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重庆荣昌借卤鹅热度打造特色品牌 让流量赋能产业链成长
Ren Min Ri Bao· 2025-05-08 21:48
"车队有40多辆车,每辆车一天接送游客六七趟,还免费送麻饼、矿泉水、防暑药品等,让游客开心游 玩。""五一"假期,重庆渝驾汇汽车租赁公司负责人陈鹏申请成为一名志愿者。他带头组建"荣昌同心志 愿服务车队",为游客提供免费接送服务。 巨大的流量,让从业多年的鹅堂食品公司负责人王龙有些"措手不及"。"现有的食品车间每天只能生产 5000只卤鹅,线上还有3000—5000只的需求缺口。"王龙说。 "不能为了冲销量盲目扩产能。"热潮之下,王龙保持着清醒:新建工厂需投入数千万元,批量赶工对口 碑会有负面影响;若热度消退,产能过剩也将拖垮企业。"我们的应对策略是临时租工厂生产,并严控 配方品质保证出品。"王龙说。 "五一"假期,荣昌区接待游客234.5万人次,同比增长168.2%;荣昌卤鹅销售量超29万只,同比增长 752.53%。 "荣昌卤鹅是有着300年历史的非遗美食,发展卤鹅产业,我们很有底气。"荣昌区商务委副主任温成才 介绍,依托农牧特色国家级高新区,荣昌已启动规划卤鹅产业园,未来将集聚种鹅繁育、深加工、冷链 物流企业;行业标准和冷链物流体系也在建设中,"养殖—加工—流通"的卤鹅生产全链条将逐步打 通。"让流量赋能 ...
法治信心、安全感、政策坐标、激发活力…… 民营企业家眼中的民营经济促进法
Shang Hai Zheng Quan Bao· 2025-05-08 18:46
法治信心、安全感、政策坐标、激发活力…… 民营企业家眼中的民营经济促进法 "新法为企业投资决策提供了更具前瞻性的政策坐标。"祥源文旅董事长王衡认为,民营经济促进法以法 治之力重塑民营经济发展生态。从文旅行业视角看,其破除了行政性垄断和隐性壁垒,推动"有效市场 +有为政府"协同发力的制度设计,促进产业要素优化配置,为公司深化战略布局提供了坚实保障。 "民营经济促进法在稳定民企预期、优化市场环境、促进合规经营等方面将对民营企业产生深远影 响。"国浩金融证券合规业务委员会主任黄江东认为,新法对违规异地执法、利用行政或刑事手段干预 经济纠纷等民企普遍关心的问题作出了禁止性规定,这为民营上市公司提供了稳定的政策预期,使其能 够更加安心地进行长期规划和投资,增强企业家信心。 护航创新,突破关键技术更有底气 面向未来,随着新法配套政策落地与司法实践完善,民营经济将对中国经济高质量发展发挥更大作用。 ◎记者 刘礼文 从首次提出,到实现多个"第一次",民营经济促进法的出台备受社会各界关注。5月8日,多部门的相关 负责人在国新办新闻发布会上表示,民营经济促进法对促进民营经济高质量发展意义重大、影响深远, 必将进一步激发民营经济的 ...
(经济观察)业界人士热议:文旅行业将率先拥抱人工智能
Zhong Guo Xin Wen Wang· 2025-05-08 15:09
中新社上海5月8日电 (记者郑莹莹)上海徐汇区"AI+文旅生态成长计划"8日在模速空间内启动。参与活动 的业界人士认为,对于拥抱人工智能技术,文旅行业更具包容度。 "工业等领域的应用场景需要非常高的准确率,但文旅场景对于这类新科技的包容度是比较高的。比 如,机器人表演有时还会摔跤,对此大家其实是能包容的。"上海魂伴科技有限责任公司(简称:魂伴科 技)合伙人金成思说。他认为,文旅场景有望率先实现人工智能应用落地。 魂伴科技在2025年4月举办的2025上海龙华庙会上展示人形机器人应用。 中新社记者郑莹莹摄 魂伴科技在今年4月举办的2025上海龙华庙会上"秀"了一把机器人,吸引了沪上众多市民游客围观。这 对金成思触动很大:"当时机器人的表演其实并没有往日视频里酷炫,但市民游客仍觉得比在网络视频 里看到的更好、更真实,现场有些老年市民看到现实版人形机器人后,还期待它未来能帮忙养老。" 这让他思考,也许更重要的是让更多市民有机会了解、接触机器人。"我们要让机器人产品从实验室里 走到广场上,了解市民的需求,哪怕让机器人出洋相。如此,我们才能知道我们差的是什么。" 上海稀宇科技有限公司的公共事务副总裁严奕骏也看好文旅领域 ...
网红局长被批评,到底冤不冤?
