Core Insights - AliExpress's "Super Brand Going Global Plan" is reshaping the landscape of the cross-border e-commerce brand market [2][5] - Since the launch of the plan in September, several Amazon sellers have begun shifting their inventory to AliExpress, with at least 10 brands achieving higher global sales on AliExpress than on Amazon [2][5] - The plan aims to attract brands by offering lower costs and strong platform support, marking a new phase in brand competition within cross-border e-commerce [2][4] Group 1: Brand Performance - At least 10 brands with annual sales exceeding $1 million have surpassed Amazon in global sales on AliExpress since October [2] - A Shenzhen-based 3D printing brand reported a 30% increase in daily sales on AliExpress compared to Amazon since October [2] - The number of new brands on AliExpress increased by 70% year-on-year in the first half of the year, with over 500 brands doubling their sales [4] Group 2: Strategic Initiatives - The "Super Brand Going Global Plan" was launched on September 23, 2023, targeting Tmall brands and large Amazon sellers [3][4] - AliExpress aims to allow merchants to achieve higher sales in key markets at half the cost compared to Amazon [4] - The platform has introduced a "Brand Service Center" to provide real-time data and analysis for brands, facilitating refined operations [4] Group 3: Market Trends - The global cross-border e-commerce competition is shifting from aggressive growth to a focus on profitability and brand value [5] - The emergence of over 10 brands surpassing Amazon in sales indicates the initial success of the "Super Brand Going Global Plan" [5] - The industry consensus is that cross-border e-commerce is transitioning from a "selling goods era" to a "brand era" [5]

Core Viewpoint - The rapid development of cross-border e-commerce has heightened consumer concerns regarding the source and authenticity of products, making quality and safety assurance a shared priority for both the industry and consumers. The "one product, one code" traceability system is emerging as a crucial technological solution in this domain [1]. Group 1: System Overview - The "one product, one code" traceability system assigns a high-standard digital identity to each product, recording its entire lifecycle from production to sale. This system can utilize QR codes, barcodes, or RFID tags, allowing consumers to access comprehensive traceability information by scanning the code [1]. Group 2: Specific Applications in Cross-Border Products - **Production Traceability**: The system records key information such as raw material sources, production dates, and batch numbers during the production phase. For instance, imported milk powder tracks the source farm and processing facility, while cosmetics document ingredient procurement locations and production environment data [2]. - **Logistics Monitoring**: The system captures data on customs clearance times, transportation routes, and storage conditions throughout the complex logistics process. For temperature-sensitive products like chocolate and wine, it records temperature control data to ensure product quality [3]. - **Customs Inspection Records**: The system automatically associates products with inspection and quarantine information, including customs sampling results and quality inspection reports, while ensuring data privacy through encryption [4]. - **Sales Verification**: Consumers can verify product authenticity and view the complete cross-border transaction record by scanning the code at the point of sale. The system also detects repeated scanning to prevent counterfeiting [5]. Group 3: Technical Implementation - **Coding Standards**: The system employs internationally recognized coding standards to ensure each code meets global quality benchmarks, incorporating essential information such as enterprise identification, product category, and production batch [6]. - **Data Collection Technology**: The system integrates IoT devices to automatically gather data across production and logistics stages, such as using smart shelves in storage to monitor product conditions in real-time [6]. - **Data Storage Solutions**: Key data is stored using blockchain technology to ensure immutability, alongside a distributed storage architecture for efficient handling of large volumes of data [10]. - **Query Interface Development**: Multiple query methods are provided, including mobile scanning and website input, with results displaying the product's entire lifecycle information [10]. Group 4: Industry Value - **Enhanced Consumer Trust**: Complete traceability information increases consumer confidence, as evidenced by a 30% reduction in return rates for products integrated with the traceability system on a cross-border e-commerce platform [11]. - **Supply Chain Optimization**: Companies can analyze data from the system to identify logistics bottlenecks and inventory anomalies, improving operational efficiency. It is estimated that businesses using the traceability system can reduce logistics losses by approximately 15% [12]. - **Strengthened Quality Control**: In the event of quality issues, the system allows for rapid identification of problem areas and precise recall of affected product batches. For example, a dairy company was able to locate and recall a problematic batch within 2 hours using the system [14]. - **Expanded Value-Added Services**: Companies can leverage traceability data to offer personalized services, such as wine merchants recommending products based on consumer query history [14]. Group 5: Implementation Considerations - **Cost Control**: It is essential to select traceability solutions based on product value, opting for higher-cost technologies like RFID for premium products while using more cost-effective QR codes for standard items [15]. - **Data Privacy Protection**: A balance must be struck between transparency and commercial confidentiality, necessitating the anonymization of sensitive data and compliance with data protection regulations in various countries [15]. - **System Compatibility**: Ensuring seamless integration with existing ERP and WMS systems is crucial to avoid information silos, with a modular design recommended for future scalability [15]. - **Consumer Education**: Providing clear operational guidance can help consumers develop the habit of scanning codes for verification, with prominent prompts on product packaging [16]. Group 6: Future Development Trends - As technology advances, the traceability system is expected to incorporate innovative applications, such as AR technology for enhanced information display and big data analytics for predicting popular product delivery routes, further increasing transparency in cross-border products [19]. Conclusion - The "one product, one code" traceability system establishes a digital "identity card" for cross-border products, enhancing transparency and trust for consumers while serving as a tool for improved management efficiency for businesses. The widespread adoption of this system is anticipated to lead the cross-border e-commerce industry towards greater standardization [21].

