Economic Overview - In April 2025, the industrial added value above designated size increased by 6.1% year-on-year and 0.22% month-on-month, while the service production index rose by 6.0% year-on-year [1][3] - The total retail sales of consumer goods reached 37,174 billion yuan, marking a year-on-year increase of 5.1% and a month-on-month increase of 0.24% [1][3] Consumption Insights - The sales of products related to the "old-for-new" policy saw significant growth, with retail sales of home appliances and audio-visual equipment, cultural and office supplies, furniture, and communication equipment increasing by 38.8%, 33.5%, 26.9%, and 19.9% year-on-year, respectively [7] - Basic living and upgraded goods also experienced rapid growth, with retail sales of grain and oil, sports and entertainment products, and gold and silver jewelry increasing by 14%, 23.3%, and 25.3% year-on-year [7] Investment Trends - Fixed asset investment grew by 4% from January to April 2025, with equipment investment rising by 18.2%, contributing 64.5% to total investment growth [9] - Manufacturing investment increased by 8.8% year-on-year, driven by the upgrade of traditional industries and the development of emerging industries [9] - High-tech service industry investment rose by 11.3%, with professional technical services and information services growing by 17.6% and 40.6%, respectively [9] Employment Situation - The urban survey unemployment rate in April was 5.1%, a decrease of 0.1 percentage points from the previous month, with notable declines in unemployment rates among migrant workers and youth [14] - Despite overall employment stability, structural issues remain, particularly for the youth demographic and a mismatch in labor supply and demand [14] Real Estate Market - The real estate market showed basic stability in April, with some first- and second-tier cities experiencing increased transaction activity [15][17] - New residential sales prices in first- and second-tier cities remained stable month-on-month, while year-on-year declines in prices continued to narrow [17] - The demand for green, smart, and safe housing is expanding, indicating a positive outlook for the renovation of old communities and improvements in real estate construction quality [17]

Economic Overview - In April, external shocks increased, but macro policies worked in coordination, leading to stable and rapid growth in major indicators, indicating a continued positive trend in the national economy [1] Consumption Trends - The retail sales of consumer goods related to the "old for new" policy, including home appliances, cultural office supplies, furniture, communication equipment, and building materials, contributed 1.4 percentage points to the total retail sales growth in April. Service retail sales grew by 5.1% from January to April, accelerating for two consecutive months. Domestic travel during the "May Day" holiday increased by 6.4% year-on-year, suggesting that consumption's contribution to economic growth is expected to continue strengthening [2] Policy Implementation - To better unleash consumption potential, it is essential to implement special actions to boost consumption, enhance residents' consumption capacity, increase quality supply, and improve the consumption environment, promoting healthy economic development and continuous improvement in people's livelihoods [3] Digital and High-Tech Industry Growth - In April, the added value of high-tech manufacturing above designated size increased by 10% year-on-year, with aerospace equipment manufacturing and integrated circuit manufacturing growing by 21.4% and 21.3%, respectively. The "Artificial Intelligence +" driving effect is strengthening, with the added value of the digital product manufacturing industry also growing by 10%. The transition to a green and low-carbon economy is deepening, with significant growth in new energy products, including a 38.9% increase in new energy vehicles and a 43.1% increase in charging piles [4] Investment Potential - The overall stability of economic operations this year, along with the effects of "two heavy" construction and "two new" policies, indicates that there is still significant investment potential in the country, supported by various favorable factors for investment growth [5] Price Stability and Macro Policy - Current prices are generally low, which increases operational pressure on enterprises and affects residents' employment and income. Therefore, it is crucial to promote prices to remain within a reasonable range. Future efforts should focus on continuing to leverage macro policy effects, expanding domestic demand, deepening supply-side structural reforms, improving economic circulation, and maintaining market order to promote reasonable price recovery [6] Economic Resilience - Despite a complex and severe international environment with many unstable and uncertain factors, the long-term positive fundamentals of the economy remain unchanged. Coordinated macro policies and collective efforts are expected to foster innovation and support the continued recovery of the economy [7]

Group 1 - The core viewpoint of the articles highlights the acceleration of high-end consumption in Jiangsu, with significant growth in smart appliances and wearable devices in the first quarter of the year [1][2] - In the first quarter, the retail sales of home appliances and audio-visual equipment, cultural office supplies, and furniture increased by 25.0%, 51.4%, and 8.8% year-on-year, respectively, with growth rates improving compared to the previous year [1] - The sales of new energy vehicles in Jiangsu increased by 29.2% year-on-year in the first quarter, contributing to a 2.1 percentage point increase in overall retail sales [1] Group 2 - E-commerce platforms in Jiangsu experienced a surge in sales during the "Two Festivals" period, with online retail sales reaching 319.25 billion yuan, and physical goods online retail sales accounting for 21.4% of total social retail sales [2] - The year-on-year growth rate of online retail sales was 8.0%, which is an increase of 1.4 percentage points compared to the previous year, contributing to a 2.0 percentage point increase in total social retail sales [2] - The ongoing "Two New" policies are expected to further enhance the consumption market in Jiangsu, building on the positive start observed in the first quarter [2]

