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深耕滴灌,激发细分市场动能——供需更适配 消费活力足②
Ren Min Ri Bao· 2025-12-16 01:57
成长性和深入性,都意味着细分市场拥有广阔空间、光明前景。只要用心深耕、悉心灌溉,就能激 发强劲动能。 以绣花功夫促匹配,供需将会更丝滑耦合,滋养市场发展壮大。积厚成势,细分市场的枝丫便会向 更宽广处延伸 近日,《咬文嚼字》编辑部发布2025年十大流行语,"谷子"榜上有名。从陌生语汇到年度热词,折 射"谷子经济"蓬勃发展。2024年,我国"谷子经济"市场规模达1689亿元,同比增长40.6%,预计今年将 突破2400亿元。"谷子"穰穰,成为消费细分市场潜力释放的生动缩影。 潜力,从何而来? 向上生长的成长性。从实践来看,细分市场往往是新兴、新潮的,尚处"萌芽"阶段,还面临未解决 的堵点、卡点、痛点。比如,绿色建材家装、个性化家居用品等领域仍有待扩大优质供给,婴幼儿及学 生相关用品依然存在功能单一、质量参差不齐等问题。诸如此类的难点,既是发力点,也是增长点。 向下扎根的深入性。细分市场种类多、根系广,越往深处探寻,越能挖掘到潜在空间,以新供给引 领新需求。就像刚入冬时走红各地的奶皮子糖葫芦,将"时尚单品"奶皮子和"季节限定"糖葫芦巧妙结 合,吸引不少人慕名排队、一尝究竟。 深耕,需要聚焦供需互动。瞄准日益细分的市 ...
深耕滴灌,激发细分市场动能(评论员观察)
Ren Min Ri Bao· 2025-12-15 22:52
滴灌,比"大水漫灌"更显功夫。这意味着促进供给更精准匹配需求,跟上消费个性化、分众化的趋势。 以今年"双11"为例,有的电商平台会给消费者投放个性化消费券。比如,被平台系统识别为"铲屎官"的 人,可能会发现自己的消费券中有不少是针对宠物品类的。滴灌,也意味着精准改善营商环境。国家发 展改革委一次"早餐会"上,有乳制品企业希望明确液态婴配产品监管要求。经过调研论证、多方努力, 修改后的食品安全法,将"婴幼儿配方液态乳"纳入注册管理,推动液态婴配产品更好满足国内市场需 求。 无论是精准投放"礼包",还是准确回应呼声,都折射出以准度提高效率的逻辑。在从量的积累到质的飞 跃的转型潮流中,注重质量和效益是推动发展的关键"得分点"。以绣花功夫促匹配,供需将会更丝滑耦 合,滋养市场发展壮大。积厚成势,细分市场的枝丫便会向更宽广处延伸。 以绣花功夫促匹配,供需将会更丝滑耦合,滋养市场发展壮大。积厚成势,细分市场的枝丫便会向更宽 广处延伸 近日,《咬文嚼字》编辑部发布2025年十大流行语,"谷子"榜上有名。从陌生语汇到年度热词,折 射"谷子经济"蓬勃发展。2024年,我国"谷子经济"市场规模达1689亿元,同比增长40.6%, ...
深耕滴灌 激发细分市场动能——供需更适配 消费活力足②(评论员观察)
Ren Min Ri Bao· 2025-12-15 22:15
以绣花功夫促匹配,供需将会更丝滑耦合,滋养市场发展壮大。积厚成势,细分市场的枝丫便会向更宽 广处延伸 近日,《咬文嚼字》编辑部发布2025年十大流行语,"谷子"榜上有名。从陌生语汇到年度热词,折 射"谷子经济"蓬勃发展。2024年,我国"谷子经济"市场规模达1689亿元,同比增长40.6%,预计今年将 突破2400亿元。"谷子"穰穰,成为消费细分市场潜力释放的生动缩影。 潜力,从何而来? 向上生长的成长性。从实践来看,细分市场往往是新兴、新潮的,尚处"萌芽"阶段,还面临未解决的堵 点、卡点、痛点。比如,绿色建材家装、个性化家居用品等领域仍有待扩大优质供给,婴幼儿及学生相 关用品依然存在功能单一、质量参差不齐等问题。诸如此类的难点,既是发力点,也是增长点。 向下扎根的深入性。细分市场种类多、根系广,越往深处探寻,越能挖掘到潜在空间,以新供给引领新 需求。就像刚入冬时走红各地的奶皮子糖葫芦,将"时尚单品"奶皮子和"季节限定"糖葫芦巧妙结合,吸 引不少人慕名排队、一尝究竟。 深耕,需要聚焦供需互动。瞄准日益细分的市场需求,提供"对味"的产品与服务,才能找到成长的"密 钥"。比如,面向赛事经济、户外经济、冰雪经济,前 ...
