is increasing, with brands like Inaba in Japan and Guobao in China seeing strong sales. The pet healthcare sector is also expanding significantly [10][11][13][14]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing potential for similar products in China, driven by an aging population [15][16][17]. - **Health Food and Beverages**: Changes in population structure and rising health awareness have led to the success of sugar-free products and functional beverages in both Japan and China [20][21]. - **Beauty Economy**: The demand for beauty products remains strong, with companies like Jinbo Bio achieving high market valuations through collagen products, indicating a persistent consumer interest in beauty [23]. - **Outdoor and Leisure**: The outdoor equipment market is thriving, with brands in China experiencing rapid sales growth, reflecting a desire for leisure activities despite economic constraints [24]. - **Emotional Economy**: Brands like Labubu and Rio are capitalizing on the need for emotional comfort, showing that consumers are willing to spend on experiences that provide joy [24][25]. - **Lazy Economy**: The trend towards convenience is evident in the growth of frozen food brands and smart home appliances, which cater to a generation with less time for cooking [28][29][30]. Group 2: Market Insights - The article emphasizes that even in a low-desire economy, there are significant opportunities for those willing to invest in counter-cyclical sectors. It encourages stakeholders to recognize and act on these emerging trends [32].

Core Insights - The health consumption market is transitioning from a passive "treatment" mindset to an active "prevention" approach, driven by policy, technology, and consumer upgrades [1][28] - The report identifies five consumer segments, each with distinct health management preferences and behaviors [1][49] Group 1: Consumer Trends - Health is becoming a core aspect of beauty, with non-prescription drugs and oral beauty products gaining popularity [2] - Weight management is a key focus, with scientific weight loss principles and innovative food products emerging [2] - The concept of "preventive health" is gaining traction, emphasizing dietary and lifestyle habits [2] - Emotional well-being is increasingly recognized, with consumers using purchases as a means to cope with emotions [2] Group 2: Market Dynamics - The health consumption market is experiencing a supply-demand restructuring, with a shift towards personalized health solutions [33] - The market is expanding across various categories, including "health + home," "health + pets," and "health + beauty" [35] - The pharmaceutical market in China reached approximately 14,480 billion yuan in 2020, with a projected compound annual growth rate of 9.6% over the next five years [35] Group 3: Consumer Segmentation - The report categorizes consumers into five segments: 1. High-intelligence action-oriented individuals who prioritize authoritative endorsements and transparent efficacy [1][49] 2. Passive followers who respond to external health trends and are influenced by social media [1][49] 3. Family health managers focused on disease prevention and safety of ingredients [1][49] 4. Relaxed wellness enthusiasts who practice balanced diets and prefer traditional health products [1][49] 5. Emotionally healing individuals who seek professional psychological support and smart companionship devices [1][49] Group 4: Challenges and Solutions - The industry faces challenges such as information overload, brand trust crises, and the need for clearer health narratives [40] - The TRUTH principle proposed by CBNData aims to address these challenges by establishing a cognitive benchmark and rebuilding trust mechanisms [40]

