Core Viewpoint - The article discusses the public relations missteps of Xibei, highlighting how their attempts to address a crisis have backfired and drawn more negative attention instead of resolving the issues at hand [2][24][36]. Group 1: Public Relations Strategy - Xibei's recent public relations efforts included a controversial article featuring a child's perspective, which aimed to emphasize brand loyalty but ended up being widely criticized for its execution [3][5][27]. - The brand's narrative of a child's attachment to Xibei was perceived as exaggerated and disconnected from reality, leading to public ridicule [8][9][25]. - Despite the backlash, Xibei continued to push out emotionally charged content, which was seen as a desperate attempt to regain consumer trust [28][36]. Group 2: Market Context and Competitors - The article notes that Xibei's public relations challenges coincided with a shift in consumer focus towards food safety issues, particularly following a scandal involving another company, which could have provided Xibei an opportunity to pivot its narrative [30][34]. - The changing public sentiment, especially regarding food safety, could have been leveraged by Xibei to improve its image, but instead, the company chose to double down on its flawed PR strategy [31][34]. - The competitive landscape is highlighted by the mention of other brands, such as the positive reception of transparency in food sourcing, which Xibei could have capitalized on [30][34]. Group 3: Consumer Perception - Consumers are shown to be increasingly intolerant of brands that manipulate emotions without genuine engagement, indicating a shift in expectations for corporate communication [36][38]. - The article emphasizes that while consumers may forgive mistakes, they reject being treated as mere emotional tools in a brand's narrative [36][38]. - Xibei's failure to understand this shift has led to a perception of insincerity, further damaging its reputation [36][38].

Core Viewpoint - Xibei launched a promotional campaign offering 100 yuan vouchers to customers dining in-store, aimed at restoring customer relations following the controversy over pre-prepared dishes [1][4][6] Group 1: Company Actions - The 100 yuan voucher campaign began on September 24, with the first day seeing over 100 vouchers distributed at the Jinan Henglong Plaza store [4] - The store reported a recovery in customer traffic, with over 70 tables occupied during lunch hours on September 25, indicating a gradual return of patrons [4][6] - Xibei has implemented several corrective measures, including switching to non-GMO cooking oil and ensuring that dishes like lamb skewers are prepared fresh in-store [3][6] Group 2: Consumer Reactions - Customers expressed mixed feelings about pre-prepared dishes, with some prioritizing health and cleanliness over the preparation method, while others were concerned about transparency [3][7] - A recent article published by Xibei's official account was criticized for being overly emotional and was subsequently removed due to backlash [4][5] Group 3: Industry Context - The ongoing debate surrounding pre-prepared dishes highlights two main issues: the need for restaurants to disclose the use of such dishes and how companies should address consumer concerns [7] - Industry experts emphasize the importance of establishing clear standards and regulations for pre-prepared dishes to enhance consumer trust and avoid chaotic competition [7]

网传推文截图 据此前报道，西贝客服25日回应媒体称，"西贝品味早读"是一个内部服务号，文章发布后遭到网暴，出于对内部伙伴和顾客感受的考虑，下架了相关文 章。 据天眼查App显示，西贝餐饮集团关联公司内蒙古西贝餐饮集团有限公司成立于2017年10月，法定代表人为贾国龙，注册资本约 8990万人民币，经营范围 含餐饮服务、食品生产、食品互联网销售、食品销售、餐饮管理、普通货物仓储服务、企业总部管理、以自有资金从事投资活动等。 9月25日，有网友反映，公众号"西贝品味早读"23日发布了一篇《7岁的毛毛：我以为自己再也吃不到西贝了……》文章，目前该文章已被删除。扬子晚 报/紫牛新闻记者查询发现，账号"西贝品味早读"认证主体为"内蒙古西贝餐饮集团有限公司"。根据网传截图，该文以7岁儿童毛毛的视角，讲述对品牌的 依赖，引发网友质疑"煽情炒作"。 根据知识产权信息显示，内蒙古西贝餐饮集团有限公司已申请注册一枚"西贝莜面村 家有宝贝 就吃西贝"商标，国际分类为餐饮住宿，当前商标状态为已 注册。作品著作权信息显示，内蒙古西贝餐饮集团有限公司已登记西贝"家有宝贝，就吃西贝"儿童餐围兜标识等作品著作权，作品类别涉及美术等。 | ● ...

