Workflow
茶饮
icon
Search documents
气候危机影响蜜雪冰城“镇店之宝”柠檬水,今年柠檬批发价同比涨一倍
Di Yi Cai Jing· 2025-09-23 12:58
Core Viewpoint - The climate crisis has significantly impacted the supply and pricing of lemons, which are essential for the popular lemon water product at Mixue Ice City, leading to a doubling of wholesale prices compared to last year [1][2]. Supply Situation - After experiencing a "lemon shortage crisis," many Mixue Ice City stores in Shanghai have returned to normal supply levels for their lemon water [1]. - A recent check revealed that only one out of approximately 30 stores was out of stock, indicating a recovery in supply [1]. - The shortage was attributed to delays in imported lemons due to weather conditions and the harvesting schedule of domestic lemons, but overall lemon reserves remain sufficient [2]. Price Dynamics - As of September 22, the national average wholesale price of lemons reached 14.98 yuan per kilogram, nearly double the 7.87 yuan per kilogram from the previous year [2]. - The price surge is linked to adverse weather conditions affecting major lemon-producing regions, including a 30%-60% reduction in production in Sichuan and a 25% decrease in Spain [2]. Financial Performance - Despite the rising costs of raw materials, Mixue Ice City has not increased the price of its lemon water, which poses challenges for cost control [3]. - The company's gross margin has remained relatively stable, ranging from 29% to 31% over the past two years, which is considered average within the industry [3]. - In the first half of the year, Mixue Ice City reported revenues of 14.87 billion yuan, a year-on-year increase of 39.3%, and a net profit of 2.72 billion yuan, up 44.1% [4].
茶咖日报|国内关店收缩,奈雪的茶开始押注美国?
Guan Cha Zhe Wang· 2025-09-23 12:11
Group 1: Naixue Tea's Expansion and Challenges - Naixue Tea will open its first store in the United States on October 3, marking a significant step in its global strategy after entering Southeast Asian markets like Thailand and Singapore [1] - The brand's recent pop-up event in Flushing, New York, attracted long queues, indicating strong initial interest from both Chinese expatriates and local consumers [1][2] - Despite the overseas expansion, Naixue Tea faces significant challenges in the domestic market, where competition has intensified, leading to a 14.4% year-on-year decline in revenue to 2.178 billion yuan in the first half of the year [1] - The company reported a net loss of 118 million yuan, although this was a 73.1% improvement compared to the previous year [1] - As of June 30, 2025, Naixue Tea had 1,321 stores across 111 cities, a decrease of 132 stores from the end of the previous year, indicating a total of 160 store closures in the first half of the year [1] Group 2: Challenges in the U.S. Market - The U.S. market presents various challenges for Naixue Tea, including high operational costs, local supply chain issues, and differing consumer habits [2] - The location of the new pop-up store is surrounded by competitors like Heytea and Hu Shang Ayi, making it crucial for Naixue to convert initial interest into sustained customer loyalty [2] Group 3: Coffee Market Developments - U.S. lawmakers are proposing a bill to exempt imported coffee products from tariffs, which has led to a decline in Arabica coffee futures prices by up to 5.9% [3][4] - The proposed exemption would apply to various coffee products, including roasted coffee and decaffeinated coffee, but requires presidential approval to take effect [3] - Recent price fluctuations in the coffee market are attributed to supply uncertainties, particularly due to tariffs imposed on Brazilian coffee imports [3][4] Group 4: Innovations in Coffee Products - Nova Coffee has launched a zero-fat latte made from high-quality raw milk, utilizing membrane concentration technology to reduce fat while maintaining protein content [5] - The company has over 7,000 stores and has expanded into Southeast Asia and Australia, with significant sales growth reported in recent months [5] Group 5: Regulatory Issues in the App Market - The Ministry of Industry and Information Technology in China has reported 29 apps, including Tims Coffee, for infringing on user rights, necessitating compliance and potential penalties [6] Group 6: Logistics Developments - Kudi Coffee has established logistics and transportation companies in Anhui, focusing on low-temperature storage and general cargo services [7]
茶百道:邹醒龙获委任为联席公司秘书、授权代表及法律程序代理人
Zhi Tong Cai Jing· 2025-09-23 10:53
Group 1 - The company announced that Mr. Li Zhongcheng has resigned from his positions as Co-Company Secretary, Authorized Representative, and Legal Process Agent effective September 23, 2025 [1] - Following Mr. Li's resignation, Mr. Zou Xinglong has been appointed as Co-Company Secretary, Authorized Representative, and Legal Process Agent, also effective September 23, 2025 [1] - Mr. Xue Zenghui will continue to serve as another Co-Company Secretary [1]
茶百道将于10月28日派发中期股息每股0.18元
Zhi Tong Cai Jing· 2025-09-23 10:46
Core Viewpoint - The company, Cha Bai Dao (02555), announced a mid-term dividend of HKD 0.18 per share for the six months ending June 30, 2025, to be distributed on October 28, 2025 [1] Group 1 - The mid-term dividend is set at HKD 0.18 per share [1] - The dividend distribution date is scheduled for October 28, 2025 [1] - The dividend pertains to the financial period ending June 30, 2025 [1]
茶百道(02555)将于10月28日派发中期股息每股0.18元
智通财经网· 2025-09-23 10:45
Group 1 - The company, Cha Bai Dao (02555), announced a mid-term dividend of HKD 0.18 per share, which will be distributed on October 28, 2025 [1] - The dividend pertains to the six-month period ending on June 30, 2025 [1]
一口就齁两口就饱,嫌霸王茶姬们淡如水的打工人流行花30喝杯「液体咸蛋糕」?
