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“两新”换出新动能 新年消费热力足
Zhong Guo Zheng Quan Bao· 2026-01-06 21:57
● 本报记者 欧阳剑环 "手表、手机、平板、电脑仍然都参与补贴,每天早上可以在京通抢'国补'资格,领券后Mate 80标准版 可以立减500元,电脑可以便宜15%,还是比较划算的。"1月6日,北京市西城区一家华为授权体验店工 作人员正忙着给顾客演示"国补"领取流程,"这几天来咨询的顾客特别多。" 这是2026年"两新"政策落地后消费市场升温的一个缩影。随着政策优化实施,以及首批625亿元超长期 特别国债支持消费品以旧换新资金计划下达,"国补"点燃了新年伊始的消费热情。 值得关注的是,2026年"两新"政策精准补贴1级能效或水效标准的家电产品,正引领消费者更多参与绿 色消费。 "元旦期间到店顾客大多会主动询问'国补',往年他们可能会在1级和2级能效间犹豫纠结,这次'国补'直 接精准补贴1级能效产品,算下来能省不少钱,政策落地后,1级能效家电产品已经成为销售主 流。"Suning Max北京中塔店有关负责人表示。 设备更新优化提质 如果说消费端的热潮是政策红利的直观体现,设备更新领域政策的优化升级则是在投资端为经济发展注 入了持久动力。 在大规模设备更新方面,2026年"两新"政策优化项目申报机制和审核流程,进一 ...
2026国家补贴正式启动 甘肃首单国补用户点赞京东线下门店
Xin Lang Cai Jing· 2026-01-06 04:00
随着新一轮补贴政策的全面推开,京东线上线下全面承接2026年国补落地。消费者在京东购买活动指定 的冰箱、洗衣机、电视、空调、电脑、热水器产品,单件/单次至高补贴1500元;购买活动指定的手 机、平板、智能手表手环、智能眼镜产品,单件/单次至高补贴500元。单人累计至高可省11000元,有 效降低了消费者的换新成本。 自2024年"两新"政策实施以来,在商务部等部委的指导统筹下,京东采销、客服、研发、物流等数十万 工作人员积极参与,以极大的热情和资金投入,全力保障国家补贴高效、普惠落地。为更好地配合以旧 换新政策落地普惠,进一步促进乡村消费提振,京东在承接以旧换新工作的基础上,2025年针对乡镇及 以下地区累计投入近300亿元,用于商品补贴、营销推广、物流履约、服务能力建设等,为广大乡镇及 以下地区消费者带去国家补贴与京东补贴的多重福利与海量产品,以及一站式高效国补换新体验,并助 力当地经济高质量增长。 政策与市场的积极协同,不仅切实提升了消费者的幸福感,也进一步增强了市场发展信心。未来,京东 将持续做好两新政策的落地实施工作,助力国家换新补贴高效、安全地覆盖广大消费者。 新年伊始,2026年国家补贴政策全面实 ...
苏宁系38家公司重整计划落地,苏宁“自救”迈出关键一步
Mei Ri Jing Ji Xin Wen· 2026-01-06 02:23
Core Viewpoint - The restructuring plan for Suning's subsidiaries has been approved by the Nanjing Intermediate People's Court, marking a significant step in the company's efforts to recover from financial difficulties [1][5]. Group 1: Restructuring Details - On January 5, ST Yigou (formerly Suning Yigou) announced that its shareholders' restructuring plan was approved by the court, allowing for the termination of the substantive merger restructuring process [1]. - The restructuring plan involves the injection of 100% equity of Suning Electric Group and Suning Holdings Group into a restructuring service trust, with a 36-month execution period starting from the court's approval [5][12]. - The total debt of the 38 companies in the Suning group amounts to 238.73 billion yuan, with confirmed debts of 188.07 billion yuan and unreported debts of 22.40 billion yuan [9]. Group 2: Shareholder Contributions - Zhang Jindong, the founder of Suning, plans to inject the rights to his unpledged shares and excess rights of pledged shares into the restructuring service trust, which indicates a significant personal financial commitment [6][4]. - Zhang currently holds 17.7% of Suning Yigou's shares, and his shares will serve as collateral for the debt restructuring [6][4]. Group 3: Company Operations and Financials - Despite the restructuring, Suning Yigou's operations, including its nationwide retail and logistics services, will remain unaffected, maintaining its independence from the restructuring of its parent companies [10][12]. - The company reported a decline in net profit by 87.76% year-on-year for the first three quarters of 2025, amidst a challenging market environment where the home appliance sector saw a 19.2% drop in retail sales [14].
