Core Viewpoint - Geely Holding Group announced the appointment of Zhou Ying as the Executive Vice President of Lynk & Co, transitioning from his role at SAIC Motor's MG brand, indicating a strategic move to enhance leadership and marketing capabilities within Lynk & Co [1][12]. Group 1: Zhou Ying's Background and Experience - Zhou Ying, aged 38, has a diverse background in the automotive industry, having joined SAIC-GM-Wuling in 2011 and held various marketing roles, contributing significantly to the brand's success during his tenure [6][8]. - Under Zhou's leadership, SAIC-GM-Wuling achieved annual sales exceeding 1.4 million units from 2020 to 2023, with the Wuling Hongguang MINI EV becoming a top-selling vehicle in China, accumulating 1.4 million sales since its launch in July 2020 [8][9]. - After a brief stint at Xiaomi Automotive, where he served as the marketing head, Zhou returned to SAIC-GM-Wuling before moving to Lynk & Co, showcasing his adaptability and strategic vision [8][9]. Group 2: Zhou Ying's Impact at MG - Zhou was appointed as the General Manager of the MG brand in December 2024, where he initiated significant reforms aimed at global product development and market expansion [9][11]. - He emphasized the importance of brand, product, marketing, and channel rejuvenation, establishing a dedicated brand team and advocating for a stronger public relations and new media team [11]. - During his tenure, MG's sales from January to May 2024 reached 43,200 units, reflecting a 30% year-on-year increase, indicating the effectiveness of his strategies [11]. Group 3: Future Implications for Lynk & Co - Zhou's extensive experience across joint ventures, independent brands, and new forces in the automotive sector is expected to bring transformative changes to Lynk & Co, although the specific outcomes remain to be seen [12].

Core Viewpoint - The emergence of "zero-kilometer used cars" in the Chinese automotive market is a response to inventory pressure and sales targets faced by manufacturers and dealers, leading to significant price reductions in the second-hand car market [2][3][24]. Group 1: Definition and Characteristics - "Zero-kilometer used cars" refer to vehicles that have completed registration but have extremely low mileage, often less than 100 kilometers, making them almost new [2][21]. - These vehicles are typically sold by manufacturers directly to used car dealerships, which then resell them to consumers [6][12]. Group 2: Market Dynamics - The current market for "zero-kilometer used cars" is driven by a price war and an imbalance in supply and demand, with these cars serving as a "release valve" for manufacturers and dealers to manage excess inventory [3][24]. - The sales volume of "zero-kilometer used cars" is estimated to account for 5%-10% of the total used car market, translating to approximately 1-2 million units based on projected total used car transactions in 2024 [21][24]. Group 3: Sources and Distribution - The sources of "zero-kilometer used cars" include excess inventory from 4S dealerships, vehicles from rental companies, and those produced to exploit subsidy loopholes [14][15]. - Many used car dealers find it challenging to access these vehicles directly from manufacturers, often relying on established relationships or group purchases to acquire them [15][16]. Group 4: Market Impact - The rise of "zero-kilometer used cars" is expected to intensify competition in the used car market, particularly affecting the sales of "quasi-new cars" [27][28]. - The phenomenon may lead to a decline in the perceived value of traditional used cars, as consumers may prefer the nearly new condition of "zero-kilometer used cars" at similar price points [28][29]. Group 5: Regulatory Considerations - Experts suggest that the lack of regulatory measures for "zero-kilometer used cars" could lead to potential market manipulation, and there are calls for improved oversight from government bodies [32][33]. - Recent discussions among industry stakeholders, including the Ministry of Commerce, aim to address the implications of "zero-kilometer used cars" on the market [33].

以下文章来源于惊蛰青年 ，作者福里斯特 惊蛰青年 . 一座Z世代博物馆。 来源丨 惊蛰青年（ID：wakinglism） 作者丨 福里斯特 编辑丨 安菲尔德 图源丨Midjourney "我们恭喜这位兄弟 / 姐妹喜提人生第一台车，且是燃油车。" 绝不是杜撰，这是小红书网友们对 00 后喜提人生中第一台燃油车的祝福，文案中的 00 后车主们也大 大方方地收下了网友们的赛博祝福。在新能源车企们铺天盖地的"年轻人第一台车都是电车" 的 广告 语下，这些 "含油量十足"的内容都在传递一个信号： 被贴上小众标签的燃油车，显然没有彻底凉凉。 市场表现显然佐证了这一观点。打开每月更新的汽车销量榜，热门燃油车型依然能够轻松实现月销过 万，关注度不比热门电动车逊色。而汽车之家研究院今年 2 月发布的统计数据显示，截至去年年底， 仍有超过 40% 的用户买车只看油车。 而备受行业内外关 注的 新能源 车 的 渗透率 ，自去年 7 月突破 50% 的历史性关口后，便陷入了 反 复拉锯 的状态 ；到了今年 1 月，全国新能源乘用车的上险数据更跌破 40% ，只有 38.4% ， "燃油车 崩溃" 的论调在数据面前不攻自破。 直到 ...

