随着宏观流动性宽松的基调仍在延续，存款利率的连番下行深刻重塑着国内居民的资产负债表。过去几年里，保本保息的刚兑信仰随宏观周期切换逐渐退 潮，当大额存单利率甚至无法企及部分通胀指标时，海量资金被迫寻找新的栖息地。 这场被称为"存款搬家"的财富大迁徙，构成了当下大资管行业最核心的增量来源。 银行理财子公司作为脱胎于商业银行的财富管理中枢，自然成为了这股巨量资金溢出的第一承接池。 尽管2025年的A股走出了温和的"慢牛"行情、债市则呈现出周期的震荡与波动，但从样本机构的产品结构来看，固收类产品的占比依然呈现出压倒性的绝对 优势。 | 理财公司名称 资产配置金额(亿元) 权益; | | | --- | --- | | 浦银理财 | 15405.35 | | 苏银理财 | 8730.04 | | 杭银理财 | 6628.66 | | 青银理财 | 2090.91 | | 法巴农银理财 | 947.42 | | | 5分期时了,但在上,新城市 | 信风注意到，上述理财子中，法巴农银理财固收类产品占比达100%，青银理财固收占比达99.98%，浦银理财占比达99.91%，杭银理财也维持在99.22%的高 位；资产端，浦银理 ...

专题：资本市场大咖2026新春献词：骏马踏春来 驭势稳行启新程 编者按：辞旧迎新，金马贺岁。值此新春佳节，新浪财经特邀公私募领域数十位领军人物，通过镜头与 文字，为投资者送来马年新春祝福。信心如磐，笃行致远。愿这一声声真挚寄语，伴您策马扬鞭，共赴 投资长路。 摩根士丹利基金总经理兼首席投资官周文秱送来新春祝福。他表示，摩根士丹利基金在2026年将继续依 托全球一体化平台，结合本土市场超过20年的经验和洞察，为投资者提供多元化、差异化的产品选择， 致力于打造长期优异的产品业绩，以专业优质的服务帮助投资者把握全球市场的投资机会。 祝福全文： 过去一年，国内宏观经济增速进入新常态，全球资本配置进入再平衡，中国资本市场取得了跃迁式发 展。面对复杂多变的内外部环境以及资本市场的结构性机会，摩根士丹利基金秉承"全球智慧，全心为 你"的理念，在投资业绩和客户服务等方面均交出了一份亮眼的成绩单。除了大摩数字经济混合基金近 两年业绩同类排名第一，我们旗下多只固收类产品2025年业绩同类排名也跻身前十分之一，公司管理规 模更是稳中有升。 展望2026年，新一轮科技革命和产业变革有望孕育更多新机遇，中国资本市场发展前景依旧向好。摩 ...

Core Viewpoint - The article discusses the transformation of brokerage firms' business models in response to changing investor behavior, emphasizing the shift towards wealth management and personalized investment strategies to meet the needs of individual investors [1][3][4]. Group 1: Investor Behavior Changes - Investors are increasingly focusing on asset preservation and risk control rather than chasing high short-term returns, with a significant portion of their portfolios allocated to fixed-income products [1][3]. - There is a noticeable decline in investors seeking specific product inquiries and an increase in those looking for comprehensive investment strategies, indicating a deeper understanding of wealth management [3][4]. - Experienced investors are now more inclined to engage in long-term financial planning, including allocations to retirement funds and other long-duration products [4]. Group 2: Role of Brokerage Firms - Brokerage firms are evolving from traditional roles of account opening and product sales to providing high-quality wealth management services, emphasizing personalized investment advice and ongoing strategy adjustments [4][5]. - The demand for professional financial advice is rising, with investors relying on brokers to help navigate the complexities of investment choices and reduce anxiety associated with blind selection [4]. - The transformation of the investment advisory role is critical, as investors now expect a higher level of professionalism and expertise from their advisors to enhance their investment experience [4].

