Core Viewpoint - The performance of Joyoung Co., Ltd. has significantly declined, with both revenue and net profit decreasing for four consecutive years, indicating a challenging market environment for the small home appliance industry [1][2][6]. Financial Performance - In 2024, Joyoung reported revenue of 8.849 billion yuan, a year-on-year decrease of nearly 8%, and a net profit attributable to shareholders of 122 million yuan, down approximately 70% [1][4]. - The company has experienced a continuous decline in revenue and net profit since 2021, with 2024 figures representing only 78.84% of 2020's revenue and 12.98% of its net profit [6]. - Quarterly performance in 2024 showed fluctuations, with revenue in Q1, Q2, Q3, and Q4 being 2.065 billion yuan, 2.321 billion yuan, 1.795 billion yuan, and 2.667 billion yuan respectively, reflecting a year-on-year change of 9.15%, -4.29%, -27.12%, and -5.80% [4][5]. Cost Structure - Despite declining revenue, sales expenses increased to 1.506 billion yuan in 2024, marking a growth of 13.43% compared to the previous year, while R&D expenses decreased to 361 million yuan, a reduction of 7.19% [2][9]. - The company’s R&D expenses have been on a downward trend for two consecutive years, indicating a potential risk in innovation capabilities [8][10]. Market Position and Strategy - Joyoung continues to maintain a high cash dividend payout ratio of 94% despite its declining performance, reflecting a commitment to returning value to shareholders [3]. - The company has faced challenges due to intensified competition, limited scope for national subsidies, and a saturated market for essential small appliances [2][10]. - Joyoung aims to focus on its core small appliance business, leveraging its brand strength and intellectual property to innovate and capture new market opportunities [10].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a revenue of 224.27 billion yuan in 2024, representing a year-on-year increase of 5.27%. The net profit attributable to the parent company was 22.44 billion yuan, up by 2.97% [5] - The company is expected to benefit from policy-driven improvements in domestic demand in 2025, while maintaining stable operations and a high dividend payout ratio, with a 100% dividend rate in 2024 [5] - The report emphasizes the company's strong performance in external sales, with a 21.07% year-on-year increase, while internal sales faced a decline of 1.21% due to economic conditions [6] Financial Summary - The company’s total market capitalization is approximately 467.99 billion yuan, with a circulating market capitalization of 467.43 billion yuan [1] - The earnings per share (EPS) for 2025 is projected to be 3.05 yuan, with corresponding price-to-earnings (P/E) ratios of 19.1, 18.0, and 16.9 for 2025, 2026, and 2027 respectively [5][8] - The company’s gross profit margin for 2024 was 24.65%, a decrease of 1.65 percentage points, while the net profit margin was 10.01%, down by 0.22 percentage points [7][10] Revenue and Profit Forecast - Revenue is expected to grow from 23,895 million yuan in 2025 to 26,906 million yuan in 2027, with a compound annual growth rate (CAGR) of approximately 6.0% [8] - The net profit attributable to the parent company is forecasted to increase from 24.43 billion yuan in 2025 to 27.69 billion yuan in 2027, reflecting a steady growth trajectory [5][9] Operational Insights - The company’s external sales have shown resilience, with significant contributions from major clients, particularly in the EMEA and Americas regions, where revenue growth was recorded at 10.1% and 4.1% respectively in Q4 2024 [6] - The company has effectively managed its expenses, achieving a reduction in the expense ratio to 13.27% in 2024, down by 1.07 percentage points [7]