撰文 | 熊 星 编辑 | 吴先之 比亚迪F3，成为其第一款销量破百万的车型，逆向丰田科罗拉而来；吉利与丰田8A、5A发动机，长城 与CRV底盘、三菱发动机，均有千丝万缕的联系。 早期的日本汽车也有众多逆向美国汽车的案例，相对正向研发，逆向在效率上直观省事，成功率也有长 期市场验证"作保"。对于起步晚、没品牌力、走低端的早期国内车企而言，逆向开发是一条捷径。 难的不是逆向研发，而是正向输出。不到二十年，国内车企用新能源实现了弯道超车，在平台、技术、 产品特点上优势明显，去年全球新能源销量榜前二十，国内车企占据8家，曾经被广泛作为逆向研发对 象的德系、日系、美系分别仅为4家、2家、1家。 今年上半年，国产新能源汽车销量占全球市场份额59%，除去撑起美系场面的特斯拉占据了13.6%，德 日欧以及美国其它车企总共市场份额不足3成。 在新能源领域，国外和国内车企位置对换，被逆向的也变成了国产车。比亚迪、蔚来、五菱宏光MINI EV等都被国外车企拆解，高中低端的产品都成为了被研究对象，侧面印证了国产新能源目前的行业地 位，但这种国内车企熟悉的"低姿态"，也预示着新能源下半场竞争将更加激烈。 规模领先，"老本"不厚 汽车 ...

小城县乡贡献3成新能源汽车销量 据了解，自2020年工信部办公厅、农业农村部办公厅、商务部办公厅三部门联合组织开展新能源汽车下 乡活动以来，该活动已成功举办5届，极大释放了农村地区新能源汽车消费潜力。 5年间，活动内容不断优化升级，政策力度、覆盖范围、入选车型持续增加，以更好地适应农村市场的 需求并推动新能源汽车的普及。据了解，2020～2024年，新能源汽车下乡活动涉及车型数量分别为60 款、52款、70款、69款、99款。山东、江苏、四川等多地先后举办了29场专场活动，上百场巡游巡展。 中国汽车工业协会（简称"中汽协"）技术部副主任、高级工程师刘锴告诉记者，新能源汽车下乡活动不 断增加车型选择，覆盖15万元以下主流车型，产品性能也显著提升，续驶里程普遍扩展至300～500公 里，智能化、安全性等指标也进一步升级。 根据中汽协发布的数据，2020～2023年，新能源汽车下乡活动所带来的销量分别高达39.7万辆、106.79 万辆、265.98万辆、320.87万辆，2021～2023年新能源汽车下乡车型销量同比分别增长169.2％、87％、 123％。"自2020年启动以来，新能源汽车下乡活动有力带动新能源 ...

Core Insights - The Shanghai Auto Show serves as a crucial platform for automakers to connect with users, emphasizing the importance of user-centric strategies in the current competitive landscape [1][6] - Companies are increasingly engaging in user co-creation activities, focusing on product improvements and interactive experiences to enhance brand recognition among consumers [1][2] User Co-Creation and Engagement - SAIC Motor's chairman highlighted the company's commitment to a user-centered approach, aiming to exceed user expectations [1] - Lynk & Co has established interactive spaces at the auto show, including a product advisory council to gather user feedback and co-create products [2] - Lantu Motors invested over 500 million yuan in upgrading its FREE+ model, utilizing user feedback collected through various channels [2] - Ora initiated the "Ora Wonderful Life Action" with a 2 million yuan incentive fund to encourage users to share their lifestyles, integrating this content into product development [2] Product Upgrades and Innovations - Many automakers showcased significant product upgrades at the auto show, enhancing user value perception through advanced features and competitive pricing [6] - The 2025 model of the Starway ES electric vehicle is positioned as a "value champion" with a range of 710 kilometers and advanced materials [6] - XPeng Motors introduced the P7+ flagship version with enhanced configurations, including AI battery technology and smart suspension adjustments [6] - Honda is collaborating with Momenta to develop mass-production solutions for assisted driving, while also working with CATL on new battery technologies [7] Direct User Interaction by Executives - Executives from various automakers are leveraging social media to build personal brands and engage directly with consumers, enhancing brand visibility [4][5] - Beijing Automotive's chairman actively participates in live streaming to promote products, while other executives maintain frequent updates on social media platforms [4][5] - The trend of executives becoming "internet celebrities" is seen as a way to foster closer connections with users, although it requires careful communication to avoid exaggeration [5] Market Trends and Future Directions - The automotive industry is undergoing significant changes, with a focus on deep connections with consumers being essential for long-term survival [6][7] - The shift towards user-centric models and enhanced service offerings is becoming a strategic priority for automakers in the evolving market landscape [6][7]

