大消费 [Table_ReportDate] 2025 年 5 月 12 日 [T分析师able_A：uthor 罗鹏 ] 执业证书号：S1030523040001 电话：0755-23602217 邮箱：luopeng@csco.com.cn 研究助理：赵靖 电话：0755-23602217 证券研究报告 茶饮品牌借资本东风开启全球扩张 [Table_ReportType] 大消费行业周报（5 月第 2 周） [行业Table_S 观点：ummary ] 请务必阅读文后重要声明及免责条款 [Table_Industry] [Table_Title] [Table_Report] [Table_BaseData] 邮箱：zhaojing2@csco.com.cn 公司具备证券投资咨询业务资格 计算机 2019 年 Q3 综合毛利率（%） 9.7 综合净利率（%） 6.9 行业 ROE（%） 25.6 行业 ROA（%） 5.2 利润增长率（%） 4.21 资产负债率（%） 149 期间费用率（%） 4.54 存货周转率（%） 42.56 数据来源：聚源资讯 1) 上两周（4/28-5/9）大消费一级行业均收跌 ...

Core Insights - In the first quarter of 2025, a total of 461,767 consumer complaints were received nationwide, marking a year-on-year increase of 33.33% [1] - The complaints led to the resolution of 261,218 cases, recovering economic losses amounting to 23.723 million yuan for consumers [1] - The nature of complaints showed that contract issues accounted for 26.56%, after-sales service issues for 26.07%, and quality issues for 19.67% [1] Complaint Categories - Compared to the first quarter of 2024, the proportion of complaints regarding false advertising, counterfeiting, and safety issues increased, while complaints related to quality and contract issues decreased [2] - Product-related complaints totaled 245,964, representing 53.27% of all complaints, an increase of 6.38 percentage points from the previous year [2] - Service-related complaints amounted to 190,382, accounting for 41.23% of total complaints, a decrease of 5.00 percentage points [2] Specific Product Complaints - The top five categories for product complaints were home electronics, clothing and footwear, daily goods, food, and transportation tools [2] - Compared to the first quarter of 2024, complaints regarding clothing and daily goods increased, while complaints about agricultural production materials decreased [2] Specific Service Complaints - The leading categories for service complaints included internet services, life and social services, education and training services, sales services, and cultural, entertainment, and sports services [3] - There was an increase in complaints related to financial services, cultural, entertainment, and sports services, and public facility services, while complaints about life and social services, internet services, and telecommunications services decreased [2][3]

Group 1 - The development index for small and medium-sized enterprises (SMEs) in China was reported at 89.2 in April, a slight decrease of 0.3 points from March, following a significant rise in the first quarter [1] - Among the sub-indices, 1 increased while 7 decreased, with 2 industry indices rising and 6 falling, indicating mixed performance across sectors [1] - The regional indices for SMEs showed declines across all areas, with the eastern, central, western, and northeastern regions reporting indices of 90.2, 89.5, 88.8, and 81.2 respectively, all lower than in March [1] Group 2 - The macroeconomic sentiment index, comprehensive operation index, market index, funding index, labor index, input index, and efficiency index all saw declines compared to March, with decreases ranging from 0.2 to 0.9 points [1] - The cost index shifted from a decrease to an increase, rising by 0.1 points from March, indicating a fluctuation in the economic environment for SMEs [1] - The real estate and wholesale retail sectors experienced a slight recovery, each increasing by 0.1 points compared to March, while other sectors like industry, construction, transportation, social services, information transmission software, and accommodation and catering saw declines [1] Group 3 - The executive vice president of the China SME Association emphasized the need to implement recent policies from the Central Political Bureau, including enhancing domestic market demand and providing support for private SMEs [2] - The government is encouraged to strengthen assistance for private SMEs to build resilience and create favorable conditions for stabilizing employment, businesses, markets, and expectations [2]