Core Viewpoint - Jiuyang Co., Ltd. reported a significant decline in both revenue and net profit for the year 2024, indicating ongoing challenges in market competition and internal management [1][2]. Revenue and Profit Decline - The company achieved total revenue of 8.849 billion yuan in 2024, a year-on-year decrease of 7.94%, marking the fourth consecutive year of revenue decline [2]. - Net profit attributable to shareholders was 122 million yuan, down 68.55% year-on-year, reaching a new low in recent years [1][2]. - The company's net profit after deducting non-recurring items was 119 million yuan, a decrease of 66.40% year-on-year, reflecting weakened profitability in core operations [2]. Cost and Profitability Concerns - Operating costs for 2024 were 6.592 billion yuan, down 8.75% year-on-year, but the gross profit margin was only 25.51%, a slight increase of 0.66 percentage points [3]. - Sales expenses rose to 1.506 billion yuan, an increase of 13.43% year-on-year, with a sales expense ratio of 17.02%, up 3.21 percentage points [3]. - Management expenses increased to 385 million yuan, up 0.92% year-on-year, indicating inefficiencies in internal management [4]. Research and Development Investment - R&D investment was 361 million yuan, down 7.19% year-on-year, with R&D expenditure accounting for 4.08% of total revenue, a minimal increase of 0.03 percentage points [4]. Asset Management and Cash Flow Issues - The company made asset impairment provisions totaling 33.97 million yuan, reducing net profit by 30.11 million yuan, highlighting issues in asset management [5]. - The net cash flow from operating activities was 178 million yuan, a significant decline of 76.74% year-on-year, indicating weakened cash recovery capabilities [5]. - The year-end inventory value was 635 million yuan, accounting for 18.21% of net assets, with an increase in inventory impairment provisions, suggesting potential inventory management challenges [5].

Core Points - The Guangdong provincial government has allocated 3.86 billion yuan for the "Help Towns and Villages" initiative, aimed at promoting high-quality development in rural areas [6][18][26]. Group 1: Funding Allocation - The funding includes 1 billion yuan from the central government for rural revitalization and 2.86 billion yuan for comprehensive capacity building in rural areas [27][28]. - Specific allocations for various cities include Shantou 95.47 million yuan, Shaoguan 301.34 million yuan, and Zhaoqing 279.15 million yuan, among others [29][30][31]. Group 2: Development Initiatives - The province is promoting new industries, with the first ten "Cross-border E-commerce + Industrial Belt" pilot projects officially announced [11][37]. - A set of 20 measures has been introduced to enhance the tourism sector, aiming for over 950 million annual visitors and 1.3 trillion yuan in tourism revenue by 2027 [42][44]. Group 3: Infrastructure and Environmental Projects - Initiatives include the construction of over 100 beautiful rivers and lakes in Zhongshan and the enhancement of the landscape along railway lines in Zhaoqing [15][17][130]. - The Huizhou region is focusing on developing rural hotels, with 14 cultural tourism projects signed during a recent conference [90][93]. Group 4: Economic Development Plans - The Nanhai District aims to create a silver economy industry cluster worth over 50 billion yuan by 2027, with specific tasks outlined in a recent action plan [100][102]. - The Zhaoqing High-Quality Development Plan emphasizes the integration of renewable energy and storage projects, targeting an increase of 1 million kilowatts in installed capacity by 2025 [138][147].

日本电饭煲曾让国人高价追捧！董明珠不服：格力 用4吨米，做出了世界一流的电饭煲【附小家电行业 现状分析】 日前，CCTV财经《对话》节目播出，格力电器董事长兼总裁董明珠、小鹏汽车董事长CEO何小鹏等民营 企业家参加，讲述他们在企业发展过程中做出的重要决定。 董明珠在节目中解释了"让世界爱上中国造"这句话的来源。她表示："我们当时就感觉到气愤的是我们中 国人用高价几千上万元钱，飞到日本去买一个电饭煲回来 ，我们是制造业(大国)，这是一种耻辱。一个电 饭煲能有多高的技术，竟然我们自己的国民不在中国买。人家的电饭煲看起来是个小饭煲，但做出的饭 很香、口感好、营养保留得好，这就是人家的科技。所以当时我就下定决心，虽然那时候是做空调的， 我觉得我们要尝试去把这饭煲要做成世界最好的，给自己一个挑战。我们用了一年多时间，用了4吨的 米，做出了世界一流的最好的饭煲。" （图片来源：视频 截图） 在研发过程中，工程师们记录了20种米样的吸水率、膨胀系数，为了精准到0.1毫米的精度调整，内胆模 型不断修改，废掉的模具堆满半个仓库。终于，格力电饭煲成功问世。 董明珠表示："做出来以后，我们还非常自信，要进行盲测，就把所有的全球的饭 ...