Investment Rating - The report maintains an "Overweight" rating for the agriculture, forestry, animal husbandry, and fishery industry [45][46]. Core Insights - The SW agriculture, forestry, animal husbandry, and fishery industry slightly underperformed the CSI 300 index, with an increase of 0.74% from July 4 to July 17, 2025, lagging behind the index by approximately 0.93 percentage points [11][14]. - Most sub-sectors recorded positive returns during the same period, with animal health, agricultural product processing, breeding, and planting sectors increasing by 8.71%, 2.56%, 1.42%, and 0.46% respectively, while the fishery and feed sectors saw declines of 1.8% and 4.2% [14][15]. - The overall price-to-book (PB) ratio for the industry is approximately 2.66 times, indicating a slight recovery, but still remains at a historical low, around 59.2% of the valuation center since 2006 [21][22]. Industry Key Data - **Pig Farming**: - The average price of external three yuan pigs decreased from 15.31 CNY/kg to 14.37 CNY/kg between July 4 and July 17, 2025 [24]. - As of June 2025, the breeding sow inventory reached 40.43 million heads, slightly up by 0.02% from the previous month, which is 103.7% of the normal holding capacity of 39 million heads [24]. - The profit from self-breeding pigs is 90.89 CNY/head, while the profit from purchased piglets is -18.66 CNY/head, both showing a decline compared to the previous week [29]. - **Poultry Farming**: - The average price of broiler chicks in major production areas was 1.37 CNY/chick, showing a slight increase, while the average price of layer chicks was 3.88 CNY/chick, which slightly decreased [31]. - The average price of white feather broilers was 6.4 CNY/kg, which has also decreased, with a profit of -2.93 CNY/chick, showing a slight recovery compared to the previous week [34]. - **Feed Costs**: - The spot price of corn was 2409.12 CNY/ton, showing a decline, while soybean meal prices were 2952 CNY/ton, which fluctuated in the last two weeks [26]. Industry Outlook - The report anticipates an overall increase in pig production capacity this year, which may suppress pig prices. The breeding sow inventory has some room for reduction [45]. - The poultry sector continues to face pressure on profitability, with opportunities for marginal improvement [45]. - In the feed sector, there are opportunities arising from increased concentration among leading companies, cost reduction, and overseas expansion [45]. - The domestic pet market is expected to maintain rapid growth, with leading domestic brands likely to see significant growth [45]. Recommended Stocks - Key stocks to focus on include: - Muyuan Foods (002714) - Wens Foodstuff Group (300498) - Shennong Development (002299) - Haida Group (002311) - Bio-Stock (600201) - Zhongchong Co., Ltd. (002891) - Yiyi Co., Ltd. (001206) [46].

Core Insights - Beijing's service consumption is active, but the total retail sales of consumer goods (社零总额) are declining, with a year-on-year decrease of 3.8% in the first half of 2023 [1][5][4] - The overall market consumption in Beijing grew by 0.9% year-on-year, driven by a 4.7% increase in service consumption in sectors like information, transportation, and cultural entertainment [1][7] Consumption Trends - The total retail sales reached 673.42 billion yuan, with a decline in both goods retail (606.16 billion yuan, down 3.8%) and catering revenue (67.26 billion yuan, down 3.6%) [5][6] - Basic living and fashion goods performed well, with sales increases of 13.9% for grain and oil, 36.1% for gold and jewelry, 9.3% for sports and entertainment products, and 7.6% for cosmetics [5][6] - The "old-for-new" consumption policy positively impacted sales in home appliances and cultural office supplies, with increases of 4.6% and 3.1% respectively [5] Consumer Spending - Despite the decline in total retail sales, residents' per capita consumption expenditure grew by 2.8%, with urban residents at 2.6% and rural residents at 4.3% [5][6] - The increase in service consumption is significant, with per capita service expenditure rising by 5.2%, accounting for 58.9% of total consumption expenditure [7] Emerging Consumption Patterns - The "it economy" is experiencing rapid growth, with pet-related consumption reaching 77.375 billion yuan, a year-on-year increase of 8.84% [8] - The popularity of niche brands is rising, with 79% of consumers in mainland China accepting these brands, particularly in beauty, fashion, and home goods [8] Policy and Structural Changes - The "Beijing Action Plan for Deepening Reform to Boost Consumption" aims to create an international consumption experience zone and support the establishment of flagship stores and local fashion brands [9] - The market is undergoing a structural adjustment, with service and cultural consumption growing faster than traditional goods consumption, indicating a shift towards a more experience-driven economy [13][14]

Core Insights - The pet industry in the U.S. is experiencing significant growth, with spending on veterinary care and pet medications expected to approach $40 billion in 2024, making it the second-largest pet spending category after pet food and treats [1] - The overall pet market is projected to reach $173 billion by 2027, driven by an increase in veterinary care needs as pets adopted during the pandemic age [1][2] - Chewy, originally an online pet food retailer, has transformed into a $16 billion public company and the largest online pet pharmacy in the U.S., with annual sales of $1.1 billion and a 7% market share [1] Chewy's Expansion into Veterinary Services - Chewy has launched its veterinary clinic business under the Chewy Vet Care (CVC) brand, receiving positive initial feedback with an average rating of 4.8 out of 5 from over 1,000 reviews on Google [3] - The company has the potential for rapid expansion in its veterinary services, with analysts estimating that if Chewy allocates 15% of its capital expenditures to veterinary clinics, CVC could achieve $335 million in revenue by 2030, enhancing EBITDA profit margins [5] Market Potential and Competitive Landscape - The U.S. has over 34,000 veterinary clinics, with a significant portion owned by private equity and corporations, indicating that Chewy is still in the early stages of its veterinary service expansion [6] - As Chewy expands its clinic network and increases pharmacy service penetration, it is expected to generate over $1 billion in additional revenue, tapping into the growing pet health market [6]