张近东押上个人身家?苏宁系38家公司重整计划落地,苏宁“自救”迈出关键一步、压力犹存
Mei Ri Jing Ji Xin Wen· 2026-01-05 11:08
每经记者|陈婷 每经编辑|余婷婷 苏宁系的"自救"还在继续。 1月5日,ST易购(原简称苏宁易购,SZ:002024,股价1.71元,总市值158.43亿元)发布《关于股东重整计划获得法院批准的提示性公告》。公告提及,近 日公司收到股东苏宁电器集团有限公司、苏宁控股集团有限公司发来的《告知函》,前述股东收到江苏省南京市中级人民法院(以下简称南京中院)送达的 《民事裁定书》,南京中院依据《中华人民共和国企业破产法》第八十六条第二款之规定,裁定批准苏宁电器集团有限公司等38家公司重整计划并终止实质 合并重整程序。 苏宁易购发布的上述公告提及,根据南京中院裁定的《重整计划》,公司股东张近东(苏宁创始人)拟将其持有的公司未质押股票的收益权和已质押股票的 超额收益权,注入重整服务信托。 图片来源:苏宁易购公 告 有市场观点据此认为,这意味着张近东为苏宁搏得一线生机押上了全部身家。 对此,香颂资本董事沈萌接受《每日经济新闻》记者采访时表示,押上全部身家的说法不准确,张近东是将在苏宁的股份全部作为债务重组的担保,"但他 的身家不一定只有苏宁的股份"。 张近东"净身"还债?重整计划执行期限为36个月 2025年1月26日,南 ...
2026年国补落地!苏宁易购家电3C销售迎开门红
Jin Rong Jie· 2026-01-04 02:51
Core Insights - The new round of national subsidies launched on January 1, 2026, has ignited a surge in the home appliance and 3C market during the New Year consumption peak, with significant increases in customer traffic and sales across various product categories [1][3] Group 1: Home Appliance Market - Customer traffic at Suning.com stores increased by 110% during the first three days of January, with sales of energy-efficient and water-efficient appliances rising to 92% [1] - The new subsidy policy focuses on specific categories and enhances energy efficiency standards, driving a structural upgrade in home appliance consumption from "availability" to "quality" [3] - Smart appliances with advanced technologies, such as intelligent air conditioners and refrigerators, are becoming increasingly popular, with sales of smart home appliances expected to exceed 50% by the end of 2025 [3] Group 2: 3C Digital Market - The sales of high-end smartphone models (Pro, Max, Ultra) accounted for 62% of total smartphone sales during the New Year holiday, with the price range of 3,500 to 6,000 yuan becoming mainstream [5] - The inclusion of wearable devices like smartwatches and fitness bands in the subsidy program has led to a 97% increase in bundled purchases of smartphones and wearables [5] - The new subsidy policy is expected to stimulate short-term consumption while effectively guiding the industry and consumer structure towards greener, smarter, and higher-end products [5]
烟火与诗意 星城开门红
Chang Sha Wan Bao· 2026-01-04 00:33
游 三天接待游客逾400万人次 长沙晚报1月3日讯(全媒体记者 宁莎鸥)2026年元旦,市民游客在长沙过了一个新意十足的假期。国 际影星成龙携新片《过家家》跑遍了长沙各大影院,并在长沙世界之窗与大家跨年;长沙戏剧非遗展示 中心在定王台正式揭开面纱,试运营开放,星城星光熠熠。根据手机信令大数据、游客问卷调查数据综 合建模分析,2026年元旦假期3天(1月1日至3日)长沙市共接待游客444.48万人次,游客总花费41.52亿 元。 两大剧组来长沙跨年 跨年夜如何度过?2025年12月31日,《过家家》《匿杀》两大剧组齐至长沙,成龙、潘斌龙与张钧甯两 组明星同城打擂,星城排面拉满。尤其是成龙,在影院完成路演后还来到了世界之窗,与万名游客跨过 零点,迎接2026年。"这部讲述陌生人组成临时家庭的电影,想传递家与陪伴的温暖。"成龙现场分享电 影幕后故事,主创们诚挚的分享让游客们对这部合家欢影片心生期待。 多位明星齐齐来长,也吸引了全国游客前来打卡,来自河南郑州的大四学生郝同学直言:"能见到成龙 大哥圆了我的追星梦,这趟来长沙真是不虚此行。" 外省游客客源地前五的省份(直辖市)分别是广东省、江西省、湖北省、河南省、浙江省 ...