Core Viewpoint - The article highlights the recognition of Bear Electric for its innovative retail marketing strategy, which emphasizes user needs and integrates various platforms to enhance consumer engagement and sales conversion [1][4]. Group 1: Award Recognition - Bear Electric won the "2025 Home Appliance Innovation Retail Excellent Case Award" at the 2025 China Home Appliance Innovation Retail Summit for its IP marketing project titled "Easy Life, Feel It" [1]. - This award reflects Bear Electric's forward-thinking in retail model innovation and the dual recognition from the industry and consumers regarding its marketing effectiveness [1]. Group 2: Marketing Strategy - The award-winning case focuses on the brand value of "easy and pleasant quality life," utilizing Xiaohongshu as a core platform to integrate IP resources, KFS content ecosystem, and celebrity live-streaming events [4]. - The marketing strategy targets the "all-round life" demographic, particularly young consumers seeking a balance between quality and efficiency, by creating scene-based content that resonates with their lifestyle trends [4][5]. Group 3: Engagement and Conversion - Through celebrity live-streaming, Bear Electric achieved over 47 million exposures and topped the platform's live-streaming audience rankings, effectively converting content engagement into store traffic [7]. - The campaign generated a total exposure exceeding 600 million and a topic browsing volume of over 65 million, with target audience engagement metrics increasing by over 10% [8]. Group 4: Product Experience and Innovation - At the 2025 AWE exhibition, Bear Electric showcased over 100 quality products across eight life scenarios, reinforcing the theme of "quality life, easily accessible" [9]. - The company emphasizes user experience through innovative product offerings, such as mini rice cookers and intelligent washing machines, catering to the needs of young, independent consumers [9][11]. Group 5: Future Directions - Bear Electric aims to continue its focus on precise innovation and digital manufacturing, redefining the relationship between small appliances and daily life, making quality living a tangible reality for every household [12].

行 家用电器 2025 年 03 月 16 日 业 研 究 行 业 定 期 报 家用电器 电动自行车以旧换新成效显著，1-2 月扫地机数 据靓丽——25W11 周观点 投资要点： 电动自行车以旧换新成效显著，1-2 月扫地机数据靓丽 告 电动自行车以旧换新成效显著。根据中国经济网援引的商务部数 据，截至 3 月 11 日，今年全国电动自行车售旧、换新 166.4 万辆，超 过 2024 年总和（2024 年以旧换新从 9 月开始），相当于 2024 年工作 总量的 120.4%，累计补贴 10.0 亿元，人均约 600 元，拉动新车销售 45.1 亿元，惠及 4.7 万家销售门店。 国补无缝衔接带动扫地机品类延续亮眼表现。根据奥维云网，受 春节错期影响，1-2 月线上销售呈现前高后低趋势，从可比口径来看， 1-2 月扫地机线上销额 19.16 亿元，同比+72%，线上销量 58.75 万台， 同比+58%，均价为 3261 元，同比+9%。 行情数据 本周家电板块涨跌幅+1.7%，其中白电/黑电/小家电/厨电板块涨跌 幅分别+2.2%/-0.6%/+2.3%/+3.1%。原材料价格方面，LME 铜、LME 铝 ...