3 6 Ke· 2025-09-23 10:44
以前打工人对一杯奶茶最大的赞美是"不甜",现在变成了"还有点咸"。 从十八线小县城到北上广,都纷纷往杯子里撒起咸味奶酪乳。 左手是街边小摊全国统一包装的"泰式咸法酪",右手拎着各大茶饮品牌名字越卷越长的"乐乐茶咸法酪泰奶维也纳""喜茶咸酪泰奶冰""茶百道宫廷咸法 酪""茉莉奶白针王葡萄咸酪乳""春莱泰式咸酪红奶茶""邓氏阿嬷手作锡兰咸法酪""另茶泰式咸法酪",向这一年被羽衣甘蓝果蔬茶重新养了一遍的胰岛素发 起冲锋的号角。 不过,就是这样一个小小的改动,就让它身价倍增,甚至在下沉市场走起了高端路线,成为了奶茶界的「县城婆罗门」——十八线小县城的不知名奶茶店 也能卖到30多块钱一杯,一个文字配方更是炒到1000多元,在消费降级的大浪潮下,连上海人都直呼怎么敢的。 图源:小红书@小熊维尼 图源:小红书@小萌七设计工作室、公众号@乐乐茶LELECHA、小红书@OTHER TEA 另茶 根据饮力实验室月度饮品报告,取样的55个连锁品牌上新情况调查中,几乎每月都有咸法酪、生酪类饮品推出;小红书上"泰式咸法酪"话题高达3115万浏 览、21.4万讨论;多篇行业媒体报道更是押注它会成为今年秋冬的"爆款基底"。 寡淡的菜汁儿嘬 ...
杨艳彬首次跨界新茶饮,《一饭封神》后联名茶百道热销90万杯
Hua Xia Shi Bao· 2025-09-23 10:18
Core Insights - The popular variety show "Yi Fan Feng Shen" recently concluded, and the runner-up, chef Yang Yanbin, launched his first co-branded beverage, which sold nearly 900,000 cups shortly after its release [1][3]. Company Collaboration - Yang Yanbin collaborated with the leading new tea brand, Cha Bai Dao, to introduce a series of beverages featuring "rich milk tea" called "Palace Salty Cheese" and "Thousand Eye Salty Cheese" [1][3]. - This collaboration marks Yang Yanbin's first cross-industry partnership with a new tea brand after his appearance on "Yi Fan Feng Shen" [3]. Product Reception - Consumers who tasted the beverages described them as reminiscent of "drinking a piece of melt-in-your-mouth light cheesecake" and expressed surprise at being able to enjoy drinks crafted by a Michelin chef at Cha Bai Dao [3]. - Yang Yanbin emphasized the unique flavor profile of the drinks, combining specially crafted salty cheese with high-quality tea, and recommended a specific tasting method to enhance the experience [3]. Background Information - Yang Yanbin, born in 1993, is the head chef of the Michelin one-star restaurant "Fu Man Lou" in Chengdu and was awarded the "Young Chef Award" in the 2024 Chengdu Michelin Guide [3]. - Both Yang Yanbin and Cha Bai Dao share a common origin in Chengdu, and Cha Bai Dao has a significant tea production base in Yang's hometown of Fujian, covering over 6,000 square meters [3].