增强供需适配促进形成3个万亿级消费领域|营商环境周报
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-03 06:49
Group 1 - The State Administration for Market Regulation has introduced a new credit repair management method to encourage individuals to correct violations and rebuild credit, effective from December 25 [1] - The new method categorizes violations into three levels: minor, general, and serious, each with different public disclosure periods and repair conditions [1] - Minor violations with only warnings will not be publicly disclosed, while general violations will have a minimum disclosure period of three months and a maximum of one year; serious violations will be disclosed for a minimum of one year and a maximum of three years [1] Group 2 - The Ministry of Industry and Information Technology and six other departments have issued a plan to enhance the supply of consumer goods, aiming to create three trillion-yuan consumption sectors and ten billion-yuan consumption hotspots by 2027 [2] - The plan includes 19 key tasks focusing on new technology applications, expanding the supply of unique products, and creating new consumption scenarios [2] - Key industries targeted include smart connected vehicles, smart home products, consumer electronics, and green building materials, with a goal to develop iconic products and innovative enterprises [2] Group 3 - The plan emphasizes the need to improve the supply of baby products, quality student supplies, trendy fashion items, and products for the elderly [3] Group 4 - The Ministry of Industry and Information Technology has initiated commercial trials for satellite IoT services, targeting industries such as transportation, energy, and agriculture [4] - The trials aim to enhance market supply, stimulate market activity, and establish a safety regulatory framework for emerging industries [4] - Companies that fail to provide services or violate regulations may have their trial qualifications revoked [4] Group 5 - Hunan Province has launched initiatives to create friendly environments for new employment groups, addressing issues faced by delivery workers and couriers [5] - Specific measures include optimizing delivery environments, improving access to buildings, and providing essential services like drinking water and charging stations [5] - The initiative aims to enhance the overall working conditions for new employment groups [5] Group 6 - Sichuan Province has released guidelines to improve government services and administrative efficiency through the "Efficient Completion of One Thing" initiative [6] - The guidelines propose the integration of artificial intelligence into government services to provide intelligent support for both citizens and officials [6] - The focus is on creating a list of key services and exploring streamlined processes for various stages of business development [6] Group 7 - Hangzhou has introduced a new land management reform to align land use with industrial needs, promoting a market-oriented approach [7] - The reform includes categorizing commercial land into industrial and real estate types, with incentives for industrial land use [7] - The city is piloting flexible land use policies to adapt to changing industrial trends, enhancing the responsiveness of land planning [7][8]
2027年形成3个万亿级消费领域和10个千亿级消费热点
Xin Hua Wang· 2025-11-30 22:29
方案从加速新技术新模式创新应用、扩大特色和新型产品供给、精准匹配不同人群需求、培育消费新场 景新业态、营造良好发展环境5方面部署了19项重点任务。 拓展增量,明确加快布局新领域新赛道、推广高效响应制造新模式、强化人工智能融合赋能等。如聚焦 智能网联新能源汽车、智能家居、消费电子、现代纺织、食品、绿色建材等重点行业,打造百个标志性 产品、百家创新企业和一批可体验可推广的新产品首用场景样板。 深挖存量,要求促进绿色产品扩容迭代、推动农村消费品提质升级、大力发展休闲和运动产品等。包括 适应绿色化低碳化消费趋势,提高消费品能效、水效限定值标准;面向赛事经济、户外经济、冰雪经济 等新需求,加强多功能智能化体育健身器材、冰雪和户外运动装备等优质产品供给。 记者26日获悉,工业和信息化部等六部门联合印发《关于增强消费品供需适配性进一步促进消费的实施 方案》,提出到2027年,消费品供给结构明显优化,形成3个万亿级消费领域和10个千亿级消费热点, 打造一批富有文化内涵、享誉全球的高品质消费品。 方案聚焦以消费升级引领产业升级,以优质供给更好满足多元需求,实现供需更高水平动态平衡,还提 出到2030年,供给与消费良性互动、相互 ...