Bei Jing Qing Nian Bao· 2025-05-08 15:04
细梳"网红局长"这一现象产生发展的来龙去脉,能看出文旅短视频的庸俗化,是片面追逐流量的结 果。就像一些"网红干部"自己所说的那样,追求流量的初心应该是服务于文旅事业本身的发展,而以哗 众取宠的方式火了,带来的并非"美誉"。在评论区可以看到,很多人对此类视频都不甚赞同,这样的火 法为当地文旅也不会带来多少正向作用。况且短视频这个赛道越来越卷,如果不改变"唯流量"的路径依 赖,今天是"湿身",那明天又要怎样才能吸引住眼球呢? 不知道从什么时候开始,我成了很多人的"宝儿",他们有的喊我去他们村吃樱桃,有的喊我去泡温 泉,还有的给我唱歌跳舞,仔细一看,这些人不是文旅局长就是驻村书记。但讲真,花活看得太多,我 反而更不知道该选谁了。 这可能也正是当下文旅局长们的苦恼所在,"网红"这条赛道人满为患,但流量总共就那么多,于是 他们只能更加标新立异。一些短视频甚至走向了庸俗化,比如搞怪扮丑、"湿身"裸露等。这些现象自然 招来批评,但也有"网红干部"觉得委屈,他们认为自己的出发点是带动当地旅游和特产销售,"出格"是 为了流量不得已而为之。 这番争议到底该怎么看呢? 首先有一点是非常明确的,不管是文旅局长还是驻村书记,都是国家干 ...
东莞“超级”音乐节五一出圈背后:文旅热力何以澎湃经济脉动
Xin Lang Cai Jing· 2025-05-08 13:21
Group 1 - The 2025 Dongguan Super Strawberry Music Festival attracted approximately 80,000 attendees, with nearly 80% coming from outside the city, significantly boosting local consumption across various sectors [2][4][12] - During the May Day holiday, Dongguan received 3.575 million tourists, a year-on-year increase of 22.3%, and achieved tourism revenue of 2.08 billion yuan, up 31.2%, indicating strong consumer power and growth in the tourism sector [1][12][14] - Dongguan's demographic profile, with over 80% of its population aged between 15 and 59 and an average age of 33, positions it as one of the youngest cities in China, aligning well with the cultural appeal of the music festival [2][4][11] Group 2 - The music festival is part of a broader trend of cultural and tourism integration in Dongguan, which has seen a surge in diverse events, including dragon boat races and marathons, enhancing the city's cultural landscape [12][17][18] - Dongguan's cultural industry has grown significantly, with the added value of the cultural sector increasing from 24 billion yuan to 66.9 billion yuan over the past decade, now accounting for about 6% of the regional GDP [24][25] - The city has established itself as "China's Toy City," producing 25% of global animation derivatives and 85% of China's trendy toys, showcasing the successful fusion of traditional manufacturing with cultural creativity [11][27][28]
AI助游,解锁智能旅游新场景
Huan Qiu Shi Bao· 2025-05-08 13:01
Core Insights - The recent "May Day" holiday saw a significant increase in domestic tourism in China, with 314 million trips taken, representing a 6.4% year-on-year growth, and total spending reaching 180.27 billion yuan, up 8% from the previous year [1] Group 1: AI Empowerment in Tourism - AI technology is reshaping the value system of tourism services, with a notable rise in the number of tourists using AI for itinerary planning during the "May Day" holiday [2] - An example includes a travel platform's AI assistant, which can generate detailed travel itineraries and hand-drawn maps within minutes, showcasing the capability of AI to enhance user experience [2] - Various regions, such as Suzhou and Huangshan, have implemented AI solutions to optimize tourist experiences, demonstrating the transformative impact of AI on the tourism industry [2] Group 2: Personalized Travel Experiences - The trend of "reverse tourism," where travelers avoid crowded hotspots in favor of lesser-known destinations, has gained popularity, driven by AI's ability to create personalized travel routes based on individual preferences [3] - Tourists are increasingly taking control of their travel plans, utilizing AI tools to design their own itineraries and even monetizing their custom travel planning applications [3] Group 3: Challenges and Areas for Improvement - Despite the advancements, there are still areas for improvement in AI-assisted travel, including privacy and ethical concerns related to data collection [4] - The need for continuous updates and iterations of AI travel assistants poses challenges for talent development in tourism education and training for industry professionals [4] - There is a distinction needed between basic and specialized AI travel services to cater to different market segments, including high-end and senior travelers [4] - The human element in tourism services, such as the traditional concierge service, remains irreplaceable by AI, highlighting the importance of integrating human expertise with AI capabilities [4]
事关消费帮扶、扩大内需!广东发布提振消费专项行动实施方案
Nan Fang Nong Cun Bao· 2025-05-08 01:30
面,要求持续做 事关消费帮扶、 扩大内需!广东 发布提振消费专 项行动实施方案 _南方+_南方 plus 提振消费是党中 央、国务院从全 局和战略高度部 署的重要任务。 近日,为贯彻落 实党中央、国务 院决策部署,全 方位扩大消费需 求,大力提振消 费,广东省人民 政府办公厅印发 《广东省提振消 费专项行动实施 方案》(下称 《方案》),提 出实施居民就业 增收促进行动、 居民保障支持行 动、服务消费提 质惠民行动、大 宗消费更新升级 行动、消费品质 提升行动、消费 环境改善提升行 动、限制措施清 理优化行动以及 加强政策支持保 障等8方面31项 内容,其中,在 完善配套措施方 好消费帮扶。 《方案》指出, 鼓励各级工会将 经费用于节日慰 问品、职工文体 健身和乡村疗休 养活动等消费领 域。持续做好消 费帮扶,继续开 展消费帮扶"新 春行动""金秋行 动",举办工会 采购对接专场活 动和帮扶地区特 色农产品进机 关、进高校、进 社区展销活动。 据了解,近年 来,广东省发展 改革委积极落实 国家发展改革委 有关消费帮扶工 作部署,及早谋 划、迅速行动, 牵头落实开 展"消费帮扶新 春行动""消费帮 扶金秋行动" ...