Core Insights - The article discusses how certain industries are thriving despite the prevailing narrative of economic hardship, highlighting eight sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - The second-hand economy is booming, with companies like Dabaiku in Japan and Hongbulin in China seeing substantial revenue growth as consumers turn to second-hand luxury goods [8][6]. - The pet economy is flourishing, with brands like Inaba and Guobao experiencing strong stock performance, as consumers prioritize spending on pet products over traditional family expenses [9][10]. - The adult care market, exemplified by Unicharm's success in Japan, is projected to grow significantly in China, driven by an aging population [14][16]. - Health food and beverage sectors are expanding, with brands like Dongfang Shuye and Jianchun capitalizing on the rising health consciousness among consumers [19][20]. - The beauty economy remains robust, with products like collagen supplements and home beauty devices achieving high sales, indicating a persistent demand for beauty solutions [23]. - Outdoor and leisure products are gaining traction, with brands like Snow Peak and Kailas seeing increased sales as consumers seek outdoor experiences [25]. - The emotional economy is on the rise, with brands like Labubu and Rio catering to consumers' desires for comfort and enjoyment [27][28]. - The convenience economy is thriving, with frozen food brands and smart home appliances addressing the needs of younger generations who prioritize time-saving solutions [32][33]. Group 2: Market Trends - The article emphasizes that even in a low-desire period, there are significant opportunities for companies that can identify and invest in counter-cyclical sectors [36]. - The upcoming seminar aims to provide insights into the methodologies of successful consumer giants in Japan and China, focusing on efficiency, demand reconstruction, and capital strategies [37].

Core Viewpoint - The pet economy is experiencing a transformation, moving from a phase of rising prices to a more nuanced market characterized by personalized and human-like treatment of pets, reflecting a deeper emotional connection between pet owners and their pets [2][5][18]. Group 1: Market Trends - The pet market in China has undergone significant structural changes, with pet ownership evolving from mere companionship to treating pets as family members [5][18]. - The pet economy reached a scale of 592.8 billion yuan in 2023, with a year-on-year growth of 20.1%, and is projected to reach 1.15 trillion yuan by 2028 [18]. - The number of pet-related enterprises in China has surged to 4.5775 million, with a notable increase in registrations over the past decade [18]. Group 2: Consumer Behavior - Pet owners are increasingly sharing their pets' lives on social media, showcasing a shift from displaying their own lifestyles to highlighting their pets' experiences [5][6]. - The demand for pet food has shifted from basic dry food to fresh, customized meals, with pet owners seeking to provide diverse and nutritious diets for their pets [8][28]. - Pet fashion has become a significant trend, with owners dressing their pets in seasonal and fashionable attire, reflecting a desire for pets to embody their owners' style [12][32]. Group 3: Product Innovations - The rise of fresh pet food services, such as PetFresh, illustrates the growing market for customized pet meals, emphasizing health and variety [28][29]. - The pet apparel market is expanding, with both specialized pet brands and mainstream fashion brands entering the space, indicating a blend of functionality and style [32][34]. - Smart pet health management products are emerging, including wearable devices that monitor pets' health and activity, addressing owners' concerns about their pets' well-being [38][40]. Group 4: Emotional and Ethical Considerations - The emotional bond between pet owners and their pets drives the trend of pet humanization, where owners seek to fulfill their emotional needs through their pets [41][42]. - The responsibility towards pet care has evolved from basic needs to ensuring a high quality of life for pets, reflecting a shift in societal attitudes towards pet ownership [41][42].