Group 1: Economic Performance - In April, the sales revenue of enterprises in China increased by 4.3% year-on-year, continuing the steady growth trend since the fourth quarter of last year, driven by a series of existing and incremental policies [1] - The eastern region, particularly economic powerhouses like Zhejiang, Guangdong, and Beijing, saw sales revenue growth of 4.8%, with Zhejiang, Guangdong, and Beijing growing by 7.3%, 6.6%, and 5.4% respectively, significantly above the national average [1] Group 2: Industry Growth - In April, industrial enterprises' sales revenue grew by 3.7% year-on-year, with manufacturing sales revenue increasing by 4.4%, primarily driven by the "two new" policies [2] - Specific sectors such as electrical machinery, computer manufacturing, and instrumentation saw sales revenue growth of 12.8%, 15.7%, and 15.9% respectively [2] - High-tech industries and core digital economy sectors reported sales revenue growth of 15.3% and 13.4% year-on-year [3] Group 3: Consumer Policies and Trends - The "old-for-new" consumption promotion policies have positively impacted consumer demand and released residents' consumption potential, with a focus on boosting consumer confidence [3] - As of April 27, the "old-for-new" program led to significant sales, including 281.4 million vehicles and 49.416 million home appliances, contributing over 720 billion yuan to sales [2] Group 4: Foreign Trade and Domestic Sales - In response to uncertainties in international trade, the government has implemented policies to help foreign trade enterprises expand into domestic sales, with domestic sales for companies engaged in exports to the U.S. increasing by 4.7% year-on-year [4] - Among 31 manufacturing categories, 21 saw an increase in the proportion of domestic sales compared to the previous year, with notable increases in sectors like leather products and footwear [4] Group 5: Trade Statistics - In the first four months of the year, China's total goods trade value reached 14.14 trillion yuan, a year-on-year increase of 2.4%, with exports growing by 7.5% and imports declining by 4.2% [5] - In April, the total goods trade value was 3.84 trillion yuan, growing by 5.6%, with exports increasing by 9.3% and imports by 0.8% [5]

此外，还有多地推出各类主题活动，优惠促销与国补叠加，扩大以旧换新政策的影响力。 中国信息协会常务理事、国研新经济研究院创始院长朱克力在接受《证券日报》记者采访时表示，在实施消费品以旧换新 过程中，各地因地制宜形成了不少好的经验。首先，有的地方扩大以旧换新品类，既顺应了消费升级趋势，又倒逼企业优化产 品结构，推动产业向高端化、绿色化转型；第二，有的地方通过财政与金融联动模式，纾解企业垫资压力，为企业可持续发展 提供支撑；第三，多地将促销活动与国补叠加，通过降低消费门槛提升消费意愿，持续扩大大宗消费。 本报记者 刘萌 5月12日，商务部发布数据显示，截至5月11日，2025年汽车以旧换新补贴申请量达322.5万份，其中汽车报废更新103.5万 份，置换更新219万份。自2024年汽车以旧换新政策实施以来，累计补贴申请量已突破1000万份。 近期，全国多地持续加力"两新"政策，通过优化服务流程、扩大补贴范围等，多措并举激发消费活力。比如，广东省人民 政府办公厅印发的《广东省提振消费专项行动实施方案》提出，支持各地市结合产业发展和居民消费需求，探索"财政补贴+企 业让利+金融赋能"模式，对大宗耐用消费品以旧换新进行补 ...