中新网宁德9月25日电 (记者 吕巧琴 叶茂)针对"网传一餐饮商家向外卖吐口水"的视频，福建省福鼎市市 场监督管理局25日通报称，该局已依法对涉事经营者立案调查；将举一反三，持续加强对餐饮服务行业 的日常监管，保障食品安全和消费者合法权益。 22日，网络出现"福建宁德一餐饮经营者在外卖制作过程中存在边咒骂边吐口水行为"的视频，涉事商家 疑似位于福鼎市。对此，福鼎市市场监督管理局立即组织开展核查处置。 通报称，经调查，视频所涉行为发生于2024年12月19日，内容属实。该行为涉嫌违反《中华人民共和国 食品安全法》相关规定。目前，福鼎市市场监督管理局已依法对涉事经营者立案调查，责令其现经营店 铺停业整顿，并下架其在外卖平台的相关店铺。 福鼎市市场监督管理局称，下一步，该局将依据《中华人民共和国食品安全法》相关规定，对涉事主体 依法从严从重处罚。同时，将举一反三，持续加强对餐饮服务行业的日常监管，切实规范经营行为，保 障食品安全和消费者合法权益。(完) 福建福鼎通报"商家对外卖吐口水"：零容忍，涉事商家已被停业立案 编辑：张嘉怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有 ...

Core Viewpoint - Xibei is facing public backlash due to a controversial self-promotional article that was perceived as overly sentimental and out of touch with consumer sentiment amid ongoing criticism regarding food quality and pricing [6][7]. Group 1: Article Content - The article titled "7-year-old Maomao: I thought I would never eat Xibei again" was published on Xibei's official WeChat account, depicting a child's emotional attachment to the restaurant amidst negative online discussions [1][2]. - The narrative describes how Maomao's mother suggested avoiding Xibei due to recent controversies, but Maomao insisted on going, highlighting a long-standing relationship with the brand since he was two years old [5][6]. Group 2: Public Relations Response - The article's emotional appeal was criticized as outdated and likely to provoke consumer backlash, especially given the current scrutiny of Xibei's food quality and value [6][7]. - It was noted that the article may not have been intended for public consumption, as it was meant for internal morale-boosting among employees, but its visibility led to misinterpretations [6][7]. Group 3: Recommendations for Improvement - The company should focus on understanding consumer perceptions of "pre-made dishes" and engage in more transparent communication rather than relying on emotional narratives [7]. - Emphasizing product quality and service improvements is essential for regaining consumer trust, rather than attempting to counter criticism with sentimental stories [7].

Core Insights - The event "Diquing Fresh Journey" aims to promote the unique culinary offerings of Diquing, Yunnan, and establish a direct connection between Diquing's agricultural products and the Shanghai market [1][3] Group 1: Event Overview - The event was organized by the Diquing Prefecture Commerce Bureau and gathered nearly a hundred buyers and industry experts from Shanghai, along with over 20 representatives from Diquing enterprises [1][3] - The primary goal is to create a dedicated platform for showcasing Diquing's regional resources and to facilitate direct sales connections with high-end dining institutions and core distributors in Shanghai [3] Group 2: Cultural Significance - Diquing's unique cuisine is presented not only as a culinary experience but also as a vibrant expression of ethnic culture and history, with each dish carrying deep historical significance [3] Group 3: Product Promotion - Companies such as Shangri-La Senjinda Biological Resource Development Co., Shangri-La Saint Yak Milk Industry Co., and Shangri-La Snowy Pearl Tibetan Restaurant participated in product promotion during the event [5] Group 4: Culinary Collaboration - Top chefs from Diquing and Shanghai collaborated to create innovative dishes using local ingredients like Shangri-La matsutake mushrooms and yak meat, marking the establishment of the "Diquing Cuisine (Shanghai) R&D Center" [7] Group 5: Business Engagement - A lively business negotiation session took place, where nearly a hundred buyers from Shanghai's restaurant, retail, and e-commerce sectors engaged in practical discussions with Diquing enterprises [9] Group 6: Future Collaboration - The event symbolizes a commitment to ongoing collaboration between Diquing and Shanghai, focusing on consumer assistance, product sales connections, and joint industry development [11]