[Table_Main] 行业研究|可选消费 证券研究报告 可选消费行业周报、月报 2025 年 05 月 11 日 4 月 CPI 环比转增，五一出行消费表现亮眼 ——美护商社行业周报 [Table_Summary] 报告要点： 市场表现 本周（2025.05.06-2025.05.09），申万商贸零售/社会服务/美容护理分 别+0.88%/+1.12%/+1.71%，在 31 个一级行业中排名第 29/25/22；同 期上证综指+1.92%，深证成指+2.29%，沪深 300 指数+2.00%。 细分子板块来看，本周商贸零售/社会服务/美容护理多数子版块均实 现 上 涨 。 化 妆 品 / 专 业 服 务 / 个 护 用 品 分 别 同 比 +2.79%/+2.47%/+2.30%，旅游及景区板块回调 1.30%。 本周行业重点事件及资讯 2025 年 4 月，全国居民消费价格指数（CPI）环比由上月下降 0.4% 转为上涨 0.1%；同比下降 0.1%，降幅与上月相同。其中，城市上 涨 0.2%，农村持平；食品价格上涨 0.2%，非食品价格上涨 0.1%； 消费品价格持平，服务价格上涨 0.3%。核心 ...

Core Viewpoint - The development index for small and medium-sized enterprises (SMEs) in China decreased to 89.2 in April, down 0.3 points from March, indicating a slight decline after a significant rise in the first quarter [1] Sub-item Index Summary - The sub-item indices show 1 increase and 7 decreases, with the funding index and labor index remaining above the critical value of 100. The macroeconomic sentiment index, comprehensive operation index, market index, funding index, labor index, input index, and efficiency index all decreased by 0.9, 0.3, 0.3, 0.2, 0.3, 0.5, and 0.2 points respectively compared to the previous month. The cost index shifted from decline to increase, rising by 0.1 points, indicating a fluctuation in the SME prosperity level [1] Industry Index Summary - In April, the real estate and wholesale retail industries saw a reversal, each increasing by 0.1 points compared to the previous month. Conversely, the industrial, construction, transportation, social services, information transmission software, and accommodation and catering industries decreased by 0.6, 0.3, 0.6, 0.3, 0.6, and 0.3 points respectively. The overall industry performance showed mixed results, with a still unstable foundation for recovery [1] Regional Index Summary - In April, the development indices for SMEs in the eastern, central, western, and northeastern regions were 90.2, 89.5, 88.8, and 81.2 respectively, reflecting decreases of 0.1, 0.5, 0.2, and 0.2 points from the previous month [1]

Group 1 - The core idea is that "Mom Jobs" are a new employment model aimed at balancing childbirth and employment for women, addressing issues such as high employment pressure and re-employment difficulties for postpartum women [1][2] - "Mom Jobs" are beneficial for both enterprises and society, promoting a childbirth-friendly environment and providing flexible work arrangements that help reduce career interruptions due to childbirth [1][3] - Recent policies in regions like Hubei have been implemented to support "Mom Jobs," enhancing women's labor participation rates and alleviating childbirth anxiety among women [1][3] Group 2 - There are challenges associated with "Mom Jobs," including an imbalance in job supply and demand, with many positions being low-skilled and not aligning with the qualifications of women seeking employment [2] - The overall compensation for "Mom Jobs" tends to be low, often part-time and based on hourly wages, which are typically at or near minimum wage levels [2] - There is a need for improved institutional support and public awareness to enhance the effectiveness of "Mom Jobs," including better job security and rights protection for women [2][3] Group 3 - Recommendations include accelerating the establishment of a supportive work environment and institutional framework for childbirth, enhancing childcare services, and creating a safety net to reduce unemployment risks for women [3] - Expanding job development channels and supporting industries that can absorb female employment through tax incentives and subsidies is crucial for promoting economic growth alongside women's development [3] - Legal measures and improved judicial remedies are necessary to ensure equal rights for women returning to work after childbirth, fostering a childbirth-friendly employment environment [3]