Core Insights - The Shanghai Municipal Development and Reform Commission announced the "Second Batch of Shanghai Free Trade Zone Linked Innovation Zone Construction Plan," adding eight key areas and five national economic and technological development zones as part of the "8+1" initiative [1][2] - The plan aims to replicate and promote successful innovations from the Free Trade Zone to enhance institutional innovation benefits across a broader range [2][4] - The construction plan includes two lists: a "Replication and Promotion List" with 57 tasks applicable to all linked innovation zones, and a "Self-Reform List" with 29 tasks tailored for local development [1][2] Replication and Promotion - The 57 replication tasks cover various sectors including investment, trade, finance, data cross-border flow, scientific innovation, and talent acquisition, with many tailored to meet specific enterprise needs [2][3] - Feedback from over 400 policy requests from enterprises was collected to ensure the proposed measures are actionable and relevant [2] Self-Reform Initiatives - The plan encourages each linked innovation zone to explore differentiated and personalized self-reform initiatives based on their unique needs and characteristics [4][5] - Specific examples include the Hongqiao International Central Business District focusing on cross-border e-commerce and the Shanghai International Tourism Resort aiming to create new tourism consumption scenarios [4][5] Sector-Specific Focus - Each district will concentrate on its advantageous industries, such as Jing'an on international consumption, Changning on platform economy, and Jiading on smart connected vehicles, aligning with the overall goal of fostering diverse industrial development [5]

Group 1 - The China E-commerce Logistics Index for September reached a new high of 112.7 points, increasing by 0.4 points from the previous month, indicating a continued upward trend in e-commerce logistics [1] - The total business volume index for e-commerce logistics in September was 132.5 points, up by 1.1 points from the previous month, reflecting robust growth in logistics activities [1] - Citic Securities suggests that since Q3 2025, the growth rate and competitive landscape of domestic e-commerce have stabilized, with platforms continuing their competitive strategies from H2 2024 [1] Group 2 - Guosen Securities highlights that there is still room for growth in e-commerce penetration in overseas markets, with strong demand for quality Chinese products among consumers [2] - The anticipated improvement in the external trade environment is leading top cross-border brands to enhance product strength and diversify regions, which increases their resilience to risks [2] - Cross-border platform companies benefit from the rising demand for outbound services and the growing buyer traffic in non-U.S. regions, presenting opportunities for potential customer growth [2]