“情绪价值”成假期消费增长密码
Xin Lang Cai Jing· 2026-01-03 22:19
Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year's holiday, averaging about 198 million trips per day [3] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitors to the Hukou Waterfall scenic area [2] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [3] Group 2: Tourism and Cultural Experiences - The emphasis on "experience" and "ceremony" in tourism consumption was highlighted, with a 125% year-on-year increase in searches related to New Year's travel [5] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday, indicating a strong interest in winter activities [7] - The integration of technology in cultural events, such as synchronized New Year's activities across various cities, reflects a modern interpretation of traditional celebrations [5] Group 3: Consumer Goods and Retail - The introduction of the "National Subsidy" program led to a significant increase in foot traffic at retail stores, with a 110% month-on-month rise during the holiday [8] - Consumers showed a growing preference for "green" and "smart" appliances, with AI-enabled products becoming highly sought after [8] - The "China Shopping" trend saw increased activity among foreign tourists, with many purchasing local products and souvenirs [9]
2026国补开启!全国多地手机数码家电元旦迎“开门红”
Yang Zi Wan Bao Wang· 2026-01-03 13:39
Core Insights - The implementation of the national "old-for-new" policy starting January 1, 2026, has sparked a surge in consumer demand for mobile and home appliance products across various regions in China, particularly benefiting platforms like JD MALL [1][5] Group 1: Consumer Behavior - The first "old-for-new" order under the national subsidy program was completed at JD MALL in Guangzhou shortly after midnight on January 1, 2026, with consumers taking advantage of significant discounts [3][5] - Consumers are motivated to purchase due to the combination of national subsidies and additional manufacturer discounts, leading to a vibrant shopping atmosphere during the New Year [1][11] Group 2: Sales and Promotions - JD MALL experienced a notable increase in foot traffic during the New Year holiday, with many stores reporting high sales volumes for electronic products, particularly mobile phones and computers [1][9] - The promotion includes a 15% subsidy on eligible products, with specific limits on the amount of subsidy available for different categories, such as a maximum of 1,500 yuan for home appliances and 500 yuan for digital products [14] Group 3: Service Enhancements - JD MALL and JD Electric have introduced integrated services such as free installation and old product recycling for large appliances, enhancing the overall shopping experience for consumers [14] - Additional services for mobile products include on-site activation and data migration, allowing consumers to use their new devices immediately [14]
新场景点燃新需求 “情绪价值”成增长密码——元旦假期消费市场盘点
Xin Hua She· 2026-01-03 12:56
Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year holiday, averaging about 198 million trips per day [2] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitors to the Hukou Waterfall scenic area [2] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [2][3] Group 2: Tourism and Cultural Experiences - The emphasis on "experience" and "ceremony" in cultural tourism was highlighted, with a 125% year-on-year increase in searches related to New Year travel [4] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday [6] - The trend of "emotional experience" in consumer behavior reflects a shift from material satisfaction to more personalized and diverse demands in cultural tourism [4] Group 3: Consumer Spending and Retail - The introduction of the "National Subsidy" program led to a significant increase in consumer spending on home appliances, with foot traffic in stores rising by 110% during the holiday [7] - The "China Shopping" trend gained momentum, with foreign tourists increasingly participating in shopping experiences across various cities [8] - The Ministry of Commerce emphasized the importance of ensuring market supply and stable prices during the holiday season, with plans for promotional activities to boost consumption [8]
新一轮以旧换新补贴元旦落地,北京家电市场销售红火
Bei Jing Ri Bao Ke Hu Duan· 2026-01-03 12:42
Core Insights - The new "National Subsidy" policy for replacing old home appliances and digital products has significantly boosted consumer spending during the New Year holiday, leading to increased foot traffic and sales in stores [1][3]. Group 1: Sales Performance - During the New Year holiday, foot traffic at Suning.com stores in Beijing increased by over 110% from January 1 to 2, with sales of energy-efficient products accounting for 92% of total sales [1]. - Sales of mobile phones and smartwatches at Suning.com saw year-on-year growth of 110% and 75%, respectively, on the first day of the New Year [4]. Group 2: Consumer Preferences - Consumers are increasingly favoring high-efficiency and smart appliances, with products like intelligent refrigerators, washing machines, and air conditioners becoming the most popular choices [3]. - Health features have become essential for consumers, with over 70% considering deep health functionalities, such as sterilization and self-cleaning, as core decision factors when purchasing appliances [3]. Group 3: Subsidy Details - The subsidy program offers a 15% discount on the final sale price of eligible products, with a maximum subsidy of 1,500 yuan for home appliances and 500 yuan for digital products [3]. - Eligible products include six categories of home appliances and four categories of digital products, with specific price limits for subsidies [3].