2025.05. 05 本文字数：4002，阅读时长大约8分钟 作者 | 第一财经 黄琳、肖逸思、武子晔、葛慧 "今年'五一'我们有了新节目——拖家带口看车展。"假期第一天，来自上海的程先生向第一财经记者 表示。 这个五一假期，车展和外滩一样成为了上海的一张新名片。这场首次延长至五一假期的汽车盛会，累 计吸引了超百万人前来观看。同时叠加假日经济与多元化的促销活动，二季度沪市汽车消费或进一步 迎来热潮。 除了上海外，五一假期期间，第一财经记者亦走访广州、宣城、保定等城市发现，以旧换新政策和各 类新车上市是厂商拉动消费的主要抓手；而降价促销、各类补贴、保险优惠等一系列活动不仅为消费 者带来了实惠，也为汽车消费市场注入了强劲动力。 上海：车展叠加补贴政策，拉动汽车消费回暖 5月2日，上海车展最后一天，第一财经记者发现，场馆内依旧人头攒动，以家庭为单位的观众以及 海外观众触目皆是，热门车型被围得水泄不通，需要排队才能体验。上海车展这个绝佳平台也成为了 拉动上海汽车消费的一大引擎。一位车企内部人士称，即使在车展最后闭幕当天场馆熄灯之后，也有 很多消费者仍在谈价和签单。 为了紧抓这轮假日汽车消费热潮，车企和上海各区都推出 ...

这个五一假期，车展和外滩一样成为了上海的一张新名片。 "今年'五一'我们有了新节目——拖家带口看车展。"假期第一天，来自上海的程先生向第一财经记者表 示。 这个五一假期，车展和外滩一样成为了上海的一张新名片。这场首次延长至五一假期的汽车盛会，累计 吸引了超百万人前来观看。同时叠加假日经济与多元化的促销活动，二季度沪市汽车消费或进一步迎来 热潮。 除了上海外，五一假期期间，第一财经记者亦走访广州、宣城、保定等城市发现，以旧换新政策和各类 新车上市是厂商拉动消费的主要抓手；而降价促销、各类补贴、保险优惠等一系列活动不仅为消费者带 来了实惠，也为汽车消费市场注入了强劲动力。 上海：车展叠加补贴政策，拉动汽车消费回暖 5月2日，上海车展最后一天，第一财经记者发现，场馆内依旧人头攒动，以家庭为单位的观众以及海外 观众触目皆是，热门车型被围得水泄不通，需要排队才能体验。上海车展这个绝佳平台也成为了拉动上 海汽车消费的一大引擎。一位车企内部人士称，即使在车展最后闭幕当天场馆熄灯之后，也有很多消费 者仍在谈价和签单。 为了紧抓这轮假日汽车消费热潮，车企和上海各区都推出了相应的补贴政策。 "这是两年以来最大的优惠。"车展上sm ...

点 击 蓝 字 关 注 我 们 本文全文共 1337 字，阅读全文约需 4 分钟 01 销量表现 乘用车市场整体表现 2月，乘用车市场销量为131.1万辆，同比上涨18.6%，环比下降28.4%；新能源市场销量 约为65.6万辆，同比上涨74.7%，环比连续两月下降(-6.7%)，但表现仍持续领先整体市 场。 2月，新能源市场渗透率再次突破50%，达50.1%，相比去年同期上涨16.1%。 新能源市场整体表现 新能源乘用车市场销量TOP10城市 2月，纯电动销量约42.1万辆，同比上涨95.4%，环比上涨7.9%；插电混动销量约23.6万 辆，同比上涨46.9%，环比连续两月下降(-24.9%)。 2025年新能源累计销量136.0万辆，累计同比上涨30.8%。 2月，TOP 10城市销量占比为23.2%，比上月(26.7%)下降3.5%；TOP 3城市分别是：成都 市、深圳市、杭州市。 分燃料类型看，TOP 10 城市销量均以纯电动居多；从产权归属看，以个人用户居多。 本月新能源渗透率TOP3城市为：深圳市(72.5%)、杭州市(63.3%)和武汉市(61.0%)；渗透 率最低的城市是北京市(49.5%)。 ...