农历腊月二十二，阳光洒满上海淮海中路，一串串红灯笼沿街悬挂。春节临近，年味渐浓。位于淮 海国际广场31楼的光大证券淮海中路营业部，仍有一拨拨投资者前来办理业务。 刚在该营业部办理完业务的陈先生告诉中国证券报记者，他做投资已有十多年的时间，在经历过几 轮市场周期后，心态发生了明显转变。他说："以前总想着追涨停、博短期高收益，现在无论是买股票 还是买理财产品，都更注重资产的保值增值和风险控制。"目前，陈先生配置的固收类产品占比过半， 权益类投资兼顾科技成长与高股息蓝筹，且通过ETF工具分散投资风险。 在王海的建议下，周磊的配置逐渐有了变化，以货币基金作为"安全垫"，新增"固收+"、多元资产 组合等中低波动产品，并通过ETF和可转债间接参与权益市场。"回撤小、睡得着，年化收益反而比以 前强。更关键的是，我再也不用天天盯盘，也能把精力放到本职工作及陪伴家人上，这才是双赢。"如 今，周磊成了王海所在营业部的"义务宣传员"，常带同事来咨询资产配置方案。 光大证券淮海中路营业部相关负责人告诉记者，近年来，居民理财意识普遍增强，更加追求资产多 元化配置，对基金、股票、保险等多种金融产品有配置需求。个人投资者对专业理财服务的依 ...

Group 1 - The core viewpoint of the articles highlights a significant shift in investor behavior towards more conservative and diversified asset management strategies, focusing on risk control and long-term stability rather than short-term gains [1][2][3] - Investors are increasingly seeking personalized financial planning and investment advice, indicating a growing reliance on professional wealth management services [3][4] - The transformation in investor attitudes presents both challenges and opportunities for financial institutions, necessitating a shift from traditional product sales to comprehensive wealth management services [3][4] Group 2 - There is a notable trend of investors, such as Mr. Chen and Mr. Zhou, moving towards asset allocation strategies that prioritize fixed-income products and diversified investments through ETFs, reflecting a desire for lower volatility and more stable returns [1][2] - The demand for customized investment solutions is rising, with investors expressing a need for tailored advice that aligns with their individual financial goals and life circumstances [3] - Financial institutions are adapting to these changes by enhancing their advisory roles, focusing on providing ongoing support and personalized adjustments to investment strategies [3][4]

Core Viewpoint - The article highlights a significant shift in the investment behavior of individual investors in Shanghai, moving from high-risk, short-term trading strategies to a more cautious approach focused on asset preservation and diversified investment portfolios [1][3]. Group 1: Changes in Investor Behavior - Investors are increasingly prioritizing asset preservation and risk control over chasing high short-term returns, with a notable shift towards fixed-income products [1]. - There is a growing trend among investors to seek personalized investment strategies and professional financial advice, reflecting a deeper understanding of the capital markets [3]. - The reliance on professional financial advisors has increased, as investors look for tailored solutions to manage their wealth effectively [3]. Group 2: Investment Strategies - Investors are diversifying their portfolios, with a significant portion allocated to fixed-income products, while also incorporating equity investments through ETFs to mitigate risks [1]. - The trend of using "solid income+" products and multi-asset combinations is becoming more common, as investors seek lower volatility and stable returns [2]. - There is a notable increase in the demand for long-term investment products, such as pension funds, indicating a shift towards more strategic financial planning [3]. Group 3: Role of Financial Advisors - The role of financial advisors is evolving from merely selling products to providing comprehensive wealth management services that include personalized adjustments and ongoing support [3]. - Financial advisors are now expected to be highly knowledgeable and capable of offering tailored advice that aligns with the dynamic financial goals of investors [3]. - The transformation in the advisory role is essential to meet the increasing sophistication and expectations of investors in the current market environment [3].

Group 1 - The core viewpoint of the articles highlights a significant shift in investor behavior towards more stable and diversified asset allocation, with a focus on risk control and long-term planning [1][3][4] - Investors are increasingly seeking personalized financial planning and investment advice, moving away from traditional methods of simply buying and selling products [3][4] - There is a growing reliance on professional advisory services, as investors recognize the importance of tailored strategies to meet their evolving financial goals [3][4] Group 2 - The trend of asset diversification is evident, with investors allocating funds into fixed-income products, index funds, and ETFs to mitigate risks [1][2] - The transformation of investor profiles is marked by a shift from active trading to a more passive investment approach, allowing individuals to focus on their professional and personal lives [2][3] - Financial institutions are adapting to these changes by enhancing their wealth management services, moving from a transactional model to a more comprehensive advisory approach [3][4]