Core Viewpoint - The article highlights the unique offerings of early tea culture in Wuzhong, Ningxia, showcasing local delicacies and the vibrant atmosphere surrounding tea consumption [1][3]. Group 1: Local Delicacies - Wuzhong's early tea menu includes rich lamb offal soup, chewy noodle dishes, and sweet eight-treasure tea, complemented by a variety of snacks [1]. - The food reflects the local culture and lifestyle, emphasizing the warmth and richness of the region's culinary traditions [3]. Group 2: Cultural Atmosphere - The experience of enjoying early tea in Wuzhong transcends regional taste differences, fostering a sense of inclusivity and lively interaction among patrons [3]. - The act of sharing a bowl of early tea symbolizes the leisurely and passionate approach to life that is ingrained in the local community [3].

2025.09.25 本文字数：328，阅读时长大约1分钟 微信编辑| 七三 （注：我们会对线索进行核实。您的隐私将严格保密。） 第一财经持续追踪财经热点。若您掌握公司动态、行业趋势、金融事件等有价值的线索，欢迎提供。专 用邮箱：bianjibu@yicai.com 据蓝鲸新闻，9月24日，西贝在线下门店发起"西贝请您吃饭"活动，向在店消费的顾客免费发放100元堂 食代金券，代金券在西贝全国门店通用，但仅限堂食。 西贝客服称，活动全国门店均参与，目的是为了感谢顾客到店对西贝的支持，活动时间为9月24日到10 月8日，代金券有效期为2025年9月25日至2025年10月31日。每个顾客注册会员限领一张，活动期间到店 就餐发放代餐券，下次就餐可以使用，不限张数，没有门槛的要求、没有节假日限制。 ...

据蓝鲸新闻，9月24日，西贝在线下门店发起"西贝请您吃饭"活动，向在店消费的顾客免费发放100 元堂食代金券，代金券在西贝全国门店通用，但仅限堂食。 2025.09. 25 本文字数：328，阅读时长大约1分钟 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 西贝 客服称，活动全国门店均参与，目的是为了感谢顾客到店对西贝的支持，活动时间为9月24日 到10月8日，代金券有效期为2025年9月25日至2025年10月31日。每个顾客注册会员限领一张， 活动期间到店就餐发放代餐券，下次就餐可以使用，不限张数，没有门槛的要求、没有节假日限制。 微信编辑 | 七三 推荐阅读 捷豹路虎3.3万名员工被告知"停工停产" t查询行者 2 代 H t a a 二十 11 - - . . 7 图 ND ROVER the state res HDR W a a ...

× 7 岁的毛毛:我以为自己再也吃不到西贝 了 …… 原创 陪伴你的第3614天 西贝品味早读 2025年09月23日 06:02 辽宁 Ω 13人 ☆星标 140 7岁的毛毛一进店 就直接冲向店长赵方方 抱住她的大腿哭了起来 毛毛突如其来的举动 一下子让方方懵在了原地 这是怎么一回事呢? 格隆汇9月25日｜西贝公众号9月23日发布文章《7岁的毛毛：我以为我再也吃不到西贝了》。文章以7岁 儿童毛毛的视角，讲述了毛毛从2岁起开始吃西贝，妈妈因为最近的新闻不让毛毛光顾西贝，毛毛哭 着、闹着，哪怕妈妈用玩具"诱惑"，也要遵守与西贝的"约定"，最后妈妈想通了的故事。文章被不少网 友质疑"公关部门真的是史诗级拉垮""禁止煽情炒作"……截至发稿，西贝已经删除该篇文章。 点击上方查看视频 AA S QEHERU (01) (责任编辑：宋政 HN002) 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱： news_center@staff.hexun.com ...