国泰君安晨报 2025 年 03 月 13 日 国泰君安证券股份有限公司 研究所 [周津宇 Table_Authors] 电话：021-38674924 邮箱：zhoujinyu011178@gtjas.com 登记编号：S0880516080007 [Table_ImportantInfo] 今日重点推荐 新股研究-IPO 专题：《科技企业 IPO 支持力度再强化，当周 新股上市恢复》2025-03-11 王政之（分析师）021-38674944、施怡昀（分析师）021-38032690、王思琪（分析师）021-38038671 两会经济主题记者会提及上市制度，科技企业 IPO 支持力度凸显。3 月 6 日，证监会主席 吴清在十四届全国人大三次会议经济主题记者会上表示，加快健全专门针对科技企业的支持机制。聚 焦科技创新活跃、体现新质生产力方向的领域，用好"绿色通道"、未盈利企业上市等制度，稳妥实 施科创板第五套上市标准，更精准支持优质科技企业发行上市。监管表态释放 IPO 积极信号，凸显了 对于科技创新企业上市的支持力度，未来预计科创企业将成为 A 股上市的主力军。 3 月第 1 周，次新板块随市场上行，新 ...

Investment Rating - The investment rating for the industry is "Strong Buy" for several key companies including Supor, Boss Electric, and Feike Electric, while "Buy" is recommended for Beiding and Ecovacs [2]. Core Insights - The report highlights a potential reversal in profit margins for small home appliances due to the combination of national subsidies and improved platform regulations aimed at reducing excessive competition [6]. - The national subsidy program has expanded its scope, now including additional appliance categories, which is expected to stimulate demand and improve profitability for small appliance brands [6]. - The report emphasizes the importance of focusing on revenue scale recovery in the small appliance sector, with specific recommendations for brands in various categories [6]. Industry Scale - The industry consists of 88 listed companies, with a total market capitalization of 1,894.9 billion and a circulating market capitalization of 1,796.0 billion [3]. Performance Metrics - The absolute performance of the industry over 1 month, 6 months, and 12 months is 6.3%, 42.0%, and 22.7% respectively, while the relative performance is 4.8%, 18.3%, and 12.9% [5]. Growth Rates - The report provides growth rates for various small appliance categories for January and February, indicating significant online and offline growth in products like floor cleaning machines and coffee machines [7]. - Notably, the online growth rate for floor cleaning machines reached 72%, while offline growth for water purifiers was 107% [7]. Brand Performance - The report details the performance of specific brands, with Feike showing a 27% cumulative growth rate in GMV for January and February, while Supor and Beiding also demonstrated strong growth [7]. - The report notes that Douyin's GMV for certain brands has seen substantial increases, with some brands experiencing growth rates exceeding 300% [7]. Investment Recommendations - The report suggests focusing on specific brands for investment opportunities, including Feike Electric for personal care, Supor and Beiding for kitchen appliances, and Ecovacs and Stone Technology for cleaning appliances [6].

Core Viewpoint - The company reported a slight increase in revenue and net profit for the year 2024, driven by external sales boosted by the controlling shareholder's inventory replenishment, while internal sales faced challenges due to industry stagnation [2][3][4]. Group 1: Financial Performance - In 2024, the company achieved an operating income of 22.43 billion yuan, a year-on-year increase of 5.3%, and a net profit attributable to shareholders of 2.24 billion yuan, up 3.0% year-on-year [2]. - For Q4 2024, the company reported an operating income of 5.91 billion yuan, a slight decline of 0.4% year-on-year, and a net profit of 810 million yuan, down 0.7% year-on-year [2]. Group 2: External Sales Growth - The company's external sales revenue significantly increased due to the inventory replenishment demand from the controlling shareholder SEB Group, with actual transactions amounting to 7.14 billion yuan, a 20.3% increase from 2023 [3]. - The external sales are expected to continue growing, with a projected increase of 4.4% to 7.46 billion yuan in 2025 [3]. Group 3: Internal Sales Challenges - Internal sales are anticipated to slightly decline in 2024, with retail sales of small kitchen appliances expected to decrease by 0.8% year-on-year, reflecting weak consumer demand and intense competition [4]. - The company is maintaining its leading position by focusing on cost reduction and efficiency improvements, while also increasing R&D investments to launch innovative products like smart cooking machines and home coffee makers [4].