Group 1 - In 2025, the A-share market experienced a comprehensive recovery, with sectors such as technology, precious metals, non-ferrous metals, communication equipment, semiconductors, and optical modules leading the market in growth [1] - The overall net value of high-rights financial products saw a recovery, while the bond market faced pressure due to the strong performance of the equity market, leading to a "stock in, bond out" trend [1] - By the end of December 2025, the comprehensive net value decline rate of financial products dropped to 0.51%, a decrease of 39 basis points from the end of 2024, with seven financial companies achieving "0 net value decline" for their public offerings [1] Group 2 - The bond market ended its two-year bull run in 2025, entering a phase of adjustment influenced by fluctuating policy expectations and the stock-bond seesaw effect [2] - The net value decline rate of public financial products fluctuated significantly, peaking at 2.24% in January and February 2025 before declining to 0.54% over the next four months [2] - By the end of December 2025, the net value decline rate returned to the 0.5% range, reflecting the impact of the strong equity market [2] Group 3 - As of the end of 2025, Huihua Wealth Management, Boyin Wealth Management, and Hangyin Wealth Management had the highest net value decline rates among public products, with Huihua Wealth Management at 9.27% [4] - Four wealth management subsidiaries and three joint venture wealth management companies achieved "0 net value decline" for their public products by the end of 2025 [4] Group 4 - The structure of net value decline in the financial market changed significantly, with equity and mixed financial products seeing a substantial drop in decline rates, while fixed-income products became the main type of products with net value decline [6] - In 2025, the average net value growth rate for equity public financial products reached 22.71%, with some companies like Xinyin Wealth Management achieving a remarkable 36.55% [7] - Conversely, some companies like Bank of China Wealth Management and ICBC Wealth Management had poor performance, with average net value growth rates below 5% [8] Group 5 - The average net value growth rate for fixed-income public financial products was relatively weak, with most companies reporting rates between 2% and 2.5% [13] - The average maximum drawdown for fixed-income products was controlled within 1%, with a small portion exceeding 2% [13] - Foreign currency fixed-income financial products had a slightly higher average net value growth rate of 3.90%, with some companies exceeding 4% [15]

2025年，理财公司产品发行量大幅增加，有32家理财公司发行了23525只净值型理财产品（以产品登记编码为统计标识），同比2024年的14099只大涨近 70%，发行产品仍以固收类产品为主，虽有拓展发行侧重多资产多策略的混合类和权益类产品但整体比重仍较低，同时，新发产品更侧重短期限和高流动 性。 此外，在利率下行的背景下，2025年理财产品业绩比较基准整体呈下行走势，理财产品的定价区间从原先的2.30%—3.00%下移至1.90%-2.70%，所有期限产 品的平均定价均跌至3%以下，业内普遍认为业绩比较基准下行压力仍将延续但降幅会收窄。 从"吸金"规模看，剔除部分理财公司产品募集规模未披露外，2025年理财公司单品平均募集规模为2.56亿元，低于3亿元，全年有三款募集规模超百亿的理 财产品。 新品结构：产品发行量同比大涨近70%，短期化高流动性成新品标签 据南财理财通数据，2025年，有32家理财公司发行了23525只净值型理财产品（以产品登记编码为统计标识），同比2024年的14099只大涨近70%，为 66.86%，理财公司产品发行量大幅增加。 从发行机构看，发行数量排名前七的理财公司均背靠股份行，其中华 ...

此外，在利率下行的背景下，2025年理财产品业绩比较基准整体呈下行走势，理财产品的定价区间从原先的2.30%—3.00%下移至1.90%-2.70%，所有期限 产品的平均定价均跌至3%以下，业内普遍认为业绩比较基准下行压力仍将延续但降幅会收窄。 从"吸金"规模看，剔除部分理财公司产品募集规模未披露外，2025年理财公司单品平均募集规模为2.56亿元，低于3亿元，全年有三款募集规模超百亿的理 财产品。 新品结构：产品发行量同比大涨近70%，短期化高流动性成新品标签 据南财理财通数据，2025年，有32家理财公司发行了23525只净值型理财产品（以产品登记编码为统计标识），同比2024年的14099只大涨近70%，为 66.86%，理财公司产品发行量大幅增加。 2025年，理财公司产品发行量大幅增加，有32家理财公司发行了23525只净值型理财产品（以产品登记编码为统计标识），同比2024年的14099只大涨近 70%，发行产品仍以固收类产品为主，虽有拓展发行侧重多资产多策略的混合类和权益类产品但整体比重仍较低，同时，新发产品更侧重短期限和高流动 性。 从发行机构看，发行数量排名前七的理财公司均背靠股份行，其中华 ...