Core Viewpoint - China's foreign trade has shown resilience and growth in the first three quarters of the year, with a total import and export value of 33.61 trillion yuan, marking a year-on-year increase of 4% [1] Group 1: Trade Performance - Exports reached 19.95 trillion yuan, growing by 7.1%, while imports totaled 13.66 trillion yuan, experiencing a slight decline of 0.2% [1] - In September alone, the total trade value was 4.04 trillion yuan, reflecting an 8% increase [1] Group 2: Trade Dynamics - The trade environment is characterized by stability, with exports and imports showing continuous growth for four consecutive months [2] - Major provinces such as Guangdong, Jiangsu, Zhejiang, Shanghai, and Shandong contributed over 80% to the national trade growth, with a combined increase of 5.2% [2] - China's share of global goods trade stood at 11.8% in the first seven months, maintaining its position as the world's largest goods trader [2] Group 3: Emerging Trends - There is a notable shift towards higher quality and innovative export products, with industrial robot exports increasing by 54.9% and wind power equipment exports rising by 23.9% [2] - Traditional cultural products like dragon boats and wood carvings are gaining popularity in international markets [2] Group 4: Trade Entities and Confidence - The number of foreign trade entities reached 700,000, surpassing the total from the previous year [3] - Export and import enterprise confidence indices have shown a positive trend, with five months of rising confidence for exporters and three months for importers [3] - China's trade partnerships have expanded, with the country being among the top three trade partners for 166 countries and regions, an increase of 14 from the previous year [3] Group 5: Cross-Border E-commerce - Cross-border e-commerce has emerged as a new growth driver, with an estimated import and export value of 2.06 trillion yuan, up by 6.4% [3] - Exports in this sector were approximately 1.63 trillion yuan, growing by 6.6%, while imports were around 425.54 billion yuan, increasing by 5.9% [3] - Popular export items include clothing, jewelry, and electronics, while imports mainly consist of beauty products, food, and healthcare items [3] Group 6: Future Outlook - Despite facing various challenges, the fundamentals of China's economy remain strong, with a stable market and complete industrial system expected to support continued foreign trade growth [4]

10月9日，记者从延安市商务局获悉：1月至8月，延安全市跨境电商贸易额达8517万元，与去年同 期相比增长16倍，跨境电商企业达到65家。 据了解，2024年以来，延安市积极拓展产业园区"新赛道"，推进跨境电商综试区建设取得新突破。 今年1月至8月，延安全市外贸进出口总值16.17亿元，增长4.1%，增速居全省第三。其中出口1.72亿 元，增长58.3%，增速居全省第一。 目前，延安新区跨境电商产业园建成投用，宝塔区、高新区跨境电商产业园建设稳步推进，将形成 全市"一主两辅"产业园区发展格局。 延安市商务局相关负责人表示，下一步，延安市将全面实施开放带动行动计划，加快推动延安保税 物流中心（B型）和跨境电商产业园建设，有力促进跨境电商综试区建设取得更大实效，推动更多产品 走出去，更多项目引进来，有条件的企业走出国门，切实以高水平对外开放推动跨境电商综试区发展， 为延安经济社会高质量发展注入新动能。（记者：周恒宇） ...

Core Viewpoint - Despite a complex external environment, China's foreign trade has shown resilience, achieving growth in imports and exports in the first three quarters of the year, with total trade reaching 33.61 trillion yuan, a year-on-year increase of 4% [1] Group 1: Trade Performance - In the first three quarters, exports amounted to 19.95 trillion yuan, growing by 7.1%, while imports were 13.66 trillion yuan, a slight decline of 0.2% [1] - In September alone, total trade reached 4.04 trillion yuan, marking an 8% increase [1] - The trade performance is characterized by a steady increase in both exports and imports for four consecutive months [2] Group 2: Regional Contributions - Major provinces such as Guangdong, Jiangsu, Zhejiang, Shanghai, and Shandong contributed significantly, with a combined growth of 5.2% in trade, accounting for over 80% of the national growth [2] - China's share of global goods trade stood at 11.8% in the first seven months, maintaining its position as the world's largest goods trader [2] Group 3: Emerging Trends - The export of industrial robots surged by 54.9%, and wind power equipment exports increased by 23.9%, indicating a shift towards higher quality and innovative products [2] - Traditional cultural products like dragon boats and wood carvings have gained popularity in international markets [2] Group 4: Trade Entities and Confidence - The number of foreign trade entities reached 700,000, surpassing the total from the previous year [3] - Export confidence has risen for five consecutive months, while import confidence has increased for three months [3] - China has expanded its trade partnerships, being among the top three trading partners for 166 countries and regions, an increase of 14 from the previous year [3] Group 5: Cross-Border E-commerce - Cross-border e-commerce has emerged as a new growth driver, with an estimated trade volume of 2.06 trillion yuan, a growth of 6.4% [3] - Exports through cross-border e-commerce reached approximately 1.63 trillion yuan, growing by 6.6%, while imports were about 425.54 billion yuan, increasing by 5.9% [3] Group 6: Future Outlook - Despite facing various pressures, the fundamentals of China's economy remain strong, with a stable market and a complete industrial system expected to support future trade stability [4]