Core Insights - In the first quarter of 2025, the China Consumers Association reported a total of 461,767 consumer complaints, marking a year-on-year increase of 33.33% [1] - The organization successfully recovered economic losses amounting to 23.723 million yuan for consumers [1] Complaint Categories - The top five categories for product complaints included home electronics, clothing and footwear, daily goods, food, and transportation [1] - Compared to the first quarter of 2024, the proportion of complaints in clothing and footwear, as well as daily goods, has increased, while complaints related to agricultural production materials have decreased [1] Service Categories - The leading categories for service complaints were internet services, life and social services, education and training services, sales services, and cultural, entertainment, and sports services [1] - In comparison to the first quarter of 2024, there was an increase in the proportion of complaints in financial services, cultural, entertainment, and sports services, and public facilities services, while complaints in life and social services, internet services, and telecommunications services saw a decline [1]

市 场 研 究 [Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 05 月 08 日 星期四 [Table_Summary] 概览 核心观点 【市场回顾】 证 券 研 究 报 告 周三 A 股三大指数集体收涨，截止收盘，沪指收涨 0.8%，深成指收 涨 0.22%，创业板指收涨 0.51%。沪深两市成交额 14680.98 亿元。申 万行业方面，国防军工、银行、基础化工领涨，传媒、计算机、电子 领跌；概念板块方面，兵装重组概念、成飞概念、转基因涨幅居前， 中国 AI 50、华为盘古、Sora 概念跌幅居前。港股方面，恒生指数收 涨 0.13%，恒生科技指数收跌 0.75%；海外方面，美国三大指数集体 收涨，道指收涨 0.7%，标普 500 收涨 0.43%，纳指收涨 0.27%。 【重要新闻】 【三部门发布一揽子金融政策稳市场稳预期】央行宣布推出十项政策 措施，其中包括全面降准 0.5 个百分点，下调政策利率 0.1 个百分 点，降低结构性货币政策工具利率和公积金贷款利率 0.25 个百分点， 设立 5000 亿元"服务消费与养老再贷款"等。金融监管总局将推出 ...

[Table_ReportType] ——消费行业政策快评报告[Table_ReportDate] [事件Table_Summary] ： 2025 年 5 月 7 日，国务院新闻办公室举行新闻发布会，中国人民银行 行长潘功胜、国家金融监督管理总局局长李云泽、中国证券监督管理委 员会主席吴清介绍"一揽子金融政策支持稳市场预期"有关情况，并答 记者问，会上公布了一系列重磅政策。 投资要点： ⚫ 此次公布的系列政策主要涉及股市、楼市、实体经济。其中，人 民银行的具体政策包括：①降低存款准备金率 0.5 个百分点。② 完善存款准备金制度，阶段性地将汽车金融公司、金融租赁公司 的存款准备金率从目前的 5%调降为 0%。③下调政策利率 0.1 个 百分点。④下调结构性货币政策工具利率 0.25 个百分点。⑤降 低个人住房公积金贷款利率 0.25 个百分点，5 年期以上首套房 利率由 2.85%降至 2.6%，其他期限的利率同步调整。⑥增加 3000 亿元的科技创新和技术改造再贷款额度，从目前的 5000 亿 元增加至 8000 亿，持续支持"两新"政策的实施，也就是大规 模设备更新和消费品以旧换新。⑦设立 5000 亿 ...

金融工程研究团队 魏建榕（首席分析师） 证书编号：S0790519120001 张 翔（分析师） 证书编号：S0790520110001 傅开波（分析师） 证书编号：S0790520090003 2025 年 05 月 07 日 高 鹏（分析师） 证书编号：S0790520090002 苏俊豪（分析师） 证书编号：S0790522020001 胡亮勇（分析师） 证书编号：S0790522030001 王志豪（分析师） 证书编号：S0790522070003 盛少成（分析师） 证书编号：S0790523060003 苏 良（分析师） 证书编号：S0790523060004 何申昊（分析师） 证书编号：S0790524070009 陈 威（研究员） 证书编号：S0790123070027 蒋 韬（研究员） 证书编号：S0790123070037 《开源量化评论（49）-对近期北向持 续撤离，南下持续抄底的几点思考》 -2022.3.15 开源量化评论（50）-港股优选：技术 面、资金面、基本面》-2022.3.22 《开源量化评论（96）-公募港股投资 变化及港股通优选组合构建》 -2024.7.15 港股量化： ...