辽宁沈阳:“首发经济”带来消费潮
Sou Hu Cai Jing· 2025-05-08 01:25
新华社沈阳5月7日电(记者于也童、刘艺淳)东北首个悬空光影跑道成为新晋"顶流"、毕加索艺术展单 日万人打卡、中医药夜市开启引流新玩法……这个"五一",沈阳以"首发经济"破局。 5月1日至5日,沈阳市累计接待游客超一千万人次,同比增长21.65%。 根据第三方数据显示,"五一"假期,沈阳市文旅消费规模在全国排名第17。沈阳方城、沈阳市植物园、 辽宁省科学技术馆、辽宁省博物馆、沈阳工业博物馆、沈阳新乐遗址博物馆等24处重点监测场景接待游 客数量再创新高。 沈阳老北市里人流密集。新华社发 作为东北首个"体育+"大型商业综合体,沈阳环球港动感城于5月1日启幕,首日客流达10万人次,称得 上"首发即顶流"。"孩子听说这里能玩到20多项运动,早就盼着来打卡了。"沈阳市民杨洁说。 当浑河外滩的游船派对遇上辽宁中医药夜市,沈阳用"时空混搭"重构消费场景。中医药夜市开辟"把脉 +撸串"新体验,近200位专家坐镇打造"边养生边打卡"的新玩法。在中街、太原街、西塔美食街、北市 场、彩电塔夜市等夜经济街区,从特色小吃到饕餮大餐的"沈阳味道"吸引各地游客。有网友戏称:"在 沈阳,白天玩转未来科技,深夜穿越千年文明。" "首发经济"为体 ...
连云港海州区:低空经济热潮涌动 无人机科技展点亮城市新名片
Huan Qiu Wang Zi Xun· 2025-05-08 01:22
Group 1 - The core idea of the news is the successful integration of technology and cultural tourism in Lianyungang's Haizhou District, leveraging the White Tiger Mountain Temple Fair to promote low-altitude economy through innovative activities like drone performances and land-air linkage sales [1][3]. - During the temple fair, drone-related activities generated over 500,000 yuan in revenue and attracted more than 200,000 participants, establishing a new benchmark for low-altitude economic applications in the Huaihai region [1][3]. - The event showcased the potential of drone soft-screen advertising, which improved advertising conversion efficiency by 60% compared to traditional methods, demonstrating a significant advancement in promotional strategies [3][5]. Group 2 - The integration of technology into the consumer experience was evident, with a 2.8-kilometer main venue where drones facilitated fresh agricultural product deliveries within five minutes of order placement, averaging 30 deliveries per day [5][7]. - The event also featured various consumer engagement activities, such as offering experience vouchers for drone soccer, VR virtual flight, and DIY drone activities, enhancing the overall visitor experience [5][7]. - Lianyungang Low Altitude Investment Company established over ten application scenarios to support businesses and convenience for the public, creating an "experience-training-employment" industrial chain, which indicates the potential for economic benefits from low-altitude economy and cultural tourism integration [7].
各地持续推出多种形式消费促进活动 释放消费潜力
Yang Guang Wang· 2025-05-08 01:19
Group 1 - Various regions are promoting cultural tourism integration through initiatives like issuing consumption vouchers and hosting shopping festivals to stimulate market activity and unleash consumer potential [1] - The "Like This Mogao" Dunhuang Art Exhibition in Beijing features a 3,000 square meter immersive cultural corridor, showcasing replicas of classic caves and authentic Tang Dynasty sculptures, providing a cultural visual feast for visitors [1] - The exhibition includes a perfect set of original Tang Dynasty sculptures and murals that reflect the historical scenes of the Silk Road over 1,000 years ago [1] Group 2 - Multiple cultural and creative products inspired by Dunhuang culture debuted in Beijing, receiving positive consumer feedback [2] - The Shandong province has collaborated with financial institutions to launch a series of cultural tourism consumption initiatives during holidays, enhancing visitor experiences [2] - Jinan city has introduced various tourism products and services, including 15 direct tourism routes targeting specific demographics like seniors and students [2] Group 3 - In Daqing, Heilongjiang province, a government-led used car purchase subsidy program has attracted many customers [3] - Heilongjiang province has implemented "trade-in" policies for various sectors, including automobiles and home appliances, to encourage consumer spending [3] - The province's Commerce Department has organized over 120 promotional activities for consumption, allowing consumers to enjoy tangible discounts [3]