Core Insights - The article highlights the transformation of Hangyun from enabling Chinese consumers to "buy global" to assisting Chinese brands to "sell global," reflecting the evolution of China's cross-border e-commerce industry [1][7] - The founder Wang Wei emphasizes the shift in China's manufacturing from low value-added to high value-added products, with Hangyun committed to leveraging digitalization in international trade [1][7] Company Growth and Strategy - Hangyun started with a small team in a residential apartment and has grown to become a leading cross-border e-commerce player operating in 72 countries, with annual transaction volume increasing from 5 million to 50 billion yuan [1][3] - The company innovatively addresses the separation of transaction and delivery in cross-border e-commerce by connecting sellers with domestic buyers, simplifying the operational processes for brands [2][3] - Hangyun has attracted significant investment, raising 7 billion USD in offers during a planned 200 million USD financing round, showcasing strong investor confidence based on its performance [3][4] Market Position and Infrastructure - The company focuses on expanding market scale and strengthening digital infrastructure, investing heavily in overseas warehouses and logistics to create a competitive advantage [4][5] - Hangyun has established partnerships with 260,000 overseas stores and has launched its own retail brand, PoliSo, while providing compliance services for Chinese brands looking to enter foreign markets [5][6] Technological Advancements - The company is advancing its use of AI to enhance operational efficiency, applying AI across various processes such as customs clearance and retail analytics [7][8] - AI applications have significantly reduced costs for trademark registration and improved customer insights, enabling faster and more efficient operations [7][8]

Core Viewpoint - Shanghai is launching a significant initiative to enhance the influence of its free trade zone by establishing eight key areas and five national economic and technological development zones as part of the second batch of "8+1" linked innovation zones, aiming to promote institutional innovation and economic growth [1][2]. Group 1: Key Features of the Initiative - The initiative introduces a series of pioneering reform measures aimed at addressing investment and trade system shortcomings, significantly lowering foreign investment entry barriers, and effectively dismantling service and digital trade barriers [2]. - The reform approach shifts from "single-point breakthroughs" to "system integration," promoting coordinated progress across multiple dimensions such as market access, talent mobility, and financial openness [2]. - The initiative emphasizes "institutional dividends" over traditional policy incentives, focusing on optimizing the overall business environment and establishing high-standard international trade rules for sustainable competitiveness [2]. Group 2: Financial and Data Flow Enhancements - The initiative will explore optimizing the application process for expanding the scope of FT accounts outside the free trade zone, supporting multinational companies in managing cross-border fund flows more efficiently [3]. - It includes reforms for external debt registration, allowing eligible companies to handle one-time external debt registration instead of individual contracts, and enabling banks to lend short-term RMB funds to overseas financial peers [3]. - The initiative aims to facilitate cross-border data flow while adhering to national security management frameworks, allowing financial institutions to transmit necessary operational data abroad [3]. Group 3: Support for Industry Development - The initiative supports the development of various new industry forms, including cross-border e-commerce, tourism consumption, platform economy, and smart connected vehicles, tailored to the unique characteristics of each linked innovation zone [4]. - The scope of the Hongqiao International Central Business District linked innovation zone is defined to enhance its role in serving national strategies and optimizing the free trade zone's strategic positioning [4].

作为拼多多旗下的跨境电商平台，TEMU以其独特的"全托管运营模式"在全球市场快速发展。该模式下，商家主要负责供货，而平台则承担运营、物流及售 后等环节。本文将客观解析TEMU所采用的多种物流配送方式。 TEMU跨境电商的物流模式解析 这种方式物流时效相对较快，从中国发往美国通常可在5–12天内完成投递。不过，物流成本因渠道而异，且售后责任由商家自行承担，因此更适合已具备海 外仓配能力、日均单量较大的品牌或头部卖家。 三、海外联合仓模式 TEMU在海外设立联合仓，卖家提前将货物备至这些仓库中，由平台统一进行订单履约和本地发货。其优势在于派送时效显著提升，普遍可实现2–4日达， 有助于提升消费体验。物流费用由平台统一定价，售后也由平台负责处理。 四、虚拟海外仓模式 统仓统配是TEMU最主要的物流方式。商家仅需将商品运送到国内指定的中转仓库，后续的打包、国际干线运输、清关以及海外末端派送等环节全部由平台 负责完成。 该模式的优点在于，商家无需处理复杂的跨境物流问题，综合成本较低，操作效率较高。同时，售后及赔付机制较为明确，非常适合入门级卖家及中小型商 家。 二、官方直发模式 在该模式下，商家可选择从自有海外仓或国内 ...