Core Insights - The FBIF2025 Food and Beverage Innovation Forum and Exhibition was held in Shanghai, showcasing global food industry innovations and gathering industry elites [1] - Yili, a leading dairy company, emphasized its commitment to innovation and consumer-centric approaches to enhance market activity and development [1] Group 1: Innovation Strategies - Yili adheres to the philosophy of "no innovation, no future," focusing on full-chain innovation to create high-quality dairy products for consumers [2][3] - The company enhances milk production by improving the quality of feed and nutrition for dairy cows, including the addition of DHA-rich algae powder to feed, resulting in milk containing 12mg of DHA per 100ml [3] - Yili's full-chain innovation spans upstream to downstream, improving milk source construction, developing natural functional raw materials, and creating new high-quality dairy products to meet diverse consumer needs [3][4] Group 2: Product Development - Yili combines traditional Chinese medicine theories with modern dairy technology to launch functional products, such as cheese sticks for instant noodles and yogurt with a unique texture [4] - In 2024, new product revenue accounted for over 15% of Yili's total revenue, with continued focus on taste innovation, functional nutrition breakthroughs, and new consumption scenarios in 2025 [5] - Yili employs advanced processing technologies to enhance the value of dairy products, achieving over 90% retention of lactoferrin in ambient pure milk through innovative extraction techniques [5] Group 3: Market Impact - Innovation is identified as a key driver for high-quality development in the dairy industry and a core engine for boosting consumption [5] - Yili aims to provide comprehensive nutritional solutions throughout the consumer lifecycle, showcasing China's dairy quality and innovation at FBIF2025 [5] - The company plans to continue focusing on consumer needs and collaborating with partners to explore new paths for dairy development, aiming to lead the industry with superior innovative products [5]