Investment Rating - Industry rating: Recommended [4] Core Views - The report highlights a positive outlook on domestic demand recovery, driven by continuous policy support and improving real estate data [2][3] - The retail sector shows significant recovery, with March retail sales growing by 5.9% year-on-year, surpassing market expectations [1][6] - The report emphasizes the potential for the home furnishing sector to rebound, supported by government policies aimed at stimulating consumption [3][7] Summary by Relevant Sections Retail Sector - In the first three months of 2025, total retail sales increased by 4.6% year-on-year, with notable growth in furniture (+18.1%), cultural office supplies (+21.7%), cosmetics (+3.2%), and gold and silver jewelry (+6.9%) [1] - March retail sales alone saw a year-on-year increase of 5.9%, with furniture and cultural office supplies experiencing growth rates of 29.5% and 21.5%, respectively [1][6] Real Estate Sector - The report notes a decline in new housing starts, completions, sales, and residential development investment in the first quarter of 2025, with year-on-year decreases of 23.9%, 14.7%, 2.0%, and 9.0%, respectively [1][2] - March data shows a continued decline in new housing starts (-18.6%) and completions (-8.1%), but a slight improvement in sales (-1.2%) [1][2] Policy Impact - The government has released favorable signals for the real estate market, including measures to stabilize housing prices and enhance consumer confidence [2][3] - The "Consumption Promotion Special Action Plan" emphasizes support for upgrading consumer goods and encourages the replacement of old products, which is expected to stimulate demand in the home furnishing sector [3][7] Investment Recommendations - The report recommends leading companies in the home furnishing sector, such as Oppein Home, Kuka Home, and ZBOM, which are expected to capture market share from smaller competitors [7] - In the cultural office supplies sector, companies like Morning Glory are highlighted for their strong channel advantages and innovative product offerings [7] - The cosmetics sector is also noted for its growth potential, with domestic brands expected to gain market share through diverse product strategies [7]

证券研究报告|行业点评报告 仅供机构投资者使用 [Table_Date] 2025 年 04 月 16 日 [Table_Title] 3 月社零+5.9%，看好内需持续回暖 158435 [Table_Title2] 社零数据点评 [Table_Summary] 事件概述: 统计局发布 2025 年 3 月社零、地产数据：1）社零方面，2025 年 1-3 月社零总额同比+4.6%：家具、文化办公用品、化妆品、金银 珠宝、线上社零增速分别为+18.1%、+21.7%、+3.2%、+6.9%、 +7.9%；3 月社零整体同比+5.9%，超 Wind 一致预期（+4.36%）, 其中家具、文化办公用品、化妆品、金银珠宝增速分别为 +29.5%、+21.5%、+1.1%、+10.6%。2）地产方面，2025 年 1-3 月 全国住宅新开工面积、竣工面积、销售面积、住宅开发投资完成 额分别同比-23.9%、-14.7%、-2.0%、-9.0%；3 月全国住宅新开 工面积、竣工面积、销售面积、住宅开发投资完成额分别同比- 18.6%、-8.1%、-1.2%、-8.8%。 分析与判断: 家居：政策持续发力，看好地产止跌 ...

Core Viewpoint - The article emphasizes the importance of "dynamic adjustment" in response to external and internal challenges facing the economy, highlighting the need for timely policy changes to stabilize growth and manage risks [2][3]. Group 1: Economic Challenges - The external environment is increasingly complex and severe, impacting trade, technology, and global supply chains, with heightened risks from unilateralism and protectionism [3]. - Domestic economic recovery remains unstable, with insufficient effective demand and overcapacity in some industries, leading to weak consumer confidence and ongoing risks [3]. Group 2: Growth Expectations - The actual GDP growth target aligns with expectations, around 5%, while the nominal GDP growth forecast is lower than last year at approximately 4.9%, indicating a more pragmatic approach [4]. Group 3: Reforms in Fiscal and Financial Areas - The government work report highlights over 40 mentions of "reform," indicating a significant focus on advancing reforms, particularly in the fiscal sector, including zero-based budgeting and consumption tax adjustments [5]. Group 4: Fiscal Policy and Debt - The total new government debt for 2025 is projected at 11.86 trillion yuan, an increase of 2.9 trillion yuan from the previous year, with a breakdown including special bonds and deficits [6]. - Revenue growth is expected to be constrained, with general public budget revenue projected to grow by only 0.1%, while government fund revenue may see a slight increase of 0.7% [6]. Group 5: Consumption Boost - The "old-for-new" consumption policy is expected to stimulate retail sales, with an estimated additional impact of 300 billion yuan on total retail sales, potentially raising growth rates to around 4.1% [7][8]. Group 6: Industrial Highlights - The report emphasizes increasing supply to boost consumption and the development of smart devices, with significant capital expenditure expected in the technology sector [9]. Group 7: Investment Dynamics - Fiscal funds for investment are set at approximately 5.33 trillion yuan for 2025, with a focus on expanding the investment multiplier effect [11][12]. Group 8: Real Estate Strategy - The real estate strategy focuses on "controlling quantity and stabilizing prices," with measures to promote inventory reduction and optimize structural monetary policy tools [13]. Group 9: Social Welfare and Support - The report outlines plans for increased social welfare, including pension adjustments and enhanced support for childbirth, aiming to improve living standards [14][15]. Group 10: Energy Consumption Goals - The government aims to reduce energy consumption per unit of GDP by around 3%, with a projected increase in total energy consumption of 4.2% for 2024 [15].