【晶采观察·解码“十四五”】万亿冰雪经济“上新”!“冷”资源激活“热”动能
Yang Guang Wang· 2025-11-29 05:35
0:00 新雪季已全面"开板"!屏幕前的你,是不是也和我一样,被朋友圈里的滑雪美图刷屏了?总之,这个冬 天刚刚开始,消费很热,玩法很多,冰雪经济更是迈入黄金发展期。近期,在2025国际冬季运动博览会 主论坛上发布的《中国冰雪产业发展研究报告(2025)》显示,今年我国冰雪产业规模将突破万亿元大 关,达10053亿元。这一数字也意味着,冰雪经济正成为我国经济发展的新兴力量。 这一趋势在政策赋能与市场需求的双重驱动下愈发鲜明。也是在近日,吉林省长春市成功获得2027年第 33届世界大学生冬季运动会承办权,相信将为吉林冰雪经济的深化发展注入强劲动力。 如今,"冰雪+"多元业态加速融合,早已突破传统冰雪游玩的单一模式,主打一个沉浸式体验,冰雪运 动与冰雪文旅共同构筑起产业发展的两大主线。我特别关注到,今年吉林、新疆、河北等地的知名滑雪 场,普遍较去年提前半个月开启新雪季;同时,还有越来越多的"00"后"10"后"小孩哥""小孩姐"也加入 到滑雪运动中来。今年以来,包含儿童一对一私教、陪滑等服务的滑雪套餐热度增长显著。 从地域维度来看,冰雪产业的蓬勃发展更打破了地域局限。最直接的体现是,冰雪运动已不再是东北地 域的"专 ...
六部门合力优化供给 到2027年形成3个万亿级消费领域
Zheng Quan Shi Bao· 2025-11-26 18:16
Core Viewpoint - The Ministry of Industry and Information Technology and five other departments issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for consumption upgrades to lead industrial upgrades and achieve a dynamic balance between supply and demand [1][2]. Group 1: Development Goals - The plan outlines a two-step development goal: by 2027, the supply structure of consumer goods will be significantly optimized, forming three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots; by 2030, a high-quality development pattern of mutual interaction between supply and consumption will be basically formed, with a steady increase in the contribution rate of consumption to economic growth [1]. Group 2: Key Tasks - The plan deploys 19 key tasks across five areas: expanding incremental supply, deepening existing supply, segmenting markets, empowering scenarios, and optimizing the environment [1]. - In expanding incremental supply, the focus is on innovation in technology and models, particularly in smart connected new energy vehicles, smart home products, and consumer electronics [2]. - The "Thousand Factories, Thousand Faces" transformation plan aims to cultivate flexible manufacturing factories in industries such as home appliances, furniture, and cosmetics, enhancing production responsiveness to personalized demands [2]. Group 3: Artificial Intelligence and Market Optimization - The plan emphasizes the role of artificial intelligence, promoting the application of generative AI and 3D digital design across the consumer goods sector, and encourages the development of smart home products and experience centers for elderly-friendly products [2]. - For optimizing existing markets, the plan aims to expand the supply of unique and new products, particularly in leisure, sports, and health consumption sectors, addressing new demands from event and outdoor economies [2]. Group 4: Targeted Supply Matching - The plan specifies supply matching requirements for different consumer groups, including children, students, fashion items, and elderly products, encouraging actions to promote quality elderly products and home modifications for the elderly [3]. - It also highlights the importance of a favorable consumption environment, reinforcing financial support through fiscal subsidies and special loans to support technological innovation and product upgrades in consumer goods companies [3]. Group 5: Implementation and Coordination - The Ministry of Industry and Information Technology will work with relevant departments to promote the plan, strengthen collaboration, and guide local regions and industry associations in its implementation, aiming to continuously create new consumer products, scenarios, and hotspots to unleash consumption potential [3].