杨艳彬《一饭封神》后首个联名!与茶百道(02555.HK)合作推出"浓奶茶"新品
Ge Long Hui· 2025-09-23 09:50
Group 1 - The popular variety show "Yi Fan Feng Shen" recently concluded, and the runner-up "popular chef" Yang Yanbin launched his first co-branded beverage, which sold nearly 900,000 cups shortly after its release [1][3] - Yang Yanbin collaborated with leading new tea brand Cha Bai Dao to introduce a series of "salty milk tea" drinks, including "Palace Salty Milk Tea" and "Thousand Eye Salty Milk Tea" [1][3] - The collaboration marks Yang Yanbin's first cross-industry partnership with a new tea brand, showcasing his innovative approach to blending dessert concepts into tea beverages [3] Group 2 - Consumers who have tasted the drinks described them as reminiscent of a light cheesecake, highlighting the unique flavor profile created by Yang Yanbin [3] - Yang Yanbin emphasized his intention to break traditional dessert boundaries by offering lighter and more layered flavors through this collaboration with Cha Bai Dao [3] - Both Yang Yanbin and Cha Bai Dao share a common entrepreneurial background from Chengdu, and Cha Bai Dao has a significant tea production base in Yang's hometown of Fujian [3]
益禾堂开学季500家门店齐开,大湾区强势布局70家
Nan Fang Nong Cun Bao· 2025-09-23 09:30
Core Viewpoint - Yihuo Tang has strategically expanded its presence by opening 500 new stores across 25 provinces during the summer back-to-school season in 2025, marking a significant step towards its goal of reaching a "ten thousand store" scale [1] Group 1: Market Expansion - The new 70 stores in the Greater Bay Area cover over ten cities, including Guangzhou, Shenzhen, and Dongguan, highlighting the brand's commitment to this key market [2] - Since its first store opened in Guangdong in 2016, Yihuo Tang has steadily expanded from first-tier cities to second and third-tier city business districts, with over 1,500 stores now in the Greater Bay Area [2][3] - The brand's focus on product innovation is evident, with local favorites like scented lemon tea and brown sugar pearl milk tea being well-received by consumers [2] Group 2: Targeting Young Consumers - Yihuo Tang's strategy emphasizes campus consumption, with 175 of the new stores located in educational districts, reinforcing its connection to student life [3][4] - The brand has over 1,600 stores in universities nationwide, achieving a coverage rate of over 70%, making it the leading new tea drink brand in the campus market [5] - During the college entrance examination period, Yihuo Tang provided free special mint lemon water near exam sites, showcasing its commitment to social responsibility and understanding of young consumer needs [5] Group 3: Marketing Strategies - The brand's marketing approach for the back-to-school season includes promotions that resonate with Generation Z, focusing on social interaction and value [6] - Data indicates a 40-50% increase in foot traffic in educational districts around the back-to-school period, prompting Yihuo Tang to implement targeted promotional strategies [6] - Engaging activities such as "0.99 yuan mint milk green tea" and group purchase options were designed to attract different customer segments [6][8] Group 4: Product Innovation and Cultural Engagement - Yihuo Tang has shown agility in responding to social trends, such as launching a free giveaway of mint milk green tea after its appearance in a popular skit, achieving over 200,000 cups sold in a single day [9] - The brand integrates local culture into its offerings, such as seasonal drinks for university events and themed packaging during exam seasons [9] - Collaborations with popular anime IPs have helped Yihuo Tang connect with younger audiences, expanding its influence within this demographic [9]
喜茶“菌子新品”火出圈,用做菜的思路做奶茶?
东京烘焙职业人· 2025-09-23 08:33
Core Viewpoint - The beverage industry is experiencing a creative product explosion, with innovative drinks gaining significant consumer attention and sales momentum, indicating a shift in product development strategies [5][15][39]. Group 1: New Product Trends - Recent collaborations, such as the "Mushroom Ice Cream" by Heytea and a celebrity chef, have led to immediate sell-outs, showcasing the appeal of unique flavor combinations [4][7]. - Creative drinks like "Drunken Milk Tea" and "Bean Juice Milk Tea" are becoming popular, suggesting a trend towards more adventurous flavor profiles [12][15]. - The introduction of visually striking toppings and ingredients, such as whole fruits or unique textures, is becoming a key factor in attracting consumers [19][24]. Group 2: Flavor Innovation - The integration of local flavors into beverages, such as the "Bean Juice Milk Tea" inspired by traditional recipes, is creating buzz and driving consumer interest [25][28]. - The use of basic ingredients like rice and grains is emerging as a new trend, with products like rice-based drinks gaining popularity and high sales [30][32]. - Alcohol-infused beverages are also making a comeback, with significant sales reported for products like "Drunken Milk Tea" [34]. Group 3: Market Dynamics - The beverage industry is shifting focus from mere marketing tactics to enhancing product quality, taste, and health benefits, indicating a move towards "productism" [38][40]. - Continuous creative output is essential for brands to maintain relevance and consumer interest in a competitive market [41][42]. - The current trend emphasizes that innovative drinks are no longer optional but a necessity for brands to thrive [41].