增强消费品供需适配性 进一步促进消费
Qi Huo Ri Bao Wang· 2025-11-26 17:08
Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for consumption upgrades to lead industrial upgrades [1] - By 2027, the plan targets a significant optimization of the consumer goods supply structure, establishing three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1] - By 2030, a high-quality development pattern characterized by positive interaction between supply and consumption is expected to be largely formed, with a steady increase in the contribution of consumption to economic growth [1] Group 1: Key Tasks and Focus Areas - The plan outlines 19 key tasks across five areas: accelerating the application of new technologies and models, expanding the supply of unique and new products, precisely matching the needs of different demographics, cultivating new consumption scenarios and business formats, and creating a favorable development environment [1] - Emphasis is placed on expanding new fields and tracks, promoting efficient manufacturing models, and enhancing the integration of artificial intelligence [1] - Key industries targeted include smart connected new energy vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials, with goals to create hundreds of iconic products and innovative companies [1] Group 2: Market Segmentation and Product Development - The plan also focuses on deepening existing markets by promoting the expansion and iteration of green products, enhancing the quality of rural consumer goods, and significantly developing leisure and sports products [2] - It aims to adapt to the trends of green and low-carbon consumption by improving the energy and water efficiency standards of consumer goods [2] - Specific market segments targeted include enriching the supply of baby and children's products, enhancing quality student supplies, expanding fashionable "trendy" products, and optimizing products for the elderly [2]
A股尾盘突发!消费板块,大爆发
Sou Hu Cai Jing· 2025-11-26 15:06
Market Performance - The Shenzhen Component Index and ChiNext Index opened lower but rose throughout the day, with the ChiNext Index increasing by over 3% at one point [1] - By the end of trading, the Shanghai Composite Index fell by 0.15%, while the Shenzhen Component Index rose by 1.02% and the ChiNext Index increased by 2.14% [1] - The total trading volume in the Shanghai and Shenzhen markets was 1.78 trillion yuan, a decrease of 28.8 billion yuan compared to the previous trading day, with 1,689 stocks rising and over 3,500 stocks falling [1] Sector Activity - Active sectors included CPO, influenza, and consumer sectors, while military and commercial aerospace sectors experienced adjustments [3] - The Ministry of Industry and Information Technology, along with other government bodies, issued a plan to enhance the adaptability of consumer goods supply and demand, aiming for significant optimization of the consumer goods supply structure by 2027 [3] Policy Initiatives - The plan aims to create three trillion-level consumption fields and ten hundred-billion-level consumption hotspots, focusing on high-quality consumer goods with cultural significance [3] - It emphasizes upgrading consumption to lead industrial upgrades and achieving a dynamic balance between supply and demand, with a goal of improving the contribution of consumption to economic growth by 2030 [3] Key Tasks - The plan outlines 19 key tasks across five areas, including accelerating the application of new technologies, expanding the supply of unique and new products, and fostering new consumption scenarios and business formats [3][4] - Specific focus areas include smart connected vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials, with the goal of creating hundreds of iconic products and innovative companies [4] Market Segmentation - The plan also targets the expansion of green products, enhancement of rural consumer goods, and development of leisure and sports products [4] - It aims to adapt to trends in green and low-carbon consumption, improve product efficiency standards, and strengthen the supply of quality sports and outdoor equipment [4] - Additionally, it seeks to enrich the supply of children's products, enhance quality student supplies, expand fashionable "trendy" products, and optimize products for the elderly [4]
六部门发文!形成3个万亿级消费领域
Zhong Guo Zheng Quan Bao· 2025-11-26 08:41
Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027 [1][2] Group 1: Strategic Goals - By 2027, the supply structure of consumer goods is expected to be significantly optimized, with a focus on high-quality consumer products that have cultural significance and global recognition [1] - By 2030, a high-quality development pattern characterized by positive interaction between supply and consumption is anticipated, with a steady increase in the contribution of consumption to economic growth [1] Group 2: Key Tasks - The plan outlines 19 key tasks across five areas: accelerating the application of new technologies and models, expanding the supply of unique and new products, precisely matching diverse consumer needs, cultivating new consumption scenarios and business formats, and creating a favorable development environment [1] - Emphasis is placed on expanding new fields and tracks, promoting efficient manufacturing models, and enhancing the integration of artificial intelligence [1] Group 3: Market Focus - The strategy targets key industries such as smart connected new energy vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials, aiming to create hundreds of iconic products and innovative enterprises [1] - There is a push for the expansion and iteration of green products, improvement of rural consumer goods, and significant development of leisure and sports products [2] Group 4: Targeted Consumer Segments - The plan specifies the need to enrich the supply of baby and children's products, enhance quality student supplies, expand trendy fashion items, and optimize products for the elderly [2] - Development of refined, quality, and intelligent baby and children's products is prioritized, along with the design of writing tools that protect vision and posture [2]